REPORT MARKETING

1. Social media marketing is the use of social media

platforms to promote products or services, engage
with customers, and build brand awareness. Social
media marketing can be beneficial for the BFSI sector
(banking, financial services, and insurance) in various
ways, such as:
 For corporate channel, social media marketing can
help to establish thought leadership, showcase
expertise, and generate leads. For example, you can
share informative content, industry insights, case studies,
and testimonials on LinkedIn, Twitter, or YouTube12.
 For banking channel, social media marketing can help to
improve customer service, loyalty, and retention. For
example, you can use Facebook, Instagram, or
WhatsApp to communicate with customers, answer
queries, offer tips, and provide updates34.
 For online channel, social media marketing can help to
increase traffic, conversions, and sales. For example, you
can use Pinterest, TikTok, or Snapchat to showcase your
products, create engaging videos, and drive customers to
your website or app56.
2. Market research is the process of collecting and
analyzing data to understand the market, customers,
competitors, and trends. Market research can help you to
validate your project idea, identify opportunities, and
optimize your strategy. To conduct market research on
your project title, you can follow these steps:
 Define your research objectives and questions. What do
you want to learn from your market research? What are
the specific questions you want to answer?
 Choose your research methods and tools. How will you
collect data from your target market? What are the best
tools to use for your research? You can use various
methods and tools, such as surveys, interviews, focus
groups, observation, or experiments7. You can also use
online tools, such as SurveyMonkey, Typeform,
Upwave, or Qualaroo8 to create and distribute your
surveys or questionnaires.
 Design your research plan and sample. How will you
design your research to ensure validity and reliability?
How will you select and recruit your sample? Your
sample should be representative of your target market
and large enough to provide meaningful results. A
sample size of 100-150 responses is usually sufficient for
most market research purposes9.
 Collect and analyze your data. How will you collect and
store your data? How will you analyze and interpret your
data? You can use various techniques, such as
descriptive statistics, inferential statistics, or data
visualization, to summarize and present your data. You
can also use online tools, such as Tableau, Excel, or
Google Sheets, to organize and visualize your data11.
 Report your findings, conclusions, suggestions, and
limitations. How will you communicate your research
results to your stakeholders? What are the main findings
and conclusions of your research? What are the
suggestions and recommendations based on your
research? What are the limitations and challenges of your
research? You can use various formats, such as reports,
 presentations, or dashboards, to convey your research
outcomes12.
3. To make a poster or a short video of your feedback and
experience in internship, you can use online tools, such
as Canva, PosterMyWall, FlexClip, or Adobe Express.
These tools are easy to use and offer a variety of
templates, graphics, fonts, and effects to create attractive
and professional posters or videos. You can also upload
your own photos, videos, or audio to personalize your
poster or video. Some tips to make a good poster or
video are:
 Define your purpose and audience. What is the goal of
your poster or video? Who are you making it for? Your
purpose and audience will determine the tone, style, and
content of your poster or video.
 Choose a catchy title and a clear message. What is the
main idea or theme of your poster or video? What do you
want your audience to remember or do after seeing your
poster or video? Your title should capture the attention of
your audience and your message should be concise and
relevant.
 Use visuals and audio to enhance your poster or video.
How will you use images, colors, shapes, icons, charts,
or animations to illustrate your poster or video? How will
you use music, voice, or sound effects to complement
your poster or video? Your visuals and audio should be
consistent, appealing, and appropriate for your poster or
video.
 Keep it simple and organized. How will you arrange your
poster or video elements to create a logical and coherent
flow? How will you use white space, contrast, alignment,
or repetition to create balance and harmony in your
poster or video? Your poster or video should be easy to
read, understand, and follow.