22-May-23

MUJTABA JAVED
BSBBA 3rd Year
Management Assignment of Tows Analysis
SIR FARRUKH AHMED MIAN

KIA MOTOR PAKISTAN SWOT ANALYSIS

HELPFUL HARMFUL
STRENGTH WEEKNESSES
Internal Environment

S1 Good Customer Exp W1. No Sedan Car

S2. Kia has filled a market gap SUV W2. Expensive care vs competitors

S3. Provides warranty of 4 years extended

W3. Has not expanded aggressively
to 100,000 km
S4. Kia Picanto’s Competitive features in W4. Have a negative brand perception bad past
1000cc Car experiences Dewan Mushtaq Group
S5. Kia Picanto’s additional features are
sophisticated competitor like suzuki

OPPORTUNITY THREAT
External Environment

T1 Less competitive car of other brand or EV

O1. Product Demand

T2 High Patrol Rates

O2. competitive features

T3 Dollar Rises
O3. High Promotion Budget
T4 Brand like Hyundai, Changan, Honda HRV and
O4. Good Market For 660cc Cars DFSK introducing a lot of SUVs

T5 Consumer expect long usage

T6 Consumer expect good after market

KIA MOTOR PAKISTAN TOWS ANALYSIS
Internal Factors ----> INTERNAL STRENGTH INTERNAL WEEKNESS
1. Good Customer Exp 1. No Sedan Car

2. Kia has filled a market gap

SUV 2. Expensive care vs competitors
3. Has not expanded
3. Provides warranty of 4 years aggressively
extended to 100,000 km

4. Have a negative brand

4. Kia Picanto’s Competitive perception bad past experiences
features in 1000cc Car Dewan Mushtaq Group

EXTERNAL Opportunities SO STRATEGY MAXI MAXI WO STRATEGY MINI MAXI

1. There is a big demand of

1. Product Demand 1. As there is a demand exist
Sedan Cars Kia Should launch
for Brand New SUV so do more
2. Competitive features marketing aggressively
2. Keep evaluating performance
2. Launch 660 CC cars to share of product from customer so
3. High Promotion Budget
the biggest market company would be know about
neglegance
4. Good Market For 660cc Cars

EXTERNAL Threat
ST STRATEGY MAXI MINI WT STRATEGY MINI MINI
1. Less competitive car of other brand or
EV
1. To deal with Other Brands, 1. Work on collabration with
2. High Patrol Rates Launch extra feautres SUV different manufacturers to
something like customized launch EV Cars
3. Dollar Rises

4. Brand like Hyundai, Changan, Honda

HRV and DFSK introducing a lot of SUVs 2. Sportage is a successful 2. Excessive hike in Forex and
SUVs as per experience by Fuel Price lead to effect sales
customer so KIA can resale
5. Consumer expect long usage
their cars as KIA's certified cars
6. Consumer expect good after market