S.Y.B.

COM_SEM-IV BUSINESS ADMINISTRATION

SY B.COM-SEM-IV 6. A group of actual and potential buyers of a

BUSINESS ADMINISTRATION product is known as____________
A. Purchase
MULTIPLE CHOICE QUESTIONS
B. Sales
1. When one person gives money to
C. Market
another person and gets goods or
D. Marketing
services in return it is called as
A. Purchase
7. Which of the following statement is correct
B. Sales
for marketing?
C. Market
A. It has short term objective
D. Marketing
B. The essence of marketing is conversion of
commodity in cash
2. "Marketing is human activity directed at
C. The satisfaction of customers is given due
satisfying needs and wants through
importance
exchange processes
D. The starting point is production
A. Paul Mazur
B. Philip Kotler
C. Cundiff and still
8. _________consists of the performance of
D. Chapman business activities that direct the flow of
goods and services from producer or supplier
3. The word 'market' is dervied
to the consumers or end-users.
from__________ latin wor
A. Purchase
A. Mareata B. Sales
B. Marcating C. Market
C. Marcatus D. Marketing
D. Murket
9. Which concept holds that buyers would
4. Which of the following statement is purchase whatever is produced?
correct for selling? A. Production concept

A. The satisfaction of customers is given B. Product concept

due importance C. Selling concept

B. It has long term objective D. Marketing concept

C. It came into force after 1950

D. The essence of selling is conversion of 10. Which concept holds that consumers will
commodity in cash favour the products which are best in quality?
A. Production concept

5. Who has remarked that marketing is the B. Product concept

delivery of standard of living to the C. Selling concept

society? D. Marketing concept

A. Paul Mazur
B. Philip Kotler
C. Cundiff and still
D. Chapman

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11. Which of the following statement is not 16. Which of the following is an example of non
correct for selling? store retailing?
A. It has short term objective A. Convenience stores
B. The essence of selling is conversion of B. Speciality stores
commodity in cash C. Discount stores
C. The satisfaction of customers is given D. Automatic vending
due importance
D. The starting point is production 17. In which concept management should
concentrate only on improvement of quality?
A. Production concept
12. According to which concept sales can be B. Product concept
raised if sufficient selling and promotion C. Selling concept
efforts are made by the producers D. Marketing concept
A. Production concept
B. Product concept 18. In which concept the main feature is
C. Selling concept consumer orientation?
D. Marketing concept A. Production concept
B. Product concept
13. Which of the following is an example of C. Selling concept
store retailing? D. Marketing concept
A. Automatic vending
B. Direct marketing 19. Which of the following is not an example of
C. Convenience stores store retailing?
D. E mail marketing A. Convenience stores
B. Speciality stores
14. In which concept management should C. Discount stores
concentrate only on production. D. Automatic vending
Efficiency and low prices?
A. Production concept 20. In which concept management is required to
B. Product concept strengthen the sales organisation?
C. Selling concept A. Production concept
D. Marketing concept B. Product concept
C. Selling concept
D. Marketing concept
15. Which of the following statement is not
correct for marketing? 21. Which concept aims to make selling beneficial
A. The satisfaction of customers is given to both parties of exchange?
due importance A. Production concept
B. It has long term objective B. Product concept
C. It came into force after 1950 C. Selling concept
D. The essence of marketing is D. Marketing concept
conversion of commodity in cash

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22. Which of the following is not an example B. Industrial market

of non store retailing? C. Reseller market
A. Automatic vending D. Government market
B. Direct marketing
C. Convenience stores 28. Which of the following is the cultural factor
D. Direct marketing which influence consumer behaviour?
A. Life style
23. Which market consists of all individuals B. Future flow of income
and households that acquire goods and C. Change in family life
services for personal consumption? D. Effect of friend's opinion
A. Consumer market
B. Industrial market 29. The system of obtaining goods after inserting
C. Reseller market coins in the machine is known As
D. Government market A. Automatic vending
B. Direct selling
24. Which concept holds that the marketing C. Super markets
policies are to be framed in such a way D. Discount stores
that the interest of the society are
protected in the long run? 30. Which of the following is a characteristic of
A. Societal marketing concept industrial market?
B. Product concept A. Large number of buyers
C. Selling concept B. Direct demand
D. Marketing concept C. Immature buying decision
D. Derived demand
25. Which of the following is not a
characteristic of consumer market? 31. The stores which sells special types of
A. Large number of buyers products manufactured by different
B. Direct demand companies is known as
C. Immature buying decision A. Convenience stores
D. Derived demand B. Speciality stores
C. Discount stores
26. Under which method of retailing retailer D. Direct marketing
himself go to the residence of the
customers 32. Which of the following is the economic factor
A. Automatic vending which influence consumer behaviour?
B. Direct selling A. Life style
C. Super markets B. Future flow of income
D. Discount stores C. Change in family life
D. Effect of friend's opinion
27. Market consists of all individuals and
organizations that acquire goods and
services to use in the production ?
A. Consumer market

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33. Which market consists of all the C. Wholesellers and Retailers

individuals and organisations that acquire D. Producers
goods for the purpose of reselling them 39. Which of the following is the social factor
to others at a profit? which influence consumer behaviour?
A. Consumer market A. Life style
B. Industrialmarket B. Future flow of income
C. Reseller market C. Change in family life
D. Government market D. Effect of friend's opinion

34. The stores where standard quality goods 40. Which of the following is a characteristic of
are always sold at prices lower than consumer market?
those charged at other stores are known A. Fewer buyers
as B. Derived demand
A. Convenience stores C. Professional purchasers
B. Speciality stores D. Scattered buyers
C. Discount stores
D. Direct marketing 41. When the reseller carries the line of only one
producer it is known as
35. Which of the following is not a A. Exclusive Assortment
characteristic of industrial market? B. Deep assortment
A. Fewer buyers C. Broad assortment
B. Derived demand D. Scrambled assortment
C. Professional purchasers
D. Scattered buyers 42. What is the objective behind buying in
Government market?
36. Which of the following is the A. To satisfy personal and family needs
psychological factor which influence B. To manufacture goods on a large scale
consumer behaviour? C. To resell goods to other person
A. Life style D. To make different policies successful
B. Future flow of income
C. Change in family life 43. The promotion of products and services
D. Effect of friend's opinion through one or more forms of electronic
media is known as
37. Which of the following market is a very A. Offline retail marketing
large market? B. Online retail marketing
A. Consumer market C. Physical marketing
B. Industrial market D. Offline marketing
C. Reseller market
D. Government market 44. When the reseller carries the product family
in depth it is known as
38. Who are included in the resellers? A. Exclusive Assortment
A. Only wholesellers B. Deep assortment
B. Only Retailers C. Broad assortment

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D. Scrambled assortment 50. Which of the following is a benefit of online

retail marketing to the consumers?
45. Advertising and marketing efforts A. No necessity for shop
through social networking sites is known B. Increase in government revenue
as C. Lack of trust
A. Web marketing D. Multiple choice in purchasing
B. E-mail marketing
C. Social Media marketing 51. Which of the following is a limitation of online
D. Offline marketing retail marketing?
A. Saving of time
46. When the reseller carries several product B. Lack of personal contact
lines which fall within the normal scope C. Best services
of reseller's business, it is known as D. Easy access to market
A. Exclusive Assortment
B. Deep assortment 52. Which of the following is not a limitation of
C. Broad assortment online retail marketing?
D. Scrambled assortment A. Lack of personal contact
B. Security and fraud
47. What is the objective heind buying in C. Lack of trust
Producer's market? D. 24 hours service
A. To satisfy personal and family needs
B. To manufacture goods on a large 53. Includes e-commerce websites and affiliate
scale marketing websites.
C. To resell goods to other person A. Web marketing
D. To make different policies successful B. E-mail marketing
C. Social Media marketing
48. Which of the following is not a benefit of D. Offline marketing
online retail marketing to the
companies? 54. Which of the following is an essential element
A. Easy access to market of online retail marketing from the view point
B. Enhancement in sale of a consumer?
C. No necessity for shop A. Security of transaction
D. Lack of customer trust B. Web Design
C. Search Engine Optimisation
49. What is the objective behind buying in D. Give things away
Consumer's market?
A. To satisfy personal and family needs 55. Which of the following is not an advantage of
B. To manufacture goods on a large online retail marketing?
scale A. Saving of time
C. To resell goods to other person B. Lack of personal contact
D. To make different policies successful C. Best services
D. Easy access to market

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56. Anything that is capable of satisfying 62. How many major stages are there in the life
human need is cycle of a product?
A. Product A. One
B. Price B. Two
C. Promotion C. Three
D. Place D. Four

57. A set of marketing tools that the firm 63. Which of the following is an example of
uses to pursue its marketing objectives in industrial product?
the target market is known as A. Raw material
A. Market research B. Furniture
B. Market control C. Motor car
C. Marketing Mix D. Pencil
D. Market segmentation
64. Which of the following statement is correct
58. The products which help in producing about introduction stage of a product life
other goods and services is known as cycle?
A. Industrial products A. Customers are few
B. Consumer products B. Increasing degree of competition
C. Special products C. Sales promotion expenses stabilize
D. Durable products D. Sales decline very rapidly

59. Which of the following is not an example 65. Promotional expenses are very high in
of consumer product? ____________stage of product life cycle
A. Raw material
B. Furniture
A. Introduction
B. Growth
C. Motor car
D. Pencil
C. Maturity
D. Decline
60. An attempt to recognise distinct stages in
the sales history of the product is known 66. Which of the following is an example of
consumer product?
as
A. Raw material
A. Product length
B. Component parts
B. Product life cycle
C. Ancillary equipment which do not enter
C. Price life cycle
D. Promotion life cycle
into final product
D. Television sets

61. The products meant for final use or

consumption is known as 67. Sales start rising rapidly in
A. Industrial products
_____________stage of product life cycle.
B. Consumer products
A. Introduction
C. Special products
B. Growth
D. Durable products
C. Maturity
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D. Decline 73. _____is a legal word registered under law and

protected by law.
68. Which of the following statement is A. Brand
correct about growth stage of a product B. Trade-mark
life cycle? C. Sales
A. Customers are few D. Marketing
B. Increasing degree of competition
C. Sales promotion expenses stabilize 74. Which of the following statement is correct
D. Sales decline very rapidly about maturity stage of a product life cycle?

69. Sales stabilize at a definite level in A. Customers are few

______________stage of product life B. Increasing degree of competition
cycle C. Sales promotion expenses stabilize
D. Sales decline very rapidly
A. Introduction
B. Growth 75. Which of the following is not an advantage of
C. Maturity branding from the producers viewpoint?
D. Decline A. Definite group of buyers
B. Sales promotion
70. Which of the following is not an example C. Market control
of industrial product? D. Heavy costs
A. Raw material
B. Component parts
76. Which of the following is a limitation of
C. Ancillary equipment which do not
branding?
enter into final product A. Imitation of popular brand
D. Television sets
B. Definite group of buyers
C. Sales promotion
71. When a manufacturer gives a distinct D. Market control
name to his product it is known as
A. Sales
77. Which of the following is not an advantage of
B. Branding
branding from the producers viewpoint?
C. Product development
A. Standard quality product available
D. Marketing
B. Fixed price
C. Protection against cheating
72. The producers try to clear their stock at D. Inferior Quality
the earliest in____________stage of
product life cycle 78. Which of the following is a brand of
A. Introduction Toothpaste?
A. Usha
B. Growth
B. Vadilal
C. Maturity
C. Colgate
D. Decline
D. Coca-Cola

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79. Money value received against exchange D. Prevailing pricing

of goods or services is known as
A. Product 85. Which of the following is a brand of Soft
B. Price drink?
C. Promotion A. Usha
D. Place B. Vadilal
C. Colgate
80. Which of the following statement is D. Coca-Cola
correct about decline stage of a product
life cycle? 86. A practice of charging different prices for the
A. Customers are few same product to different groups of buyer is
B. Increasing degree of competition known as
C. Sales promotion expenses stabilize A. Market research
D. Sales decline very rapidly B. Market control
C. Price discrimination
81. Which of the pricing policy is suitable D. Product life cycle
under monopoly?
A. High pricing 87. A difference in charges for balcony, upper
B. Stable pricing stall and lower stall in the theatres is an
C. Target pricing example of--------
D. Prevailing pricing A. Price discrimination among customers
B. Product-wise Price discrimination
82. Which of the following is a brand of Ice- C. Time oriented price discrimination
cream? D. Geographical price discrimination
A. Usha
B. Vadilal 88. A policy of fixing prices so as to earn a
C. Colgate particular percentage of profit on investment
D. Coca-Cola is known as
A. Penetration pricing
83. Which pricing policy involves setting a B. Stable pricing
very high price in the beginning and C. Prevailing pricing
reduce the prices as competitors enter D. Target pricing
the market?
A. High pricing 89. When the price is determined based on
B. Stable pricing variable cost it is known as------------.
C. Skimming pricing A. Cost-plus pricing
D. Prevailing pricing B. Marginal cost- plus pricing
C. Break-even Point based pricing
84. In which pricing policy the price is kept D. Demand supply Balance Pricing
very low in the initial stage?
A. Penetration pricing 90. The rental charges of hall are high during
B. Stable pricing marriage season as compared to that during
C. Skimming pricing off season is an example of

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A. Price discrimination among C. Place

customers D. Promotion
B. Product-wise Price discrimination
C. Time oriented price discrimination 96. Which of the following is not a constituent of
D. Geographical price discrimination promotion mix?
A. Price
91. When a producer wants to create an B. Advertising
impression on the minds of customers C. Personal Selling
that his product is superior to that of D. Sales Promotion
competitor then the price charged can be
A. Lower than that of competitor's
B. Higher than that of competitor's 97. -----------------is a printed, written, oral and
C. illustrated art of selling
D. Similar to competitor's price A. Advertising
B. Personal Selling
92. Which pricing policy is adopted to meet C. Sales Promotion
the competition? D. Publicity
A. Penetration pricing
B. Stable pricing 98. Posters and leaflets are example of--------------
C. Target pricing --.
D. Prevailing pricing A. Printed advertising
B. Oral advertising
93. Which of the following is not an objective C. Handwritten advertising
of pricing? D. Pictorial advertising
A. To stabilize prices
B. To minimize profit 99. When intensive efforts are made to increase
C. To meet competition the sales of a particular product it is known as
D. To increase market share A. Product
B. Price
94. When the price is determined on the C. Place
basis that no product can be sold at a D. Promotion
price lower than its cost in the long run it
is known as 100. Which of the following is not a
A. Cost-plus pricing characteristic of advertising?
B. Marginal cost- plus pricing A. Objective of sales promotion
C. Break-even Point based pricing B. Use of various media
D. Demand supply Balance Pricing C. Cost-free service
D. Activity addressed to mass of people
95. ----------------compasses all tools in the
marketing mix whose major role is 101. Which medium of promotion yeilds quick
persuasive communications result?
A. Product A. Advertising
B. Price B. Personal Selling

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C. Sales Promotion C. Sales Promotion

D. Publicity D. Publicity

102. Which of the following is a part of 108. ------------------Involves securing editorial

public relations? space in all the media for the specific
A. Advertising purpose of assisting in meeting of sales
B. Personal Selling goals.
C. Sales Promotion A. Advertising
D. Publicity B. Personal Selling
C. Sales Promotion
103.Which medium refers to non D. Publicity
recurrent measures of increasing sales?
A. Advertising 109. --------------------comprises of non-
B. Personal Selling controllable factors and forces that impact on
C. Sales Promotion the company's market and marketing.
D. Publicity A. Market research
B. Marketing environment
104. Drumbeats and shouts are example of C. Market control
A. Printed advertising D. Market segmentation
B. Oral advertising
C. Handwritten advertising 110. The space and content in the publicity is
D. Pictorial advertising decided by ----------------------
A. Manufacturer
105. Lucky draw contest organized by an B. Media authorities
automobile company during Diwali C. Customer
festival is an example of D. Manufacturer and Customer

A. Advertising 111. ----------------is a challenge posed by an

B. Personal Selling unfavourable trend or specific disturbance in
C. Sales Promotion the environment which would lead to demise
D. Publicity of a product, company or brand.
A. Environmental threat
106. The space and content in the B. Environmental opportunities
advertising is decided by C. Environmental peace
A. Manufacturer D. Environmental pollution
B. Media authorities
C. Customer 112. -----------------consists of individual,
D. Manufacturer and Customer personal communication
A. Advertising
107. -----------------is mostly in the form of B. Personal Selling
news or report. C. Sales Promotion
A. Advertising D. Publicity
B. Personal Selling

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113. Which of the following is a micro C. Customers

force affecting marketing environment? D. Political
A. Demographic
B. Physical 119. Which of the following is a demographic
C. Customers force affecting marketing environment?
D. Political A. Density of population
B. Methods of spending by the customers for
114. In which constituent of promotion purchasing
mix parties are offered some additional C. Water pollution
benefits than they receive in ordinary D. Government laws
circumstances?
A. Advertising 120. Which of the following is not a micro force
B. Personal Selling affecting marketing environment?
C. Sales Promotion A. Suppliers
D. Publicity B. Customers
C. Social and cultural
115. Which of the following is a macro D. Technological
force affecting marketing environment?
A. Suppliers 121. Which of the following is a political and
B. Customers legal force affecting marketing environment?
C. Social and cultural A. Density of population
D. Technological B. Methods of spending by the customers for
purchasing
116. Which of the following is an economic C. Water pollution
force affecting marketing environment? D. Government laws
A. Density of population
B. Methods of spending by the 122. Who has classified the bases for
customers for purchasing segmenting the consumer markets?
C. Water pollution A. Stanton
D. Government laws B. Philip Kotler
C. Frank Jefkins
117. A process of dividing a market into D. Henry Fayol
different sub- markets on the basis of
some definite criteria is known as 123. Which of the following is a geographic
A. Market research base of market segmentation?
B. Market segmentation A. Regional
C. Marketing Mix B. Income
D. Market control C. Social class
D. Usage rate
118. Which of the following is not a macro
force affecting marketing environment? 124. The market of Godrej Refrigerators is an
A. Demographic example of
B. Physical A. Local market

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B. Rural market
C. Regional market 130. Which of the following is a psychographic
D. National market base of market segmentation?
A. Regional
125. Which of the following is a B. Income
behaviouristic base of market C. Social class
segmentation? D. Usage rate
A. Regional
B. Income 131. When a particular customer purchases
C. Social class shoes made only in Kanpur, it is an example
D. Usage rate of
A. Product loyalty
126. Which of the following is not an B. Firm loyalty
appropriate base of market segmentation C. Place loyalty
on the basis of age? D. Market loyalty
A. Female
B. Children 132. -----------------refers to rational
C. Young persons investigation for the marketing possibilities of the
D. Old persons product in a definite area or region.
A. Market research
127. Which of the following is a B. Market control
demographic base of market C. Market segmentation
segmentation? D. Market Audit
A. Regional
B. Income 133. When some buyers shows loyalty to a
C. Social class definite firm or company it is known as
D. Usage rate A. Product loyalty
B. Firm loyalty
128. Which of the following is not an C. Place loyalty
appropriate base of market segmentation D. Market loyalty
on the basis of occupation? 134. Which of the following is not an objective
A. Business man of market research?
B. Farmers A. To produce a new product
C. Salaried persons B. To promote sales
D. Old persons C. To deteriorate quality of product
D. To judge competitors strength
129. When some buyers insisting on
consuming a definite product all the time 135. To make changes in the quality,
it is known as size,appearance, packing according to the
A. Product loyalty requirements of the consumer is known as
B. Firm loyalty A. Product research
C. Place loyalty B. Sales research
D. Market loyalty C. Consumer research

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D.Advertising research
136. When some buyers insist on buying a 141. includes matters as to how should buyers
product belonging to a definite place only be attracted, what are the best media to be
it is known as adopted, etc.
A. Product loyalty A. Product research
B. Firm loyalty B. Sales research
C. Place loyalty C. Consumer research
D. Market loyalty D. Advertising research

137. To collect information about 142. The process of market research begin with
objective behind buyer's purchase and A. Collection of data
magnitude of buyer's purchase is known B. Informal investigation
as C. Determination of objectives
A. Product research D. Interpreting the conclusions
B. Sales research
C. Consumer research 143. -----------------------means systematic,
D. Advertising research critical and objective observation and
evaluation of marketing operations as a
138. Arrange the following stages of whole.
market research process in proper order: A. Market research
[i] Informal investigation [ii] Prepration of B. Marketing
research report [iii] To analyse the C. Market segmentation
situation [iv] Collection of data D. Market Audit
A. [i].[ii].[iii].[iv]
B. [iii].[i].[iv],[ii] 144. A study of sales strategy of the rival firms
C. [i],[iii],[ii],[iv] is known as
D. [i].[iii].[>v].[ii] A. Product research
B. Sales research
139. The information collected by the C. Consumer research
research officer himself is known as D. Competition Research
A. Primary Data 145. The process of marketing control begins
B. Secondary data with
C. Third data A. Establishment of performance standards
D. Fourth data B. To take corrective measures
C. Gathering performance data
140. Which of the following is not a part of D. Analysing performance
final investigation plan?
A. To decide samples 146. The last stage of market research process
B. To determine nature of data is
C. To prepare forms to collect primary A. Collection of data
data B. Informal investigation
D. Informal investigation C. Determination of objectives
D. Implementing Recommendations

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147. Which of the following is not a

method of gathering performance data? 153. Which of the following is not included in
A. Personal observation the micro environment
B. Impersonal observation A. supplier
C. Oral reports B. publics
D. Written reports C. economics
D. customers
148. Which of the following can be
considered as the best method of 154. Sub-dividing of market into homogeneous
gathering relevant data about sales? sub-sections of customers is known as
A. Personal observation A. Target marketing
B. Impersonal observation B. Market segmentation
C. Oral reports C. Product differentiation
D. Written reports D. none of these

149. In___________ stage, a 155. Rising profits is a feature of

product is well established in the market. .......... stage of PLC.
A. growth
A. Growth B. introduction
B. maturity C. maturity
C. introduction D. decline
D. decline
156. Revival plans to reintroduce the product
150. Which of the following is not an in more modified form is adopted in
element of demographic segmentation ........... stage of PLC
A. family size
A. introduction
B. population density B. maturity
C. income
C. decline
D. religion D. growth
151. The markets in which goods are
bought and sold in bulk quantities
A. Wholesale market 157. The set of all the products a firm made
B. retail marke
available to consumers buy is
C. world market
A. product line
D. none of these
B. product mix
C. product category
152. Profit through Customer Satisfaction D. none of these
Is aimed in Concept
A. production
158. Pricing method based on customer value
B. holistic
is known as
C. marketing A. cost based pricing
D. selling
B. demand based pricing

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C. competition based pricing C. sales promotion

D. value based pricing D. none of these

159. Setting price on the basis of the

competition for the product is known as 165. If the product passes through a longer
A. cost based pricing channel of distribution, the marketer will
B. demand based pricing have to give importance to
C. competition based pricing A. advertising
D. value based pricing B. personal selling
C. direct selling
160. Which of the following is not a D. none of these
method of cost based pricing
A. cost plus pricing 166. A good catchy phrase used and repeated
B. marginal cost pricing often in an advertisement is
C. differential pricing A. idea
D. target pricing B. brand name
C. trade mark
161. Which of the following are possible D. slogan
pricing objectives
A. to maximise profit 167. which of the following is not an element
B. to achieve a target market share of promotion mix?
C. to match the competition, rather A. advertisement
than lead the market B. branding
D. all of these C. personal selling
D. sales promotion
162. Departmental store is an example of
A. second hand goods seller 168. The process of direct communication
B. large scale retailer between the sales person and prospect is
C. multiple shop called
D. none of these A. personal selling
B. direct marketing
163. ----. are retail stores owned by a group of C. advertisement
consumers themselves D. none of these
A. super bazar
B. shopping mall 169. ----is not afeature of advertising
C. consumer cooperative store A. it helps in stimulating sale
D. none of these B. it may be oral or written
C. it reduces sales
164. Selling includes______________ D. none of these
A. advertising
B. transfer of title from the seller to 170. ______________is not a marketing
the buyer concept.

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A. Production concept and__________

B. selling concept A. marketing
C. societal marketing concept B. sales
D. supplier concept C. publicity
D. none of the above

171. _____________is the father of 177. technology environment is a part of

modern marketing. A. microenvironment
A. peter drucker B. macro environment
B. philip kotler C. task environment
C. Abraham maslow D. none of the above
D. none of these
178. If we try to meet more and more people
172. marketing is a process which aim and share our emotions with them, we are
at_____________. satisfying the following need.
A. production A. Self-actualization
B. profit making B. Physiological
C. satisfaction of customer needs C. Security
D. selling products D. Social

173. the group of elements price, product, 179. In the 'growth stage of product life cycle'
promotion and place consist of the cost per customer is
A. market mix A. high
B. marketing mix B. low
C. product mix C. average
D. promotion mix D. moderate

174. marketing is important 180. In product life cycle, the stage in which
to_____________ sales area zero is said to be
A. economy A. Product development stage
B. companies B. maturity stage
C. consumers C. growth stage
D. all of these D. decline stage

175. profit to customer satisfaction is 181. Packaging is important not only for
aimed in concept protection of the but also serve
A. production as_____________
B. holistic A. quality product
C. selling B. complex graphics
D. marketing C. promotional tools
D. promotion budget
176. promotion mix includes advertising ,
personal selling, sales promotion 182. A product mix consists of various

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A. product line
B. product system 188. Marketing segmentation is useful
C. product family for_______________
D. none of the above A. Prospects Identification
B. To know
preferences
183. Dabur amala hair oil, Dabar Phudin C. To target current clients
Hara, DabarTooth Powder, Dabar D. all of the above
chawanprash are example of
189. Which of the following is NOT considered
A. Family Brand a type of reseller?
B. retail brand A. wholesaler
C. multi brand B. retailer
D. none of the above C. manufacturer
D. distributor
184. Under this pricing policy, different
customers are charged different prices 190. Which of the following is not an element
A. Skimming-the- cream of the marketing mix?
B. Penetrating A. Distribution
C. Follow-the- leader B. Product
D. Discriminating C. Target market
D. Pricing
185. Pizza Hut and Burger King are good
examples of 191. If the aim of the promotion to introduce a
A. Distributors new consumer product is to achieve high
B. Franchising awareness levels, the firm will most likely
C. Merchant make heavy use of in the promotional mix.?
D. Retailers A. Advertising
B. Sales promotion
186. The person who come in between the C. Personal selling
primary producer and the final consumer D. Publicity
is called as
a) Trader 192. Buying and selling of mass consumer
b) Middlemen goods and services comes under which of the
c) partner following markets?
d) auctioneer A. Industrial market
B. Consumer market
187. The distribution of goods in small C. global market
quantities to the consumers is called D. none of the above
A. Wholesale trade
B. Retail trade 193.
C. Home trade following options?
D. none of the above A. personal selling

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B. Advertising D. Personal selling

C. Sales promotion
D. Publicity 199. Political environment of marketing
includes
A. foreign policy
B. public welfare and social justice
194. Aggressive selling is a characteristic of C. a and b both
which of the following concept of D. neither a nor b
marketing?
A. Production concept 200. Micro marketing environment does not
B. Marketing concept include
C. Selling concept A. Suppliers
D. Product concept B. Consumers
C. Political system
195. segmentation classifies consumers D. Shareholders
on the basis of age, sex, income, and
occupation. 201. Micro environment includes
A. Psychological A. market demand
B. Geographic B. consumer
C. Demographic C. competition
D. Behavioral D. all of the above

196. The four Ps are characterized as 202. In PEST, P represents

being________________ A. political
A. Product, Positioning, place and price B. place
B. Product, production, price and place C. promotion
C. Promotion, Place ,positioning, D. none of the above
production
D. Product, place, price and promotion. 203. Macro marketing environment does not
include
197. In segmentation, buyers are dividing A. demographic
into different groups on the basis of life B. political
style or personality and values. C. cultural
A. Demographic D. suppliers
B. Economic
C. Psychographic 204. Consumer of a bank comes under which
D. Geographic of the following environment?
A. External Environment
198. which of the following is not an B. Internal Environmental
element of promotion mix? C. Indirect Environment
A. Branding D. none of the above
B. advertisement
C. Sales promotion 205. Marketing Environment is

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A. Largely uncontrollable B. Target

B. changing fast C. Terminology
C. influencing market decisions D. Test
D. all of these
212. Which of the following is not part of the
external marketing environment?
206. All the groups within a company are A. Political
called B. Legal
A. Culture C. Product
B. Diversity D. Socio-cultural
C. Internal Environment
D. all of these 213. Tobacco advertising is now banned in
virtually all marketing communication forms
207. A radio station that carries news, in many countries around the world. This can
features and editorial opinions about be explained as an influence of:
your area is which type of public? A. technological
A. Financial B. legal
B. Media C. economic
C. Local D. ecological
D. Government
214. In marketing dictionary, SMM stands for:
208. which type of market buys goods and A. Social Marketing Management
services to produce public services or to B. Social Management Marketing
transfer them to others who needs C. Social Media Marketing
them? D. Social Media Manipulation
A. Government
B. Reseller 215. What is Google's paid advertising program
C. Wholesale called?
D. Consumer A. Google search console
209. In PEST, E represents B. Google ads
A. Ethnic C. Google analytics
B. Economic D. Google admob
C. External
D. none of the above 216. Efforts of a company to inform,
communicate, promote and sell its products
210. In PEST, S represents and services over the internet is known as
A. Scientific A. E-COMMERCE
B. Standing B. E-BUSINESS
C. Social C. E-MARKETING
D. none of the above D. E-SELLING

211. In PEST, T represents 217. Which of the following is a form of online

A. Technological retail marketing

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A. web marketing
B. email marketing
C. social media marketing 221. Which of the following is/are the features
D. all of the above of online retail marketing?
A. it is measurable
B. it is less expensive
218. What is the full form of SEO? C. it is flexible
A. Search Engine Optimisation D. all of the above
B. Search Engine Operation
C. Single Engine Optimisation 222. Which of the following are the
D. Single Element Operation disadvantages of online retail marketing?
a) website cost
219. Which of the following is/are the b) lack of customer trust
advantages of online retail marketing? c) advertising cost
A. cost control d) all of the above
B. increase in sale
C. customer intelligence
D. all of the above 223. Customers can compare and select the best
deals of insurance policy from the ________ .
220. What is the full form of HTML? website.
A. Hyper Text Markup Language a) paisabazar.com
B. Hyper Test Markup Language b) policybazar.com
C. Hidden Text Markup Language c) Comparekaro. Com
D. Hyper Text Markup Literature d) insurance karo .com

1.B 21.D 41.A 61.B 81.A 101.B 121.D 141.D 161.D 181.C 201.D 221.D
2 .B 22.C 42.D 62.D 82.B 102.B 122.B 142.C 162.C 182.A 202.A 222.D
3. C 23.A 43.B 63.A 83.C 103.D 123.A 143.D 163.C 183.A 203.D 223.B
4. D. 24.A 44.B 64.A 84.A 104.B 124.D 144.D 164.C 184.D 204.A
5. A 25.D 45.C 65.A 85.D 105.D 125.D 145.A 165.A 185.B 205.D
6. C 26.B 46.C 66.D 86.C 106.A 126.A 146.D 166.B 186.B 206.A
7. C 27.B 47.B 67.B 87.D 107.A 127.B 147.B 167.B 187.B 207.B
8. D 28.C 48.D 68.B 88.D 108.D 128.D 148.D 168.A 188.D 208.A
9 .A 29.A 49.A 69.C 89.B 109.B 129.A 149.B 169.C 189.C 209.B
10.B 30.D 50.A 70.D 90.C 110.B 130.C 150.B 170.D 190.C 210.C
11.C 31.B 51.B 71.B 91.B 111.A 131.C 151.A 171.B 191.A 211.A
12.C 32.B 52.D 72.D 92.D 112.B 132.A 152.C 172.C 192.B 212.C
13.C 33.C 53.A 73.B 93.B 113.C 133.B 153.C 173.B 193.A 213.B
14.A 34.C 54.A 74.C 94.A 114.C 134.C 154.C 174.D 194.C 214.C
15.D 35.D 55.B 75.D 95.D 115.D 135.A 155.A 175.D 195.C 215.B
16.D 36.A 56.C 76.A 96.B 116.B 136.C 156.B 176.C 196.D 216.C
17.B 37.A 57.A 77.D 97.B 117.B 137.C 157.A 177.B 197.C 217.B

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18.D 38.C 58.A 78.C 98.A 118.C 138.C 158.C 178.D 198.A 218.A
19.D 39.D 59.B 79.B 99.D 119.A 139.A 159.C 179.C 199.B 219.D
20.C 40.D 60.B 80.D 100.C 120.D 140.D 160.D 180.A 200.C 220.A

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