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  • Fantasy Football Final

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    This document proposes a new professional football team in Orlando, Florida called the "Dream Stadium". It provides details on the city of Orlando, the target demographic of males aged 18-50 who enjoy football, and a branding strategy using bright colors, bold fonts, and catchy slogans. A promotional plan includes sponsorships, endorsements, giveaways, and fireworks. The stadium would be located southwest of Orlando and named "Dream Stadium". A season budget forecasts over $1 billion in revenue and $278 million in expenses, with a projected $741 million profit.

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    This document proposes a new professional football team in Orlando, Florida called the "Dream Stadium". It provides details on the city of Orlando, the target demographic of males aged 18-50 who enjoy football, and a branding strategy using bright colors, bold fonts, and catchy slogans. A promotional plan includes sponsorships, endorsements, giveaways, and fireworks. The stadium would be located southwest of Orlando and named "Dream Stadium". A season budget forecasts over $1 billion in revenue and $278 million in expenses, with a projected $741 million profit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views10 pages

    Fantasy Football Final

    Uploaded by

    api-711705859
    This document proposes a new professional football team in Orlando, Florida called the "Dream Stadium". It provides details on the city of Orlando, the target demographic of males aged 18-50 who enjoy football, and a branding strategy using bright colors, bold fonts, and catchy slogans. A promotional plan includes sponsorships, endorsements, giveaways, and fireworks. The stadium would be located southwest of Orlando and named "Dream Stadium". A season budget forecasts over $1 billion in revenue and $278 million in expenses, with a projected $741 million profit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    By: Ensley Carder, Cason Bone, Will Crimm

    LOCATION

    City Information:
    ● Disney and Universal
    ● Average age
    City Climate:
    ● Stays cool and warm
    ● Rains a lot in June but that’s not during football season
    Sports history/ entertainment:
    ● Professional soccer, basketball, and hockey teams
    ● Disney and Universal
    TARGET MARKET INFORMATION
    Demographics:
    ● Males 18-50 years or more
    ● Income of $75,000 or more
    Psychographics:
    ● Football fans
    Geographics:
    ● Orlando or surrounding areas
    Behaviors:
    ● Love watching sports and football
    BRANDING

    ● Bright colors
    ● Bold fonts
    ● Catchy slogans
    ● Unique logo
    ● A great brand image
    PROMOTIONAL PLAN
    Promotional Events: Sponsorships/endorsements:
    ● Coca cola
    ● Free T-shirts to random
    people ● Kevin Hart
    ● Firework’s ● Dwayne Johnson
    ● Random lucky winnings ● Taylor Swift

    Public Relations: Co-Branding Effects:


    ● Make a wish foundation
    ● Breast cancer awareness ● “Snake Venom”
    STADIUM INFORMATION
    Naming rights:

    ● “Dream Stadium”

    Location:

    ● Located a little southwest of Orlando


    FINANCIAL PLAN
    2022-2023 Season Budget

    Total Forecasted Revenue:$1,019,656,800

    Total Forecasted Expenses:$278,190,623


    ● Season Budget
    ● Ticket sales Total Forecasted Profit: 741,466,177

    Number of
    Seats Price Revenue Percentage Total Seats Sell out Total
    8,000 $330 $2,640,000 20% $70,000 $13,778,000
    400 $450 $180,000 1%
    4,800 $280 $1,344,000 10%
    9,600 $315 $3,024,000 22%
    8,000 $275 $2,200,000 16%
    11,600 $215 $2,494,000 18%
    11,600 $60 $696,000 5%
    16,000 $75 $1,200,000 8%
    MANAGEMENT DECISION MAKING:

    ● Salary cap
    SEASON OUTCOMES

    Revenue Forecasted Amount

    Ticket Sales (8 Home Games at 70% capacity) $77,156,800

    Sponsorships $150,000,000

    TV Contracts $255,000,000

    Merchandise Royalties $100,000,000

    In Stadium Advertising 37,000,000

    Parking/Concessions $4,500,000

    Total $623,656,800
    THANK YOU

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