A STUDY ON CUSTOMER BUYING BEHAVIOUR IN SREE KANDHAVEL

TEXTILES, KOMARAPALAYAM.

A report submitted to the Periyar University in partial fulfillment of the

requirements for the award of the degree of

BACHELOR OF BUSINESS ADNMINISTRATION

By
S.GOWTHAM
20UBA1798

Under the Guidance of

Dr. S. RAVI, M.B.A., M.B.M., M.Phil., Ph.D.,

Assistant Professor and Head

DEPARTMENT OF MANAGEMENT STUDIES

GOVERNMENT ARTS AND SCIENCE COLLEGE

IDAPPADI- 637 102

APRIL-2023
CERTIFICATE
 GOVERNMENT ARTS AND SCIENCE COLLEGE,
IDAPPADI
DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE

This is to certify that the project work entitled “A STUDY ON

CUSTOMER BUYING BEHAVIOUR IN SREE KANDHAVEL TEXTILES,
KOMARAPALAYAM ” is a bonafide work carried out by
S.GOWTHAM, (Reg. No. 20UBA1798) under my supervision and
guidance during the academic year 2022 – 2023 in partial fulfillment
of the requirements for the award of the degree of BACHELOR
OF BUSINESS ADMINISTRATION and the work is an original
one and has not formed basis for the award of any degree,
diploma, associate ship, fellowship of any other similar title.

GUIDE HOD

Institutional training evaluation viva-voce examination conducted on

________________.

INTERNAL EXAMINER EXTERNAL EXAMINER

DECLARATION
 GOVERNMENT ARTS AND SCIENCE COLLEGE,
IDAPPADI
DEPARTMENT OF MANAGEMENT STUDIES

DECLARATION

I hereby declare that this project work entitled “A STUDY ON

CUSTOMER BUYING BEHAVIOUR IN SREE KANDHAVEL
TEXTILES ,KOMARAPALAYAM ” submitted to the GOVERNMENT ARTS
AND SCIENCE COLLEGE, IDAPPADI, in partial fulfillment of the
requirements for the award of BACHELOR OF BUSINESS
ADMINISTRATION is an original one and has not been submitted
earlier either to this university or to any other institution for the award
of any degree / diploma.

Date: Candidate signature

Place: Idappadi
ACKNOWLEDGEMENT
 GOVERNMENT ARTS AND SCIENCE COLLEGE,
IDAPPADI
DEPARTMENT OF MANAGEMENT STUDIES

ACKNOWLEDGEMENT

I extend my whole hearted gratitude to LORD ALMIGHTY for having given me

the physical and mental strength to complete this report successfully.

I express my sincere thanks to Honorable VICE CHANCELLOR and

REGISTRAR, Periyar University, Salem for having given me the opportunity to
pursue BBA course. I express my deep sense of gratitude to Dr.
J. JEROM FERNANDO, M.A., M.Phil., Ph.D., Principal, Government Arts and Science
College, Idappadi for providing me the opportunity to do the report.

I take this opportunity to express my profound thanks to my distinguished guide

Dr. S. RAVI, M.B.A., M.B.M., M.Phil., Ph.D., Assistant Professor and Head,
Department of Management Studies, Government Arts and Science College, Idappadi
for his valuable guidance for the successful completion of this report.

I would like to express my sincere thanks to my Department faculty members Mr.

J.S. MAHESWARAN, Dr. M. MURUGESAN, Dr. V. MANJULA, Dr. U. MALINI,
Guest Lecturers for their valuable suggestions and encouragement.

I also thank the Manager and Staff members of SREE KANDHAVEL

TEXTILES , KOMARAPALAYAM for permitting and guiding me to complete my
report successfully.

S.GOWTHAM
 CONTENTS

CHEPTER PARTICULARS PAGE NO

NO

1 INTRODUCTION

INDUSTRAL PROFILE AND COMPANY

2
PROFILE

3 RESEARCH MATHODOLGY

4 DATA ANALYSIS AND INTERPRETATION

FINDINGS,SUGGESSION AND
5
CONCLUSION

6 REFERENCE AND QUESTIONS

CHAPTER-I
INRODUCTON
 CHAPTER 1.1
INTRODUCTION

INTRODUCTION
Consumer buying behavior is the sum total of a consumer's attitudes, preferences,
intentions, and decisions regarding the consumer's behavior in the market place when
purchasing a production service. The study of consumer behavior draws upon social science
disciplines of anthropology, psychology, sociology, and economics. Consumer behavior is
broadly studied field. It lets the companies understand how consumer decides about buying
their product or acquiring services. Marketing managers are always interested to know more
about consumers’ behavior so they can prepare better communication and advertising
campaigns and messages about their products and services. Consumer makes buying decision
every day and many people don’t even know the factors which derive them to this decision.
Usually the factors affecting consumer buying behavior include psychological, social,
cultural and Buying the new home cleaning service involves consumers’ research for the best
option available and it might take various factors in account in its decision-making process.
This thesis is about studying which factors of social, cultural, personal or psychological
characteristics has the most effect on consumer decision making process when selecting
home cleaning service company. The research work is carried out to highlight the important
elements for customers in the household and let the service provider understand overall
picture of customer behavior towards the sree kandhavel textiles Company with the help of
understanding the factors affecting consumer behavior for choosing a certain service provider.
Better understanding of consumer behavior would let the marketers make the service
structure as desired and attractive for the household customer and maintain business activities
according to customer demands. This research work would let the customer record their voice
in understanding the companies what kind of service do they want which can improve their
life quality with the tailored services by the service provider.
Scope of the study
Textile product is one of the important products which is used all over the world.
Consumer buying behavior is an important element in the marketing activity. This study is
used to calculate various opinions of the consumers who is using cotton products. This shows
the purchasing level of the product. The company can come to know about the strength and
weakness of the product. This will help to know the needs and wants of every individual in
the day to day life.
Objectives of the Study
1. To study the consumer buying behavior towards cotton, cotton fabric products.
2. To identify the brand awareness, problems and level of satisfaction of the
respondents in purchasing of grey fabric and gada cloth products.
3. To ascertain the factors influencing the purchase of products.
4. To find out the socio-economic status of the consumers who is utilizing Cotton
products.
CHAPTER-II
 INDUSTRAL
PROFILE AND
COMPANPANY
PROFILE
 PROFILE OF THE STUDY

2.1 INDUSTRY PROFILE

An export in international trade is a good or service produced in one country that is

sold into another country. The seller of such goods and services is an exporter; the foreign
buyer is an importer

Overview

Import and export trade today affects almost every person in the world. Imports and
exports enable each country to make the best use of its most abundant resources. By
exporting its surplus, whether raw materials such as coal, semi-finished products such as
cotton stuffs, or finished products such as computers, a country earns the money to import
another nation's surplus. Import-export trade involves the building of offices or plants in
foreign countries, sending technical or other specialists abroad, and expanding the
distribution of a product into the international market.

We can provide

A detailed credit report on a prospective overseas sales representative or partner in

approximately 15 days or by the date negotiated with the overseas‟ office.
A listing of the company's key officers and senior management.
Banking and other financial information about the company
Market information, including sales and profit figures, and potential liabilities

The U.S. Commercial Service will also provide you with an opinion as to the viability
and reliability of the overseas company or individual you have selected as well as an opinion
on the relative strength of that company's industry sector in your target market.
The exports industry occupies a unique place in our country. One of the earliest to
come into existence in India, it accounts for 14 per cent of the total industrial production,
contributes to nearly 30 per cent of the total exports and is the second largest employment
generator after agriculture. The Indian exports industry is one of the largest in the world with
a massive raw material and exports-manufacturing base. Indian economy is largely
dependenton the exports manufacturing and trade in addition to other major industries about
27 per centof the exchange earning are on account of export of exports and clothing alone.
The exports and clothing sector contributes about 14 per cent to the industrial production and
3 per cent to the gross domestic product of the country. Around eight per cent of the total
excise revenue collection is contributed by the exports industry. So much so, the exports
industry accounts for as large as 21 per cent total employment generated in the economy.
Around 35 million people are directly employed in the exports manufacturing activities.
Indirect employment including the manpower engaged in agricultural based raw material
production like cotton and related trade and handling can be stated to be around another 60
million.
Growth of Exports Industry
The exports policy of 1985 and the economic policy of 1991 accelerated the economic
growth during 1990s. Exports sector growth has been led by the spinning and the manmade
fibre industry. The number of cotton/ manmade fibre exports mills rose from 1035 in 87-88 to
1741 by December 1997. The number of spinning mills number rose to 1461 in December
1997 from 752 in 87-88. Liberalisation led to the installation of open-end rotors and setting
up of Export Oriented Units (EOU)2 .

Currently India has the second highest spindle age in the world after China.Aggregate
production of cloth during 1996-97 was 34,265 million sq. metres, an increase of nine percent
over 1995-96. India's contribution in world production of cotton exportss was about 12 per
cent a decade back, while currently it contributes to about 15 per cent of world cotton exports.
India has the second-largest yarn-spinning capacity in the world (after China), accounting for
roughly 20 percent of the world‟s spindle capacity. India‟s spinning segment is fairly
modernized; approximately 35 to 40 percent of India‟s spindles are less than 10 years old.

During 1989-98, India was the leading buyer of spinning machinery, accounting for 28 per
cent of world shipments. India‟s production of spun yarn is accounted for almost entirely by
the “organized mill sector,” which includes 285 large. Man-made fibers, wool and silk
segment grew by modest 4.5 per cent per annum during the 5-year period 2000-01 to 2005-
06.During the first year of quota-free global trade, production increased leaps and bounds.
Exportss production increased 10 per cent over 2004.
The growth was fuelled by a 22 per cent rise in production of other exportss (including
apparels). Cotton exports also posted an increase of nine per cent.

Exports Trend

India is the world‟s second largest producer of exportss and garments after China. It is
the world‟s third largest producer of cotton-after China and the USA - and the second largest
cotton consumer after China. The exports and garment industry in India is one of the oldest
manufacturing sectors in the country and is currently the largest. The exports and garment
industry fulfils a pivotal role in the Indian economy. It is a major foreign exchange earner
and, after agriculture, it is the largest employer with a total workforce of 35 mm. In 2005
exports and garments accounted for about 14 per cent of industrial production and 16 per cent
of export earnings. In cotton yarn production India has made a mark in the world exports
scenario. It is the largest exporter of the cotton yarns in the world. Besides yarn exports,
India‟s growing garment industry is working as a driving force to improve the yarn quality
and to increase the production of cotton yarn.

During 2004-05, production of fabrics touched a peak of 45,378 million square

meters. In the year 2005-06 up to November, production of fabrics registered a further growth
of 9 per cent over the corresponding period of the previous year. Exports exports during
April-November 2005 were at US$ 9,309.81 million, up 8.21 per cent from US$ 8,603.33
million during the corresponding period of the previous year. The first year of the non-quota
regime for exports has seen Indian exports to the US grow by 27 per cent year on year to US$
4.6 billion, according to data released by the Office of Exports and Apparels (OTEXA), USA.
In keeping with the trend of exports companies increasing capacity and adding new
manufacturing units, the last week of 2005 saw a substantial number of firms, both new and
existing, queuing up to file an intent to manufacture document with the Department of
Industrial Policy and Promotion (DIPP).

Out of 161 companies that had filed Industrial

Entrepreneur Memoranda (IEM) in the last week of December, exports firms accounted for
more than a quarter of all new applications. The exports industry is a term used for industries
primarily concerned with the design or manufacture of clothing as well as the distribution and
use of exports. An India export industry is one the largest exports industries in the world
today. Indian economy is largely dependent on exports manufacturing and exports.
 2.2 COMPANY PROILE

About KANDASAMY TEXTILES

Established in 1977 ,India KANDASAMY TEXTILES has gained immense expertise

in supplying & trading of Hand loom products, lungis, made ups etc. The supplier company is
located in Salem, Tamil Nadu and is one of the leading sellers of listed products. Buy Hand
loom products, lungis, made ups in bulk from us for the best quality products and service.

Our Team

- The Handloom Export Promotion Council

- The Cotton Textile Export Promotion Council

Production Capacity
Our Production Capacity

- 15 Million Square Meter Per Year

Our In-House Facilities Includes
- Dyeing Unit with Cabinet & Labs for testing
- Gagger Machine (Fabric Dyeing)
- Stuttering Machine (Silicon Wash)
- Softener Wash
- Teflon Finishing
- Water Repellent
- Stain Guard
- Fire Retardant
- PVA Finish
- Starch Finishing & Perfume Finishing
- San-foresting Machine (Shrinkage Control)
- Weaving Unit with Rapier looms
- Stitching Unit equipped with Brother & Juki Machines
- Inspection & Packaging

WHO WE ARE

Recognized as one of the premiere textile export companies in Salem since 1973, we
have re-defined the standards of quality and creativity in home furnishes. Our products are of
the finest quality in elegant designs which adorn homes across the US, UK and other
Scandinavian countries.
OUR VISION

We aspire to integrate quality and novelty in the textile industry

Our designs and products endeavour to please our customers

The well-being and security of our work force remains our foremost concern

Environmental consciousness lies in the roots of all our undertakings

Launched 4 decades ago parameshwari began its journey uphill through a series of
steady and progressive steps displaying efficiency at its best. This is established irrefutably
through our persistent progress in the path of success.

We have a highly competent infrastructure and human power bound together by their
best traits. We manufacture textiles that embellish homes specializing in cotton yarn, fabric
dyeing and printed materials

The company spans over an area of 14,200 sq.mts with a production capacity of one
million square meters per month.

We have in-house dyeing facilities for yarn dyeing and fabric dyeing, san-frosting
machine, open and close steering machine, yarn dryer, weaving unit with auto looms,
stitching unit and warehouse with packing facilities and zero discharge pollution plant.

\
PRODUCTS

HANDLOOM FABRICS

Handloom fabrics are handwoven fabrics created on a weaving device called a loom.
The process involves entwining a set of vertical threads, the „warp”, with a set of horizontal
threads, the „weft”.

The loom holds the warp threads under tension to facilitate the interweaving of the
weft threads over and above the warp using a weaving shuttle. This is done repeatedly to
create the handloom fabric.

Handloom weaving is a labour of love as much as it‟s a source of livelihood. It

requires utmost patience, artistry, and technical skills not to mention physical strength!
The weaver‟s hand is at the heart of this intricate process. They select the yarn,
pattern, colour, texture, and precise technique to create their desired aesthetic

.
LUNGIS

BLUE LUNGIS
12SUMMER LUNGIS
TOWEl

HANDLOOM LINE FABRIC

FACILITIES

Closed Stuttering Machine for special finishing of Fabrics like fire retardant, stain guard
resin, wicking, anti-microbial, silicon finishing and etc.
Auto looms capable of producing a wide range of fabric with accuracy and reproducibility
CHAPTER-III
 RESEARCH
MATHODOLGY
 CHAPTER-III

RESEARCH MATHODOLGY

Research is a process in which the researchers wish to find out the end result for a
given problem and thus the solution helps in future course of action. The research has been
defined as “A careful investigation or enquiry especially through search for new facts in
branch of knowledge”

RESEARCH DESIGN
The research design of the present study is descriptive, analytical and conclusive.

SOURCES OF DATA
Only the secondary data has been used in project study. The researcher himself being
an external one and doing study as a part of curriculum has had to depend mainly upon
secondary data for the different aspects. Hence the data required for the study where collected
mostly from the annual report manuals and accounts of various magazines and journals.

DATA COLLECTION

The main aim of data collection is to acquire the complete and the relevant
information from all the respondents. To achieve this first at all the researches have created a
report with the respondents. Then the respondents are clearly explained the purpose of the
study, so they feel no hesitation to provide the information. Whenever the respondents have
any doubt in understanding the question the researcher helps them.

SOURCES OF INFORMATION

Primary data

Primary data collected from, the primary sources by questions to the respondents
owing to location advantages, respondents belonging to idappadi down area.
Secondary data
 In case of respondents choose preferences for textiles were more than one
brand. The analysis will be made on their most preferred brand then the
needed.
 Points will be extracted from books, magazines, newspaper, journals and
websites.

TABULATION
After collecting the data from the respondents, using codification and statistical tools,
the data in each schedule is converted to the master table. Then necessary separate single
tables are prepared for each factor.

TOOLS OF ANALYSIS

 Simple percentage analysis

 Weighted average

SIMPLE PERCENTAGE ANALYSIS

In this method, based on the opinions of the respondents, percentage is calculated for the
respective of each other.

WEIGHTED AVERAGE

Mean in which each item being averaged is multiplied by a number (weight) based on
the item’s relative importance. The result is summed and the total is divided by the sum of the
weights weighted averages are used extensively in respective statistical analysis such as index
number. Also called as weighted mean.

Formula: ∑ Wn
Weighted average = --------------
N
W = Weighted din = Sample size N = No. of respondents
CHAPTER-IV
DATA ANALYSIS
AND
INTERPETAION
 TABLE – 4.1

TABLE SHOWING GENDER WISE CLASSIFICATION OF THE

RESPONDENTS

No. of
S.NO Gender Percentage %
Respondents

1 Male 70 70

2 Female 30 30

TOTAL 100 100

Source: primary data

The above table shows that the respondent’s opinion based on gender wise
classification out of 100 respondents. 70% of the respondents are belongs to male category
and 30% of the respondents are female category.

Majority 70% of the respondents are belongs to male category.

 CHART – 4.1

GENDER WISE CLASSIFICATION OF THE RESPONDENTS

 TABLE – 4.2

TABLE SHOWING AGE WISE CLASSIFICATION OF THE RESPONTENTS

NO.OF
S.NO AGE GROUP PERCENTAGE %
RESPONDENTS

1 Below 20 Years 32 32

2 21 – 30 Years 50 50

3
31 – 40 Years 14 14

4 41 – 50 Years 4 4

TOTAL 100 100

Source: Primary data

The above table reveals that age wise classification of the respondents out of 100
respondents. 50% of the respondents are in the age group of 21- 30 Years.32% of the
respondents are in the age group of below 20 years, 14% of the respondents are in the age
group of 31-40 years and 4% of the respondents are in the age group of 41-50 years category.

Mostly 50% of the respondents are in the age group of 21-30 years
 CHART - 4.2

AGE WISE CLASSIFICATION OF THE RESPONDENTS

 TABLE-4.3

TABLE SHOWING INCOME WISE CLASSIFICATION OF THE RESPONDENTS

S.No MONTHLY INCOME RESPONDENTS PERCENTAGE%

1 BELOW Rs .5,000 28 28

2 Rs.5,000-Rs.10,000 38 38

3 Rs.10,000-Rs.15,000 22 22

4 Rs.15,000-Rs.20,000 8 8

5 ABOVE Rs. 20,000 4 4

TOTAL 100 100

Source: Primary data

The above table depicts that monthly income wise classification of the respondents
out of 100 respondents.38% of the respondents are earn monthly income are Rs.5,000 to
Rs.10,000 category,28% of the respondents are earn monthly income are Rs.5,000,22% of the
respondents are earn monthly income are Rs.10,000 toRs.15,000groups, 8% of the
respondents are earnings are monthly income are Rs.15,000 to Rs.20,000 and 4% of the
respondents are earn above Rs.20,000 income groups.
 CHART - 4.3

INCOME WISE CLASSIFICATION OF THE RESPONDENTS

 TABLE - 4.4

TABLE SHOWING OCCUPATION WISE CLASSIFICATION OF THE

RESPONDENTS

NO.OF
S.NO OCCUPATION PERCENTAGE %
RESPONDENTS
1 Own business 22 22

2 Private employee 54 54

3 Govt 4 4

4 Other jobs 20 20

Total 100 100

Source: Primary data

The above table informs that occupation wise classification of the

respondents out of 100 respondents. 54% of the respondents are belongs to private employee
category, 22% of the respondents are belongs to own business category, 20% of the
respondents are belongs to other jobs category and 4% of the respondents are belongs to the
govt job category.

Mostly 54% of the respondents are belongs to private employee

category.
 CHART - 4.4

OCCUPATION WISE CLASSIFICATION OF THE RESPONDENTS

 TABLE – 4.5

TABLE SHOWING TEXTILES BRAND WISE CLASSIFICATION OF THE

RESPONDENTS

S.NO Brands No. Of Respondents Percentage %

1 Royal 38 38

2 Silk 24 24

3 Cotton 32 32

4 Others 6 6

Total 100 100

Source: Primary data

The above table reveals that brands wise classification of the

respondents out of 100 respondents.38% of the respondents used brand of textiles in royal
brand,32% of the respondents used brand of textiles in silk,24% of the respondents used
brand of textiles in cotton and 6% of the respondents are used different brand of textiles that
include.

Majority 38% of the respondents used brand of textiles in Royal brand.

 CHART – 4.5

BRAND WISE CLASSIFICATION OF THE RESPONDENTS

 TABLE -4.6

CLASSIFICATION OF THE RESPONDENTS BASED ON SOURCE OF

INFORMATION ABOUT PARTICULAR BRAND OF TEXTILES

S.No Opinion No.Of Respondents Percentage %

1 Friends 42 42
2 Relatives 18 18
3 Advertisement 32 32
4 Retail Shop 8 8

TOTAL 100 100

Source: Primary Data

The above table shows that classification of the respondents

based on Particular brand of textile of the respondents out of 100 respondents. 42% of the
respondents are source of get information about textiles from friends, 32% of the respondents
get information about from relatives, 18 % of the respondents from know information from
advertisement and 8% of the respondents get source of information about textiles from retail
shop.

Mostly 42% of the respondents are source of get information about

textiles

from friends.
 CHART – 4.6

RESPONDENTS BASED ON SOURCE OF INFORMATION ABOUT

PARTICULAR BRAND OF TEXTILES.
 TABLE – 4.7

CLASSIFICATION OF THE RESPONDENTS BASED ON SELECTION

OF PARTICULAR BRAND TEXTILES

S.No Opinion No.of Respondents Percentage %

1 Rate 16 16

2 Quality 40 40

3 Quantity 12 12

4 All above 32 32

Total 100 100

Source: primary data

The above table confirms that classification of the respondents’

opinion
Based on selection of particular brand paste out of 100 respondents.40% of the
respondents are selection of textiles for quality based,32%of the respondents
selection of textiles for rate,quality,quality based ,16% of the respondents
selected for textiles for rate and 12% of the respondents towards select for based
on quality.
Majority 40% of the respondents are selection of textiles for
quality based on selection of particular brand textiles.
 CHART – 4.7

RESPONDENTS BASED ON SELECT THIS BRAND TEXTILES

 TABLE -4.8

CLASSIFICATION OF THE RESPONDENTS OPINION ABOUT

QUALITY AND QUANTITY

OPINION NO.OF
S.NO PERCENTAGE%
ABOUT RESPODENTS
1 Towels 30 30
2 Royal 32 32
3 Cotton 34 34
4 Others 4 4
TOTAL 100 100

Source: primary data

The above table reveals that classification of the respondents’ opinion

about quality and quantity out of 100 respondents. 34% of the respondents are
belongs to better textiles in cotton, 32% of the respondents are belongs better
textiles in royal, 30% of the respondents are belongs better textiles in towels and
4% of the respondents are belongs better textiles in towel and 4% of the
respondents are better textiles .in choose for others

Majority 34%of the respondents are belongs to better textile in cotton.

 CHART -4.8

THE RESPONDENTS OPINION ABOUT QUALITY AND QUANTITY

 TABLE -4.9

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON REGULAR

USAGE OF TEXTILES

S.No Opinion No.of Respondents Percentage %

1 Yes 88 88
2 No 12 12

TOTAL 100 100

Source: primary data

The above table reveals that classification of the respondence opinion

based on regular usage textiles out of 100 respondents.88% of the respondents
are regularly same brand used groups and 12% of the respondents are
irregularly used same brand category.

Majority 88% of the respondents are regularly same brand used category.
 CHART- 4.9

RESPONDENTS OPINION BASED ON REGULAR USAGE OF

TEXTILES
 TABLE – 4.10

CLASSIFICATION OF THE RESPONDENTS BASED ON RATE

CHANGES FROM DIFFERENT RETAILERS

S.No Opinion No.of respondents Percentage %

1 Some times 70 70

2 Always changes 30 30

TOTAL 100 100

Source: primary data

The above table reveals that classification of the respondents based on rate changes
from different retailers out 100 respondents .70% of the respondents are belongs to rate
changes for textiles in different retailers is changes for some times and 30% of the
respondents are belongs to rate changes for textiles in different retailers for always changes.

Majority 70% of the respondents are belongs to rate changes for textiles in different
retailers is some times.
 CHART-4.10

RESPONDENTS OPINION BASED ON RATE CHANGES FROM DIFFERENT

RETALERS
 TABLE-4.11

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON DISCOUNT

PURCHASE

NO. OF
S.NO OPINION PERCENTAGEGE%
RESPONDENTS

1 YES 44 44

2 NO 24 24

3 SOME 32 32

TOTAL 100 100

Source: primary data

The table informs that classification of the respondents opinion based on discount
purchase out of 100 respondents.44% of the respondents are discount purchase groups,32%
of the respondents were are discount of free sometimes purchase groups and 24% of the
respondents were not discount or free on purchase groups.

Majority 44% of the respondents are discount purchase category.

 CHART -4.11

RESPONDENTS OPINION BASED ON DISCOUNT PURCHASE

 TABLE -4.12

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

PURCHASE AFTER EXPIRED DATE

S.No Opinion No.of Respondents Percentage %

1 Yes 48 48

2 No 52 52

Total 100 100

Source: Primary data

Table informs that classification of the respondents based on after expired date out of
100 respondents. 52% of the respondents are based on not for the expired date for textiles and
48% of the respondents are based on accepts for them textiles in expired date category.

Majority 52% of the respondents are based on accept for them textiles in expired date
category.
 CHART- 4.12

RESPONDENTS OPINION BASED ON TEXTILES PURCHASE ON

AFTER EXPIRED DATE

 TABLE -4.13

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON NOTE

THE

PRODUCTION DATE AND EXPIRED DATE WHILE PURCHARE

S.No Opinion No.of Respondents Percentage %

1 Yes 74 74

2 No 26 26

TOTAL 100 100

Source: Primary Data

Table informs that classification of the respondents opinion based on opinion note the
production and expired date while purchase out of 100 respondents.74% of the respondents
were note production and expired date while purchase times are accepted them and 26% of
the respondents are did not note the production and expired date while purchasing time.

Majority 74% of the respondents were not production and expired date while purchase
times are accepted them.
 CHART- 4.13

RESPONDENTS BASED ON OPINION NOTE THE PRODUCTION AND

EXPIRED DATE OF PURCHASE

 TABLE -4.14

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

PURCHASE OF TEXTILES FROM SAME RETAILER REGULALY

No.of.
S.No Opinion Percentage %
Respondents

1 Yes 70 30

2 No 30 30

TOTAL 100 100

Source: Primary data

The tables showing that classification of the respondents purchase their textiles from
same retailer regularly out of 100 respondents. 70% of the respondents are purchase their
textiles from same retailer regularly should be accept and 30% of the respondents are not
used for purchase their textiles from same retailer regularly.

Majority 70% of the respondents are purchase their textiles from same retailer
regularly should be accepted.
 CHART-4.14

RESPONDENTS PURCHASE OPINION BASED ON TEXTILES

FROM SAME RETAILER REGULARLY
 TABLE -4.15

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

FAMILY USE THE SAME BRAND TEXTILES

S.NO Opinion No.of Respondents Percentage %

1 Yes 76 76

2 No 24 24

TOTAL 100 100

Source: Primary data

The table showing that classification of the respondents opinion based on

family use the same brand textiles out of 100 respondents. 76% of the respondents are
belongs to family use of same brand textiles and 24% of the respondents are not used for their
family use for same brand textiles.

Majority 76% of the respondents are belongs to family use of same brand
textiles.
 CHART- 4.15

RESPONDENTS OPINION BASED ON FAMILY USE THE SAME BRAND

TEXTILES

TABLE -4.16

CLASSIFICATION OF THE RESPONDENTS OPINION

 BASED ON USAGE PERIOD OF TEXTILES

S.No Usage period No.of Respondents Percentage %

1 7 Days 22 22

2 15-20 Days 40` 40

3 20-30 Days 24 24

4 Above 30 Days 14 14

TOTAL 100 100

Source :Primary data

The table reveals that classification of the respondents opinion based on

usage period of textiles out of 100 respondents.40% of the respondents are using between 15-
20 days, 24% of the respondents are using between 20-30 days,22% of the respondents are
using minimum 7 days, and 14% of the respondents are using for above 30 days category.

Majority 40% of the respondents are using between 15-20 days.

CHART-4.16

RESPONDENTS OPINION BASED ON USAGE PERIOD OF TEXTILES

 TABLE – 4.17

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

PACKAGING STYLE,COLOR AND SMELL OF THE TEXTILES

S.No Opinion No.of Respondents Percentage %

1 Yes 78 78

2 No 22 22

TOTAL 100 100

Source : Primary Data

The table showing that classification of the respondents opinion based on

packaging style, color and smell of the textiles out of 100 respondents. 78% of the
respondents are liking packing style, color and smell of the textiles and 22% of the
respondents are not like that packing style, color and smell of the textiles.

Majority 78% of the respondents are liking packaging style, color and smell
of the textiles
 CHART- 4.17

RESPONDENTS OPINION BASED ON PACKAGING STYLE,COLOR

AND SMELL OF THE TEXTILES

TABLE -4.18

CLASSFICATION OF THE RESPONDENTS OPINION BASED ON CHOICE OF

BRAND TEXTILES
 S.No Opinion No.of Respondents Percentage %

1 Strongly Agree 46 46

2 Agree 48 48

3 Moderate 4 4

4 Disagree 2 2

TOTAL 100 100

Source : Primary data

The above table depicts that classification of the respondents opinion based
on choice of brand textiles out of 100 respondents.48% of the respondents are satisfied with
their choice of brand,46% of the respondents are strongly satisfied with their choice of
brand,4% of the respondents are belongs to moderated with their choice of brand 2% of the
respondents are dissatisfied with their choice of brand textiles.

Majority 48% of the respondents are satisfied with their choice of brand.

CHART 4.18

RESPONDENTS OPINION BASED ON CHOICE OF BRAND TEXTILES

 TABLE -4.19

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON MEDIA

INFLUENCE TO PURCHASE THEIR BRAND TEXTILES
 NO.OF
S.NO OPINION PERCENTAGE
RESPONDENTS

1 Tv 70 70

2 Newspaper 22 22

3 Wall advertisement 8 8

TOTAL 100 100

Source: primary data

The above table informs that classification of the respondents’ opinion based on media
influence to purchase this brand textile out of 100 respondents. 70% of the respondents are
belongs to influenced by TV, 22% of the respondents are belongs to by newspaper and 8% of
the respondents are belongs to influenced by wall advertisement for purchase their brand
textiles.

Majority 70% of the respondents are belongs to influenced by influenced by TV for

purchase their brand textiles.

CHART-4.19

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON MEDIA

INFLUENCE TO PURCHASE THEIR BRAND TEXTILES
 TABLE-4.20

CLASSIFICION OF THE RESPONDENTS OPINION BASED ON QUALITY

FACTOR IN FLUENCE TO BUY THIS BRAND
 NO.OF
S.NO OPINION PERCENTAAGE%
RESPONDENTS
1 Strongly agree 60 60
2 Agree 36 36
3 Moderate 4 4
TOTAL 100 100

Source: primary data

The above table shows that classification of the respondents opinion based on quality
factor influence to buy this brand out of 100 respondents. 60% of the respondents are belongs
to strongly agree category, 36% of the respondents are belongs to agree category and 4% of
the respondents are belongs to agree category and 4% of the respondents are belongs to
moderate groups.

Majority 60% of the respondents are belongs to strongly to agree category opinion
based on quality factor influence to buy this brand.

CHART-4.20

CLASSIFICION OF THE RESPONDENTS OPINION BASED ON QUALITY

FACTOR IN FLUENCE TO BUY THIS BRAND
 TABLE-4.21

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON QUANTITY

FACTOR INFLUENCE TO PURCHASE THEIR BRAND
 NO.OF
S.NO OPINION PERCENTAGE%
RESPONDENT

1 strongly agree 20 20

2 Agree 70 70

3 Moderate 6 6

4 Disagree 2 2

5 Strongly disagree 2 2

TOTAL 100 100

Source: primary data

The above table shows that classification of the respondents opinion based
on quantity factor influence to purchase this brand out of 100 respondents. 70% of the
respondents are belongs to agree category,20% of the respondents are belongs to strongly
agree category,6% of the respondents are belongs to modulate category,2% of the
respondents are belongs to disagree category and 2% of the respondents are belongs to
strongly disagree category.

Majority 70% of the respondents are belongs to agree category opinion

based on quantity factor influence to purchase this brand.

CHART 4.21

RESPONDENTS OPINION BASED ON QUANTITY FACTOR

INFLUENCE TO PURCHASE THEIR BRAND
 TABLE -4.22

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

ADVERTISEMENT FACTOR INFLUENCE TO PURCHASE THIS BRAND
 S.NO Opinion No. Of Respondents Percentage %

1 Strongly Agree 26 26

2 Agree 36 36

3 Modulate 22 22

4 Disagree 16 16

TOTAL 100 100

Source: primary Data

The above table shows that classification of the respondents opinion based
on advertisement factor influence to purchase this brand out of 100 respondents. 36% of the
respondents are belongs to agree category,26%of the respondents are belongs to strongly
agree category,22% of the respondents are belongs to moderate category and 16% of the
respondents are belongs to disagree category.

Majority 36% of the respondents are belongs to agree category opinion

based on advertisement factor influence to purchase this brand.

CHART-4.22

RESPONDENTS OPINION BASED ADVERTISEMENT FACTOR INFLUENCE TO

PURCHASE THIS BRAND
 TABLE-4.23

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON BRAND

LOYALTY FACTOR INFLUENCE TO BUY THE TEXTILES
 NO.OF
S.NO OPINION PERCENTAGE%
REPONDENTS
1 Strongly agree 30 30
2 Agree 20 20
3 moderate 30 30
4 Disagree 8 8
5 Strongly disagree 12 12
TOTAL 100 100

Source: primary data

The above table shows that classification of the respondents opinion based
on brand loyalty factor influence to buy the textiles out of 100 respondents.30% of the
respondents are belongs to strongly agree category, 30% of the respondents are belongs to
moderate category,20% of the respondents are belongs to agree category, 12% of the
respondents are belongs to strongly disagree category and 8% of the respondents are belongs
to disagree category.

Majority 30% of the respondents are belongs to strongly agree category

opinion based on loyalty factor influence to buy textiles.

CHART-4.23

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON BRAND

LOYALTY FACTOR INFLUENCE TO BUY THE TEXTILES
 TABLE-4.24

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

PERFORMANCE FACTOR INFLUENCE TO BUY THE TEXTILES
 S.NO Opinion No. Of Respondents Percentage %
1 Strongly agree 20 20
2 Agree 38 38
3 Moderate 18 18
4 Disagree 22 22
5 Strongly disagree 2 2
TOTAL 100 100

Source: Primary Data

The above table shows that classification of the respondents opinion based
on performance factor influence to buy this textiles out of 100 respondents.38% of the
respondents are belongs to agree category,22% of the respondents are belongs to disagree
category,20% of the respondents are belongs to strongly agree category,18% of the
respondents are belongs to moderate category and 2% of the respondents are belongs disagree
category.

Majority 38% of the respondents are belongs to agree category opinion

based on performance factor influence to buy this textiles.

CHART-4.24

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON

PERFORMANCE FACTOR INFLUENCE TO BUY THE TEXTILES .
 TABLE-4.25

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON OFFER

FACTOR INFLUENCE TO BUY THI BRAND TEXTILES
 S.NO Opinion No. Of Respondents Percentage %
1 Strongly agree 14 14
2 Agree 34 34
3 Moderate 18 18
4 Disagree 12 12
5 Strongly disagree 12 12
TOTAL 100 100

Source: Primary data

The above table shows that classification of the respondents opinion based
on offer influence to buy this brand out of 100 respondents.34% of the respondents are
belongs to agree category,18% of the respondents are belongs to moderate category,14% of
the respondents are belongs to strongly agree category, 12% of the respondents are belongs to
disagree category and 12% of the respondents are belongs to strongly disagree category.

Majority 34% of the respondents are belongs to agree category opinion

based on offer factor influence to buy this brand.

CHART-4.25

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON OFFER

FACTOR INFLUENCE TO BUY THIS BRAND
 TABLE-4.26

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON SMELL

FACTOR INFLUENCE TO BUY THIS BRAND
 No. Of
S.NO Opinion Percentage %
Respondents

1 Strongly agree 32 32

2 Agree 32 32

3 moderate 24 24

4 Disagree 8 8

5 Strongly disagree 4 4

TOTAL 100 100

Source: Primary Data

The above table shows that classification of the respondents opinion based
on smell factor influence to buy this brand out of 100 respondents. 32% of the respondents
are belongs to strongly agree category, 32% of the respondents are belongs to agree
category,24% of the respondents are belongs to moderate category,8% of the respondents are
belongs to disagree category and 4% of the respondents are belongs to strongly disagree
category.

Majority 32% of the respondents are belongs to strongly agree category

opinion based on smell factor influence to buy this brand.

CHART-4.26

CLASSIFICATION OF THE RESPONDENTS OPINION BASED ON SMLL

FACTOR INFLUENCE TO BUY THIS BREAND
Source: Primary Data
 From the above table shows that classification of the respondents based on
factors influence to buy the tooth paste in weighted average method. The weighted average of
factors related to customer brand preference of quality, quantity, price, advertisement, brand
loyalty, performance, offer, packaging, and smell to purchase decision making process to
mostly influence factors to providing satisfaction.

Mostly 4.56% of the respondents belong to quality factor influence to

purchase their brand textiles. And 3.26% of the respondents belong to offer factor influence
to purchase their preference of brand textiles.
CHAPTER-V
 FINDINGS,
SUGGESSION AND
CONCLUSION

CHAPTER -5

FINDINGS

 The majority 70% of the respondents are male category.

 The majority 50% respondents were in age group of 21-30years.
 The majority 38% of the respondents are earnings monthly family income was Rs.5,000-
Rs.10,000,Mostly 54% of the respondents are private employee category.
 The majority 38% of the respondents are used Towels brand of textiles.
 The majority peoples 42% of the respondents are get source of information tooth paste from
their friends.
 This company 40% of the respondents selected for textiles because of quality.
 The majority peoples 34% of the respondents are belongs to quantity, quality and rate in
better textiles .
 This company 88% of the respondents used get regularly of textiles.
 The around 70% of the respondents rate changes for textiles in different retailers is changes
for some times.
 They peoples is 44% of the respondents were defiantly discount or free on your purchase of
textiles.
 The majority 52% of the respondents were based on not for the expired date of textiles.
 The majority 74% of the respondents were production and expired date whiles their purchase
for Accepted them.
 The majority 70% of the respondents were purchase your textiles from same retailer regularly
should be accept them.
 The majority 76% of the respondents are family use of same brand textiles for used.
 The majority 40% of the respondents are using for 15-20 days of their textiles.
 The majority 78% of the respondents like packaging style, color and smell of the textiles.
 The majority 44% of the respondents were satisfied with their choice of brand textiles.
 The majority 48% of the respondents are satisfied with their choice of brand textiles.
 The majority 70% of the respondents are influenced by TV advertisement.
 The majority 60% of the respondents strongly agree influenced by the quality to purchase of
the textiles.
 The majority 70% of the respondents agree influenced by the quantity to purchase of the
textiles.
 The majority 46% of the respondents agree influenced by the price to purchase of the textiles.
 The majority 36% of the respondents agree influenced by the advertisement to purchase of the
textiles.
 The majority 30% of the respondents strongly agree influenced by the brand loyalty to
purchase of the textiles.
 The majority 38% of the respondents agree influenced by the performance to purchase of the
textiles.
 The majority 34% of the respondents agree influenced by the offer to purchase of the textiles.
 The majority 30% of the respondents agree influenced by the packaging to purchase of the
textiles.
 The majority 32% of the respondents strongly agree influenced by the smell to purchase of
the textiles.
CONCLSION

CONCLUSION
 This study is based on the brand preference of textiles amount consumers at
komarapalayam town. In this study the researcher had concluded the towel is the most
preferred brand of textiles amount the consumers in komarapalayam town. Royal
towels are mostly preferred as the alternative brand of the present brand by most of
the respondents. Quality is most-influencing factor among the various reasons for
buying the particular brand. Brand image is the most influencing factor to prefer
towels and royal towel.
 REFERENCE
AND
QUESTIONS

A STUDY ON CUSTOMER BUYING BEHAVIOUR IN SREE KANDHAVEL

TEXTILES KOMARAPALAYAM
1. Name :

2. Gender :

a) Male b) female

3. Age :

b) 16-25 years [ ] b) 26-30 years [ ]

c) 31-35 years [ ] d) Above 35 years [ ]

4. Marital status :

a) Married b) Unmarried

5. Education :

a) School [ ] b) Diploma [ ]

c) PG & above [ ] d) Otherspecif [ ]

6. Designation :

a) Manger [ ] b) Supervisor [ ]

c) Worker [ ] d) Other specify [ ]

7. Experience :

a) Below 1 years [ ] b) 1-3 years [ ]

c) 4-5 years [ ] d) Above 5 years [ ]

8. Monthly income

a) Rs.5000 [ ] b) Rs. 5001-10000 [ ]

c) Rs. 10001-15000 [ ] d) Rs. Above.15000[ ]

9. Nature of Employment?

a) Permanent [ ] b) Temporar [ ]

10. Regular usage of Textiles?

a) Yes [ ] b) No [ ]

11. Rate changes from different Retailers?

a) Sometimes b) Always changes

12. The Respondents opinion Based on Discount purchase?

a) Yes [ ] b) No [ ] c) Some Times [ ]

13. The Tespontens Source of information about particular brand of textiles?

a) Friends [ ] b) Relatives [ ]

c) Advertisement [ ] d) Retail shop [ ]

14. The opinion about Quality and Quantity?

a) Towels [ ] b) Royal [ ]

c) Cotton [ ] d) Others [ ]

15. Suggestion ----------------------------------------