FREE VERSION Road To Harbolnas Report 2023

Compas Market Insight:
Road to
Harbolnas
Report 2023
ANALYSIS OF FMCG PRODUCT SALES ON INDONESIA'S TOP 3 E-COMMERCE
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TABLE OF CONTENTS
I Words from our CEO IV Confidentiality 9 Top Growers of Food & Beverages Category Products 17 Top Brand on Each FMCG Category Products in 2022*
+7 pages ››› find out more about its Sub Category & Category +92 pages ››› dig into every Category’s breakdown and their top
II Meet Our Team V Data disclaimer Products in the Premium Report keywords in the Premium Report
III Clients’ Testimony

10 Mom & Baby Insights: A Sub Category on Top, Baby Care 18 What's in It For You?
and Another One Not Far Behind
19 The Marketplace and Sellers
1 Contents: Key Takeaway 11 Top Growers of Mom & Baby Category Products
+3 pages ››› find out more about its Sub Category & Category 20 Marketplace Insights
Products in the Premium Report
2 The Intro of Harbolnas
22 Sellers Insights
3 The Harbolnas' Growth
12 Health Insights: This Category Soared 164%, Another 23 What's in It For You?
Remained Stronger at IDR600 Billion +22 pages ››› find out the growth comparison for each marketplace
4 Non-Harbolnas vs Harbolnas
along with each Category and details of the Location Distribution
13 Top Growers of Health Category Products: Only Two Sub- in the Premium Report
5 Average Monthly Revenue Growth
Category Were Growing
+3 pages ››› find out more about its Sub Category & Category
6 Beauty & Care Insights: These Categories Shone Products in the Premium Report 24 The Promotion
7 Top Growers of Beauty & Care Category Products 25 Promotional Insights During Harbolnas
+7 pages ››› find out more about its Sub Category & 14 Top Growers of Home Cleaning Products: This was The
Category Products in the Premium Report
Hot Product 28 What's in It For You?
+2 pages ››› find out more about its Sub Category & Category
Products in the Premium Report +13 pages ››› Get The Harbolnas 2023 Prediction only in the
8 Food & Beverages Insight: The Top 3
Premium Report
Subcategory
15 Top Brand on Each FMCG Category in 2022
16 Top Brand on Each FMCG Sub-Category in 2022* VI Get in Touch with Our Expert VIII Our Clients
VII Quotes by Compas.co.id’s CEO IX Thankyou

FREE VERSION FREE VERSION i
WORDS FROM OUR CEO
Meeting Challenges and Opportunities for National

Online Shopping Day 2023
With our Compas Market Insight: Road to
In preparation for National Online Shopping Day 2023, it Harbolnas 2023 Report, you will gain deep
is inevitable that the competition in the e-commerce insights to help you create data-driven
world will be fierce. How are your competitors in the competitive advantages for your brand and
FMCG category responding? What can you learn from strategies. We believe that with this detailed
them? How has the FMCG market distribution changed information, you will be prepared to face
with the development of online shopping? challenges and seize opportunities on National
Online Shopping Day 2023.
Through an in-depth analysis based on e-commerce
data, we will seek answers to these questions. This data Don't miss this valuable opportunity to optimize
will assist you, the industry players, in making informed your potential for a successful National Online
decisions to craft sales strategies towards National Shopping Day 2023. It's time to thrive and
Online Shopping Day 2023. stand out!
Compas Road to Harbolnas 2023 Report Highlight

Hanindia In Harbolnas 2022, Shopee led the marketplace race for FMCG product revenue at 66% followed by
Tokopedia (29.8%) and Blibli (4.2%). Shopee remains the prime platform for selling Beauty Care
products. How about Harbolnas 2023?
Narendrata
Beauty & Care Food & Beverage Health Mom & Baby Home Cleaning More detailed data available in
Premium Version. To purchase,
contact dini.rosliani@telunjuk.com
FREE VERSION FREE VERSION ii
MEET OUR TEAM
With a commitment to make a

Hanindia Narendrata greater impact in the online
CEO & Co-Founder business industry, Narendrata and
Effendi founded Compas.co.id to
assist online businesses in making
sound business decisions.
Compas.co.id is dedicated to aiding

Effendi Susanto business development in e-
CTO commerce with market insights
from the Compas Dashboard
FREE VERSION FREE VERSION iii
CLIENTS’ TESTIMONY
Grace Lee
Zaki Dinul Timotius Giovandi
Former Digital Executive
E-commerce Manager Bayer E-commerce Nutrifood
Innisfree TM team - Indonesia
“Compas Dashboard membantu “Market Insight dari Compas Dashboard "Data Compas mempermudah kami
Innisfree untuk melakukan positioning merupakan pioneer & belum ada untuk menganalisa kondisi online market
di e-commerce Indonesia. Kami jadi kompetitor pada saat itu. Seluruh tim di Indonesia. Kualitas data yang diberikan
lebih mengerti produk apa yang harus helpful & flexible dalam membantu Compas sudah sangat baik sehingga
diprioritaskan dan berpeluang besar Bayer menerapkan berbagai strategi di dengan mudah insight didapatkan"
laris di e-commerce" e-commerce"
FREE VERSION FREE VERSION iv
CONFIDENTIALITY
This Free Version of “Compas Market Insight: Road to Harbolnas Report

2023" is free to access.
Unauthorized reproduction, distribution, sale, or any form of dissemination

is strictly prohibited. Any unauthorized use of this report may result in
legal action.
FREE VERSION FREE VERSION v
DATA DISCLAIMER
METODE
Online Crawling from Marketplace Shopee,
Tokopedia, and Blibli.
The researched data is data of
4+ products with ratings above four SELLER TYPE
(4). 21.961 Official Store & 2.251.205 Nonofficial Store
CATEGORY
The product mapping category in
1. There are 4 main Categories on the Compas
Compas is based on the categories Dashboard: Beauty & Care, Food & Beverages,
predetermined from Shopee, Mom & Baby, and Health.
Tokopedia, and Blibli. 2. A total of 49 Sub-Categories are included in
the report.
The researched data covers the 3. A total of 363 Product Categories are included
period from January 1, 2022, to in the report.
December 31, 2022.
PRODUCT LISTING & BRANDS
22.309.015 product listing and 49.845 brands
FREE VERSION FREE VERSION 1
CONTENTS
Illustrating the growth of sales quantity and

01 - The Harbolnas' Growth revenue during Harbolnas for FMCG product
categories including brands.
Showing the comparison analysis of

02. The Marketplace and Sellers Marketplaces and the Seller Types.
Unveiling the promotional tactics employed

03 - The Promotion During Harbolnas.
Growth Prediction data for Harbolnas 2023

available in Premium Version. To purchase,
THE INTRO OF HARBOLNAS
What? Harbolnas is Hari Belanja Where? TOP 3 Indonesian Big

Online Nasional or National ecommerces such as Shopee,
Shopping Days in Indonesia Tokopedia, and Blibli
01 02 03 04
When? It happened during the What products? 5 FMCG Products

double dates started from 9.9, category: Mom & Baby, Health, Food &
10.10, 11.11, to 12.12 Beverage, Beauty Care and Home Cleaning
CONTENTS
Illustrating the growth of sales quantity and

01 - The Harbolnas' Growth revenue during Harbolnas for FMCG product
categories including brands.
Next Page
HARBOLNAS SALES QUANTITY DROPPED BY 6%, YET AVERAGE MONTHLY REVENUE SHOWED RESILIENCE
In 2022, Harbolnas sales quantity experienced a 6% drop, but the Average Monthly revenue shows resiliency with +0.4%
growth.
Average Monthly Sales Quantity in 2022: Average Monthly Revenue in 2022:

Non Harbolnas vs. Harbolnas* Non Harbolnas vs Harbolnas*
125M Rp5T
-6%
+0.4%
100M Rp4T
75M Rp3T
50M Rp2T
25M Rp1T
0M Rp0T
Item Sales Quantity Revenue in IDR
More detailed data available in
*) Non Harbolnas is a period of January - August 2022, while Harbolnas is a period of September to December 2022.
HOME CLEANING SOARED BY 23%, CATEGORY D HELD STRONG AT 2 TRILLION RUPIAHS
Home Cleaning category stood out with a Average Monthly revenue growth of 23%, trailed by Category B at 11% and
Category C at 2%. Category D maintained the highest at 2 trillion rupiahs, despite a minor revenue decline of 4%.
Unlock the censored data in Average Monthly Revenue Growth by FMCG Category in 2022:
Lite Version. To purchase,
Non Harbolnas vs Harbolnas*
Non Harbolnas Harbolnas

Rp2.5T **
Rp2T
-4% +6%
Rp1.5T
Rp1T +11%
-4%
Rp0.5T +2%
+23%
Rp0T
Home Cleaning Category B Category C Category D Category E

*) Non Harbolnas is a period of January - August 2022, **) The Average Average Monthly Growth of Revenue in percentage
while Harbolnas is a period of September to December 2022. among 5 FMCG product categories During Harbolnas 2022
BEAUTY & CARE INSIGHTS: SUB-CAT A AND SUB-CAT B SHONE
Sub-Cat A and Sub-Cat B revenue grew by 31% and 16% respectively. There was one Sub-Category*** that still maintained
over IDR 800 billion in Average Monthly revenue, despite 7% revenue dip.
Average Monthly Revenue Growth of Beauty & Care in Average Monthly Revenue Growth of Top 3 Beauty & Care in 2022**:
2022: Non Harbolnas vs Harbolnas* Non Harbolnas vs Harbolnas*
Non harbolnas Harbolnas Non Harbolnas Harbolnas

Rp200B
16%
31%
Rp150B -6%
Rp100B
Rp50B
Unlock the censored data in in
Rp0B
Sub-Cat A Sub-Cat B Face Makeup
***) Graph not included, more detailed data

available in Premium Version. To purchase,
*) Non Harbolnas is a period of January - August 2022, while Harbolnas is a period of Sept. to Dec. 2022.
**) Makeup tools is left out due to its Average Monthly revenue of Harbolnas was less than 100 billion rupiah
TOP GROWERS OF BEAUTY & CARE CATEGORY PRODUCTS
Product-Cat A, Product-Cat B, and Face Moisturizer were the top growth winners in Tier 1, whereas the Average Monthly
revenue was above IDR 100 billion. Product-Cat D, Product-Cat E, and Foundation were the top 3 growers in Tier 2, whereas
the Average Monthly revenue was between IDR 10 - 100 billion.**
Average Monthly Revenue Growth of Top 3 Beauty & Care in Average Monthly Revenue Growth of Top 3 Beauty & Care in
2022**: Non Harbolnas vs Harbolnas* Tier 1 2022**: Non Harbolnas vs Harbolnas* Tier 2
Non Harbolnas Harbolnas Non Harbolnas Harbolnas
Rp200B Rp80B
+9% +14%
+31% +3%
Rp150B Rp60B
Rp100B Rp40B
+4%
Unlock the censored data in
Rp50B Rp20B
+31%
Rp0B Rp0B
Product-Cat A Product-Cat A Face Moisturizer Product-Cat D Product-Cat E Foundation

*) Non Harbolnas is a period of January - August 2022, while Harbolnas is a period of Sept. to Dec. 2022.
**) Makeup tools is left out due to its Average Monthly revenue of Harbolnas was less than 100 billion rupiah
FOOD & BEVERAGES INSIGHTS: SUB-CAT A, SUB-CAT B, AND SUB-CAT C ON TOP
Food and Beverage product sales exhibited balanced Average Monthly revenue growth, ranging from 25% to 32%, across
the top 3 categories: Sub-Cat A, Sub-Cat B, and Sub-Cat C.
Average Monthly Revenue Growth of F&B in 2022: Average Monthly Revenue Growth of F&B Product in 2022
Non Harbolnas vs Harbolnas* Non Harbolnas vs Harbolnas*
Non harbolnas Harbolnas Rp200B
+26%
+25%
Rp150B
+32%
Rp100B
Rp50B
Rp0B
Sub-Cat A Sub-Cat B Sub-Cat C

TOP GROWERS OF FOOD & BEVERAGES CATEGORY PRODUCTS
Product-Cat A, Product-Cat B, and Rice were the most revenue contributor in Tier 1, whereas the Average Monthly
revenue was above IDR 10 billion. Product-Cat D, Product-Cat E, and Sweetened Condensed Milk were the top 3 growers in
the products in Tier 2 with Average Monthly revenue less than IDR 10 billion.**
Average Monthly Revenue Growth of F&B Product in 2022 Average Monthly Revenue Growth of F&B Product in 2022
Non Harbolnas vs Harbolnas* Tier 1 Non Harbolnas vs Harbolnas* Tier 2
Non Harbolnas Harbolnas Non Harbolnas Harbolnas

Rp100B Rp8B
+232%
+76%
Rp75B Rp6B
Rp50B Rp4B
+10%
+39% +25%
Rp25B Rp2B
+75%
Rp0B Rp0B
Product-Cat A Product-Cat A Rice Product-Cat D Product-Cat E Sweetened
Condensed Milk
MOM & BABY INSIGHTS: SUB-CAT A ON TOP, SUB-CAT B AND BABY CARE NOT FAR BEHIND
Mom and Baby category saw x% revenue growth, with Sub-Cat A surging by 30%, Sub-Cat B at 9%, and Baby Care items
at 5%. Notably, Sub-Cat B stood out as the top revenue generator.
Average Monthly Revenue Growth of Mom and Baby Average Monthly Revenue Growth of Mom and Baby Product
in 2022: Non Harbolnas vs Harbolnas* in 2022 Non Harbolnas vs Harbolnas*

+9%
Rp150B
Rp100B
+5%
Rp50B +30%
Rp0B
Sub-Cat A Sub-Cat B Baby Care
TOP GROWERS OF MOM & BABY CATEGORY PRODUCTS
Product-Cat A revenue grew by 41% During Harbolnas, followed by Product-Cat B (18%), and Baby Lotion Cream (8%).
Unlock the censored data in Average Monthly Revenue Growth of Mom and Baby Product in 2022

Rp50B
Rp40B +41%
Rp30B
+8%
+18%
Rp20B
Rp10B
Rp0B
Product-Cat A Product-Cat B Baby Lotion Cream
HEALTH INSIGHTS: SUB-CAT A SOARED BY 164%, SUB-CAT B REMAINED STRONGER AT IDR600 BILLION
While the entire Health Product category encountered a x% decline in revenue, there was a 164% surge in Sub-Cat A but with
small revenue. Sub-Cat B exceeding IDR 600 billion in Average Monthly revenue, despite a minor 0.4% dip.
Average Monthly Revenue Growth of Health in 2022: Average Monthly Revenue Growth of Health Product in 2022

-0.4%
Rp500B
Rp250B
-26%
Lite Version. To purchase, +164%
contact dini.rosliani@telunjuk.com Rp0B
Sub-Cat A Sub-Cat B Personal Care

TOP GROWERS OF HEALTH CATEGORY PRODUCTS: ONLY TWO SUB-CATEGORY WERE GROWING
Wellness and Product-Cat E revenue increased by 6% and 24% respectively. The rest of Food Supplement Sub-Category
revenue were dropping.**
**Unlock the censored data in Average Monthly Revenue Growth of Top 5 Sub-Category Food Supplement
in 2022: Non Harbolnas vs Harbolnas

Rp300B
+6%
Rp200B
-6%
Rp100B
-3% -20%
+24%
Rp0B
Wellness Product-Cat B Product-Cat C Product-Cat D Product-Cat E
HOME CLEANING INSIGHTS: SUB-CAT A WAS THE HOT PRODUCT
Sub-Cat A saw a notable Average Monthly revenue increase of 102%, followed by Sub-Cat B (39%), and Clothing
Maintenance (19%).
Average Monthly Revenue Growth of Home Cleaning in Average Monthly Revenue Growth of Home Cleaning Product in 2022:
2022: Non Harbolnas vs Harbolnas* Non Harbolnas vs Harbolnas*
Non harbolnas Harbolnas Non Harbolnas Harbolnas

Rp200B Rp75B
+102%
+23%
Rp150B
Rp50B Unlock censored data in
Rp100B
Rp25B +19%
Rp50B
+39%
Rp0B Rp0B
Home Cleaning Sub-Cat A Sub-Cat B Clothing Maintenance
brand TOP BRAND ON EACH FMCG CATEGORY IN 2022
Based on sales quantity in 2022, Brand A (Beauty & Care), Based on total revenue in 2022, Brand F (Beauty & Care),
Brand B (Home Cleaning), Brand C (F&B), Brand D (Mom & Brand G (Health), Brand H (Mom & Baby), Brand I (Home
Baby), and Brand E(Health) were the top brands. Cleaning) and Brand J (F&B) were the top brands.
Sales Quantity Revenue in IDR
Beauty & Care Beauty & Care
Home Cleaning Health
Food & Beverages Mom & Baby
Mom & Baby Home Cleaning
Health Food & Beverages
0M 5M 10M 15M 20M 25M Rp0B Rp250B Rp500B Rp750B Rp1,000B
Unlock the censored data in More detailed data available in

Lite Version. To purchase, Premium Version. To purchase,
contact dini.rosliani@telunjuk.com contact dini.rosliani@telunjuk.com
brand TOP BRAND ON EACH FMCG SUB-CATEGORY IN 2022*

*) The top brands were chosen based on
sales quantity in the whole period of 2022
Beauty & Care More detailed data available in

Unlock censored data in

Perfume Beauty Package Face Makeup contact dini.rosliani@telunjuk.com
Food & Beverages Mom & Baby
Dairy Products Fresh & Frozen Groceries Baby Food Formula Milk Baby Care
Food
Health Home Cleaning
Food Suplement Tissue

brand TOP BRAND ON EACH FMCG CATEGORY PRODUCTS IN 2022*

*) The top brands were chosen based on
sales quantity in the whole period of 2022
Beauty & Care Breakdown of Top Keywords and

More detailed data & brands available in

Perfume & Fragrance Beauty Package BB CC Cream contact dini.rosliani@telunjuk.com
Perfume Beauty Package Face Cosmetic
Food & Beverage Mom & Baby
Yoghurt & Fresh Fresh & Frozen Sugar Baby Porridge Formula Milk Telon Oil
Milk and Others Baby Food Formula Milk Baby Care
Dairy Products Fresh&Frozen Food Groceries
Health Home Cleaning
Diet Detox Tissue

Food Suplement Home Cleaning
WHAT'S IN IT FOR YOU?
Considering previous Harbolnas growth patterns, it's

advisable to focus on emerging products like BeautyA,
BeautyB, HealthA, HomeCleaningA, Food&BeveragesA,
Food&BeveragesB, Mom&BabyA, as well as Mom&BabyB.
CONTENTS
Showing the comparison analysis of

02. The Marketplace and Sellers Marketplaces and the Seller Types
Breakdown of data comparison in each

Marketplace and Seller Location Distribution
data available in Premium Version. To purchase,
MARKETPLACE INSIGHTS: IN HARBOLNAS 2022, SHOPEE WAS THE MARKET LEADER, BLIBLI WAS GROWING HIGHER
Shopee led the marketplace race for FMCG Blibli achieved a remarkable growth of 66%, despite having a 16
product revenue at 66% followed by Tokopedia times lower revenue than Shopee's.
(29.8%) and Blibli (4.2%) During Harbolnas 2022.
Average Monthly Revenue Growth of FMCG Product by Marketplace in
2022: Non Harbolnas vs Harbolnas*

Rp600B
4.2%
29.8% Rp400B
Rp200B
66%
+66%
Rp0B
S T B
CATEGORY A EMERGED AS SHOPEE'S TOP REVENUE CATEGORY, SURPASSING TOKOPEDIA BY 5X
Category A stood as Shopee's leading category with IDR 1.7T Average Monthly revenue, surpassing Tokopedia by 5x and
Blibli by a staggering 72x. On the other hand, both Tokopedia and Blibli had a common favorite category: Category A.
Average Monthly Revenue Growth of FMCG Product by Category (Shopee, Tokopedia, Blibli) in 2022:
Non Harbolnas Harbolnas Non Harbolnas Harbolnas Non Harbolnas Harbolnas
Category A
5X 72X Category A Category A
Category B Category B Category B
Category C Category C Category C

Category D Category D Category D
Home Cleaning Home Cleaning Health
Rp0T Rp0.5T Rp1T Rp1.5T Rp2T Rp0T Rp0.1T Rp0.2T Rp0.3T Rp0.4T Rp0.5T Rp0B Rp25B Rp50B Rp75B Rp100B

SELLERS INSIGHTS: THE OFFICIAL STORES BENEFITED THEIR REVENUE GROWTH DURING HARBOLNAS
The official stores experienced a significant revenue increase at 13% During Harbolnas 2022. On the other hand,
non-official stores saw a revenue decline of -4%.
Average Monthly Revenue Growth of FMCG Product by Seller Type in 2022:


Rp4T
-4%
Rp3T
Rp2T
+13%
Rp1T
Rp0T
Non Official Store Official Store
Even with a minor 4% revenue decline During Harbolnas, Shopee

remains the prime platform for selling Category A products.
Official stores should make active preparations to attain an average

revenue increase of 13% in anticipation of Harbolnas.
CONTENTS
Unveiling the promotional tactics

03 - The Promotion
employed during Harbolnas.
IN HARBOLNAS 2022, DISCOUNT QUANTITY INCREASED BY 32% FOR 'UP TO 25% DISCOUNT
In the context of Harbolnas 2022, there was a substantial rise of 32% in the availability of up to 25% discounts,
a xx% surge in the use of 25-50% discounts, and a notable xx% increase in the adoption of 50-75% discounts.
Average Monthly Discount Growth Number of FMCG Product by Binning of Discount:


40M
**
+32% +29%
30M
Discount Quantity
20M Unlock censored data in

10M +xx%
+xx%
+xx%
0M
0%-25% 25.1%-50% 50.1%-75% 75.1%-100%
*) Non Harbolnas is a period of January - August 2022, **) The average growth number of discount during Harbolnas 2022 More detailed data available in
while Harbolnas is a period of September to December 2022. accross all binning discount. contact dini.rosliani@telunjuk.com
ACROSS ALL DISCOUNT BINNING, CATEGORY B DISCOUNT PERCENTAGE GROWTH WAS THE HIGHEST AT 81%
Category B witnessed an impressive 81% surge in the term of Harbolnas discount quantity, marking the most substantial
revenue growth at 11% as illustrated in The Harbolnas Growth section. However, it's worth noting that Category A still held the
record for the highest number of discounts, despite experiencing the lowest growth rate at 27%.
Average Monthly Discount Growth Number of FMCG Product by Category:


25M
+27% **
20M +54%
Discount Quantity
15M
+81% Unlock censored data in
10M contact dini.rosliani@telunjuk.com
+43%
5M
+78% +42%
0M
Category A Category B Category C Home Cleaning Mom & Baby
*) Non Harbolnas is a period of January - August 2022, **) The average growth number of discount during Harbolnas 2022 More detailed data available in
while Harbolnas is a period of September to December 2022. across all FMCG category. contact dini.rosliani@telunjuk.com
TOP PROMO TYPES IN SALES QUANTITY AND REVENUE: BUNDLING-BEAUTY & CARE
'Bundling - Beauty & Care' promo type experienced the most substantial growth, reaching xx% during Harbolnas 2022
for products with Average Monthly sales exceeding 100K units. Similarly, 'Bundling - Beauty & Care' achieved the highest
growth rate of xx% for products that attained revenue greater than IDR 10 billion.
Average Monthly Promotional Sales Growth in Quantity: Average Monthly Promotional Sales Growth in Revenue:
Quantity Non Harbolnas Quantity Harbolnas Non Harbolnas Harbolnas
400K Rp20B
+xx%
-xx%
300K Rp15B +xx%
+xx%
Sales Quantity
+xx%
200K Rp10B
100K +xx% Rp5B
0K Rp0B
Bundling - Beauty Care Free Gift - Mom & Baby Free Gift - FnB Bundling - Beauty Care Free Gift - Health Free Gift - FnB

*) Non Harbolnas is a period of January - August 2022, while Harbolnas is a period of September to December 2022. contact dini.rosliani@telunjuk.com
Discounts of up to 25% were most frequently employed during

Harbolnas, potentially indicating the rationale behind this approach
during the event.
Regarding the Bundling strategy applied to Beauty Packages, this
promotion has proven effective as both total sales quantity and
revenue continue to exhibit growth.
FREE VERSION FREE VERSION vi
THIS IS THE END OF THE REPORT
Make a better
data-driven decisions
with Compas Dashboard
Get in Touch with Our Expert
+6285280060715
dini.rosliani@telunjuk.com
To unlock more data in lite version

or obtain more comprehensive report in premium version,
please contact:
compas.co.id/contact-us/ @compas.co.id
Compas.co.id
+6285280060715 (PT Telunjuk Komputasi Indonesia)
It's time to create new competitive
advantages based on data for your
brand and strategy in next
HARBOLNAS 2023!
Hanindia Narendrata
CEO and Co-Founder of Compas
Trusted by Our Happy Clients
Thank You

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Compas Market Insight:

III Clients’ Testimony

VII Quotes by Compas.co.id’s CEO IX Thankyou

WORDS FROM OUR CEO

Meeting Challenges and Opportunities for National

Compas Road to Harbolnas 2023 Report Highlight

MEET OUR TEAM

With a commitment to make a

Compas.co.id is dedicated to aiding

This Free Version of “Compas Market Insight: Road to Harbolnas Report

Unauthorized reproduction, distribution, sale, or any form of dissemination

(4). 21.961 Official Store & 2.251.205 Nonofficial Store

Illustrating the growth of sales quantity and

Showing the comparison analysis of

Unveiling the promotional tactics employed

Growth Prediction data for Harbolnas 2023

THE INTRO OF HARBOLNAS

What? Harbolnas is Hari Belanja Where? TOP 3 Indonesian Big

When? It happened during the What products? 5 FMCG Products

Illustrating the growth of sales quantity and

Average Monthly Sales Quantity in 2022: Average Monthly Revenue in 2022:

HOME CLEANING SOARED BY 23%, CATEGORY D HELD STRONG AT 2 TRILLION RUPIAHS

Non Harbolnas Harbolnas

More detailed data available in

BEAUTY & CARE INSIGHTS: SUB-CAT A AND SUB-CAT B SHONE

Non harbolnas Harbolnas Non Harbolnas Harbolnas

***) Graph not included, more detailed data

TOP GROWERS OF BEAUTY & CARE CATEGORY PRODUCTS

More detailed data available in

FOOD & BEVERAGES INSIGHTS: SUB-CAT A, SUB-CAT B, AND SUB-CAT C ON TOP

More detailed data available in

TOP GROWERS OF FOOD & BEVERAGES CATEGORY PRODUCTS

Non Harbolnas Harbolnas Non Harbolnas Harbolnas

Non Harbolnas Harbolnas

TOP GROWERS OF MOM & BABY CATEGORY PRODUCTS

Non Harbolnas Harbolnas

Non Harbolnas Harbolnas

More detailed data available in

Non Harbolnas Harbolnas

HOME CLEANING INSIGHTS: SUB-CAT A WAS THE HOT PRODUCT

Non harbolnas Harbolnas Non Harbolnas Harbolnas

brand TOP BRAND ON EACH FMCG CATEGORY IN 2022

Sales Quantity Revenue in IDR

Beauty & Care Beauty & Care

Home Cleaning Health

Food & Beverages Mom & Baby

Mom & Baby Home Cleaning

Health Food & Beverages

0M 5M 10M 15M 20M 25M Rp0B Rp250B Rp500B Rp750B Rp1,000B

Unlock the censored data in More detailed data available in

brand TOP BRAND ON EACH FMCG SUB-CATEGORY IN 2022*

Beauty & Care More detailed data available in

Unlock censored data in

Food & Beverages Mom & Baby

Health Home Cleaning

Food Suplement Tissue

brand TOP BRAND ON EACH FMCG CATEGORY PRODUCTS IN 2022*