REPORT ON INTERNSHIP AT NEXO PVT LTD

Submitting in partial fulfilment of the requirements for the Award of the Degree

Of

BACHELOR OF COMMERCE

By

JOMIN T SHIJOY

21COMC 30

Under the Guidance of

Dr RAJKAMAL C H

KRISTU JAYANTI COLLEGE (AUTONOMOUS)

K. NARAYANPURA, KOTHANUR POST,

BANGALORE - 560077

2023 – 2024
 KRISTU JAYANTI COLLEGE (AUTONOMOUS)
CERTIFICATE FROM GUIDE

This is to certify that this internship work title INTERNSHIP REPORT T NEXO PVT LTD
is based on an original project study conducted by JOMIN T SHIJOY (21COMC30) of V
semester B Com under my guidance.

This internship work has not formed the basis for the award of any degree/ diploma by
Bangalore North University or any other university.

Bangalore

20/7/2023 Dr RAJA KAMAL C H

 KRISTU JAYANTI COLLEGE (AUTONOMOUS)
CERTIFICATE FROM INSTITUTION

This is to certify that this internship work titled REPORT ON INTERNSHIP AT NEXO PVT
LTD
is based on an original project study conducted by JOMIN T SHIJOY (21COMC30)
of V semester BCom under the guidance of Dr RAJA KAMAL C H.

This internship work is based on original and has not formed the basis for the award of any
degree/diploma by Bangalore North University or any other University.

Head of the Department Principal

Place: Bangalore Place: Bangalore

Date: 20/7/2023 Date: 20/7/2023
 DECLARATION FROM CANDIDATE

I, JOMIN T SHIJOY hereby declare that this internship work titled REPORT ON
INTERNSHIP AT NEXO PVT LTD is based on the original project conducted by me under the
guidance of Dr RAJA KAMAL C H

This has not been submitted earlier for the award of any other degree/diploma from Bangalore
North University or any other University.

Faithfully,

JOMIN T SHIJOY
(21COMC30)
 INTRODUCTION

A study on consumer purchasing behaviour is a most important step of the company towards
analysing market. As we know that customers are the reason why business exist.To achieve a
good return . there should be a proper study on customer purchasing behaviour which will
help the firm to know how long customers are aware of the company and what are the factors
customers consider while they make purchasing decision.

Customer purchasing behaviour is extremely unpredictable in light of fact that every customer
has distinctive personality and disposition towards buying,utilisation and transfer of item.
Understanding the hypothesis and ideas of customers obtaining conduct helps in numerous
angles.As there is consistent change in expectations for every day comforts , patterns ,
model and change in innovation ; clients state of mind towards purchase of item
fluctuates.Understanding these parts is of most outrageous importance in light of fact that
the purchasing behaviour fills in an effective device for advertisers in meeting their business
targets.

The main motive of this project is to asses the customer purchasing behaviour towards NEXO
footwear.The arrangement starts with investigating the client buying conduct at both rustic
and urban zone.

The footwear industry is a highly competitive market with numerous brands vying for
customers attention . Nexo Footwear Pvt Ltd is one such brand that has been gaining
popularity in recent times. Understanding customer purchasing behaviour for any business to
succeed , and his study aims to delve into the factors that influence customers to purchase
Nexo footwear.
 INDUSTRY PROFILE

Indian leather industry is the core strengh of Indian Footwear industry. It is the engine of
growth for the entire Indian leather industry and India is the second biggest world wide
footwear manufacturer after China.Additionally numerous world wide retail chains looking
for quality item at focused costs are effectively sourcing footwear from India,

While leather moccasins and uppers are passed on in medium to clearing scale units.the
chappals and shoes are made in the family cabin part. The business is adjusted for grasping
the present day and best in class advancement to suit the requesting worldwide necessities
and models.

India conveys a more prominent measure of gent;s footwear while the worlds creation is the
lady’s footwear .On account of chappals and , utilization of non-leather material is normal in
the private market . Leather footwear traded from India are chappals casuals slippers formal
moccasins and boots. Leather footwear sent out from India re casual chappals and boots made
of elastic P.V.C .

The footwear area has developed from the level of manual footwear fabricating strategies to
automated footwear purchasing frame works . Numerous units are out fitted with in house
outline studios joining best in class CAD frame works having 3D Shoe configuration
bundles that are natural and simple to utilize.Most of Indian footwear manufacturing plants
have gained the ISO 9000, ISO 14000 and in addition the SA 8000 accredit-ion. Remarkable
facilities for physical and chemical testing with the investigation places having tie-ups with
driving overall. Affiliation like SATRA ,UK,PFI,Germany.

One of the major factors for the success in niche international fashion markets is the ability to
cater them with the latest designs and in accordance with latest trend .India has increased
worldwide distinctive quality in the range of colours and leather surface . The estimation
through its extraordinary achievement in heel sandals design and retail data us consistently
made accessible to footwear producers to help them reasonably address the season pre
requisite . The Indian footwear industry is equipping to use its qualities towards expanding
benefits.
Strength of India in footwear sector originate from its command on reliable supply of
Resource in the form of raw hides and skins , quality finished leather , large installed
capacities for production of leather and footwear, large human capital with expertise and
technology base , skilled manpower and relatively low-cost labour, particularly for mind and
high priced footwear segments.

India has risen as of late as moderately advanced to low medium cost provider to world
markets , the lather business in India has been focused by the government as a
Motor of financial development.

The greater the part of production is in men’s leather chappal Sans and leather uppers for men
and women . It has more than 100 completely automated shoe making plants , as good as any
place on the planet(including EUROPE).

The most popular markets for Indian leather chappals are UK and USA , which in between
take them around 55% of aggregate exports . INDIA has not yet achieved maximum capacity
in term of world provider. Importation of uppers from INDIA does not infringe FTA with
EUROPE or USA.The potential is set to change gradually , yet with a populace matching

CHINA for size , there is proibably the tussle for global control in footwear supply is
between the two nations.

The footwear industry in India is one of the oldest and well-established sectors. It
encompasses the manufacturing, trading, and exporting of various types of footwear,
including leather shoes, sports shoes, casual shoes, sandals, slippers, and other related
products. The industry caters to both domestic and international markets.

Market Size and Growth:

The Indian footwear industry has witnessed steady growth over the years. The market size is
substantial, with a large and diverse population driving demand for footwear products.
Additionally, rising income levels, changing fashion trends, and increased urbanization have
further fueled the growth of the industry.
Manufacturing Hubs:
The major manufacturing hubs for footwear in India are located in various states, including
Uttar Pradesh, Tamil Nadu, Maharashtra, Haryana, and Punjab. These regions have a rich
tradition in footwear manufacturing and benefit from skilled labor, infrastructure, and access
to raw materials.

Export and International Market:

India is a significant player in the global footwear market, exporting a substantial volume of
footwear products to various countries. Indian footwear is well-regarded for its
craftsmanship, quality, and competitive pricing. Major export destinations include the United
States, the European Union, the Middle East, and African countries.

Key Players:
The Indian footwear industry is highly competitive, with numerous domestic and
international brands operating in the market. Some of the prominent Indian footwear
companies include:

Bata India
Relaxo Footwears Ltd.
Liberty Shoes Ltd.
Paragon Footwear
Hasidim India Limited
Metro Shoes
Red Chief
Woodland
Challenges:
Despite its growth potential, the Indian footwear industry faces several challenges, including:

Rising raw material costs: Fluctuations in raw material prices, especially leather and synthetic
materials, can impact the profitability of manufacturers.
India Footwear Market Segment Analysis:
Based on The Product, the market is segmented into Casual, Mass, Active/Sport,
Leather, and Non-Leather. Casual segment is expected to hold the largest market shares
of xx% by 2027. Casual footwear is primarily designed to give comfort and smooth
walking. They're additionally insulated on the inside for further support and comfort.
Casual footwear prevents the pain in the foot, improve circulation of the blood, improve
body posture, and it has no long term damage. These are the key factor that drives the
growth of this segment in the market during the forecast period 2022-2027. Based on
The Mode of Sale, the market is segmented into Online, and Offline. Online Sale
segment is expected to grow rapidly at a CAGR of xx% during the forecast period.
Increased adoption of digital technology and Smart phones has provided Indian
consumers with rapid access to global trends. In the Indian footwear market, the online
channel is gaining a foothold. The shifting shopping habits of Indian consumers are
driving the growth of internet retailing. These are the key drivers that boost the growth
of this segment in the market during the forecast period 2022-2027. Based on The End
User, the market is segmented into Women, Men, and Kids. Women segment is
expected to grow rapidly at a CAGR of 20% during the forecast period. This is due to
the rising use of internet services and women's participation in the labor force. This is
also boosted by the main footwear manufacturer's increased spending to reach a larger
consumer base. The transition to branded offerings benefits the women's segment.
These are the factors that boost the growth of this segment in the India Footwear market
during the forecast period 2022-2027.

Regional Insights:

South India dominates the India Footwear market during the forecast period 2022-2027.
South India is expected to hold the largest market shares of xx% by 2027. This is due to
the presence of the major footwear production centres in South India include Chennai,
Ranipet, and Ambur in Tamil Nadu, and Mumbai in Maharashtra. In south India, there
is a growing need for casual footwear, both leather and non-leather, Active/Sport
footwear, and other types of the footwear. These are the key factor which is expected to
drives the growth of South India region in the India Footwear market during the forecast
period 2022-2027. The objective of the report is to present a comprehensive analysis of
the India Footwear Market to the stakeholders in the industry.
The past and current status of the industry with the forecasted market size and trends are
presented in the report with the analysis of complicated data in simple language.

The report covers all the aspects of the industry with a dedicated study of key players that
include market leaders, followers, and new entrants. PORTER, PESTEL analysis with
the potential impact of micro-economic factors of the market have been presented in the
report.
External as well as internal factors that are supposed to affect the business positively or
negatively have been analyzed, which will give a clear futuristic view of the industry to
the decision-makers. The reports also helps in understanding the Market dynamic,
structure by analyzing the market segments and project the India Footwear Market
Competition from imports: Cheap imports from countries like China can put pressure on
domestic manufacturers.
Compliance and environmental regulations: Adherence to international quality standards and
environmental regulations can be demanding for small-scale manufacturers.
Government Initiatives:
The Indian government has taken several initiatives to support the footwear industry, such as
providing financial assistance, promoting skill development programs, and facilitating
access to credit for small and medium-sized enterprises.

India Footwear Market size was valued at US$ 15.22 Bn. in 2022 and the total revenue is
expected to grow at a CAGR of 12.83% through 2023 to 2029, reaching The most
comfortable and corrective footwear is motion control footwear. Casual, Mass, Active/Sport,
Leather, and Non-Leather are the product types of the footwear. Women, Men, and Kids are
the end users of the footwear. Online and offline are the two types of mode of the sale of the
Indian footwear. With exports of US$ 1660.41 million to the EU and US$ 312.21 million to
the US, India sells almost 78% of its footwear to European countries and the United States. In
Europe and the United States, India's footwear is very popular.nearly US$ 35
India Footwear Market Dynamics:
The increasing number of internet users and the introduction of numerous social media
platforms have significantly changed Indian customers' shopping habits. Rapid
urbanization, greater brand awareness, and rising discretionary budgets have all
benefited in the growth of the footwear industry, giving it a status symbol image in the
minds of consumers. In India, almost 66% of footwear sales occur in urban regions,
with the remaining 46% occurring in rural areas, giving the footwear industry plenty of
room to grow. However, because of developing understanding, increasing disposable
income, and changing lifestyles, sales are progressively catching up in those places. As
a result, there are many more options for these footwear companies to explore and
compete in both the home and global markets.

India's domestic footwear consumption is estimated to be about 90%. Domestic demand

is expected to increase rapidly as a result of changing lifestyles and rising disposable
income. Footwear manufacturers in India benefit from the availability of low-cost raw
materials in large quantities, as well as low labour costs, resulting in lower production
costs, which have lowered overall prices in the sector. Despite being one of the world's
largest manufacturers, the bulk of Indian footwear production companies are
incompetent at branding and selling their products. The majority of these players are
small and medium-sized businesses with a weak supply chain and insufficient marketing
budgets.
size. Clear representation of competitive analysis of key players by product, price,
financial position, product portfolio, growth strategies, and regional presence in the
Market make the report investor’s guide.

Footwear sector has immense potential to grow and generate thousands of jobs for the Indian
youth. The production and export of the sector can increase 10 times in near future. Piyush
Goyal, the Union Minister of Commerce & Industry stated it while addressing ‘Meet at Agra-
Leather, Footwear Components & Technology Fair’.

There are about 7,000 small industries units in the country, which are connected with
footwear sector which holds great significance to the economy and foreign exchange earnings
of the country. Nearly 40% of the people employed in the sector, are women and for every
1000 pairs that are produced or sold, 425 jobs are secured.

India is the 2nd largest producer of footwear and leather garment and can become world
leader and accounts for nearly 3 billion square feet of world’s tannery. Goyal urged the
industry representatives to ensure safety and health measures of the laborers working in the
sector, besides advocating ethical & responsible practices – zero-waste discharge, salt-free
tanning and occupational health & safety interventions.

Goyal suggested the stakeholders to adopt Quality Control Order so that imports could be
limited and good quality exports may be achieved. He said strong global branding through
road shows, e-platforms and Global JVs will help the sector make a mark globally.

Goyal also suggested multi-skilling so that world’s best quality should be manufactured or
produced in India as well as Global markets. He said that Centre is working towards getting
zero duty access through Free Trade Agreements (FTAs) in leather goods, sportswear and
footwear.

The Union Minister also urged the sector representatives to look into non-leather footwear
sector as well, quoting the example of Textile sector and mentioning that a lot of emphasis is
now being given to the production of man-made fibre. It is to be noted that the Centre has
notified the Indian Footwear & Leather Development Programme (IFLDP) with an outlay of
Rs.1700 crore for implementation during 2021- 26.
He mentioned that all leading brands are dependent for raw material on India. He urged to
prepare a plan so that Indian brands with high value projects find their way in the global
market. He also suggested that National Institute of Design and National Institute of
Packaging should collaborate to work towards skill development so as to create new designs
for Indian and Global market.

The revenue in the footwear market in India amounts to 23.73 billion dollar in 2022. The
market is expected to grow annually by 6.77% CAGR 2022-2027. The market’s largest
segment is the segment leather footwear with a market volume of 16.62 billion dollar in
2022. The size of the Indian foodwear industry is expected to reach nearly 27.84 billion by
2027. India sells around 78% of its footwear to European countries and the United States. In
Europe and the United States, India’s footwear is very popular.
According to Industry analysis, the domestic footwear consumption is estimated to be about
90% of what the country produces. Domestic demand is expected to increase rapidly as a
result of changing lifestyles and rising disposable income. Volumes have grown exponentially
in this market as well, for example, from 228 million pairs in 2015 to 278 million pairs in
2019.

Footwear manufacturing in India may pick up very fast, as it benefits from the availability of
low-cost raw materials in large quantities. The cost engaged in the sector is also low
comparing with other countries, which results in lower production costs, lowering the
overall prices of the footwear sector.
Footwear is worn for providing comfort and protection to the feet. It is usually made of
materials like wood, canvas, jute, rubber, plastics and leather. Over the years, footwear has
evolved as a symbol of luxury and class due to the premiumization and innovation in quality.
In India, with the changing fashion and aesthetic trends, consumers are now preferring to
purchase footwear with advanced technical fabrications, which provide maximum comfort
with a wide variety of quality and styles. They are also available for both athletic and non-
athletic purposes, due to which their demand is gaining immense traction in the country.

India represents one of the largest markets for footwear. This can be attributed to the rapid
urbanization and industrialization, which has resulted in the increasing demand for formal,
casual, athletic and fashion footwear. Besides this, the increasing globalization has led to the
establishment of popular footwear brands across the country. Additionally, the growing
penetration of e-commerce retail platforms, supported by easy and uninterrupted internet
access, is contributing to the market growth. The online shopping experience provides
consumers with a wide range of products to choose from with easy payment options, which,
in turn, is creating a positive outlook for the market. Furthermore, the rising health
awareness, escalating demand for sports and athletic footwear and increasing consumer
expenditure capacities are driving the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India
footwear market report, along with forecasts at the country and regional level from 2023-
2028. Our report has categorized the market based on product, material, distribution channel,
pricing and end user.
About Indian Footwear Industry The footwear sector is a very significant segment of the
leather industry in India; rather it is the engine of growth for the entire Indian leather
industry. India is the second largest global producer of footwear after China, accounting for
13% of global footwear production of 16 billion pairs. India produces 2065 million pairs of
different categories of footwear (leather footwear - 909 million pairs, leather shoe uppers -
100 million pairs and non-leather footwear - 1056 million pairs).India exports about 115
million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand. The
major production centers in India are Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai in
Maharastra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat,
Faridabad, Pune, Kolkata, Calicut and Ernakulam. About 1.10 million are engaged in the
footwear manufacturing industry. . Footwear exported from India are Dress Shoes, Casuals,
Moccasins, Sport Shoes, Horrachies, Sandals, Ballerinas, Boots, Sandals and Chappals made
of rubber, plastic, P.V.C. and other materials. The Footwear sector is now de-licensed and de-
reserved, paving the way for expansion of capacities on modern lines with state-of-the-art
machinery. To further assist this process, the Government has permitted 100% Foreign Direct
Investment through the automatic route for the footwear sector. Conducive Investment
climate towards attracting overseas investments and increasing cost competitiveness.The
Government of India is setting up dedicated Footwear Complex and Footwear Components
Part where footwear clusters are located. Footwear – Global Scenario and India’s share The
global import of Footwear (both made of leather as well as non-leather) increased from US$
124.43billion in 2013 to US$ 134.943billion in 2017, growing at a CAGR of 2.1%. During
2017, the India’s share in the global import is 2%
Footwear is the engine of growth of the leather industry in India. India’s export of Footwear
touched US$ 1933.13 million in 2016-17, accounting for a share of 45 % in India’s total
export from the leather sector of US$ 5739.93Mn. India’s export of leather footwear had
increased from US$ 2018.18 million in 2012-13 to US$ 1933.13 million in 2016-17.
India’s export of footwear components had increased from US$ 320 million in 2012- 13 to
US$ 335.24 million in 2016-17 India’s export of non-leather footwear has increased from
US$ 202.06 million in 2012- 13 to US$ 296.68 million in 2016-17 Major Markets: During
2016-17, the main markets for Indian Footwear are USA with a share of 14.6%, UK14.4%,
Germany12.2%, France6.4%, Italy4.8%, Poland4%, UAE3.7%, Spain 3.3%, Belgium3.2%
and Netherlands2.5%. These 10 countries together accounts for 80.53% share in India’s total
footwear export. Nearly 90% of India’s export of footwear goes to European Countries and
the USA. Future growth of Indian footwear in India will continue to be market driven. The
European countries and the US are major consumers for the Indian footwear.
Source: DGCI& S Future Trends: - Keeping in view its past performance, current trends in
global trade, the industry’s inherent strengths and growth prospects, the footwear industry
aims to augment production, thereby enhancing its exports from the current level of US$
1.73 billion. Domestic Footwear Industry in India The
Domestic Footwear Industry in India is valued at approximately US$ 3200 million, projected
growth at 11 – 12% p.a. Organized retail is 25% and growing fast at 35-40% paFootwear
retailing constitute about 9% in the total consumer market. Men’s footwear is
about 50% of the market Branded footwear (including store labels) is about 50% of the
market, driven by men’s footwear largely Ladies and kids footwear, Sports Footwear
also have vast potential in the domestic market Source: Private Study by Reliance.

Consumer preference • A little over 53 percent of consumers expressed their preference for
branded footwear while around 27 percent showed their preference for non-branded footwear
and 10 percent were found to be brand neutral. Interestingly the preference for branded
footwear was more in non-metro towns in as much as 62 percent of consumers surveyed
indicated preference for branded footwear. • As against popular perception, price of footwear
apparently was not a major factor in influencing consumers preference. A majority (60
percent) of consumers would rather prefer quality of footwear. • Expectedly, majority of
consumers (58 percent) showed distinct preference for comfortable and durable footwear,
although a significant 42 percent of consumers valued fashion and design of footwear.
 Competitiveness of Indian footwear vis-à-vis imported footwear • The natural advantage of
Indian footwear industry in terms of factor endowments like availability of leather and cheap
labour apparently has not been converted in to a comparative advantage in production.
Import growth has tended to rise faster than growth of exports of footwear in recent years and
this may at- least partly be reflective of the loss of competitiveness of exports. Taking unit
value of exports and imports of some items as proxies of prices, it is observed that the unit
value of imports in majority of footwear items whether leather or non-leather, is
comparatively lower than unit value of exports of these items.

Indian footwear industry poised for growth

India has state-of-the-art manufacturing plants. The footwear sector has matured from the
level of the manual footwear manufacturing method to the automated footwear
manufacturing systems. Footwear production units are installed with world class machines.
Manned by skilled technicians, these machines help to turn any new innovative idea into
reality. Support systems created for the sector have indeed served the footwear industry well.
India has a well developed footwear component manufacturing industry. The future growth of
the footwear industry in India will continue to be market-driven, and oriented towards EU and
US markets. With technology and quality of the footwear improving year after year, Indian
Footwear industry is stamping its class and expertise in the global footwear trade.
 Footwear styling and growth
 The historical background identifies the transformation of Footwear from commodity to
image, attitude and lifestyle. India being a country of artisans has always been looked
upon for its traditional craft of footwear making. Some of the traditional footwear created
by village craftsmen include leather chappals in Kohlapur, embroidered Juttis in Jodhpur,
Indo-Tibetan felt boots in Sikkim and vegetable fibre shoes in Ladakhor. The footwear
industries using traditional methods of manufacture, has clearly taken technology to heart
in recent decades, and this has greatly benefited both shoemakers and shoe wearers.
Since India is such a diverse nation, the types of traditional footwear found all over the
country are diverse too. Small and Medium enterprises in India have a major role to play
in the development and advancement of the footwear sector through sustaining and
enhancing their export contribution vis-a-vis development of clustering and many more
such activities.

Attitudinal dimensions
 India is on the verge of a retail boom fueled by fast evolving lifestyles and behavioural
changes towards shopping. With changing retail lanscape and advancing styles, Indian
footwear industy is set for a phenomenal growth in future. Indian market is brand
driven and organised players dominate the sales.

 The increasing penetration of internet and social media to the lives of Indian
consumers has dramatically evolved their shopping behaviours. Urbanisation is also a
major contributor to influencing buying habits of consumers. Rising brand
consciousness and increasing discretionary incomes has resulted in enormous growth
in footwear consumption. Consequently, it can be inferred that footwear besides being
part of wardrobe, has also become a huge status symbol these days.
 Growing competition among global players is paving the way for the development of
innovative footwear with a focus on improving user-experience. The latest technology
that is gaining popularity is the use of polyurethane capsules in the manufacture of
athletic footwear. Some shoes are also being manufactured with built-in sensors to track
the speed, distance covered, and calories burned. There are some innovative running
shoe which boasts of a carbon-fiber spring-like flange under the sole that helps propel a
runner forward. Growing preference for premium and customized products has kick
started the trend of customized shoes. Many international brands have launched facilities
which allow consumers to customize their shoes with patriotic prints of their preference.
Structural reforms for inclusive industry growth
What we wear on our feet matters as much as the clothes we adorn In Indian context,
footwear industry is a crucial segment of Leather and Non Leather products in India. In order
to help the industry move ahead and expand capacity, MSME have evolved as the nurseries
of entrepreneurship by introducing incentives for attracting foreign investments across
footwear units. Advent of Footwear park complexes has revolutionized the existing scenario
by creating new modernized production centres apart from the existing production hubs at
Andhra Pradesh, Uttar Pradesh and Tamilnadu. Moreover, several schemes are being rolled
out by Ministry of MSME providing capital subsidies and for capacity building across
footwear industry.

CLUSTERING – AN ENABLER TO THE LEATHER

FOOTWEAR EXPORTING SMEs

Ministry of MSME in India has introduced clustering across footwear sector to establish co-
operation and joint strategy among the firms and also from the government for the
subsistence and growth of the SME sector. The Agra shoe industry is one of the largest
leather- footwear clusters with Central Footwear Training Institute and MSME DI Agra as
the major stakeholders in the Agra footwear cluster. Agra is the largest footwear
manufacturing hub in India with a colossal annual manufacturing value. Cluster
development activities in footwear industry has given major boost to private capital flow in
the organized segment and enhance capacity to keep pace with future growth prospects.
While prospects for India's Leather footwear industry has brightened in view of declining
production of leather footwear in the Western European countries, the industry in India has
to go in for substantial capacity enhancement in order to fully utilize this opportunity.
However, it is disheartening to note that India’s export share to world import for leather
footwear hovers around 2-3 percent only given the potential of Indian footwear makers.
Footwear industry- The new age career
Job creation is arguably one of the most important parameters to judge how successful a
government has been in envisaging and implementing its economic policies. The micro,
small and medium enterprises sector is one of the major employment generators in several
sectors while footwear segment is no exception employing nearly 1.3 million people.
Since footwear always has and continues to play an important role in complementing any
fashion trend that comes by, whether it is professional, semi-formal or routine, hence the
biggest advantage that a career in the footwear industry comes with is that of being non-
seasonal and always evolving. Footwear industry offers a variety of bright career options as
footwear designer, Product Developers, Footwear Technologists, Marketing Executives,
Quality Controllers, Merchandisers, Planning Executives, Trend Analysts etc. Most
significantly, the footwear sector has also been instrumental in developing a spirit of
entrepreneurship in the country, living upto the time-tested adage of poverty alleviation
through self-sufficiency. Those having a knack of creativity and forte for innovation have hit
fortunes in the sector by introducing their own shoelines under registered labels.

Where to start
Leading vocational institutes across the country offer various undergraduate, post-graduate,
diploma and certificate courses in Footwear Design, Manufacturing, Management and
Technology.To name a few, CFTI Agra stays ahead in the race of producing industry ready
professionals. A Govt of India organization functioning under the aegis of Ministry of
MSME, Central Footwear Training Institute (CFTI), Agra is one of the oldest institute of its
own kind since 1963 developing human resources for footwear and allied industry through
various long term, short term and need based training programmes at its campus in Sikandra
and outside as ORPs. Equipped with state-of-the-art machinery, CFTI boasts of in-house
design studios equipped with computer aided design (CAD) systems and 3D shoe design
packages churning out designs in sync with the seasonal global trends. The availability of
laboratory facilities for physical testing, established in association with international
agencies is also a boon, working in favor of students enrolled in the institute while
upgrading the knowledge and skill of the existing staff.
Graduates from CFTI have been quickly lapped up by international players and global
brand houses. Some choose to go the independent route and set up their own design studio
crafting exclusive pieces for boutiques, fashion shows or even personalized to individual
clients.
Changing dynamics
Leather footwear export sector is facing headwinds due to a challenging internal and external
environment. Though e-commerce is booming, yet it is difficult to sell footwear via the
internet as people still want to get a sense of the fit and feel of a pair shoes before making the
final purchase. Time has come to develop the linkages between the large and export oriented
units with the micro manufacturing units. Obviously, it can be inferred that M/o MSME is
striving hard for the upheaval of footwear sector. Yet, what is of noteworthy importance is to
change the mindset of the youth who must realise that entrepreneurship besides being the
sustainable way forward for the economy is also a significant means of self employment.

Milestones achieved/ footwear towering heights:

India is the second largest global producer of footwear after China, accounting for
13% of global footwear production of 16 billion pairs. India produces 2 billion pairs of
different categories of footwear constituting almostequal percentage of leather and non
leather footwear.
India is the third largest Footwear consuming country after China and USA with
consumption of nearly 1.66 pairs while average global consumption is 3.0 pairs.
There are nearly 15000 units engaged in manufacturing footwear in India with total turnover
estimated at Rs. 50,000 crore including Rs 32,000 Crores for Domestic market and Rs 18,000
Crores for exports.

Footwear Market Size Of India

Of the total footwear produced, approximately 90% are consumed domestically and in 2020
the footwear market in India was valued at INR 730 billion. The footwear demand is
projected to exhibit strong growth with a CAGR of 8% reaching INR 1,072.6 billion by
2025.

Favourable Government Initiatives & Policy

Government of India de-licensed the industry to facilitate on modern-lines with cutting edge
technology equipments and machinery.
Permitted 100% FDI under automatic route to ease the process.
Machineries can be imported with import duty under Export Promotion Capital Goods
Scheme.
Organised Retail Sector
Entrance of foreign brands in the Indian footwear market through exclusive outlets or multi-
brand retail channels are fueling the domestic demand for footwear as customers are more
aware of the brand and consider footwears as a status symbol. Also, in order to attract tech-
savvy consumers these retailers are expanding their presence online.

Urban Population
Spending power of the urban population has seen a significant increase in recent years. The
increase in disposable income will naturally boost the demand for footwear in the country.

Atleisure Segment
Changing lifestyle conditions and growing consciousness towards health & fitness Among
consumers is fueling the demand for the athleisure footwear segment in the country.
According to estimates, the athleisure footwear's sales in India will reach INR11,690Crore by
2024.

Impact of Covid-19 on Indian Footwear Industry

The Coronavirus caused a heavy toll on the country’s economy by shutting down the
businesses, curbing international trade and halting the manufacturing industry. Looking at the
footwear industry in India, almost all the retailers have shut down their stores across the
country and some deferred the launch of new footwear collections due to the country wide
lockdown implemented to curb the virus spread. Also, manufacturers were not able to fulfil
the winter orders as the raw materials price has increased by 35%. According to the World
Footwear’s panel of experts, the global consumption for footwear was expected to fall by
22.2% in 2020. India being one of the major exporters of footwear lost orders of worth INR
7,600 Crore in 2020.

Future Outlook
The pandemic has caused heavy losses to all the industries across the country. The footwear
industry was anticipating to recover in 2021 from the losses incurred during the previous
year. However, the second wave of the coronavirus has created uncertainty over the recovery
period. Women’s footwear are expected to create a potential demand in the near future due
to the growth of various online sales channels. By taking into the consideration of the current
covid 19 situation, we estimate that the footwear industry in India will recover by the second
half of 2021-22.
Increasing sports events and involvement of people in physical activities

Shoes are the most important equipment for every athlete, irrespective of the events and
categories they play. Sports like basketball, football, running, cycling and cricket demand
high-quality shoes for athletes for comfort, better performance and, most importantly, to
prevent injuries. Sports and high physical activities can put tremendous pressure on the
feet, ankles and legs. For instance, Jumping and running can generate three to five times
more force compared to the body weight on our legs. Companies like Nike, Adidas, and
Puma specifically design shoes for various games and sports with advanced technologies
that provide comfort and high performance and prevent athletes from being prone to
injuries.

Global Footwear Market Scope

The global footwear market is segmented on the basis of type, shoe material, soling material,
distribution channel and end user. The growth amongst these segments will help you analyze
major growth segments in the industries and provide the users with a valuable market
overview and market insights to help them make strategic decisions for identifying core
market applications.
 3C ANALYSIS -COMPANY,CUSTOMER,COMPETITOR

COMPANY-
NEXO,a definitive footwear was conceptualized in the late 2011 and given a focus frame on
first January 2012. It dawned a unified approach towards the manufacturing
advertising,marketing and disturbing strata of poly urethane footwear like never before.
NEXO in simple perspective is a various company who possesses decades of experience and
excellence in the footwear industry.

NEXO, the ultimate footwear ,founded and guided by a bunch of enterprising

businessmen.Now comprises several discrete manufacturing factories and associated units to
its credit . This sophisticated business wing captured glory and fame in a short span of time as
a result of continuous updating of changing trends in the competing industry and a
comparative study in the designing methods.

The Directors, shareholders,representatives,the production managers and unit workers have

played a crucial role in making the dream project a reality in upbringing it to present
flourished form.

NEXO,the ultimate footwear focuses on quality products, over a wide range to cater the
needs of the present society .NEXO has been cautious in giving due importance to
impressive advertising to ensure in wide reach.

NEXO foresses in extending its markets to national and international level NEXO
encapsulates various art numbers categorized for gent,ladies and children in varied price
range.

NEXO is famous footwear division in south India with exclusive Italian PU technology
dealing with a range of chappals . The latest cutting - edge technology is based on the
knowledge of Italian for use around the world. Foot wear is based on the highest quality that
can be used in all seasons with less and not fade colors.

NEXO group of companies include five major different footwear manufacturers producing in
their own units and market their products under a NEXO. The five main footwear
manufacturers joint to from the NEXO are- INDUS POLYMERS, PERMIER PLASTICS ,
GLISTER POLYMERS , HIBON POLYMERS.
Until 2012 , these companies were individual companies that manufacture and markets
footwear of their own . Due to stiff competition from within and the outside companies ,they
have joined hands to operate as a single NEXO which means unity.
The concept of joined operation and its realisations was headed by MR Sajith C, managing
director of the company.

They are responsible for various functions related to financial , production, human resources
, marketing and management department and materials . The Board assisted by well qualified
staff members each departments has functional heads, senior and junior executives in order
to support and help functional heads.

The company is developing and expanding, within 2 years of its operations , now the
company has 15 production units. Many new affiliates are formed under the NEXO brand
itself and there are 2 subsidiaries named NEXO and Fox. The largest company to make about
20 production units by the end of 2014. NEXO focuses mainly on ladies boots and fancy
pumice.NEXO footwear ltd has a good market for its products in Kerala , Tamil Nadu and
Andhra Pradesh because of the quality of the product. The company ensures quality through
continuous quality inspection in every stage of the production process.
The quality of the NEXO products is unrivalled the market . The footwear introduced by the
company has been growing and involving with the changing trends over the year .NEXO
has a good distribution network with distributors all around Kerala and now they are looking
forward to expand its dealership to other states. The major nexo in Kerala are in Calicut and
Kollam.

As regarding the financial status on the time of registration of NEXO FOOTWEAR

PRIVATE LIMITED Company its authorized share capital is Rs. 200000 and its paid up
capital is Rs. 180000. As Per Registration of Company, It involves under in Business Activity
Class / Subclass Code 19200, Main Activity of the said Company NEXO FOOTWEAR
PRIVATE LIMITED is : , Manufacture of footwear., It Comes Under Division TANNING
AND DRESSING OF LEATHER; MANUFACTURE OF LUGGAGE, HANDBAGS
SADDLERY, HARNESS AND FOOTWEAR and this come under scetion
MANUFACTURING.
CUSTOMER

The customer to NEXO footwear are mainly men and ladies who prefer to wear their
footwear to simple good looking and also comfortable.

People check for these information while they are checking out any footwear for buying.

Comfort and Fit: Always prioritize comfort and fit when choosing footwear. Different
brands and styles may have varying sizing and fit, so make sure to try on the shoes and walk
around in them to ensure they feel comfortable and supportive.

Quality and Materials: Pay attention to the materials used in the footwear. High-quality
materials like genuine leather, suede, or breathable fabrics tend to be more durable and
comfortable.

Purpose and Activity: Consider the purpose of the shoes you are buying. Are they for
running, hiking, formal events, casual wear, or work? Different activities require different
types of shoes with specific features and support.

Style and Fashion: Of course, style matters too! Look for footwear that complements your
personal style and goes well with your wardrobe.

Brand Reputation: Research the reputation of the brands you are interested in. Established
and reputable brands often have better quality and customer service.

Price Range: Set a budget before shopping and stick to it. There are footwear options
available in various price ranges, so you can find something that suits your budget.

Online Reviews: Check online reviews and ratings to get an idea of the experiences of
other customers with the shoes you are considering.

Return Policy: Familiarize yourself with the retailer's return and exchange policy, just in
case the shoes don't fit or meet your expectations.
 Sustainability and Ethical Considerations: Some customers prefer to support footwear brands
that prioritize sustainable and ethical practices. Look for brands that are environmentally
friendly and treat their workers fairly.

Shoe Care: Properly caring for your footwear will help extend their lifespan. Follow
the manufacturer's recommendations for cleaning and maintenance.

Demographics: Consumers in the footwear industry come from diverse backgrounds and
demographics. They include men, women, and children of all ages, ethnicities, and income
levels.

Fashion and Style: Fashion-conscious consumers often drive trends in the footwear industry.
They look for stylish and trendy shoes that complement their outfits and reflect their personal
style.

Comfort and Functionality: Many consumers prioritize comfort and functionality when
choosing footwear. They seek shoes that provide adequate support, cushioning, and
appropriate features for specific activities or occasions.

Sports and Athleisure:Consumers engaged in sports and fitness activities are a significant
segment of the footwear market. They look for athletic shoes designed for specific
sports or versatile athleisure footwear that combines style and performance.

Sustainability and Ethical Choices: An increasing number of consumers are becoming

environmentally conscious and seek sustainable and ethically produced footwear. Brands that
emphasize eco-friendly materials and ethical manufacturing practices attract such consumers.

Online Shopping: The rise of e-commerce has transformed how consumers buy footwear.
Many consumers now prefer to shop online due to convenience, wider product selection, and
the ability to compare prices and read reviews.

Brand Loyalty: Some consumers exhibit brand loyalty and prefer to stick to their favorite
footwear brands. These consumers may trust certain brands for their consistent quality, style,
and fit.
Influencers and Social Media: Social media and influencer marketing play a significant role
in shaping consumers' choices. Many consumers seek inspiration and recommendations from
influencers and online communities.

Price Sensitivity: Price is an important factor for many consumers, influencing their
purchasing decisions. Some consumers are willing to invest in high-quality and premium
footwear, while others seek budget-friendly options.

Seasonal and Occasional Purchases: Consumer buying patterns in the footwear industry
often fluctuate with seasonal changes and special occasions. For example, consumers may
buy sandals in the summer or dress shoes for formal events.

Understanding the preferences and behaviors of consumers in the footwear industry is vital
for companies to develop effective marketing strategies, create appealing product lines, and
build strong brand loyalty. Market research, customer feedback, and trend analysis are
common tools used by footwear companies to stay attuned to their consumers' needs and
desires.
COMPETITOR

-VKC

Product Range: VKC Group offers a wide variety of footwear for men, women, and children.
Their product range includes:

Sandals: VKC sandals come in different styles, designs, and materials, catering to various
occasions and preferences.
Shoes: The company produces shoes for different purposes, such as formal wear, casual wear,
and sports-specific activities like running or hiking.
Slippers: VKC slippers are popular for their comfort and are suitable for everyday use.
Flip-flops: VKC manufactures flip-flops, which are lightweight, casual footwear perfect for
warm weather.
Comfort and Quality: VKC is known for its emphasis on comfort and quality. They use a
combination of modern manufacturing techniques and quality materials to produce durable
and comfortable footwear.

Affordable Pricing: One of the significant advantages of VKC footwear is its affordability.
They target a wide range of consumers by offering reasonably priced products without
compromising on quality.

Wide Distribution Network: VKC Group has a robust distribution network, enabling its
products to reach various parts of India and even international markets. They have a
significant presence in retail stores, departmental stores, and online marketplaces.

Social Initiatives: VKC Group is also involved in various social initiatives. They have
implemented programs to uplift local communities, provide education and healthcare
facilities, and promote environmental sustainability.

Corporate Values: The company is committed to ethical practices, sustainability, and

customer satisfaction. VKC focuses on maintaining transparency, accountability, and fair
business practices.
-LUNAR FOOTWEAR

Product Range: Lunar offers a diverse range of footwear styles, including shoes, sandals,
boots, heels, flats, and wedges. Their designs cater to various occasions, from casual wear to
formal events.

Style and Design: Lunar is known for its trendy and fashionable designs. They keep up with
the latest fashion trends, offering women stylish options that can complement different
outfits.

Comfort and Fit: In addition to style, Lunar prioritizes comfort and fit. They use quality
materials and incorporate features that ensure a comfortable wearing experience.

Materials and Quality: Lunar uses a mix of materials, including faux leather, textiles, and
synthetics, to create their footwear. While not a luxury brand, Lunar focuses on
providing good quality at an affordable price point.

Pricing: Lunar footwear is generally considered to be in the mid-range price bracket. It's
positioned to offer a balance between affordability and style.

Distribution: Lunar Shoes are available through various channels, including their own
website, authorized retailers, and online marketplaces. They are sold in the UK and have an
international presence through online platforms.

Seasonal Collections: Like many fashion-forward brands, Lunar often releases seasonal
collections that reflect the latest trends and styles.

Customer Reviews: Lunar Shoes have received positive feedback from many customers,
especially for their stylish designs and comfort.
PARAGON FOOTWEAR

Paragon is one of the leading footwear manufacturers in India and has a significant presence
in the domestic market. They are known for their high-quality products, affordable pricing,
and a wide range of footwear options.

Product Range: Paragon offers an extensive range of footwear for men, women, and
children. Their product lineup includes sandals, shoes, flip-flops, slippers, and other types of
casual and formal footwear.

Comfort and Durability: Paragon is known for emphasizing comfort and durability in their
footwear. They use quality materials and focus on ergonomic designs to ensure a comfortable
wearing experience.

Affordability: Paragon is positioned as a brand that provides value for money. Their footwear
is considered affordable, making it accessible to a broad segment of the Indian population.

Materials and Quality: Lunar uses a mix of materials, including faux leather, textiles, and
synthetics, to create their footwear. While not a luxury brand, Lunar focuses on
providing good quality at an affordable price point.

Pricing: Lunar footwear is generally considered to be in the mid-range price bracket. It's
positioned to offer a balance between affordability and style.

Distribution: Lunar Shoes are available through various channels, including their own
website, authorized retailers, and online marketplaces. They are sold in the UK and have an
international presence through online platforms.

Seasonal Collections: Like many fashion-forward brands, Lunar often releases seasonal
collections that reflect the latest trends and styles.
Customer Reviews: Lunar Shoes have received positive feedback from many customers,
especially for their stylish designs and comfort.

Social Initiatives: Paragon is also involved in various social initiatives. They have
implemented programs aimed at community development, education, and environmental
sustainability.

Export Market: In addition to the domestic market, Paragon also exports its footwear to
several countries around the world. They have a presence in international markets, especially
in the Middle East, Africa, and South Asia.

LUNAR FOOTWEAR

Lunar Shoes," a UK-based footwear brand specializing in stylish and comfortable women's
footwear. Lunar has gained popularity for its chic designs, attention to detail, and focus on
providing affordable luxury.

Product Range: Lunar offers a diverse range of footwear styles, including shoes, sandals,
boots, heels, flats, and wedges. Their designs cater to various occasions, from casual wear to
formal events.

Style and Design: Lunar is known for its trendy and fashionable designs. They keep up with
the latest fashion trends, offering women stylish options that can complement different
outfits.

Comfort and Fit: In addition to style, Lunar prioritizes comfort and fit. They use quality
materials and incorporate features that ensure a comfortable wearing experience.

Materials and Quality: Lunar uses a mix of materials, including faux leather, textiles, and
synthetics, to create their footwear. While not a luxury brand, Lunar focuses on providing
good quality at an affordable price point.
Pricing: Lunar footwear is generally considered to be in the mid-range price bracket. It's
positioned to offer a balance between affordability and style.

Distribution: Lunar Shoes are available through various channels, including their own
website, authorized retailers, and online marketplaces. They are sold in the UK and have an
international presence through online platforms.

Seasonal Collections: Like many fashion-forward brands, Lunar often releases seasonal
collections that reflect the latest trends and styles.

Customer Reviews: Lunar Shoes have received positive feedback from many customers,
especially for their stylish designs and comfort.
ORGANISATIONAL STRUCTURE/DEPARTMENTS PROFILE

PRESENT BOARD OF DIRECTORS - (DIRECTOR)

-ALTHAF THARAYIL - (DIRECTOR)

-KOLLAMBALATH HAREESH - (DIRECTOR)

-MAMIYIL MANOJ KUMAR - (DIRECTOR)

-HAREESH KUMAR - (DIRECTOR)

-KAYALOTE RAGHAVAN NIDHEESH - (DIRECTOR)

-SUKUMARAN - (DIRECTOR)

-BIJU KOLLAMBALATH - (DIRECTOR)

-HARISH KUMAR - (DIRECTOR)

-THANDAM MADATHIL MADHUSOODHANAN - (DIRECTOR)

-RAJITH MULLASSERI - (DIRECTOR)

-CHITTAPURATH SAJITH - (MANAGING DIRECTOR)

-SANTHOSH KOZHIPALLY KOMMOTTIL - (DIRECTOR)

-KOLLAMBALATH SHAMEJ -( DIRECTOR)

 ORGANISATIONAL CHART

CHAIRMAN
a

MANAGING DIRECTOR

DIRECTOR

MANAGER

ASSISTANT MANAGER

MATERIALS FINANCE PRODUCTION SALES

DEPT HEAD DEPT HEAD PRODUCTION DEPT

HEAD HEAD

EXECUTIVE EXECTUIVE COORDINATOR EXEC

JUNIOR JUNIOR SUPERVISOR JUNIOR

EXECUTIVE EXECTIVE EXEC

SKILLED UNSKILLED
WORKERS WORKERS
PERSONAL

DEPARTMENT HEAD

EXECUTIVE
STRENGTH, WEAKNESS ,OPPORTUNITIES , THREATS
STRENGTHS
Product Quality: One of the significant strengths of any footwear brand is the quality of its
products. Brands that prioritize using high-quality materials, superior craftsmanship, and
rigorous quality control measures tend to gain a positive reputation among consumers.

Comfort and Fit: A strong footwear brand focuses on providing comfortable and well-fitting
shoes. They invest in research and technology to ensure that their products offer optimal
support and cushioning.

Innovation and Design: Brands that continuously innovate in design and style tend to stay
relevant and attract fashion-conscious consumers. Innovative features and aesthetically
pleasing designs can set a brand apart from its competitors.

Affordability and Value for Money: Offering footwear at reasonable price points while
maintaining quality and style can attract a broad customer base, making the brand accessible
to different demographics.

Brand Reputation: A positive brand reputation built over time through consistent quality
and customer satisfaction contributes significantly to the strength of a footwear brand.
Positive word-of-mouth and reviews can boost brand loyalty.

Marketing and Branding: Effective marketing strategies that resonate with the target audience
can increase brand visibility and awareness. Successful branding can create a strong brand
identity in consumers' minds.

Distribution and Reach: A strong footwear brand typically has a robust distribution network,
ensuring that its products are widely available through various retail channels, both offline
and online.

Customer Service: Brands that prioritize excellent customer service, such as hassle-free
returns and responsive support, tend to foster trust and loyalty among consumers.
Sustainability and Ethical Practices: Brands that embrace sustainability and ethical
manufacturing practices align with the values of an increasing number of consumers. Eco-
friendly initiatives can enhance the brand's reputation and attract conscious consumers.

International Presence: A brand with a successful international presence can expand its
customer base and increase its global market share.

STRENGTH, WEAKNESS ,OPPORTUNITIES , THREATS

STRENGTHS
Product Quality: One of the significant strengths of any footwear brand is the quality of its
products. Brands that prioritize using high-quality materials, superior craftsmanship, and
rigorous quality control measures tend to gain a positive reputation among consumers.

Comfort and Fit: A strong footwear brand focuses on providing comfortable and well-fitting
shoes. They invest in research and technology to ensure that their products offer optimal
support and cushioning.

Innovation and Design: Brands that continuously innovate in design and style tend to stay
relevant and attract fashion-conscious consumers. Innovative features and aesthetically
pleasing designs can set a brand apart from its competitors.

Affordability and Value for Money: Offering footwear at reasonable price points while
maintaining quality and style can attract a broad customer base, making the brand accessible
to different demographics.

Brand Reputation: A positive brand reputation built over time through consistent quality
and customer satisfaction contributes significantly to the strength of a footwear brand.
Positive word-of-mouth and reviews can boost brand loyalty.

Marketing and Branding: Effective marketing strategies that resonate with the target audience
can increase brand visibility and awareness. Successful branding can create a strong brand
identity in consumers' minds.
Distribution and Reach: A strong footwear brand typically has a robust distribution network,
ensuring that its products are widely available through various retail channels, both offline
and online.

Customer Service: Brands that prioritize excellent customer service, such as hassle-free
returns and responsive support, tend to foster trust and loyalty among consumers.

Sustainability and Ethical Practices: Brands that embrace sustainability and ethical
manufacturing practices align with the values of an increasing number of consumers. Eco-
friendly initiatives can enhance the brand's reputation and attract conscious consumers.

International Presence: A brand with a successful international presence can expand its
customer base and increase its global market share.
WEAKNESS

Limited Brand Recognition: If "Nexo" is a new or relatively unknown brand, one of its
weaknesses could be a lack of brand recognition. Building brand awareness and gaining
consumer trust may require significant efforts and marketing investments.

Quality and Durability Concerns: If Nexo footwear doesn't prioritize quality materials
and manufacturing processes, it could face complaints about the durability and longevity
of its products, which can impact customer satisfaction and reputation.

Limited Product Range: A limited range of footwear offerings may limit the brand's appeal to
a diverse customer base. A lack of variety might lead potential customers to seek other
brands with a broader selection of styles and designs.

Pricing Competitiveness: If Nexo footwear is priced significantly higher than its competitors
without offering a clear value proposition, it could struggle to attract price-conscious
consumers.

Distribution Challenges: Ensuring that Nexo footwear is available through various retail
channels, including online and offline stores, is crucial for reaching a broader audience.
Limited distribution could limit market reach and accessibility.

Competition: The footwear industry is highly competitive, with numerous established brands
competing for market share. Nexo may face challenges in distinguishing itself from
competitors and gaining a foothold in the market.

Online Reputation Management: In the digital age, online reviews and customer feedback can
significantly impact a brand's reputation. Negative reviews or poor customer experiences
could hinder the brand's growth.

Environmental and Ethical Concerns: Consumers are increasingly conscious of sustainability

and ethical practices. If Nexo footwear doesn't address environmental concerns or adopt
ethical manufacturing practices, it may lose favor with socially conscious consumers.
Consumer Perception: Perception plays a crucial role in the success of any brand. If Nexo
footwear is perceived as outdated, unfashionable, or lacking in innovation, it may struggle to
appeal to modern consumers.

Supply Chain and Inventory Management: Inadequate supply chain management could
result in supply shortages or excess inventory, impacting overall operations and
profitability.

OPPORTUNITIES

Market Expansion: Nexo footwear could explore opportunities to expand its market presence,
either by entering new geographical regions or by tapping into niche markets with specific
consumer preferences.

Product Diversification: Introducing new footwear styles, designs, or product lines can help
Nexo cater to a broader customer base and stay relevant in a dynamic fashion industry.

E-commerce and Online Retailing: Investing in a robust e-commerce platform and

online marketing strategies can open up new sales channels and reach a wider audience
of tech- savvy consumers.

Sustainable and Ethical Practices: Embracing sustainability and ethical manufacturing

practices can align Nexo footwear with the growing demand for environmentally conscious
and socially responsible products.

Collaborations and Partnerships: Collaborating with fashion designers, influencers, or other

brands can create unique collections and increase brand visibility through co-branded
marketing campaigns.

Digital Marketing and Social Media: Leveraging social media platforms and digital
marketing tools can help Nexo engage with its target audience, build brand loyalty, and drive
more traffic to its website or retail outlets.
Innovation and Technology: Investing in research and development to incorporate innovative
materials or technologies in footwear can set Nexo apart from its competitors and offer
enhanced product features.

Customization and Personalization: Offering personalized footwear options, such as custom

designs or made-to-order shoes, can attract consumers seeking unique and exclusive
products.

International Expansion: Exploring opportunities to enter international markets can help

Nexo reach a broader customer base and tap into global trends.

Customer Experience and Service: Providing excellent customer service, hassle-free returns,
and responsive support can enhance customer satisfaction and foster loyalty.

Celebrity Endorsements: Partnering with well-known celebrities or influencers as brand

ambassadors can increase brand visibility and credibility among their followers.

Brick-and-Mortar Presence: Expanding the number of physical retail stores or establishing

flagship stores in strategic locations can improve brand visibility and customer accessibility.

THREATS

Competition: The footwear industry is highly competitive, with many established brands and
new entrants vying for market share. Intense competition can make it challenging for Nexo to
stand out and gain a significant market presence.

Changing Consumer Preferences: Consumer preferences and fashion trends are constantly
evolving. If Nexo fails to adapt to changing tastes and styles, it may lose relevance and
appeal to its target audience.

Economic Uncertainty: Economic fluctuations, recessions, or changes in consumer spending

patterns can impact the demand for footwear products, potentially affecting Nexo's sales
and revenue.
Counterfeit Products: The presence of counterfeit footwear products in the market can not
only harm the brand's reputation but also lead to revenue loss and customer dissatisfaction.

Supply Chain Disruptions: Disruptions in the supply chain, such as raw material shortages,
transportation issues, or production delays, can impact Nexo's ability to meet customer
demand and fulfill orders.

Rising Production Costs: Fluctuations in labor, material, or manufacturing costs can put
pressure on Nexo's profit margins, especially if the brand aims to offer affordable footwear.

Online Retail Challenges: While online retail offers opportunities, it also brings challenges
like increased competition, price comparison, and the risk of negative online reviews.

Currency Exchange Rates: For brands operating in international markets, fluctuations in

currency exchange rates can affect pricing and profitability.

Regulatory and Compliance Issues: Compliance with various regulations related to product
safety, environmental standards, and labor practices is essential. Non-compliance could lead
to legal issues or damage the brand's reputation.

Negative Publicity: Negative publicity, whether due to product recalls, customer complaints,
or other issues, can harm Nexo's image and erode consumer trust.

Social Media Backlash: In the age of social media, negative feedback or viral complaints can
spread quickly, potentially damaging the brand's reputation if not addressed promptly.

Environmental Concerns: Growing awareness of environmental issues may lead consumers to

favor brands that prioritize sustainability. Failure to address environmental concerns could
impact Nexo's appeal to eco-conscious consumers.
LEARNING OUTCOMES

The study was conducted with an objective provide an insight to customer purchasing
behaviour towards NEXO footwear . In the course of carrying out this study the following
aspects were observed .

-Most of the customers use to buy products based on the season.

-Customers consider quality and price as the most importatnt factor while purchasing any
footwear.

-Most of the customers are very concious about the brand to prefer while selecting the
footwear.

-Customers say the quality and confortability is considered in encouragement in purchasing

the brand.

-The customers get attracted towards the product beacme of its quality and price.

-Customers prefer nexo products over the other footwear brand is having a higher pricing

-It is found that the price of the product is average.

-Customers say that the pricing of footwear from nexo is average.

-It is found that most of the customers are willing to pay between rs 200 and rs 250 for
footwear .

-The study revealed that most of the customers are royal to Nexo footwear.

-The respondants rate the quality as average in satisfaction level of nexo footwear

-Customers clearly defined they do not consider any type of environment friendliness on
purchasing the footwear.
-The customers recommend the brand Nexo to others .

-The customers say that 5 to 7 members in their house use nexo products.

-Most of the customers consider brand and price when buying something for the first time.

-Customer says that the brand has the bst pricing.

-The customers have no problem so far .

-The customers choose brand because of its low pricing.

-The customers prefer any brands

-Company can introduce products that catch the youngsters attention.

-Varieties of products can be introduced.

-Casuals and sport chappals can be introduced for youngsters

-Prodcut range could be expanded.

-More attractive and updated website can be developed.

-Company should provide awareness about their new models.

CONCLUSION

The privilaged opportunity of doing the market study proved to be highly beneficial. A study
on brand awarness and customer purchasing behaviour towards NEXO footwear was an
attempt to study and to make a suggestion to improve market share of the company.

From the study, I obsereved that most of the customers are satisfied with NEXO brand and
the level of services provided by the company and also, they show ahigh level of satisfaction
with the good quality, affordable price , styles etc . of products provide better market to this
company. The brand name their services, experience and expertice etc. Will lead the
company to be the best in its markets. The brand name in NEXO is becoming more and more
acceptible in the minds of people in all levels of society . NEXO products are giving value
money to the customers.
 Internship Guide Reporting Tracker
Meeting
Date Discussion Guide’s Signature
No.
1
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