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Modes of Raising Capital From Primary Market
Modes of Raising Capital From Primary Market
A company can raise capital from the primary market through various
methods.
The methods include
Public issues,
Offer for sale,
Private placement,
Right issue, and
Tender method.
Public Issues
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This is an offering of either a fresh issue of securities or an offer for sale to
the public by an already listed company through an offer document.
In this case, the company fixes the issue price and then advertises the
number of shares to be issued.
If the price is very high, the investors will apply for fewer numbers of
shares.
On the other hand, if the issue is under-priced, the investors will apply
for more number of shares.
This will lead to huge over subscription.
The main steps involved in issue of shares under fixed price offer method are
as follows:
Book-building Method
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It involves sale of securities to the public and institutional bidders on
the basis of predetermined price range or price band.
The price band cannot exceed 20% of the floor price.
The floor price is the minimum price at which bids can be made by the
investors.
It is fixed by the merchant banker in consultation with the issuing
company.
Thus, book building refers to the process under which pricing of the
issue is left to the investors.
Today most IPOs in India use book-building method.
As per SEBI’s guidelines 1997, the book building process may be
applied to 100 per cent of the issue, if the issue size is 100 crores or
more.
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In a private placement, no prospectus is issued. In this case the
elaborate procedure required in the case of public issue is avoided.
therefore, the cost of issue is minimal.
The process of raising funds is also very simple. But the number of
shares that can be issued in a private placement is generally limited.
Thus, private placement refers to the direct sale of newly issued
securities by the issuer to a small number of investors through
merchant bankers.
Right Issue
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Other Methods of Issuing Securities
Apart from the above methods, there are some other methods of issuing
securities. They are:
1. Tender method:
Under tender method, the issue price is not predetermined.
The company announces the public issue without indicating the issue
price.
It invites bids from various interested parties.
The parties participating in the tender submit their maximum offers
indicating the maximum price they are willing to pay.
They should also specify the number of shares they are interested to
buy.
The company, after receiving various offers, may decide about the
price in such a manner that the entire issue is fairly subscribed or sold
to the parties participating in the tender.
Under public issue, the new shares/debentures may be offered either directly
to the public through a prospectus (offer document) or indirectly through an
offer for sale involving financial intermediaries or issue houses.
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The main steps involved in public issue are as follows:
1. Draft prospectus:
A draft prospectus has to be prepared giving all required
information.
Any company or a listed company making a public issue or a
right issue of value more than Rs. 50 lakh has to file a draft offer
document with SEBI for its observation.
The company can proceed further after getting observations
from the SEBI.
The company can open its issue within 3 months from the date of
SEBI’s observation letter.
2. Fulfillment of Entry Norms: The SEBI has laid down certain entry norms
(parameters) for accessing the primary market. A company can enter into
the primary market only if a company fulfils these entry norms.
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11. Allotment of shares: After close of the issue, all application forms are
scrutinized tabulated and then the shares are allotted against those
applications received.
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