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LUCT Assignment Cover sheet

Programme Bachelor of Design (Hons) in

Faculty Arts & Humanities Professional
Title
Design (Visual Communication)
Unit Title Marketing (BDD 2813) Batch Code BPD 2201 D
Unit Lecturer Mr. Senthilkumar Muthusamy Term / Semester October 2023- March 2024 /
Semester 4 & 5
Unit Vetter Ms. Jacqueline Jubang Head of Faculty Mr. Abdul Hadi Hj Roseli
Assessment Assessment
Individual Assignment 20%
Type Weightage
Release Date 18th November 2023 Submission Date 06th January 2024
Attempt ☒ First Attempt ☐Re-sit
Coursework Policies
1. All coursework submitted shall include this cover sheet.
2. All work must be submitted in the format instructed by the lecturer.
3. All sources of information shall be properly acknowledged. Plagiarism is a serious offense and shall render
offenders liable to disciplinary action as determined by the rules and regulations of the institution.
4. Students shall retain an exact duplicate of all submitted work for reference purposes prior to submitting the
original. This shall serve as proof that the work was indeed completed in the event that it goes astray.
5. Extensions of submission deadlines shall be requested to the lecturer prior to the deadline.

Student Full Name

IC Number Contact No:
Batch Code
STUDENT DECLARATION

I,...........................................................................................................hereby certify that this assignment is my

own work
and where materials have been used from other resources, they have been properly acknowledged. I also
understand I will face the possibility of failing the module if the contents of this assignment are found to be
plagiarized.

Signature: ………………………………………… Date: …………………………………………

RECEIPT ACKNOWLEDGEMENT (LECTURER)

Received By …………………………………………Date…………………………….Time……………….

Remarks …………………………………………………………………………………………………………
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LUCT Grading Description

Marks Grade GPA/CGPA Description

80 - 100 A 4.00
Pass with Distinction
75 - 79 A- 3.67
70 - 74 B+ 3.33
65 - 69 B 3.00 Pass with Merit
60 - 64 B- 2.67
55 - 59 C+ 2.33
Pass with Credit
50 - 54 C 2.00
45 - 49 C- 1.67
Pass
40 - 44 D 1.00
0 - 39 F 0.00 Fail
S 0.00 Pending Supplementary/Assessment
DNC 0.00 Did Not Complete
GNS 0.00 Grade Not Submitted
CRT C & above Credit Transferred
DEF - Deferred

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DESCRIPTION

LEARNING OBJECTIVES

1. To familiarize students with how the marketing environment will influence marketing effectiveness.
2. To expose students to the importance of technological marketing techniques.
3. To discover and suggest various solutions for internet marketing.

LEARNING OUTCOMES

Students will be able to:

1. Describe the importance of different marketing techniques in an organization.

2. Examine the business marketing environment and the use of the marketing analytical tools
3. Analyze current trends in marketing techniques.

SCENARIO

A digital marketing campaign is one of the marketing techniques that companies facilitate nowadays to
drive revenue and product or sales awareness due to the internet and technological shift. Most
companies are adapting to marketing techniques through social media such as Facebook ads, YouTube
ads, and even brand accounts on Instagram.

Based on this shift, Luxe Bath (fictional organization), produces various lines of luxury bath bombs
and wishes to market their upcoming product release for a new line of bath bombs called Bliss Star.
The company’s marketing objective is to let customers be aware of and know about their new perfume
lines and generate sales for this new line, especially for working adults who need to be distressed.

However, the company is clueless about the campaign concept that they should adopt. Therefore, you
are also required to design the concept of the campaign and prepare a mockup of the video campaign
for Luxe Bath management. Your plan must clearly present the marketing strategies and tactics
including the marketing schedule, budget, and rationale of the recommendation of these strategies and
tactics will be successful.

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INSTRUCTION

Part 1: Report
Your report should outline the following:

1. Analysis of the target market for Luxe Bath. [15 Marks]

2. Using Porter’s 5 forces, analyses the level of competition of the bath bomb industry in Brunei
Darussalam. [20 Marks]
3. Recommended the marketing strategies for Luxe Bath. [15 Marks]
4. Justify why the strategies that you recommend will work. [15 Marks]

Part 2: Video
You are also required to produce a video of a mock up marketing campaign for Luxe Bath with
duration of not more than 1 minute. Use your creativity in developing the campaign video and you can
use any software that you deem appropriate. [20 Marks]

Part 3: Poster
You will also require to produce a poster or brochure (softcopy) where you should use
Illustrator/Photoshop software as your medium in producing the outcome. [15 Marks]
Total:100 Marks

SUBMISSION CRITERIA

1) You are required to produce the assignment individually.

2) The report should be of a minimum 1,000 words and maximum of 2,500 words excluding
referencing list.

3) Report submitted must also adhere to the formatting criteria listed as follows:

 Assignment Front Sheet/ (Completed), Word processor on A4 size with single page
 Font: Times New Roman, Size: 12, Paragraph: Justify, Line Spacing: 1.5
 Table of Content, Page Number, Referencing
 Submission of the softcopy report in pdf format, poster or brochure & the video
4) Softcopy of the report (pdf format), poster or brochure (raw adobe format) and the video softcopy
must be uploaded to the BDD 2813 – Marketing module as depicted at the submission date.
5) Softcopy submission must be attached with the assignment cover page as well.
6) Late submission will incur deduction of marks. So make sure you submit on time!

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RECOMMENDED INFORMATION SOURCES

i. Armstrong, G. and Kotler, P., 2017. Marketing: an introduction. 13th ed. Unites States of
America: Pearson.
ii. Kotler, P., 2018. Principle of Marketing. 17th ed. Harlow: Pearson Education Limited.
iii. McKenna, R., 2022. Marketing Is Everything. [online] Harvard Business Review.
Available at: <https://hbr.org/1991/01/marketing-is-everything> [Accessed 30 May 2022]