wALY

aukin Rahkins is
Jhe
&elling nesk La
cameny has beny
han hity caunbias
has R e n e mate
shaps and
heunand satal shaps
Baskin Rabbins USA Co is lod
ean supplir
e lasqet chain
useed.
hashe
Jhe comyany
31 awais uthh Lh
geattatian cuslams.
weam Jnausn
alll
and feouas cembinalan
un
Hhe cem
ne
hae ma
hae lao Calaie and
no
Ruandgto Che
he
wany
am and fing
 Sbengh campy
neliak Land ahe ol
at a
mh
cemny
the sous al askin Robhin
delarialad ianding to
uwell. For arnpl
diygnntg Jaithda
he
aenes
band wale a has
)WEAKNEGG
ygeent branches oan aakin do

at ame brches,
resl. far cakes, while at
hey do nat a fae
nhes
ne not a i l l e .

the camp hay

aanal apiaians
and lienli
Cualams
ehap pamalianal otos. Alao' Chay
net hawe media
do matt hai
 les.
eutis. many andhwya
alenig.
lalzd lay Whe
Halayeia Yyendabe
china
ther óchiyt can Rabins
nt eulawens and tl
THREATS, 4)
barnpany an
expandig and
faads demandin
ealin
Chee
olide
Jhe
oad tat 4or damand he 2
T0E6 UNA OppoR
Rawe. netdo lales Ceunlis
raakin
anan he he

chanyJhe
Rabhins.
wwt
mh
camnyGeLeian
beaies bnand harging
ahet
kales eculli
elyleand
^he
<pundiny hedy
eaple
auathe di
inlaunalianalfnent
BAsKON R

ha makes
hingestul, y hag
foakin Rabbins wo
On Ytutie and
a n t a e ylan plae,
mininun

at lactking
make
fundamana
 ) CoNVvE NTENCE
Lhe &eund eadan
why Rakin Rakbis
eankin Rebbin
Rabbin att e y
Hhee Baakin Rabhins
map eiat aatians
he hent aaluhh
hainy make

FamzLTARITY:
3) KKADrcIY A
he happines and
and fn
Lhe pety lag. Osaiians
hakin Rabhins sheh makes
famdi, by kuig
familin
SHE MENU
4)
e he mal
Bakin Rabbins has one
d e faaws,

a usthen iny adewed

paliulan canept.
 5)CoNS rSTENCY ?
he ast weaaQn
Rakbins Jheawse

nl we ha ahet eeling
lae
Awrandig ide,
wsonede. do, amenyady
ae

uphold.
 HerRe seNTArTON

od enjey hauing it
1) How many peopa

3) Sales
BR
baskin Baskin Robbins Rate this Brand
tobbiNs

Branc Overviewv NPS Customer Reviews

Baskin Robbins Customer Loyalty Score

by Age
Sign Up for Brand Profile PRO to get the full Customer
Loyalty by Age dataof Baskin Robbins.

PRO Denmo Our Brand Intelligence Solutions

100% 66+

80%

60%

40%

20%

26-30 6+
18-25
BR
baskin Baskin Robbins Rate this Brand
fobbiNs

Brand Overview NPS Customer Reviews

Baskin Robbins Customer Loyalty Score

by Usage
Sign Up for BrandProfile PRO toget the full
Customer Loyalty by Usage data and uncover the
answer to "Would you consider yourself a loyal
user/customer?" by usage.

Less than 1Year

1to 2Years

2to 5 Years

5 to 10 Years

Over 10Years
ProjetReport And Market Surney Ot Baskn Rohbins

SURVEY RESPONSE ANALYSIS

frequency ofvisits made to fast food
Centers
ivervdar

Aternate days
Weekends

ncen a manth

Ice cream brand liked the most

Basun Robbrnis
iordan Dary
igica

s ing le Jatn

favourite product at Baskin Robbins

MNufty Cream
Chese Bro Bt

u Bosebal Nut

Chocolate Chp

Galden Rthon
 Revenueof Baskin-Robbins worldwide from
2014 to 2019, by region
(in million U.S. dollars)

Characteristic International United States

2019* 112.38 48.13

2018 115.37 47.42

2017 114.68 49.2

2016 119.02 47.51

2015 117.08 47.14

2014 119.75 45.87

Showing entries 1 to 6 (6 entries in total)

 uaoesP£ONS
Revoews
Vby Cus PomeRS

1) Jhe best y praduli and

best qpally
haies
predut

nie.

laali
Jhe wny

Reullent auews, aallent sa

5) and nil

e cualamak goruwe and ène

)

anayg
 10,000 20,000 30,000 40,000

Subway SUBWAY 42,431

McDonald's 37,2d0
ebe

Starbucks 28,218

KFC 22,621

Pizza Hut 18,431

Burger King 17,796

Domino's 15,008

Dunkin' DONUTs 12,900

askin-Robbins BR 79s0

Taco Bell 7072

 ohat clanlel as
paclew Jaunded hy Bwd faaskin
and u lob foom iha
mergg
panlaa in llendale, lalifornia has
beome ne usatdi gest hain a
speualtg lus,
2,800 ! whh ae
han ,800 laalianu,
loraled un Talis.

ú£ puajut apodt and

thraugh haw'aske
maked & y an
Rabhin tco uwas
palan.
wle aw li t ol uaiaus
pradui ed
mee
heus hy make
masehtig
emation
and weaknenes
Bakin Rabbin a ppain?
Jew (vesoONNATRE
FAPERS ARE 2TA CHED

ne anteNS
anwe / i k on
 Project Report And Market Survey Of Baskin Robbins

QUESTIONNAIRE (Attn: Attach minimum 5 copies)

NAME:
AGE: Q5.
occUPATION:Btudent
GENDER: Mala

answer this simple Questionnaire.

Please spare a few minutes of your valuable time to

1. How often do you visit fast food restaurants?

Once in a month Once every three months|
Everyday Alternate daysWeekends
2. Which of the following jce cream brand do you like the most?
Baskin Robbins London Dairy Igloo Kwality D Uncle John
fast food restaurants?
3. Are you satisfied with the services provided by the
Yes Sometimes Not at all satisfied
4 How often do you have Baskin Robbins?
Everyday Alternate days [ Weekends Once in a month
Once every three monthsl
Baskin Robbins?
5. Which among the following is your favourite lce cream at
Natty Cream Cheese Brownie Base | Chocolate Gold Medall

6. Is the product line of Baskin Robbins adequate?

Yes No Haven't Thought About That
7. What time of the day do you prefer to eat at Baskin Robbins?
Morning Noon Evening Night
8. What is the main problem you have faced at Baskin Robbins?
Long queens Wrong orders Hygienic problems Other problems
No problems
9. What are the unique selling prepositions of Baskin Robbins?
Product variety Hygiene Ambience V Quick service Location Otherl
10. Do you think Baskin Robbins willbe triumphant over allits competitors?
Yes Maybe Haven't Thought About That Never L

THANK YOU!!