•Low Price

A classic watch's selling price starts at $4000 and more, reflecting

Cartier's premium pricing policy. Brands like Cartier have a lower-
priced extension line called the Must De Cartier that sells items like
pens and cigarette lighters. With these pricing, Cartier is regarded as a
premium brand, which adds to the trustworthiness of the product's
quality.

Cartier's primary basic approach in a variety of consumer segments is

cost leadership. Through effective value chain management, the main
goal of this strategy is to maintain market leadership.

Targeting the middle class, which makes up the greatest percentage

of the entire consumer market mix in the majority of countries, allows
Cartier to increase its market share. Cost leadership is the greatest
way to meet the needs of this market segment because middle class
consumers typically give great emphasis to the pricing issue.

Cartier places a major emphasis on affordability and ease of access to

its products around the world, which promotes high brand awareness,
rapid sales growth, and a strong competitive edge.

Cartier frequently gives discounts and coupons in addition to charging

cheap prices through reducing production costs and maximizing
supply chain efficiency in order to meet sales goals and combat
pressure from its main rival. These discount and promotional efforts
hope to boost brand recognition and boost consumer spending.

•Specialization

Cartier revises its branding strategy and makes ongoing modifications

to product design and packaging by concentrating on product qualities
in order to meet customers' psychological expectations and maximize
value for money.

•Responsiveness

Finally, Cartier's dedication to providing excellent customer service is

unmatched. The business has a vast network of retail locations around
the world and provides a number of services, such as:

prudence and adaptation

customization of products
Repair

•Differentiation
Cartier leverages cost leadership and differentiation together to achieve its growth goals.
By focusing on the distinctive qualities of its products, Cartier can increase its consumer base by
using differentiation as a secondary generic strategy.
With this approach, Cartier aims to differentiate itself from the competition by incorporating
innovation and addressing the consumers' rising health concerns. For instance, in order to set
itself apart from rivals and broaden the range of prospects available in the sector, Cartier has
expanded its product line after researching consumers' shifting interests. Cartier has amassed a
solid and devoted consumer base thanks to its distinctiveness and cost leadership.
Cartier positions their product offers to stand out and be distinctive from competing options
through differentiation generic approach. Being an established, seasoned brand, the business
employs difference as a technique to lessen competition from other companies. To set Cartier
apart from competing brands, significant marketing, advertising, and celebrity endorsement
expenditures are made.
In the company's marketing and communication initiatives, distinguishing characteristics
including extensive experience, the oldest brand, and significant global presence are emphasized.
In addition to these, the brand logo is employed to establish the basis for distinctiveness.
Consumers' perceptions of the brand are positively shaped by its distinctive and distinctively
unique logo.

The emphasis on quality that Cartier places on its designs and goods is clear. The company
exclusively employs the best craftsmen and finest materials to make its items. Cartier's jewelry is
among the most sought-after in the world due to its meticulous attention to detail.
The success of Cartier is also largely due to its distinctive logo. The business has a long history
of producing instantly recognizable distinctive designs. One of the most well-known jewelry
items in the world is the Cartier "Love" bracelet. The name Cartier is closely associated with
quality and elegance.

Suggestions:
Given that consumers are unaware of the range, Cartier should increase awareness of its
products, including its bag collection.
Finally, Cartier needs to be mindful of the rapid expansion of the luxury market in developing
nations and economies, which includes jewelry and watches.

Being a global brand with a strong presence all over the world, Cartier has set its
competitive positioning based on some critical factors that provide a strong edge over
rivals. The unique combination of the three main generic strategy streams - cost,
differentiation and focus set the basis for Cartier’s intensive growth strategies.
The company has adopted a combination of cost leadership, differentiation and focus
strategies to handle the competitive pressure.

Cartier focuses on easy accessibility of its products across the globe, which leads
towards high brand awareness and high sales growth and provides a strong competitive
advantage basis.

One major reason behind the success of Cartier is its ability to choose the right
combination of proposed generic and intensive growth strategies based on prevailing
competitive and market conditions. Overall, the analysis suggests that risks and costs
associated with each intensive growth strategy vary and the firm's choice of each
intensive growth strategy is linked with the generic growth strategies.
Being the experienced brand with strong foothold, the company uses differentiation as a
tool to reduce the pressure by other brands. Heavy investment in marketing,
advertisement and celebrity endorsement is made just to differentiate the Cartier from
other brands.

Extensive experience, the oldest brand and strong presence in all over the world are
some differentiation factors that are highlighted in the company's marketing and
communication strategies.

As a suggestion, Cartier needs to offer discounts and coupons more frequently to

achieve more sales targets and handle the competitive pressure by its competitors. The
intended outcome of these discount and promotional campaigns is to increase brand
popularity and encourage consumption.
Moreover, the company needs to enhance the use of innovation as a tool to offer a wide
variety of flavors to match the unique taste needs of consumers and differentiated
augmented services that may delight the customers and increase their preference of
Cartier over other brands.

By focusing on product attributes, Cartier could revises its branding strategies and bring
more hanges in the product designing and packaging to satisfy the customers’
psychological expectations and maximize value.

 Organizational discipline and manufacturing stature

 Keep expanding its global market presence for the best potential sales and profits
 Drivers of Performance Growth and Technological Innovation
 Delivering high-quality goods in accordance with the quality premise