Professional Documents
Culture Documents
Strategic Management Creating Competitive Advantages 7th Edition Dess Test Bank
Strategic Management Creating Competitive Advantages 7th Edition Dess Test Bank
https://testbankfan.com/download/strategic-management-creating-competitive-advant
ages-7th-edition-dess-test-bank/
Chapter 02
1. Environmental scanning and competitor intelligence provide important inputs for forecasting
activities.
True False
2. A hard trend is something that might happen and for which the probability that it might happen
can be estimated.
True False
3. A soft trend is a projection based on measureable facts, events, or objects. It is something that will
happen.
True False
True False
2-1
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
True False
6. Environmental monitoring deals with tracking changes in environmental trends that are often
uncovered during the environmental scanning process.
True False
7. Competitor Intelligence (CI) is a tool that can provide management with early warnings about both
True False
8. Competitive intelligence generally does not benefit very much from gathering information on
competitors from sources in the public domain.
True False
9. Even with all of the advances in recent years, forecasting is typically considered more of an art than
a science and it is of little use in generating accurate predictions.
True False
True False
11. The strengths and weaknesses of a SWOT analysis refer to the external conditions of the firm.
True False
2-2
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
12. The opportunities and threats of a SWOT analysis refer to the internal conditions of the firm.
True False
13. To understand the business environment of a particular firm, you need to analyze both the general
environment and the firm industry and competitive environment.
True False
14. Although changes in the general environment may often adversely or favorably impact a firm, they
seldom alter an entire industry.
True False
True False
16. A major sociocultural trend in the United States is the increased educational attainment by women.
True False
17. Technological innovations can create entirely new industries and alter the boundaries of industries.
True False
18. There is generally a weak relationship between equity markets (e.g., New York Stock Exchange) and
economic indicators.
True False
2-3
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Another random document with
no related content on Scribd:
Hart, Republican 385,514
McGrann, Democrat 340,269
Irish, Prohibitionist 18,471
Kennedy, Greenback 8,900
Total 753,154
Grover Cleveland.
G. W. Smalley.
THE NATIONAL CONVENTIONS OF 1888.
The Democratic Convention.