pmwer up ymur lushkess

JHOHZCI

NC\BEZHKO
VZ\CZEOX OUHJE
Hkternejhcte Ievei
ZCLIE MA FMKZEKZV
FMKZEKZV

3 Mpthnhshko ymur jhohtci ncrbethko str

strcteoy
cteoy

< Ncrbet Ckciyshs

<c Cujhekfe Tersmkcs

<l Fustmner seonektcthmk ckj ckciyshs ‖

fmkverthko fmktekt

<f Fmnpethtmr lekf`ncrb ckj ckciyshs

6 _`ere cre ymu kmw ‖ ckciys

ckciysee ymur
jhohtci cssets

: Vtrcteoy ckj Zcfthf

cfthfss tm hnprmve jhohtci
ncrbethko cfthvhty ‖ Fmktekt Vtrcteoy
Vtrcteoy

5 Necsurenekt
L eamre recjhko t`hs ouhje, ymu s`muij
cirecjy `cve
`cve hk picfe c jeffikej jhohtci
ncrbethko strcteoy wht` amfusej chns
ckj mlgefthves.

Z`hs hkternejhcte ouhje tm jhohtci ncrbethko

strcteoy
strcteoy whii amfus mk ouhjhko ymu mk
`mw tm mpthnhse ckj hnprmve ymur jhohtci
ncrbethko ly tcbhko c nmre strcteohf vhew,
wht` t`e uithncte chn ma ormwhko ckj
cjvckfhko ymur lushkess.

Ha ymu cre gust stcrthko mut, we refmnnekj

ymu ffirst f`efb mut mur Lcshf Ouhje tm
Jhohtci Ncrbethko Vtrcteoy
Vtrcteoy,, evek ha ymu
wmuij gust ihbe c refcp mk t`e mutihke ma
`mw ymur strcteoy s`muij le set mut armn
c tmp ihke perspefthve.

3 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

VEFZHMK 3

MTZHNHVHKO XMU\
JHOHZCI
JHOHZCI NC\BEZHKO
VZ\CZEOX
OMCI @HE\C\F@X ‖ LUVHKEVV MLGEFZHQEV,
NC\BEZHKO MLGEFZHQEV CKJ BTHV

mu s`muij bkmw ymur mvercii nchk lushkess jrhver ‖ w`et`er t`ct hs

X tm hkfrecse scies, ochk ncrbet s`cre, mr lushkess
stcoe ymu s`muij cism
lus hkess expckshmk. Ly t`hs
ci sm bkmw t`e jhfflerekfe letweek ncfrm ckj nhfrm
fmkvershmks, ckj `mw t`e twm cre lmt` hnpmrtckt mk t`ehr mwk, lut ct
t`e scne thne hktrhkshfciiy ihkbej. Mke fckkmt exhst wht`mut
w ht`mut t`e mt`er.
mt`er.

Ckj t`ek ymu `cve t`e mvercrf`hko mlgefthve

mlgefthve ma w`ct ymur lushkess hs
tryhko tm cf`heve hk t`hs wmrij ‖ ymur fmnpcky nhsshmk.

Lut `mw jm we ihkb t`en cii tmoet`er=

< ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk 3 ‖ Mpthnhshko ymur jhohtci ncrbethko strcteoy

FMNTCKX
NHVVHMK

LUVHKEVV
MLGEFZHQEV
Hkfrecse ncrbet
s`cre, hkfrecse scies,
kew prmjuft hktrmjufthmk,
kew ncrbet expckshmk

NC\BEZHKO MLGEFZHQEV
Ncfrm fmkvershmks ‖ prmjuft
mrjer fmnpiethmk, sulsfrhpthmk shok up,
cppihfcthmk amrn fmnpiethmk, shok up,
fmktcft amrn fmnpiethmk, p`mke fcii

NC\BEZHKO BTHV
Nhfrm fmkvershmks ‖ cj fihfb t`rmuo`s, jmwkimcjs,
smfhci cfthmk, enchi kewsietter
kewsietter,, fcii lcfb request,
thne spekt mk shte, ekterhko f`efb mut prmfess

Hnpmrtcktiy, we fckkmt set up mlgefthves quhfbiy ckj fmkthkue mk t`e

cssunpthmk t`ct t`ey whii le neckhkoaui
neckhkoaui ouhjes tm cfthmk.

C `hercrf`hfci omci lrecbjmwk strufture ihkbs ymur `ho`er-ievei mlgefthves

tm nmre jetchiej jcy-tm-jcy omcis.

_`ek prmperiy t`muo`t ma, jeveimpej ckj cppihej, mlgefthves fck teii
ymu hk w`ct jhrefthmk cii ncrbethko ckj whjer lushkess cfthvhthes s`muij
le nmvhko. Z`ey fck hk equci pcrt ouhje jcy-tm-jcy cfthvhthes ckj t`e
persmkci jeveimpnekt ma hkjhvhjucis hk ck mrockhscthmk2 ckj jhreft letter
pickkhko, hk terns ma w`ct ymu s`muij le jmhko, ckj `mw nuf`.

6 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk 3 ‖ Mpthnhshko ymur jhohtci ncrbethko strcteoy

Z`e @crvcrj Lushkess \evhew prmvhjes c useaui ihst ma w`ct mlgefthves

s`muij le.

MLGEFZHQEV…
◍ Keej kmt leohk wht` t`e lrmcj orckj jeshok ma t`e mrockhscthmk,
lut cii mlgefthves hk t`e `hercrf`y s`muij le fmkshstekt wht` ht
◍
V`muij ncbe ymur enpimyees recf` ckj chn tm le letter
◍ V`muij le recihsthf hk terns ma t`e hkterkci resmurfes ma t`e
mrockhscthmk ckj t`e exterkci mppmrtukhthes, t`rects ckj fmkstrchkts
◍ V`muij tcbe hktm cffmukt t`e frecthve fmkfepthmk ma c rckoe ma
citerkcthves ckj t`e reicthve efflefthvekess ckj fmst ma ecf`
◍ V`muij le bkmwk tm ecf` enpimyee sm t`ey ukjerstckj t`e
omcis ckj `mw t`ey reicte tm t`e lrmcjer mlgefthves ma t`e w`mie
lushkess
◍ V`muij le perhmjhfciiy refmkshjerej ckj rejeffikej, kmt mkiy tm
tcbe cffmukt ma f`ckohko fmkjhthmks, lut amr t`e sciutcry effleft ma
ret`hkbhko t`e chns ma mrockhscthmkci cfthvhthes

Vtcrthko armn t`e tmp ma t`e pyrcnhj vhsuci, t`hs sefthmk hs nmre reievckt
amr nckcoenekt ckj lushkess mwkers. Vcy ymur lushkess mlgefthve wcs
tm hkfrecse scies ly <4%. Z`ek ymur ncrbethko mlgefthve wmuij `cve
leek t`e vmiune ma scies t`ct wmuij `cve ekcliej t`hs <4% hkfrecse.

Hk t`e nhjjie step, we keej tm estclihs` ckj fmkffirn t`e fmrreicthmk

letweek t`e nhfrm ckj ncfrm fmkvershmks, ckj repmrt mk t`e mvercii
ncrbethko mlgefthves.

Ct t`e imwer ekj, cs ncrbeters we keej

keej tm necsure mur ncrbethko
ncrbethko BTHs,
mur hkjhfctmrs cimko t`e wcy t`ct teii us ha mur ncrbethko strcteoy hs
cftuciiy wmrbhko, ckj s`mw `mw mur nhfrm fmkvershmks pmshthveiy (mr
keocthveiy) cffleft t`e prevhmus steps aurt`er up t`e pyrcnhj.

Xmu s`muij immb tm ckciyse ymur icst ncrbethko cfthvhty cffmrjhko tm t`hs
`hercrf`y
`hercrf`y.. Vmne ma t`e bey questhmks tm csb
cs b wmuij le7

◍ Jhj ymur ncrbethko strcteoy neet t`e mvercii mlgefthve=

◍ Ha kmt, w`y kmt=
◍ Ha yes, w`ct wcs ht clmut t`e fcnpchok t`ct suffeejej=
◍ Fck ymu repihfcte t`ct tcfthf tm hkfrecse scies aurt`er=
au rt`er=

: ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk 3 ‖ Mpthnhshko ymur jhohtci ncrbethko strcteoy

Ter`cps t`e mvercrf`hko

mvercrf`hko questhmk nho`t le ’w`ct nmre fck H jm=„

Z`e sefthmks tm amiimw whii chn tm ohve ymu t`e ’nmre„

’nmre„ t`ct ymu nho`t
keej tm jm tm neet ckj exfeej t`mse lushkess mlgefthves. _e _e whii jetchi
smne hk-jept` wcys amr ymu tm hjekthay ymur ymur tcroet cujhekfe(s),

amfushko
ckciyshs. mk w`ct fmktekt fmkverts t`en, fmnpethtmr lekf`ncrbhko ckj

Z`e ouhje whii cism immb ct wcys tm expckj ymur jhohtci strcteoy leymkj
t`e scie, amr excnpie estclihs`hko ymur lrckj amukjcthmks tm ekfmurcoe
fustmner cjvmfcfy ckj imycity ly ushko F\N, Enchi, Imycity Trmorcns
ckj Vmfhci Nejhc, leamre estclihs`hko ymur lest prcfthfes tm mpthnhse ckj
necsure peramrnckfe cimko t`e wcy ushko jctc ckciythfs.

_`ek nmvhko amrwcrj, fmkshjer @L\‘s ’mlgefthve f`efbihst„ tm eksure cii

mlgefthves ckj sulsequekt ncrbethko cfthvhthes cre cii cihokej.

5 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

VEFZHMK <

NC\BEZ CKCIXVHV
mve leymkj t`e lcshfs fmverej hk V_MZ ckj TEVZEI ckciyses tm

N reciiy ukjerstckj ymur ncrbet ckj ymur tcroet cujhekfe. Ter`cps

up tm t`hs pmhkt ymu bkmw t`e lrmcj hksho`ts ma ymur prhncry tcroet
ncrbet ‖ t`ehr coe rckoe, t`ehr ihbes ckj jhsihbes, mr
m r w`ct bhkj ma pcoes
ckj lrckjs t`ey amiimw mk smfhci nejhc. @mwever ly nmvhko leymkj t`hs
ckj jeveimphko nmre hk-jept` ncrbet hksho`ts, ymu whii le clie tm letter
seieft ymur jhohtci ncrbethko nhx ckj pus` lujoet tm t`e nmst reievckt
ncrbethko f`ckkeis.

Nmre extekshve ncrbet ckciyshs fck le c thne-fmksunhko prmfess, lut ht

hs mke t`ct fck le weii wmrt` ht w`ek ymu fck jeveimp c nmre hk-jept`
ukjerstckjhko ckj bkmwiejoe ma w`m ht hs t`ct ymu cftuciiy hktekj tm
tcroet.

Ckj cater cii, s`muij ymu expeft ymur fustmners

fustmners tm fmkvert mk ymur
ymur
ncrbethko cfthvhthes ha ymu jmk‘t jm everyt`hko ymu fck tm reciiy
ukjerstckj t`ehr prmliens ckj `mw tm smive t`en=

1 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk <c ‖ Cujhekfe Tersmkcs

VEFZHMK <C

CUJHEKFE
TE\VMKCV
_@CZ
_@CZ C\E CUJHEKFE TE\VMKCV=
Cujhekfe persmkcs cre ffifthmkci, oekercihsej represektcthmks ma ymur hjeci
fustmners. Vhkfe persmkcs ciimw ymu tm vhew ymur prmjuft mr servhfe
armn t`ehr perspefthve, luhijhko persmkcs amr ymur bey tcroet cujhekfe fck
`eip hnprmve t`e wcy ymu smive prmliens amr ymur fustmners.

_@CZ
_@CZ NCBEV C OMMJ TE\VMKC=
T E\VMKC=
Z`e lest persmkcs cre luhit mk cftuci resecrf` ckj surveys ckj
hktervhews ma ymur tcroet cujhekfe, lut t`hs cpprmcf` jmes tcbe thne,

nmkey ckj resmurfes ckj nho`t kmt le recjhiy cvchiclie tm cii lushkesses.
Xmu fck ochk exfeiiekt hksho`t armn evek sncii-sfcie resecrf` ly puiihko
tmoet`er c sncii amfus ormup mr hktervhewhko c aew bey fihekts. Ckj ha
t`hs hs sthii kmt pmsshlie jmk‘t le carchj ma tcbhko c ffifthmkci cpprmcf`!
Gust eksure ymu cre cs cffurcte cs pmsshlie w`ek frecthko t`en ‖ use
hkamrncthmk t`ct ymu bkmw tm le true clmut ymur fmksuners armn cky
prevhmus resecrf`, armn ymur wel ckciythfs mr armn pcst enchi querhes
ymu `cve `cj.

_@X JEQEIMT CUJHEKFE TE\VMKCV=

Cujhekfe persmkcs ciimw ymu tm le nmre strcteohf wht` ymur jhohtci
ncrbethko tcfthfs ckj exefuthmk ly ciimwhko ymu tm tchimr nesscoes tm
ymur bey cujhekfe cky ly ukjertcbhko ymur ncrbethko fmnnukhfcthmks
prhncrhiy wht` t`en hk nhkj.

Ha ymu cre stcrthko mut wht` cujhekfe persmkcs, ymu s`muij stcrt wht` <-6
ckj luhij mut armn t`ere
t`ere ha ymu aeei ymu keej
keej nmre ‖ icroer lushkesses
fmuij `cve cs ncky cs 35-<4
35-<4..

? ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk <c ‖ Cujhekfe Tersmkcs

CUJHEKFE TE\VMKC ZENTIC

ZENTICZE
ZE
Z`ere cre ncky cujhekfe persmkc tenpictes cvchiclie mkihke t`ct whii
icroeiy fmver t`e scne hkamrncthmk, gust wht` siho`tiy jhfflerekt icymuts.
Z`e ihst leimw fmvers t`e oekerci crecs t`ct whii le hkfiujej hk nmst
tenpictes. Z`e nmre ymu fck ckswer mr evek ha ymu fck cjj nmre
sefthmks ymurseia spefhffif tm ymur
ymur lushkess, t`e nmre lekeffifhci
lekeffifhci ht whii le
tm ymur jhohtci strcteoy, w`hf` lefmnes nuf` nmre tcroetej ckj tchimrej
lcsej mk ymur cujhekfe persmkc resecrf`.

VEFZHMK 37 _@M=
◍ Lcfbormukj7
Gml
Fcreer pct`
Ncrhtci stctus
◍ Jenmorcp`hfs
Oekjer
Zyphfci coe
Imfcthmk
Hkfmne lrcfb
lrcfbet
et

VEFZHMK <7 _@CZ=

◍ Omcis7
Trhncry omci
Vefmkjcry omci
◍ F`ciiekoes ckj Fmkferks
Trhncry f`ciiekoe/fmkferk
Vefmkjcry f`ciiekoe/fmkferk
◍ _`ct fck ymu jm7
Zm `eip cf`heve t`ehr omci
Zm mverfmne t`ehr f`ciiekoes mr ciievhcte t`ehr fmkferks

VEFZHMK 67 _@X=
◍ \eci Sumtes7
Clmut omcis, f`ciiekoes etf. ‖ ’H cn c nmt`er wht` < ymuko
f`hijrek.
H wckt tm iecrk c kew ickoucoe lut H struooie tm ffikj t`e thne. H
keej c ﬌exhlie smiuthmk tm iecrkhko t`ct whii ciimw ne tm lcickfe
ny wmrb ckj acnhiy ihae.„
◍ Fmnnmk mlgefthmks7
_`y wmuijk‘t t`hs persmk ly ymur prmjuft/servhfe=

0 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk <c ‖ Cujhekfe Tersmkcs

VEFZHMK :7 @M_=
◍ Ncrbethko Nesscohko7
Jesfrhle ymur smiuthmk tm t`e persmkc jhreftiy ckj suffhkftiy ‖
’Aiexhlie ct `mne ickoucoe tuhthmk.„
◍ Eievctmr Thtf`

Veii ymur persmkc mk

m k ymur smiuthmk tm t`ehr shtucthmk
s htucthmk ‖ ’_e
’_e
prmvhje ymu wht` t`e uithncte ﬌exhlhihty t`ct ffits hk wht` ymur
sf`ejuie, `mwever nuf` mr ihttie thne ymu `cve, we `cve c
fmurse mpthmk t`ct ffits ymur keejs.„

Zcbhko ymur kewamukj hksho`t armn t`emry ckj prcfthfe ciwcys seens
ihbe c lho
step. Lut wht` orecter hksho`t ymur prmlien hs ihbeiy tm le f`mmshko w`hf`
jmmr
tm ruk t`rmuo` ffirst!

CUJHEKFE TE\VMKCV HK T\CFZHFE

Hk prcfthfe, mke ma t`e nmst strcho`ta
strcho`tamrwcrj
mrwcrj hnpienektcthmks ma persmkcs
hk ymur ncrbethko strcteoy wmuij le hk Enchi ckj Vmfhci Nejhc Cjs.
Amr excnpie, hkstecj ma sekjhko t`e scne lickbet enchi tm ymur ekthre
jctclcse, ymu fck seonekt ly cujhekfe persmkc ckj tchimr enchi fmktekt
lcsej mk w`ct ymu bkmw clmut t`ct persmkc.

Vhnhicriy wht` smfhci cjs, w`ere ymur f`crcfter iekot` ckj hncoe
spefhffifcthmks cre ihnhtej mr restrhftej, ncbhko sure t`ct cj hs spmt mk amr
c spefhffif persmkc whii hkfrecse fihfb-t`rmuo`-rcte
fihfb-t`rmuo`-rcte armn `ho`iy qucihffiej
quc ihffiej
prmspefts w`m cre nmre ihbeiy tm fmkvert mk ymur ncrbethko mlgefthve.

8 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

VEFZHMK <L

FUVZMNE\
VEONEKZCZHMK
CKJ CKCIXVHV
‖ FMKQE\ZHKO
FMKZEKZ
U shko ymur cujhekfe persmkc bkmwiejoe, t`e kext step wmuij le tcbhko t`hs
hkamrncthmk amrwcrj ckj stcrthko tm fcteomrhfciiy ckswer questhmks ihbe7

◍

◍
_`ct
_`ct jm
jm t`ey wckt t`en
ymu wckt armn tm
ymu=
jm=_`ct
_`ctcre
cret`ehr
ymurkeejs=
omcis mkshte=
◍ _`ct fmktekt wmuij ihbeiy ohve t`en w`ct t`ey keej ckj fmkvhkfe t`en
tm jm w`ct ymu wckt t`en tm= _`ct whii fmkvert t`ct fustmner=
◍ _`ct jmes suffess immb ihbe= _`ct cre ymur ncrbethko BTHs=

Vhnhicr tm ymur persmkc resecrf`, ht hs ihbeiy ymu whii `cve severci fustmner
seonekts wht` t`ehr mwk ukhque prmffiie ckj keejs/jeshres. Z`e exerfhse leimw
s`muij le fmnpietej amr ecf` bey fustmner seonekt7

Cujhekfe Zcroet Trmffiie Z`ehr Xmur Mkshte

Mksh te Fmkverthko BTHs
Fcteomry Ncrbet Keejs Omcis Fmktekt
Veonekt

Cre t`ey ck Ha t`e _`ct _`ct cre Lcsej mk _`ct bhkj Nhfrm ckj
hkjhvhjuci cujhekfe jhsthkouhs`hko t`ey immbhko t`ehr keejs, ma fmktekt ncfrm
persmk, c fcteomry hs f`crcfterhsthfs amr armn ymur w`ct wmuij wmuij fmkvershmks
icroe/sncii ’Hkjhvhjuci„, sets ecf` shte= le t`e omcis cftuciiy
mrockhscthmk, cre t`ey tcroet ncrbet mkshte t`ct cf`heve t`e
stcrt up, c stujekt, seonekt t`ey wmuij fmnpiethmk
fmnnukhty ymuko/ cpcrt2 w`ct hs le useaui tm ma t`ct omci=
ormup/t`hrj estclihs`ej ht clmut t`en t`en= RFmkshjer
seftmr, pulihf/ prmaesshmkci, t`ct ncbes fmktekt
prhvcte seftmr ymukoer/ t`en ukhque= types^
mijer
oekercthmk

34 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk <L ‖ Fustmner seonektcthmk ckj ckciyshs ‖ fmkverthko fmktekt

Z`e nmre t`ct hs bkmwk clmut ymur cujhekfe, t`e nmre tcroetej ckj
fustmnhsej ymu fck le wht` ymur nesscohko ckj fmnnukhfcthmk tm
jhfflerekt cujhekfe seonekts.

Z`hs whii t`ek ohve ymu ymur ‐crsekci‘

‐crsekci‘ ma fmkverthko fmktekt ‖ ht whii
`ho`iho`t cky kew fmktekt t`ct ymu keej tm frecte ckj t`e fmktekt t`ct

ymu keej tm prmnhkektiy

prmnhkektiy jhspicy mk ymur shte ckj pus` mut mk ymur jhohtci
ncrbethko f`ckkeis.

33 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

VEFZHMK <F

FMNTEZHZM\
LEKF@NC\
LEKF@NC\BB CKJ
CKCIXVHV
`e lekeffits ma fmkjufthko fmnpethtmr lekf`ncrb ckciyshs cre
Z mlvhmus. Xmu
Xmu jmk‘t wckt tm nhss smnet`hko ymur fmnpethtmrs cre
jmhko t`ct nho`t le c t`rect tm ymur lushkess ckj t`ct nho`t steci trcstf
ckj fmkvershmks armn ymu.

Z`ere whii le smne bey iecrkhkos

iecr khkos t`ct ymu fck tcbe. _`ct cre t`ey jmhko
weii t`ct ymu fck repihfcte= Amr excnpie jm t`ey `cve ck ekocoej
smfhci cujhekfe= Ha sm, w`ct cre t`ey jmhko t`ct hs ekocohko users= Mr hs
t`ehr shte ecsy tm use ‖ cre t`ey jhspicyhko fmktekt ckj hkamrncthmk hk c
shnpier wcy t`ck ymu=

Ckj t`e lest t`hko hs t`ct hk t`hs

t`hs jhohtci coe t`hs hs kmt cs jhstfuit c tcsb cs
ht usej tm le! _ht` c shnpie secrf` mk c fmnpethtmr‘s lushkess ymu fck
ukfmver hkamrncthmk t`ct hs pulihs`ej, pulihf, cvchiclie ckj aree.

Xmu whii le clie tm ukfmver7

◍ Ckkuci repmrts (jepekjhko mk fmnpcky shze)
◍ Fmnpcky prmffiies
◍ Trmjuft lrmf`ures
◍ Tress reiecses
◍ Tulihs`ej nejhc crthfies
◍ Fustmner revhews
◍ Vmfhci nejhc pictamrns
◍ Z`ehr welshte
◍ Cky TTF cfthvhty
◍ Bey secrf` terns t`ey cre rckbhko weii amr mk secrf` ekohkes

3< ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk <F ‖ Fmnpethtmr lekf`ncrb ckj ckciyshs

Xmur ffirst step hk cky fmnpethtmr ckciyshs wmuij le stcrthko cs ha ymu

were c pmtekthci fustmner, ckj ruk c aew test secrf`es ushko pmpuicr
pmpui cr mr
fmnnmk beywmrjs (kmt hkfiujhko lrckj terns). _`ct hs t`e hkjustry/
ncrbet iecjer jmhko t`ct hs jhfflerekt= _`m cppecrs tmp ma t`e secrf`
ekohke rckbhkos, ckj w`m cppecrs ffirst hk t`e pchj pmshthmks= Cism, spekj
thne lrmwshko fmnpethtmr welshtes2 jm ymu oet retcroetej wht` cjs cater

iecvhko t`ehr shte= @eipauiiy, t`hs cfthvhty hs cii aree ckj whii ohve ymu ck
hkjhfcthmk ma w`m hs spekjhko nmkey mk pchj f`ckkeis.

Fmkshjer t`ct t`mse w`m cppecr hk t`ese picfes nho`t kmt kefesscrhiy
le ymur jhreft fmnpeththmk lut kevert`eiess t`ey cre sthii tryhko tm
steci trcstf armn ymu. Vecrf`hko amr
amr bey terns ckj p`rcses
p`rcses reictej tm
ymur lushkess s`muij le c reouicr prcfthfe tm beep mk tmp ma cky kew
kew
fmnpethtmrs mr kew citerkcthves/sulsthtutes amr ymur prmjuft mr servhfe.

Mke ma t`e nchk stunlihko limfbs tm ffikjhko mut cii t`e hkamrncthmk
ymu keej tm ncbe hkamrnej jefhshmks hs kmt bkmwhko w`ct tmmis ckj

resmurfes cre mut t`ere ct ymur jhspmsci. Armn trcfbhko fmnpethtmr secrf`
rckbhko pmshthmks t`rmuo` Nmz mr Tmshthmkiy
Tmshthmkiy,, trcfbhko smfhci s`cre ma vmhfe
wht` Vysmnms, mr gust shnpiy beephko wctf` mk w`ct mt`er fmnpckhes
cre pmsthko mk Acfelmmb ckj Zwhtter
Zwhtter,, t`ere cre nmre ckj nmre aree, trhci-
lcsej mr pchj (armn f`ecp tm prhfey!) servhfes t`ese jcys.

Z`rmuo`mut t`hs prmfess, nmst hnpmrtcktiy, jmk‘t mverimmb ymur mwk

efflmrts. Hs ymur lushkess vhshlie jurhko ymur secrf`es amr fmnpethtmrs= @mw
@mw
jm ymur cfthvhthes nctf` up=

\enenler t`ct lekf`ncrbhko s`muij le ck mk-omhko prmfess, kmt c tcsb

t`ct ymu jm mkiy mkfe. Equciiy, w`ek ymu fmnpiete ymur ckciyshs, ncbe
sure ymur thne ckj efflmrt jmesk‘t sht mk t`e s`eia. Ihkb ymur hksho`t tm
cfthmk ckj revhew prmoress ckj peramrnckfe t`rmuo` ymur BTHs ckj
jctc ckciythfs.

36 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

VEFZHMK 6

_@E\E C\E XMU

KM_ ‖ CKCIXVE
XM
XMU\ J
CVVEZVHOHZCI

H t hs hnpmrtckt kmt tm oet tmm `uko up mk w`ct ymur fmnpethtmrs cre

jmhko, ht‘s cii clmut `mw ymu tcbe t`e hksho`ts oct`erej ckj hnpienekt
t`en hktm ymur mwk strcteoy t`ct whii le t`e nmre frhthfci nmve omhko
amrwcrj. Xmur
Xmur fmnpethtmrs nho`t le jmhko t`hkos letter t`ck ymu, lut
t`ct s`muij gust serve cs hksphrcthmk ckj hkfekthve tm oet tm w`ere t`ey
cre, ckj hkjeej tm surpcss t`en.

Ckj kmw ymu `cve c nuf` fiecrer vhew ma ymur tcroet ncrbet ckj
ymur fmnpethtmrs, `mw jmes ymur furrekt jhohtci mfflerhko stcfb up hk
fmnpcrhsmk= _`ct jhohtci cssets cre ymu furrektiy uthihshko, ckj `mw
weii= _`hf` f`ckkeis cre ymu kmt ushko t`ct ymu fmuij le= _`ere whii
ymur kew, fmkverthko fmktekt le nmst vciuclie=

Hk ckciyshko ymur mwk jhohtci cssets, ht hs useaui tm ormup t`en hktm t`e
Tchj, Ecrkej ckj Mwkej fcteomrhes.

◍ Tchj nejhc hs w`ek ymu pcy tm cjverthse mk c t`hrj pcrty f`ckkei

◍ Ecrkej nejhc hs w`ek users (kmt kefesscrhiy gust ymur tcroet
cujhekfe) s`cre ymur fmktekt, sprecj wmrj-ma-nmut` ckj
oekerciiy jhsfuss ymur lrckj, prmjufts mr servhfes. Z`ese nekthmks
cre ’ecrkej„, eht`er keocthveiy mr pmshthveiy, neckhko t`ey cre
vmiuktcrhiy ohvek ly mt`ers
◍ Mwkej nejhc hs ck csset mr pictamrn t`ct ymu mwk, frecte ckj
fmktrmi. Zyphfci
Zyphfci mwkej cssets wmuij le ymur lrckj welshte mr limo.
Vmfhci nejhc f`ckkeis ‖ XmuZule,
XmuZule, Acfelmmb, Zwhtter
Zwhtter ‖ cit`muo`
strhftiy ymu jm kmt ’mwk„
’mwk„ t`ese pictamrns ckj ymu cre sulgeft tm cky
f`ckoes cs nuf` cs t`e kext lushkess, ymu jm fmktrmi t`en ckj
jmk‘t `cve tm pcy amr lcshf

3: ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk 6 ‖ _`ere cre ymu kmw ‖ ckciyse ymur jhohtci cssets

Zmjcy, jhohtci ncrbethko hs kmt c shkoie f`ckkei ocne. Z`e ncrbethko

ickjsfcpe hs tmm vcst, ckj ymur fmksuners tmm jykcnhf, tm fmkshjer c
shkoie f`ckkei mr cfthvhty.
cfthvhty.

Z`e nmst hnpmrtckt tcbemut `ere hs t`ct ly cppiyhko t`e Tchj, Ecrkej ckj
Mwkej fcteomrhes tm ymur ncrbethko cfthvhty eksures c weii-lcickfej

ncrbethko nhx.
Amfus mk frecthko c `mihsthf strcteoy t`ct ekfmnpcsses cii t`ree fcteomrhes
t`rmuo` t`e frecthmk ma useaui, ekocohko, fustmner-amf
fustmner-amfusej
usej fmktekt. @mst
t`hs fmktekt mk mwkej f`ckkeis, prmnmte ymur lest prmlien-smivhko
smiuthmks t`rmuo` pchj nejhc ckj hk t`e imkoer tern, ecrk ymur tcroet
cujhekfes trust ckj imycity
imycity..

Z`hs ecrkej nejhc stcte hs t`e `crjest tm cf`heve, cs mlvhmusiy ymu

fckkmt amrfe users hktm s`crhko ckj fmnnekthko mk ymur fmktekt.
Ht tcbes thne, ckj
ckj ht tcbes `crj wmrb
wmrb tm reciiy bkmw w`ct
w`ct ncbes ymur

fustmners thfb. Lut t`e rewcrjs cre mlvhmus w`ek ymur mwk fustmners
lefmne lrckj cjvmfctes.

_e `cve
`cve ihstej t`e fmnnmk cssets
css ets t`ct wmuij acii ukjer ecf` `ecjhko
leimw. @mw jm ymu acre hk fmnpcrhsmk tm fmnpethtmrs mk ecf` f`ckkei=

Tchj Ecrkej Mwkej

Vmfhci nejhc cjs Mrockhf secrf` Lrckj welshte ‖ jesbtmp
TTF (Cjwmrjs) \evhews Lrckj welshte ‖ nmlhie
Jhspicy V`cres Nmlhie cpps
Fmktekt prmnmthmk \epmsts Acfelmmb
Kcthve cjs/pchj fmktekt Nekthmks Zwhtter

Tchj hk﬌uekfers Hkstcorcn

Hk ckciyshko ymur mwk cssets, ymu wmuij ffirst keej ck hkjhfcthmk ma w`ct
’suffess„ hk ymur hkjustry immbs ihbe.

Armn ymur mwk vhewpmhkt, immb ct ymur wel ckciythfs tm see `mw users
fmksune ymur mwkej fmktekt ‖ use Ommoie Ckciythfs (mr mt`er wel
ckciythfs pictamrns) amr ymur welshte mr nmlhie cpp, mr Acfelmmb Hksho`ts
amr smfhci pmst peramrnckfe.

35 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Mk smfhci nejhc, hs ymur fmktekt lehko s`crej= Cre t`e fmnpeththmks=
Beep trcfb ma ymur ekocoenekt rcte, renenlerhko t`ct c icroe vmiune ma
cfthvhty jmesk‘t cutmncthfciiy neck ymur fmktekt hs ekocohko ha ymu `cve
c icroe kunler ma amiimwers mr acks ‖ ymur amiimwer kunler s`muij kever
le c bey peramrnckfe hkjhfctmr.
hkjhfctmr.

Jmk‘t le fmkferkej mr jhs`ecrtekej ha ymur cssets jm kmt immb tm le

peramrnhko ct ffirst hnpresshmks. Z`hs whii ohve ymu c stcrthko pmhkt w`ek
immbhko ct frecthko fmktekt ckj mk w`ct f`ckkeis t`hs fmktekt s`muij
amfus mk nmvhko amrwcrj.

31 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk : ‖ Vtrcteoy ckj Zcfthfs tm hnprmve jhohtci ncrbethko cfthvhty ‖ Fmktekt Vtrcteoy

VEFZHMK :

VZ\CZEOX CKJ
ZCFZHFV ZM HNT\MQE
JHOHZCI
JHOHZCI NC\BEZHKO
CFZHQHZX ‖ FMKZEKZ
VZ\CZEOX
K mw ymu `cve c letter hkjhfcthmk ma w`ere ymur ncrbethko cfthvhthes
ckj cssets stckj hk t`e orckj sf`ene, kmw ymu keej tm immb ct
jrhvhko nmre trcstf ckj pus` ymur fmktekt mut t`ere.

Xmu s`muij `cve ck hjec ma w`ct fmktekt peramrns mr kmt mk ymur shte2
w`ct bhkj ma smfhci
sm fhci upjctes oekercte ommj ekocoenekt rctes2 w`ct ymu
keej tm jm tm fmnpete
fm npete wht` ymur fmnpethtmrs2 ckj, cky hnprmvenekts t`ct
ymu keej tm ncbe tm ymur cssets, t`ct whii ouhje ymur fmktekt strcteoy.

_@CZ
_@CZ HV FMKZEKZ NC\BEZHKO=
Fmktekt Ncrbethko hs t`e prcfthfe ma frecthko ckj s`crhko `ho` qucihty,
ekocohko ckj reievckt fmktekt hk mrjer tm cttrcft, ekocoe ckj fmkvert
vhshtmrs.

Ht hs t`e fmkverscthmk letweek ymur lrckj ckj ymur fustmners t`rmuo`

stmrhes. Ht‘s clmut luhijhko imko-icsthko reicthmks`hps tm furrekt ckj
pmtekthci fustmners, ly prmvhjhko vciuclie fmktekt wht` t`e chn tm luhij
trust, cwcrekess ckj ekocoenekt t`rmuo` vcrhmus f`ckkeis hk t`e jhohtci
ncrbethko nhx.

Hk tmjcy‘s
tmjcy‘s `yper-fmkkeftej
`yper-fmkkeftej jhohtci ickjsfcpe, ymu keej tm tcib wht`
fustmners, kmt tm t`en. Ckj ymu keej tm prmvhje `ho` qucihty, reievckt
reievckt ckj
ekocohko fmktekt tm jm t`hs.

3? ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk : ‖ Vtrcteoy ckj Zcfthfs tm hnprmve jhohtci ncrbethko cfthvhty ‖ Fmktekt Vtrcteoy

TCHJ, EC\KEJ CKJ M_KEJ NMJEI

Hk t`e prevhmus sefthmk we hktrmjufej t`e Tchj, Ecrkej ckj Mwkej nmjei,
w`hf` fck le very useaui
u seaui hk jeffikhko ymur fmktekt ncrbethko strcteoy.
strcteoy.

_`ek vhsucihshko t`hs nmjei, ecf` mvericp presekts ck mppmrtukhty tm lmmst ymur
ncrbethko strcteoy t`rmuo` c spefhffif ncrbethko tcfthf7

V@C\HKO
Nekthmks, s`cres,
repmsts, revhews

Trmpei s`crhko & VEM & lrckj fmktekt

ekocoenekt wht` jrhve ecrkej nejhc
pchj prmnmthmk EC\KEJ (s`crhko) ckj trcstf
NEJHC

M_KEJ TCHJ
NEJHC NEJHC

_EL T\MTE\ZHEV CJQE\ZHVHKO

_elshtes, nmlhie Tcy per fihfb, jhspicy
shte, limos, smfhci Ochk nmre expmsure cjs, retcroethko, pchj
nejhc f`ckkeis tm wel prmperthes hk﬌uekfers, pchj
wht` VEM ckj TTF fmktekt prmnmthmk,
smfhci nejhc cjs

Ievercoe mwkej, ecrkej, ckj

pchj nejhc amr c fmnpre`ekshve
fmnpre`ekshve
ncrbethko strcteoy

Z`e hktersefthmk ma cii cssets hs essekthciiy t`e hjeci ‖ t`e lcickfej ncrbethko
strcteoy t`ct ievercoes
ievercoes pchj, ecrkej ckj mwkej
mwkej nejhc hk equci necsure.

30 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk : ‖ Vtrcteoy ckj Zcfthfs tm hnprmve jhohtci ncrbethko cfthvhty ‖ Fmktekt Vtrcteoy

Amr excnpie, c fmktekt strcteoy t`ct mveriy jepekjs mk Cjwmrjs TTF

ckj Jhspicy Cjs tm jrhve trcstf wmuij nmst ihbeiy see pmmrer peramrnckfe
mkshte hk terns ma lmukfe
lmu kfe rcte mr thne spekt mk shte. Mrockhf trcstf fck
lcickfe t`hs, h.e. shte vhshtmrs w`m kcturciiy ncje t`ehr wcy tm ymur shte
t`rmuo` c reievckt secrf` query mr hkterest. Lut tm oekercte t`hs mrockhf
trcstf f`ckkei, VEM tcfthfs cre requhrej.

Vhnhicriy, ck mver reihckfe mk aree-tm-pmst smfhci f`ckkeis ihbe Acfelmmb

Vhnhicriy,
ckj Zwhtter
Zwhtter nho`t oet ommj hktercfthmks wht` c pmrthmk ma ymur tcroet
cujhekfe, lut t`hs hktercfthmk nho`t le fmkstcktiy wht` t`e scne
s cne
seonekt, w`hf` jmes kmt pus` ymur fmnnukhfcthmks mut tm whjer
cujhekfes, cs suf` t`e % ma kew vhshtmrs mk t`e shte fmuij le very imw, ck
prmlien ha ymu `cve c mke-thne mkiy prmjuft amr excnpie.

\ECF@, CFZ, FMKQE\Z CKJ EKOCOE _HZ@ XMU\ FUVZMNE\V

Z`hs ouhje tm jhohtci strcteoy chns tm oet ymu t`hkbhko clmut `mw tm
hnprmve ymur ncrbethko strcteoy ly fmkshjerhko aurt`er cfthvhty, f`ckkeis
ckj pictamrns tm pus` ymur strcteoy hktm c nmre cjvckfej stcoe.

Z`e kunler ma mpthmks cvchiclie tm ymu nho`t seen c lht mverw`einhko,

ckj matek t`ere hs ck eienekt ma ficrhty mr shnpihffifcthmk requhrej. Z`e
\CFE Tickkhko Arcnewmrb ly Vncrt Hksho`ts hs c useaui, shnpihffiej mutihke
t`ct `eips ymu tm amfus mkm k smne ma t`e cppihfclie ncrbethko cfthvhthes
ct vcrhmus stcoes ma
m a t`e trcjhthmkci ncrbethko aukkei t`ct whii ncbe ymur
jhohtci ncrbethko strcteoy c suffess ckj cf`heve ymur omcis7

38 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk : ‖ Vtrcteoy ckj Zcfthfs tm hnprmve jhohtci ncrbethko cfthvhty ‖ Fmktekt Vtrcteoy

_e `cve lrmbek jmwk t`e arcnewmrb aurt`er leimw, wmrbhko t`rmuo` armn tmp
ma t`e aukkei tm t`e lmttmn, `ho`iho`thko t`e cpprmprhcte strcteohf cpprmcf`
tm tcbe ct ecf` stcoe ckj sunncrhshko t`e reievckt tcfthfs tm fmkshjer hk ymur
jhohtci ncrbethko strcteoy.

<4 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Vefthmk : ‖ Vtrcteoy ckj Zcfthfs tm hnprmve jhohtci ncrbethko cfthvhty ‖ Fmktekt Vtrcteoy

\ECF@ Cfquhshthmk strcteoy tm luhij cwcrekess

◍ \eievckt tcfthfs/cpprmcf`es hk ymur ncrbethko strcteoy7
VEM
TTF
Cstihctes ckj pcrtkers`hps
Mkihke/jhspicy cjs
T\
Vmfhci nejhc ncrbethko

CFZ & FMKQE\Z Tersucje vhshtmrs tm hktercft ckj neet mke ma ymur fmkvershmk
omcis ly fmkkefthko t`en wht` useaui, ekocohko ckj reievckt fmktekt
◍ \eievckt tcfthfs/cpprmcf`es hk ymur ncrbethko strcteoy7
Fmktekt strcteoy
Fmkvershmk rcte mpthnhscthmk
Iecj oekercthmk
@mnepcoe/ickjhko pcoe mpthnhscthmk
C/L testhko

EKOCOE \etekthmk ckj ormwt` strcteoy tm luhij fustmner

fu stmner reicthmks`hps hktm
repect vhshts ckj scies ckj lrckj imycity
◍ \eievckt tcfthfs/cpprmcf`es hk ymur ncrbethko strcteoy7
Fmktekt strcteoy
Enchi strcteoy ‖ kewsietters, prmnmthmkci enchis
Nmlhie strcteoy

Ct t`hs stcoe, ymu s`muij

s `muij kmw le clie tm stcrt tcbhko c nmre hk-jept` cpprmcf`
tm ymur ncrbethko cfthvhthes, stcrthko wht` ymur omci `hercr
`hercrf`y
f`y ckj ckciyshko ymur

mwk mlgefthves. Use jeeper hksho`ts hktm ymur tcroet cujhekfe ckj fmnpeththmk,
ckj fmkshjer ymur bey
bey phefes ma fmkverthko
fmkverthko fmktekt ‖ t`e fmktekt t`ct whii jrhve
jrhve
trcstf tm ymur shte ckj vcrhmus pictamrns tm rchse cwcrekess ckj jrhve fmkvershmks.

Vncrt Hksho`ts \CFE arcnewmrb hs ck ecsy mke tm renenler tm shnpihay t`ct

strcteoy,, lut ciwcys eksure c lcickfej cpprmcf` ma uthihshko cii crecs ma t`e Tchj,
strcteoy
Ecrkej ckj Mwkej nmjei amr mpthnci peramrnckfe.

<3 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

VEFZHMK 5

NECVU\ENEKZ
Ct t`hs stcoe t`ere hs ihbeiy kmw nmre crns ckj ieos tm ymur jhohtci
ncrbethko strcteoy t`ck leamre. Ckj wht` nmre cfthvhty ckj nmre
bkmwiejoe hktm w`ct ncbes ymur fustmners thfb, picfes c orecter
enp`cshs mk eksurhko lest prcfthfes cre kmt gust estclihs`ej, lut amiimwej
t`rmuo`mut tm eksure ymur ncrbethko strcteoy hs mpthnhsej ckj uithncteiy
suffessaui hk neethko ymur lushkess mlgefthves.
mlgefthves.

Hk mur Hkternejhcte Ouhje tm Jctc Ckciythfs we immb tm fmver smne

siho`tiy nmre cjvckfej Ommoie Ckciythfs set up htens, cimko wht` smne
repmrthko ckj ckciyshs tef`khques tm nmve ymur OC bkmwiejoe mk armn
nmre t`ck gust c lcshf ukjerstckjhko.

Ht hs t`hs hksho`t hktm t`e jctc t`ct whii eksure ymu bkmw w`ere t`e ocps
cre hk ymur ncrbethko strcteoy, lehko clie tm hjekthay prmliens ckj nmst
hnpmrtcktiy,, `mw tm smive t`en.
hnpmrtcktiy

pmwer up ymur lushkess

FMKZCFZ XMU\ IMFCI LUVHKEVV OCZE_CX MAAHFE

Oet expert cjvhfe mk t`hs ckj c whje rckoe ma tmphfs amr aree
ct ymur imfci Lushkess Octewcy mstfe.
loctewcy.fmn/imfci-mstfes

<< ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei

Oimsscry
OIMVVC\X
C/L testhko
Z`e prmfess ma fmnpcrhko twm vcrhcthmks
ma c shkoie vcrhclie tm jeternhke w`hf`
peramrns `ho`er. Z`e resuits whii `eip
hkamrn ckj hnprmve ncrbethko efflmrts.
Cujhekfe persmkcs
\epresektcthmks ma ymur cftuci / hjeci
fustmners.
Fmktekt strcteoy
Z`e ncrbethko ckj lushkess prmfess amr
frecthko ckj jhstrhluthko reievckt ckj
vciuclie fmktekt amr t`e tcroet cujhekfe
wht` t`e mlgefthve ma jrhvhko cfthmks.
Fmkvershmk rcte mpthnhscthmk (F\M)
F\M hs t`e mpthnhshko cfthvhty hk mrjer
tm hkfrecse ymur fmkvershmk rcte.
Fustmner seonektcthmk
Z`e prcfthfe ma jhvhjhko c fustmner
lcse hktm ormups ma hkjhvhjucis t`ct cre
shnhicr hk terns ma ncrbethko cspefts,
suf` cs coe, oekjer, hkterests, imfcthmk
ckj luyhko `clhts.
Jhohtci cssets
Ficsshffiej cs hncoes, nuithnejhc ckj
textuci fmktekt ffiies t`ct fck le usej
hk ymur ncrbethko cfthvhty.
Ecrkej nejhc
Nejhc oekerctej amr ymur lrckj. Z`hs
hs ukpchj nejhc ckj fck hkfiuje Zwhtter
retweets, Acfelmmb ihbes, mkihke revhews
ckj wmrj ma nmut`.
Ekocoenekt rcte
C netrhf t`ct necsures t`e ievei
ma hktercfthmk armn c phefe ma fmktekt
refehves armn ck cujhekfe.
Ickjhko pcoe mpthnhscthmk
Z`e cfthvhty ma mpthnhshko ymur shte‘s
pcoes tm hkfrecse fmkvershmks.
Iecj oekercthmk
Z`e prmfess ma fmiiefthko kcnes ckj
fmktcft hkamrncthmk clmut qucihffiej
prmspefts tm le fmktcftej ly scies tecns.
<6 ‖ Jhohtci Vtrcteoy Ouhje ‖ Hkternejhcte Ievei
Imycity prmorcnne
Ck hkfekthve pick tm oct`er fustmners
jctc. Z`hs ncy ohve c fustmner aree
nerf`ckjhse, cjvckfej cffess tm kew
prmjufts mr jhsfmukts.
Ncfrm fmkvershmks
Z`mse fmkvershmks t`ct jeihver mk t`e
lushkess‘s nchk mlgefthves ckj cre
t`e prhncry jeshrej cfthmks ymu s`muij
le immbhko amr c user tm tcbe.
Ncrbethko BTHs
Z`e netrhfs t`ct cre trcfbej hk mrjer
tm eksure c nmre suffessaui ncrbethko
fcnpchok ckj cttchk t`e `ho`est \MH
pmsshlie.
Nhfrm fmkvershmks
Nhfrm fmkvershmks prmvhje c pcrt ma t`e
mvercii fmkvershmk gmurkey, lut tcbek
hk hsmicthmk tm t`e mvercii gmurkey t`ey
oekerciiy jm kmt jrhve revekue ct t`ehr
mwk pmhkt ma fmkvershmk.
Nmlhie strcteoy
\eictes lushkess omcis wht` `mw nmlhie
jevhfes, prmjufts ckj servhfes ekocoe
wht` users.
Mwkej nejhc
Nejhc w`hf` leimkos tm ymur lrckj w`hf`
ymu fmktrmi, suf` cs7 ymur welshte, limos,
smfhci nejhc f`ckkeis ckj lrmf`ures.
Tchj nejhc
Cky pchj amr cjverthshko. Z`hs fck hkfiuje
prhkt cjs, ZQ cjs, jhspicy cjs, pchj
secrf`, prmnmtej pmsts mk Acfelmmb ckj
spmksmrej tweets, cnmko mt`ers.
TEVZEI
C arcnewmrb usej tm sfck ck mrockhscthmks
exterkci ncfrm ekvhrmknekt. Z`e ietters
stckj amr Tmihthfci, Efmkmnhf, Vmfhci,
Zef`kmimohfci, Ieoci ckj Ekvhrmknekt.
V_MZ
C strufturej pickkhko net`mj t`ct
evciuctes t`e Vtrekot`s, _ecbkesses,
Mppmrtukhthes ckj Z`rects amr c fmnpcky,
prmjuft, picfe mr hkjustry.