A

PROJECT REPORT
ON

“STUDY ON EICHER MOTORS”

Submitted To:- Submitted By:-

Dr. Sumat Jain Aditya Kapoor

MBA IVth Sem
 PREFACE
Marketing should not be looked upon in a vacuum or in isolation. It is an
essence taking a view of the whole business organization and its ultimate
objective concern for marketing must penetrate all areas of the enterprise.
Market survey in today’s competitive world is a must for every organization.

This project is “MARKETING AWARENESS CLIENT

RELATIONSHIP MANAGEMENT”. The rationale behind this particular
study is to find out the present market scenario of various brands & to find out
the corporate need and perception.

Conclusion and there by recommendation has been arrived at by proper

and justified interpretation of the result derived from the above said analytical
tools and techniques.
 ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was fortunate enough
to get support from a large number o persons. I wish to express my deep sense of
gratitude to all those who generously helped in successful completion of this report
by sharing their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected Head of

Department, Department of Business Management, BTIRT College Sagar for
allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the able and
inspiring guidance of Dr. Jayant Dubey He rendered me all possible help me
guidance while reviewing the manuscript in finalizing the report.

I also extend my deep regards to my Project. Family members, friends and all
those whose encouragement has infused courage in me to complete to work
successfully.

(Mayank Jain)

M.B.A. III Sem

 DELCLARATION BY THE CANDIDATE

Date :

I declare that the project report “MARKETING AWARENESS

CLIENT RELATIONSHIP MANAGEMENT”. on Market Segmentation is
nay own work conducted under the supervision of Dr. Jayant Dubey
Department of Business Management, BTIRT College Sagar To the best of my
knowledge the report does not contain any work, which has been submitted for
the award of any degree, anywhere.

(Mayank Jain)

M.B.A. III Sem.

 CERTIFICATE
The project report titled “MARKETING AWARENESS

CLIENT RELATIONSHIP MANAGEMENT”. been prepared by Mr.

Mayank Jain MBA III Semester, BTIRT College Sagar
(M.P.) under the guidance and supervision of Dr. Jayant
Dubey for the partial fulfillment of the Degree of M.B.A.

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner