Asia University Management of Technology and Innovation

IMBA Program 2011 Semester 1 Course No. Department of Business Administration 83M00010 / B

Course Name (Chinese) Course Name No. of Credits Instructor Class Time Course Objective This course is designed for Master degree or above and aims to provide students with an understanding on innovation and technology management.After completion of this course, students should understand the basic techniques or materials on technology management. Research report and paper will be focused on the technology management and ventures activities so that students may gain technology management knowledge in wide aspects. Text book Melissa A. Schilling, Strategic Management of Technological Innovation, 3rd edition, McGraw Hill Publishing Frederick. Betz, Managing Technological Innovation: Competitive Advantage from Change, 2nd Edition, John Wiley & Sons: New York. Management of Technology and Innovation 3 Ya-Wen Yu Friday ABC Class Room: A115 Course type: Elective

References Burgelman, R. A., Christensen, C. M. and Wheelwright, S. C., 2009, Strategic Management of Technology and Innovation, Fifth Edition, McGraw-Hill/Irwin. Garry Bruton and Margaret White, Strategic Management of Technology and Innovation, 2nd edition, South-Western. Paul Trott, Innovation Management and New Product Development, 4th Edition, Prentice Hall. Mohr, J. (2001), Marketing of high-technology products and innovation, NJ: Prentice Hall The innovators solution by Christensen, C.M. The innovators dilemma by Christensen, C.M. Paul Wiefels, The Chasm Companion: A field book to crossing the chasm and

indside the tornado, Harper Business. Seeing whats next by Christensen, C.M., Anthony, S. D. and Roth, E. A Khalil, T., Mason, R. M., & Lefebvre, L. A. (2001). Management of Technology. Oxford, England: Pergamon.

Course Schedule Week 1 2 3 4 5 6 7 8 9 10 11 Book 2 & discussion 12 Book 2 & discussion 13 Book 2 & discussion 14 Book 2 & discussion 15 Book 2 & discussion 16 Book 2 & discussion 17 18 Final Examination Assessment *Assignment and presentation (50%) *Mid-term examination from Ch1-6 (20%) *Final examination from Ch7-13 (20%) *Class Participation (10%) Presentation procedure Students will divide into 6 groups. (1~2 person in one group) (Ch7-13) 1 2 3 4 5 6 Mid-term Examination (Ch1-6) Syllabus Course Introduction Ch1-2 Q&A Ch3-4 Q&A Ch5 Q&A Book 1 & discussion Book 1 & discussion Book 1 & discussion 1.2 3.4 5.6 Exam/Homework/Group assignment Elect class captain Divide into groups

 Each presentation will take around 40 min. excluding discuss question in every chapter and Q&A. Students have to prepare PowerPoint for their group presentation and email the PowerPoint file to the lecturer prior the presentation date. Class captain please collect all PowerPoint file and burn on one CD before the date of mid-term examination (9th) and final examination week (18th). Final group presentation & assignment To be announced

Dress code Business formal

How to get good marks

Communication skill, Presentation planning and structuring, Feedback, Group collaboration. Class Roles 1. Turn off cell phones/ipod etc. 2. Food and beverages are not permitted in the classroom.

Asia University
Management of Technology and Innovation IMBA Program Note 1: Class captain please hand in this list at the end of 2nd week of this semester Note 2: Please make sure that everyone is on this list.

Name Class Captain Group Group 1. 2. 3. 4. 5. 6. 7.

Phone number

EMAIL

Group captain name/student number 1. 1. 1. 1. 1. 1. 1.

Group member/student number 2. 2. 2. 2. 2. 2. 2.