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    The document outlines two strategies to increase park attendance, improve customer service, and enhance the guest experience at an amusement park. Strategy 1 is a marketing campaign targeting thrill-seekers to promote a new record-breaking roller coaster, Skyrush, reaching 500 feet and including multiple drops, twists, and turns. Strategy 2 is building Skyrush with an estimated cost of $26 million and targeting thrill-seekers and coaster enthusiasts ages 13 to 45. Additional changes include concerts, shows, new concessions, and merchandise.

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    The document outlines two strategies to increase park attendance, improve customer service, and enhance the guest experience at an amusement park. Strategy 1 is a marketing campaign targeting thrill-seekers to promote a new record-breaking roller coaster, Skyrush, reaching 500 feet and including multiple drops, twists, and turns. Strategy 2 is building Skyrush with an estimated cost of $26 million and targeting thrill-seekers and coaster enthusiasts ages 13 to 45. Additional changes include concerts, shows, new concessions, and merchandise.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    54 views10 pages

    Six Flags Presentation

    Uploaded by

    api-712295449
    The document outlines two strategies to increase park attendance, improve customer service, and enhance the guest experience at an amusement park. Strategy 1 is a marketing campaign targeting thrill-seekers to promote a new record-breaking roller coaster, Skyrush, reaching 500 feet and including multiple drops, twists, and turns. Strategy 2 is building Skyrush with an estimated cost of $26 million and targeting thrill-seekers and coaster enthusiasts ages 13 to 45. Additional changes include concerts, shows, new concessions, and merchandise.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    Strategy Formulation

    By: Bella Holland and Conner Fitzgerald


    Objective

    ● Increase park attendance

    ● Improve customer service

    ● Improve overall guest experience


    Strategy 1
    Marketing campaign- Fans of high, adrenaline filled roller coasters
    Promotions:
    ● Social Media posts
    ● Print Ads around park
    Justification
    ● Ride will attract thrill seekers

    ● Would set them apart from their competitors

    ● This addition will help the park reach their goal


    Strategy 2
    New attraction: Skyrush

    ● Reaches a record breaking height at 500 feet

    ● Coaster soars through the air as if you are flying in the sky

    ● After multiple drops, twists, and turns the ride is over

    ● Guests will exit on the opposite side of the coaster as they got on
    Target Market:
    ● Thrill seekers

    ● Coaster enthusiasts

    Ages 13 to 45 years old


    Estimated Cost:
    $26 million
    Additional Changes
    ● Concerts

    ● Holiday themed shows for kids


    Procedure:

    ● Advertisements- print ads and social media posts

    ● New concession ice cream, sky blue

    ● Merchandise in shops

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