Ace Golf Co.

Online Golf Equipment and Apparel for Excellent

Prices
Business Summary
Ace Golf Co. is a golf apparel and accessories store
that aims to provide a cheaper option to golf clothing
while still providing the quality products that other
companies provide.

Ace Golf Co. sells golf apparel and golf balls(In a

subscription) to help golfers spend less time in a store
and help them use their money for golf and not
apparel.

Parker Robbins

- Owner and Employee

- Grew up playing golf and wanted to make it
cheaper to play.
- Needed more funds to continue with his
passion.

Our goal is to make golf more affordable and spend

more time on the course instead of spending all of
their money on supplies.
 We will advertise our

Business Summary company on social

media and Tv

(Continued) commercials.

All of our orders will go

through authorized
retailers and on our
website.

Our goals and objectives

are to get a couple
hundred customers and
earn about $380,000 in
our first year.
Business
My Business Name is Ace Golf Co. I came up with this
idea because golf apparel is so expensive and there

Description needs to be a place that sells it for a reasonable price.

I also saw an opportunity to start a golf ball
subscription where you choose the frequency and we
will automatically send you a new box of golf balls
every time you need more without you needing to go
to the store or order more online.
Product/Service
My product is Golf shirts that are nice enough for the
golf course and comfortable and well made to last for

Description several years. We also sell golf gadgets that improve

your game and make navigating the course easier.

My service is a subscription that delivers golf balls to

your house depending on how often you play and how
many golf balls you loose. We will offer most types of
golf balls to suit every player.
Market Analysis
Name: John
Age: 24
Where do they live?: John lives in a middle class neighborhood outside
Denver, Colorado.
What is their job?: John does marketing for a small restaurant chain.
What is their income?: John makes $125k/Year.
What are their interests and hobbies? John is interested in watching sports
and playing Golf.
Is your customer married?: Yes.
How many kids does your customer have?: How many? No Kids.
How many pets does your customer have?: 1.
What kinds of pets do they have?: Dog.

Competitors Strengths Competitors Weaknesses

- Already have loyal - Don’t have

customers and Subscription for
Good reputation Golf balls
- People willing to - Sell Expensive Golf
pay more for their attire
products - Make customers
- Lots of Money to buy more boxes of
back their balls each time
decisions they need some.
SWOT Analysis
Strengths - No Other Company offers subscriptions for
Golf Balls, Most other Golf Apparel is Expensive so
selling if for cheap is an advantage.

Weaknesses - I don’t have any credibility, I Need to

grow a solid customer base and gain loyal customers.

Opportunities - I could add Brick and mortar stores

and add more products to my stock.

Threats - Competition, Competing companies adding

subscription for their balls and adding new clothes
lines.
Product Details We Sell Both Golf Shirts and Golf
Balls, our Golf Shirts offer a
simplistic design for a Cheap Price,
Our Golf balls are from the Best
brands in the game and we offer
them through a Subscription
service that delivers you golf balls
when you need them.

- Golf Shirts
- Golf Balls
 Golf Shirts

Back
 Golf Balls

Back
Marketing/Sales Platforms -

Strategy ● Instagram
● Tik-Tok
● TV ads / Streaming services

Pricing/Strategy -

● Discounts
● Free Trial
Operational Plan ❏
-
Production and Delivery
We will Produce our Golf shirts Through Custom
Ink and have the product shipped straight to the
customer.
- Our Golf balls will be purchased from their own
companies and shipped straight to the
Customer.
❏ Info about Suppliers, Equipment, and
Resources.
- All that I will need for my company is a laptop.
- We will use Shopify to order and ship for our
customers.
❏ Day To Day Operations
- Our Customers will Pay for their Product with a
Credit Card.
- We will have a spreadsheet to organize orders
and make sure that everything is on time, and to
stay on track.
Financial Plan Product One time Price Monthly Price

Laptop $1000 $6.99

Shopify $0 $300

Total Costs $1000 $306.99

(Everything is calculated with 613 customers)

Revenue for 1 month:$70,476

Expenses for 1 month:$306.99

Taxes for 1 month (30%):$21,142

Revenue - Expenses - Taxes = Profit:$49,208

Revenue for 1 year(8 Months due to Winter):$563,808

Expenses for 1 year:$4,683

Taxes for 1 year (30%):$169,142

Revenue - Expenses - Taxes = Profit:$389,983