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Chad Chronicles
Chad Chronicles
Chad Chronicles
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Chad
Chronicles
Chad Chronicles are short parables centered around Sales.
Although he had just started selling 90 days ago, the anxiety from not
reaching his quota was getting to him..
As the young man began to pack his things and head home for the
evening..
*BOOM!*
A Chad falls from the sky and landed with such power the entire
office shook..
“Young man, did I hear you say sales isn’t for you?” “Yes, I keep
@BowTiedSalesGuy
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*SPLASH!*
Chad pours a bucket of water on the young man before he can finish
his sentence.
“I want to show you something” says Chad as he hands the young man a
towel to dry off.
*POOF*
“Listen to the Clown and tell me what you hear” says Chad
“And you guys are missing opportunities for more sales due to only
having one channel available for communication. Correct?” The Clown
says and pauses waiting for the prospect to answer.
The Clown Salesperson then says “Perfect! Let me show you how we
can solve those problems for you!”
@BowTiedSalesGuy
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*SPLASH!*
“Oh come on! What now?!” yells the young man who is now soaking wet
AGAIN.
Chad snaps his fingers and yells “BE GONE CLOWN!” the Clown
Salesperson disappears.
*POOF!*
The Chad Salesman is just beginning his call, but sounds completely
different.
“So here’s the deal. Your industry is booming. Last year alone the
industry exceeded $200B in sales and it’s on pace to
grow 6-7% year over year. We’re talking about BILLIONS of dollars
ripe for the taking.
@BowTiedSalesGuy
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On one side, you have the big dogs acquiring guys like you cause they’re
trying to innovate.
On the other side, you have the little guys like yourselves raising tons
of money so you can get as big of a piece of the $200B pie.
Now the problem is you have tech monopolies changing their privacy
policies which will affect how you guys CAN and WILL communicate
with customers.
but only a FEW are prepared, which is why WE are here on this call.
To help you guys adapt to the big changes coming and ensure your
business succeeds. Now, in order to do that, I need to ask you a few
questions..”
The young man, with his jaw dropped, couldn’t believe what we had
heard.
“Can you please explain what just happened?” begged the young man
Chad told the young man to have a seat, and then began explaining:
He has a DEEP understanding of not only his product but also what’s
happening in the industry. This makes him a COMPETENT
professional, an industry expert, and a force to be reckoned with.”
@BowTiedSalesGuy
www.imarketing.courses
“The Chad Salesman began his call with an IDEA. He framed the
entire industry landscape AND set the agenda for the call. This
PRIMES the prospect to open up to him and now the prospect will
happily answer all of his questions. And will thank him for doing so!”
And last but not least, there’s nothing at stake in the Clown
Salespersons call.
Whereas with the Chad Salesman, he RAISED THE STAKES with his
prospect.
There were BIG changes coming to the prospects industry & SO much
to lose if the prospect doesn’t consider a solution like his.
“Good, now go home and dry off. Tomorrow is a new day.” said Chad.
@BowTiedSalesGuy
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The prospect was grilling the young man with incessant questions about
product features and data sets.
The young man, lifeless, was answering each and every question.
The young man felt like he was being backed into a corner.
It was the end of the month and if he didn’t close out this deal he
would be below quota AGAIN..
*POOF!*
“Young man, I am Chad, the sales oracle. My child, why do you give into
your prospects incessant demands?”
“Oh Chad! What else am I to do?! HE’S the valued customer!” says the
young man
“FOOL! How many companies in the world can benefit from your
@BowTiedSalesGuy
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product?”
“And how many companies in the world can do what YOUR company
does?”
“And there is your answer my child. YOU are the prize to be won, NOT
the prospect.” says Chad.
The young man sat up, chest out, chin up, and looked at the prospect
with piercing eyes.
He roars “ENOUGH!”
“At this point, we are simply nitpicking for ‘nice to have’ features. In
reality, our product solves all of your problems more efficiently than
our competitors. There’s a reason why [your competitor 1], [2] and
companies like [Fortune 500 company 1] and [Fortune 500 company 2]
spend hundreds of thousands of dollars with us!
If these features are a dealbreaker for you then no worries! I’m happy
to refer you to [our competitor]. Sure they’re not as good but perhaps
they have those specific features you feel you need!”
@BowTiedSalesGuy
www.imarketing.courses
“Sorry young man, we just felt we needed to get all the details in
order before moving forward.”
The prospect knew the young man was right and immediately asked for
the agreement.
The young man turned to Chad and Chad gave him a thumbs up before
disappearing.
The young man broke the dry spell and surpassed his quota that month.
@BowTiedSalesGuy