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1 Defining and Collecting Data
1 Defining and Collecting Data
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SCENARIO 1-1 TRUE/FALSE
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The manager of the customer service division of a major 9) True or False: Student grades (A to F) are an example of
consumer electronics company is interested in determining continuous numerical data.
whether the customers who have purchased a Blu-ray player
made by the company over the past 12 months are satisfied
with their products. 10) True or False: The answer to the question “What is your
--------------------------------------------------------------------------- favorite color?” is an example of an ordinal scaled variable.
5) Referring to Scenario 1-1, the possible responses to the 12) The 500 employees who will participate in this study
question "Are you happy, indifferent, or unhappy with the constitute the ________.
performance per dollar spent on the Blu-ray player?" result in
a) a nominal scale variable.
b) an ordinal scale variable. 13) The director will use the data from the sample to compute
c) an interval scale variable. ________.
d) a ratio scale variable.
14) Information obtained from the sample will be used to
draw conclusions about the true population ________.