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  • FY21 - 22 Media Buy Report Compilation

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    saika tabbasum
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    The document provides an overview of various digital marketing campaigns conducted between March 2021 and June 2022. Key details include campaign objectives, budgets, results and performance metrics. Campaigns targeted various media platforms and publications. Performance was tracked using common metrics like reach, clicks, engagement and video views. Most campaigns achieved their objectives and saw good user engagement and interaction rates within budget.

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    FY21_22 Media Buy Report Compilation

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    The document provides an overview of various digital marketing campaigns conducted between March 2021 and June 2022. Key details include campaign objectives, budgets, results and performance metrics. Campaigns targeted various media platforms and publications. Performance was tracked using common metrics like reach, clicks, engagement and video views. Most campaigns achieved their objectives and saw good user engagement and interaction rates within budget.

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    6 views27 pages

    FY21 - 22 Media Buy Report Compilation

    Uploaded by

    saika tabbasum
    The document provides an overview of various digital marketing campaigns conducted between March 2021 and June 2022. Key details include campaign objectives, budgets, results and performance metrics. Campaigns targeted various media platforms and publications. Performance was tracked using common metrics like reach, clicks, engagement and video views. Most campaigns achieved their objectives and saw good user engagement and interaction rates within budget.

    Copyright:

    © All Rights Reserved
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    of 27

    DIGITAL CAMPAIGN OVERVIEW

    CAMPAIGN MONTH CAMPAIGN BUDGET AD OBJECTIVE RESULTS RESULT


    (MYR) INDICATOR
    Rare Cask March 2021 300.00 Traffic 329 Link Click
    700.00 Engagement 15,819 Post Engagement
    Spiritual Home - M Room April 2021 4,000.00 Reach 614,608 Reach
    launch
    4,000.00 Engagement 95,969 Post Engagement
    3,000.00 Traffic 11,797 Link Click
    Sir Peter Blake - June 2021 5,000.00 Reach 749,956 Reach
    Collaboration with SPB
    assets 5,000.00 Traffic 32,319 Link Click
    Sir Peter Blake - Product June 2021 5,700.00 Reach 821,894 Reach
    assets
    14,820.00 Traffic 12,405 Link Click
    Project 24 July 2021 8,000.00 Reach 665,347 Reach
    10,000.00 Traffic 27,428 Link Click
    7,000.00 Engagement 26,689 Post Engagement
    5,000.00 Video View 68,554 Video thruplay
    Sir Peter Blake - An Estate, A July 2021 21,275.31 Traffic 82,187 Link Click
    Community and A Distillery
    M Black August 2021 10,000.00 Traffic 72,666 Link Click
    E-comm November 2021 10,000.00 Traffic 48,743 Link Click
    E-comm: Sign up to purchase 3,000.00 Traffic 7,870 Link Click
    Spiritual Home - Videos December 2021 4,000.00 Reach 511,881 Reach
    launch
    2,000.00 Video View 80,309 Video thruplay
    A Night On Earth December 2021 5,000.00 Reach 807,559 Reach
    Harmony Collection - Teaser May 2022 1,400.00 Reach 327,039 Reach
    Harmony Collection - Launch 3,000.00 Traffic 10,987 Link Click
    7,500.00 Reach 699,902 Reach
    7,500.00 Engagement 351,846 Post engagement
    Father's Day with St Regis June 2022 1,500.00 Reach 404,481 Reach
    REACH IMPRESSION POST LINK CLICKS CLICK COST PER
    ENGAGEMENTS THROUGH RATE RESULTS (MYR)
    29,991 45,932 423 329 0.72 0.80
    39,623 66,382 15,819 54 0.08 0.04
    614,608 2,385,129 44,090 1,733 0.07 5.71
    166,663 395,475 95,969 444 0.11 0.04
    186,059 405,032 60,439 11,797 2.91 0.22
    749,956 2,715,440 110,439 1,719 0.06 5.85
    234,498 485,519 193,069 32,319 6.66 0.14
    821,894 2,952,300 3,166 2,485 0.08 6.08
    898,306 1,460,597 18,631 12,405 0.85 1.05
    665,347 2,229,420 120,445 1,674 0.08 3.40
    222,721 380,293 100,790 27,428 7.21 0.09
    170,944 279,928 26,689 9,509 3.40 0.06
    92,336 122,454 89,705 1,565 1.28 0.02
    894,847 2,269,432 522,148 82,187 3.62 0.23
    348,982 887,521 280,530 72,666 8.19 0.12
    170,212 479,680 124,728 48,743 10.16 0.09
    56,591 97,514 51,961 7,870 8.07 0.16
    511,881 1,951,477 130,856 1,671 0.09 6.85
    75,793 128,163 96,467 1,827 1.43 0.02
    807,559 2,791,448 25,462 3,599 0.13 5.43
    327,039 618,082 19,008 606 0.10 3.76
    135,136 309,328 30,590 10,987 3.55 0.24
    699,902 3,672,299 97,359 3,477 0.09 9.37
    328,832 762,554 351,846 5,986 0.78 0.02
    404,481 409,329 469 428 0.10 3.07
    Media Buy FY 21/22 (Digital Focus)

    MEDIA 2021
    NO. TITLES April May June July August
    1 Malaysia / / / P24 /
    2 TatlerReport
    Robb / / SPB / /
    3 Prestige / / / / /
    3 August Man / / / / /
    4 Lifestyle Asia / / / / /
    5 Firstclasse / / / / /
    6 The Edge / / SPB P24 /
    7 The Star / / SPB P24 /
    8 Sin Chew Daily / / SPB P24 /

    PENDING REPORT
    2022
    September October November December January February March
    / HLP15 / / ANOE / /
    / HLP15 / / ANOE / /
    / HLP15 / / ANOE / /
    / HLP15 / / ANOE / /
    / HLP15 Naked Malt / ANOE / /
    / / / / ANOE / /
    / HLP15 / / ANOE / /
    / HLP15 / / ANOE / /
    / HLP15 Naked Malt / ANOE / /
    April May
    / HARMONY
    / HARMONY
    / HARMONY
    / HARMONY
    / HARMONY
    / HARMONY
    / HARMONY
    / HARMONY
    / HARMONY
    Media Title August Man

    Campaign 1 Highland Park 15


    Month October 2021

    Page View Ave time/page


    Branded Content 8,995 2:45

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 11,760 1,234 10.50 35 2.80

    Banners (The Impression Reach Clicks CTR (%) Engagement


    Macallan webpage) 30,333 83 0.27
    Facebook 128,323 84,383 170
    Instagram 116,145 82,139 28
    274,801 166,522 83 0 198

    Campaign 2 ANOE 1
    Month January 2022

    Page View Ave time/page


    Branded Content 8,709 2:48

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 11,760 1,156 9.80 37 3.20

    Banners (The Impression Reach Clicks CTR Engagement


    Macallan webpage) 27,937 73 0.26
    Facebook 144,291 101,758 170
    Instagram 111,339 62,339 27
    283,567 164,097 73 0 197

    Campaign 3 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 8,727 2:51
    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 11,760 1,163 9.90 38 3.30

    Banners (The Impression Reach Clicks CTR Engagement


    Macallan webpage) 32,867 155 0.47
    Facebook 131,860 46,678 158
    Instagram 105,369 44,760 43
    270,096 91,438 155 0 201
    Media Title Lifestyle Asia

    Campaign 1 Highland Park 15


    Month October 2021

    Page View Ave time/page


    Branded Content 10,856 2:51

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 23,940 1,966 8.20 62 3.20
    e-News (Banner) 23,940 2,225 9.30 8 0.40

    Banners (The Impression Reach Clicks CTR (%) Engagement


    Macallan webpage) 46,903 428 0.91
    Facebook / / / / /
    Instagram 86,304 75,681
    133,207 75,681 428 1 0

    Campaign 2 Naked Malt


    Month December 2021

    Page View Ave time/page


    Branded Content 10,704 2:39

    Banners (The Impression Reach Clicks CTR (%) Engagement


    Macallan webpage) 72,386 312 0.43
    Instagram 72,446 118,250 62
    144,832 118,250 312 0 62

    Campaign 3 ANOE 1
    Month January 2022

    Page View Ave time/page


    Branded Content 10,924 3:00

    Distribution Opened Open rate Link Click Click Rate


    E-mailer 23,940 1,969 8.20 85 4.30
    e-News (Banner) 23,940 2,357 9.80 12 0.50
    Banners (The Impression Reach Clicks CTR Engagement
    Macallan webpage) 44,462 175 0.39
    Social 121,122 69,732 38
    165,584 69,732 175 0 38

    Campaign 4 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 10,969 2:52

    Distribution Opened Open rate Link Click Click Rate


    E-mailer 23,940 2,077 9 91 4

    Banners (The Impression Reach Clicks CTR Engagement


    Macallan webpage) 39,535 188 0.48
    Social 112,558 48,524 40
    152,093 48,524 188 0 40
    Media Title Prestige

    Campaign 1 Highland Park 15


    Month October 2021

    Page View Ave time/page


    Branded Content 10,582 3:01

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 5,940 928 15.60 23.00 2.5

    Banners (The Impression Reach Clicks CTR (%) Engagement


    Macallan webpage) 22,376 47 0.21
    Facebook 131,304 102,423 211
    Instagram 111,431 86,638 63
    265,111 189,061 47 0 274

    Campaign 2 ANOE 1
    Month January 2021

    Page View Ave time/page


    Branded Content 10,870 2:52

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 5,940 882 14.80 31.00 3.5

    Banners (The Impression Reach Clicks CTR Engagement


    Macallan webpage) 23,147 87 0.38
    Facebook 123,734 86,623 124
    Instagram 104,697 69,956
    251,578 156,579 87 0 124

    Campaign 3 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 10,860 3:01
    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-mailer 5,940 882 15 25.00 3

    Banners (The Impression Reach Clicks CTR (%) Engagement


    Macallan webpage) 26,775 100 0.37
    Facebook 17,965 14,834
    Instagram 41,724 26,901
    86,464 41,735 100 0 0
    3s view VTR

    3s view VTR

    3,365
    3,365
    3s view VTR

    5,881 33%
    6,936 17%
    12,817
    Media Title Sin Chew Digital

    Campaign 1 SPB
    Month June 2021

    Page View Ave time/page


    Branded Content 6,653 1:58

    Article Traffic Driv Impression Reach Clicks CTR Engagement


    Editorial Choise 3 999,447 196 0.02
    Inner Rec 2 300,928 215 0.07
    Facebook (SCD) 188,719 1,193
    Instagram (SCD) 13,994 172.00
    1,300,375 202,713 411 0.05 1,365

    Campaign 2 P24
    Month July 2021

    Page View Ave time/page


    Branded Content 5,838 1:33

    Article Traffic Driv Impression Reach Clicks CTR Engagement


    Editorial Choise 3 1,350,116 194 0.01
    Inner Rec 2 300,947 263 0.09
    Facebook (SCD) 178,926 609
    Instagram (SCD) 13,398 152.00
    1,651,063 192,324 457 0.05 761

    Campaign 3 Highland Park 15


    Month October 2021

    Page View Ave time/page


    Branded Content 5,416 0:46

    Article Traffic Driv Impression Reach Clicks CTR Engagement


    Editorial Choise 3 972,154 1,113 0.11
    Inner Rec 2 330,008 408 0.15
    Facebook (SCD) 221,609 1,366
    Instagram (SCD) 10,369 92.00
    1,302,162 231,978 1,521 0.13 1,458

    Campaign 4 Naked Malt


    Month November 2022

    Page View Ave time/page


    Branded Content 7,429 0:37

    Article Traffic Driv Impression Reach Clicks CTR Engagement


    Editorial Choise 3 1,022,010 1,495 0.15
    Inner Rec 2 330,064 77 0.02
    Facebook (SCD) 174,126 2,805
    Instagram (SCD) 13,840 232
    1,352,074 187,966 1,572 0.09 3,037

    Campaign 5 ANOE 1
    Month January 2022

    Page View Ave time/page


    Branded Content 7,216 0:47

    Article Traffic Driv Impression Reach Clicks CTR Engagement


    Editorial Choise 3 910,705 1,407 0.15
    Inner Rec 2 330,014 63 0.02
    Facebook (SCD) 211,146 1,336
    Instagram (SCD) 9,878 97
    Infographic Pack
    Social Reach 150,883 626
    1,240,719 371,907 1,470 0.09 2,059

    Campaign 6 Harmony 1
    Month May 2022
    Page View Ave time/page
    Branded Content 3,951 2:13

    Article Traffic Driver Impression Reach Clicks CTR Engagement


    Editorial Choise 3 810,468 810 0.10
    Inner Rec 2 330,087 179 0.50
    Facebook 179,865 2,392
    Instagram 14,467
    1,140,555 194,332 989 0.30 2,392
    Media Title The Edge

    Campaign 1 SPB
    Month June 2021

    Page View Ave time/page


    Branded Content 4,921 3:36

    Article Traffic Drive Impression Reach Clicks CTR Engagement


    Featured big news 196,620 198 0.10
    In read native 1,674,441 4,180 0.25
    Facebook 53,913 784 1,755
    1,871,061 53,913 5,162 0.12 1,755

    Campaign 2 P24
    Month July 2021

    Page View Ave time/page


    Branded Content n/a n/a

    Rich Media
    (Click to The Impression Reach Clicks CTR Engagement
    Macallan page)
    In-page Auto 952,435 884 0.09
    Expand Video 400,817 14
    Facebook (Post 1) 272,374 121
    Facebook (Post 2) 1,707 11
    Instagram 4,822 4,259 10
    1,358,074 278,340 898 0.03 142

    Campaign 3 Highland Park


    Month October 2021

    Page View Ave time/page


    Branded Content 5,278 4:09

    Article Traffic Drive Impression Reach Clicks CTR Engagement


    Featured big news 158,689 301 0.19
    In read native 709,514 1,844 0.26
    Mid-day alerts 9,999 72 0.72
    Facebook 59,735 1,090
    878,202 59,735 3,307 0.15 0

    Campaign 4 ANOE
    Month January 2022

    Page View Ave time/page


    Branded Content 6,349 5:34

    Article Traffic Drive Impression Reach Clicks CTR Engagement


    Featured big news 150,304 286 0.19
    In read native 218,473 770 0.35
    Mid-day alerts 21,516 219 1.02
    Facebook 114,502 62,889 1,766 2,765
    504,795 62,889 3,041 0.52 2,765

    Campaign 5 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 6,349 5:34

    Article Traffic Drive Impression Reach Clicks CTR Engagement


    Featured big news 150,304 286 0.19
    In read native 218,473 770 0.35
    Mid-day alerts 21,516 219 1.02
    Facebook 114,502 62,889 2,679 2,765
    504,795 62,889 3,954 0.52 2,765
    50% Video 3-second
    Completion Video Views

    24%
    25,989
    349

    26,338
    Media Title Robb Report

    Campaign 1 SPB
    Month June 2021

    Page View Ave time/page


    Branded Content 1,217

    Distribution Opened Open rate Link Click Click Rate


    E-mailer 1 5,120 22.50 2.60
    E-mailer 2 5,120 13.20 2.30

    Campaign 2 Highland Park 15


    Month October 2021

    Page View Ave time/page


    Branded Content 2,462

    Distribution Opened Open rate Link Click Click Rate


    E-mailer 5,120 16.20 1.50

    Impression Reach Clicks CTR Engagement


    Facebook 199 2 3
    199 2 0 3

    Campaign 3 ANOE 1
    Month January 2022

    Page View Ave time/page


    Branded Content 310

    Distribution Opened Open rate Link Click Click Rate


    E-mailer 5,120 21.20% 2.10

    Impression Reach Clicks CTR Engagement


    Facebook (Content 1) 16,739 104 204
    Facebook (Content 2) 172 1 5
    16,739 104 0 204

    Campaign 4 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 2,916

    Distribution Opened Open rate Link Click Click Rate


    E-mailer 5,120 22.90 2.30

    Impression Reach Clicks CTR Engagement


    Facebook 3,802 11 0 5
    3,802 11 0 5
    Video Views

    Video Views
    0

    Video Views
    1,147
    1,147
    Media Title Firstclasse

    Campaign 1 ANOE 1
    Month January 2022

    Page View Ave time/page


    Branded Content 3,589

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-news 1 31,072 22.80 1.30
    E-news 2 31,072 24.10 0.30
    E-news 3 31,072 19.00 0.30

    Impression Reach Clicks CTR (%) Engagement


    Facebook 74,498 36,856 1,497
    Instagram 16,329 10,683 32
    90,827 47,539 1,529 0

    Campaign 2 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 2,146

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-news 1 31,072 22.80 1.30
    E-news 2 31,072 24.10 0.30
    E-news 3 31,072 19.00 0.30

    Impression Reach Clicks CTR (%) Engagement


    Facebook 63,629 38,024 788
    Instagram 14,500 8,947 52
    78,129 46,971 788 #REF! 52
    Media Title The Star

    Campaign 1 SPB
    Month June 2021

    Page View Ave time/page


    Branded Content 1,299 2:47
    Media Title Malaysia Tatler

    Campaign 1 P24
    Month July 2021

    Page View Ave time/page


    Branded Content 2,167

    Campaign 2 Highland Park


    Month October 2021

    Page View Ave time/page


    Branded Content 1,944

    Campaign 3 ANOE 1
    Month January 2022

    Page View Ave time/page


    Branded Content 2,233

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-news Mention 25,762 9,582 26.75 1,890 7.34

    Impression Reach Clicks CTR (%) Engagement


    Facebook 36,066 23,803 810 1,271
    Instagram 3,421 3,225 536
    39,487 27,028 810 1,807

    Campaign 4 Harmony 1
    Month May 2022

    Page View Ave time/page


    Branded Content 2,218

    Distribution Opened Open rate (%) Link Click Click Rate (%)
    E-news Mention 20,552 9,953 34.93 1,092 5.31

    Impression Reach Clicks CTR (%) Engagement


    Facebook 80,796 49,585 1,148 2,611
    Instagram 627 619 6
    81,423 50,204 1,154 2,611

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