Burgos St.

, Bacolod City, Negros Occidental, Philippines 6100

TOURISM

HOSPITALITY MARKETING
LEADER

John Eden Refuela

MEMBERS

Ella mar asada

Jea lumanag

Romeo Desabella

Shyra Cabalatungan

BSHM 3 – C

SUBMITTED TO:

Miss. Leah Rose D. Gacuma CTP, MSHM

 PANDANON VALLEY RESORT

Pandanon Valley Resort is a hidden gem located in the heart of Brgy. Pandanon Silos,

Murcia. It was established on August 18, 2019, and has been serving guests for almost

3 years. The resort continues to provide the best accommodation and services to

people up until now. It operates as a sole proprietorship owned by Mr. Alex Espino

and is under the management of Mrs. Marivic Barbosa Gallimore.

The resort is a 45-minute drive from Bacolod City, making it an ideal destination for

those who want to escape the hustle and bustle of city life. Upon arrival, guests are

greeted with a warm welcome and a breathtaking view of the surrounding mountains.

The resort's lush greenery and crystal-clear river provide a serene and relaxing

atmosphere, perfect for unwinding and recharging.

Pandanon Valley Resort offers a variety of amenities to cater to every guest's needs.

The resort features function halls, day cottages, and accommodation facilities with a

swimming pool. They also provide packages for adventurous individuals who want to

explore the river. The resort's function halls are perfect for weddings, birthdays, and

other special occasions. The day cottages are ideal for families and groups of friends

who want to spend a day out in nature. The accommodation facilities provide

comfortable and cozy rooms for guests who want to stay overnight.

Pandanon Valley Resort, Murcia, is a popular mountain destination listed under local

businesses in Murcia. It gained recognition for its spring water pool and clear crystal

river, attracting eager tourists to visit the place. The resort features a pool with cool
and fresh running water, perfect for spending the whole day swimming and relaxing.

Visitors are drawn to the river's ice-cold water, sourced directly from the mountain. It

is an ideal summer getaway for those seeking an affordable yet remarkable

experience.

Overall, Pandanon Valley Resort serves as an ideal destination for those seeking

peace of mind and a chance to explore nature's beauty. With its stunning views,

excellent amenities, and warm hospitality, Pandanon Valley Resort is the perfect

place to relax, unwind, and recharge.

Product and Services

Cottages

Php 800.00 - 1000

Rooms
For ovenight stays

Small group (2,000.00 php)

silver package overnight (2,700.00 php)

gold package overnight (3,700.00 php)

platinum package overnight (4,700.00 php)

Tent

For a camp getaway

₱500 · duration varies

Bring your own tent

Foods and Catering

Price varies on the menu,

packages and Pax.

Existing marketing campaigns/strategies :

Facebook Page

This is their existing marketing campaigns in which they use as their online

marketing. Which will give them a large amount of customers and a very accessible

way to communicate to their potential guest. This will also help them to be known and

seen by a lot of people especially, their target market. In this page they give a sneak

peek to the look of their establishment, Their product, services and it’s price range.

And through this it will be easy for them to update their customers. And this also

provide a map for their location, their email and contact numbers. This is also the one

that they use to announce their marketing strategies like their promos, sale packages

and their discounts. This page will also help their customers to easily pick their resort

because of their high ratings and review. Which will boost their costumers attraction.
Direct Competitors:

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Barangay Minoy Purok 9 Barangay Minoyan, Puro

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Accommodation Accommodation Acco
Prod Rooms Rooms Room
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Catering Catering Cate
Servi
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FB Page FB Page FB P
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 Price PHP 100 – 5,500 PHP 60 – 5,000 PHP
Rang
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Indirect competitors:

East 32 Garden cafe

East 32 Garden located at Pandanon Silos Murcia Negros Occidental. This place

offers a variety of activities such as coffee, food, and fun. You can enjoy an infinity

pool, function hall, cottage, coffee shop, and even river trekking. For more

information, you can contact them at 09178601606 or inquire through their Facebook

page @east 32 garden. Whether you are looking for a place to relax or have some

adventure, East 32 Garden has something for everyone.

The venue offers a variety of options for guests to choose from based on their

preferences and budget. For those who are looking for a unique experience, they can

opt for the container or cabin, which costs ₱3,000 and ₱4,000 for 30 minutes,

respectively. The Big Canopy is another option that can accommodate a larger group

of people, and the price varies based on the duration of the stay.

If guests are looking for a more affordable option, they can try the Pool Kubo, which

only costs ₱1 for 30 minutes. For those who want to stay overnight, there are various

options to choose from, such as the Kubo Only or the Whole Place. The price and

duration of the stay vary depending on the guests' needs.

The Pavilion is another option for guests who want to host events or gatherings. The

price and duration of the rental vary based on the guests' specific requirements. For

guests who want to use the pool and pavilion, they can avail of the Pool and Pavilion

package, which costs ₱1 for 30 minutes. Additionally, the resort offers a Pool

Package, which includes access to the pool and other amenities. The price and

duration of the package vary based on the guests' needs.

Overall, the venue offers a range of options that cater to different preferences and

budgets. Guests can choose from various accommodations and packages that suit their

needs and enjoy a relaxing stay at the resort.

Primera Parada Cafe

Located in Purok Tangke, Pandanon Silos, Murcia, Negros Occidental, Primera

Parada Cafe is a refreshing new addition to the cafe scene in Murcia. The cafe offers a

stunning view of the mountains and river, making it the perfect spot to relax and

unwind. The view is so beautiful that it looks amazing even in photos.

Primera Parada Cafe serves a variety of meals, coffee, refreshments, and even talaba.

Guests can also go trekking to the river, which is only a 15-minute walk from the

cafe. If you are coming from Bacolod, you can easily spot Primera Parada Cafe on

your right side before the gravity hill.

Overall, Primera Parada Cafe is a must-visit destination for those who want to enjoy

the beauty of Murcia while sipping coffee or indulging in delicious meals. With its
stunning view, cozy ambiance, and friendly staff, it's no wonder why this cafe is

quickly becoming a favorite among locals and tourists alike.

Challenges

One of the primary challenges that the resort faces is seasonal fluctuations in visitor

numbers. During peak seasons, such as summer or holidays, the resort experiences a

surge in visitor numbers, which requires careful planning to efficiently manage

staffing, inventory, and revenue. Conversely, during off-peak periods, the resort must

find ways to attract visitors and generate revenue despite lower visitor numbers.

Another significant challenge faced by Pandanon Valley Resort is competition. With a

highly competitive hospitality industry, the resort must continuously innovate and

differentiate itself to attract and retain guests amidst a diverse range of vacation

options. The resort must offer unique experiences, exceptional customer service, and

competitive pricing to remain competitive in the market.

Maintaining the resort's facilities, including accommodations, amenities, and

landscaping, poses a constant challenge in terms of regular maintenance and upkeep.

The resort must ensure that its facilities are in pristine condition to provide guests

with a comfortable and enjoyable experience. This requires regular maintenance and

repairs, which can be costly and time-consuming.

Ensuring high levels of guest satisfaction is also crucial for Pandanon Valley Resort.

The resort must provide exceptional customer service and promptly address any

issues or complaints to maintain its reputation as a top-tier destination. This requires a

dedicated and skilled workforce that is capable of delivering quality service

consistently.

Recruiting, training, and retaining qualified staff members can be a challenge,

especially during peak seasons when skilled and dedicated personnel are in high

demand. The resort must invest in its workforce by providing training and

development opportunities to ensure that staff members are equipped to deliver

exceptional service.

Moreover, the resort must prioritize sustainability and environmental impact by

implementing eco-friendly initiatives and managing waste and resources responsibly.

This requires a significant investment of resources and time to implement sustainable

practices effectively.

Technological advancements and digital integration are equally important for

Pandanon Valley Resort. The resort strives to provide convenient online booking

systems and other digital solutions to enhance the guest experience. This requires

regular investment in technology to stay up-to-date with evolving trends and provide

guests with seamless digital experiences.

SWOT Analysis

Strenght
Location (Accessible)
Peso net

Attractive Offers
Good Staff/ services

Weakness

Lack of Budget

Lack of certain facilities

Season

No phone signals

Oppurunity

Online marketing

Online feedbacks reviews

Few competitors in the area

Blooger/ influncer coverage.

Threats

Climate ( typhoons)

Competitors near the area

Water shortage/ maintenance

Negative feedbacks/ reviews