MEANING RESPONSTBILITY

Social responsibility of business refers to its obligation to take those decisions and perform those ac
which are desirable in terms of the objectives and values of our society.
CASE FORSOCIAL RESPONSIBILITY
Better
environment for
Justification Converting problems doing business
for existence into opportunities
and growth

Availability of
Long term CASE FOR SOCIAL resources with
interest of the RESPONSIBILITY business
fim

Avoidance of Holding business

Maintenance of responsible for
government
society social problems
regulation

(1) Justification for existence and growth

Business exists forproviding goods and services to satisfy human needs.
Though, profit motive iis an
a important justification for undertaking business activity, it should be l
upon as an outcome of service to the people.
In fact, the prosperity and growth of business is possible only through continuous service to soc
" Thus, assumption of social responsibility by business provides justifications for its existence and gro
(2)Long-term interest of the firm
" A fim and its image stands to gain maximum profits in the long run when it hasitshighest g
service to society?.
When increasing number of members of society including workers, consumers, shareho
government officials, feel that busin ess enterprise is not serving its best interest, they will te
withdraw their cooperation to the enterprise concerned.
Therefore, it is in its own interest ifafirm fulfills its social responsibility.
"The public image of any firm would also be improved when it supports social goals.

(3) Avoidance of govern ment regulation

" From the point of view of a business,government regulations are undesirable because they limit free
Therefore, it is believed that businessmen can avoid the problem of government regulatior
voluntarily assuming social responsibilities, which helps to reduce the need for new laws.