ECOMMERCE, MIS, EMARKETING

INDUSTRY 4.0 & DIGITAL TRANSFORMATION

12 LECTURES
(REVIEW: 2009 – 2015 - APR 2018 – SEP 2019 – JAN 2021 – AUG 2021)

Table of Contents

DAY 1. OVERVIEW OF THE COURSE 4

1.1. Welcome to E-commerce, MIS, Emarketing 4
1.2. Class Communication 4
1.3. Ecommerce or ICT application in business and management. 4
1.4. One Drive link for All- Course Syllabus 4
1.5. Textbooks and Reference (download to PC, Laptop and Smartphone) 4
1.6. E-Learning 4
1.7. READING CHAPTER 1 5
1.8. Videos for Day 1 – Future ICP applications in business and life (30 minutes) 5
DAY 2. PRACTICE 20 ICT SKILLS & GROUP WORK (CASE STUDY PPT & VIDEO) 6
2.1. In class Practice 6
2.2. Download slide - 20 ICT Application 6
2.3. Download file for in class ICT application practice 6
2.4. Case Study for Group Assignment (10%) 7
2.5. Group Assignment 2: Chapter Summary & Presentation video 8
2.6. Access Elearning 8
2.7. Website and Web shop, Blogs 8
2.8. READING CHAPTER 2 8
2.9. Video for day 2: ICT application for Insurance 9
DAY 3. CIO and MIS & ECOMMERCE 10
3.1. Download slides for today discussion: 10
3.2. Updates for Ecommerce 2017, 2018, 2021 10
3.3. New Text books for Ecommerce 10
3.4. Ecommerce Trends over the years 10
3.5. READING CHAPTER 3 10
3.6. Video for Day 3 – Current and Future applications of ICT 10
Remind: Compete Chapter Case Study Presentation 10
Day 4. E-Commerce: Think Big Day (Learn from Success) 11
4.1. Big Thinking for E-Commerce and MIS managers 11
4.2. Group Assignment 2: Chapter Summary & Presentation video 11
4.3. READING CHAPTER 4 12

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 4.4. Remind of grading 12
Day 5. Start Small Day (Personal ITC Application skills) 13
5.1. Assignment 1. Build a Blog 13
5.2. Assignment 2. Plan for Web shop to Sell online 13
5.3. Assignment 3. Build a website or website to start selling online 14
5.4. READING CHAPTER 5 14
Day 6. Check point for Blog, Website, Online Shop 15
6.1. Check all 10 In Class Assignments 15
6.2. Q&A – Smart or Start up in E-Commerce (1994 to now) 15
6.3. E-Business Models Analysis and Presentation 16
6.4. Individual Quiz 16
6.5. READING CHAPTER 6 16
6.6. Reading Quiz 16
Day 7. MIS & ECOMMERCE Projects Implementation - ERP 17
7.1. Case Study about ERP implementation 17
7.2. MIS – Project Implementation 17
7.3. ICT application in promotion of Import – Export 17
7.4. Import – Export promotion 18
7.5. Video samples - Banana Export 18
7.6. Video samples - Rice Export 18
7.8. READING CHAPTER 8 19
Day 8. E-BUSINESS MODELS ANALYSIS 20
8.1. E-business models analysis presentation 20
Reading: Ecommerce, Chapter: E-Business Models 20
8.2. MID TERM EXAM 20
8.3. READING CHAPTER 8 20
Day 9. E-BUSINESS MODELS ANALYSIS – PART 2 21
9.1. E-business models analysis presentation 21
9.2. Overview of Industry 4.0 and Digital Transformation 21
9.3. READING CHAPTER 9 21
DAY 10. Industry 4.0 and Digital Transformation 22
10.1. Video - Future ICT Applications and Industry 4.0 22
10.2. Video - Future Insurance 22
10.3. Future Work and Life 23
10. 4. Future Health Care 23
10.5. Future Banking 23
10.6. Future Retail 23
10.7. Future Payment, Mobile Payment 23
10.8. Future Manufacturing and Industry 4.0 24
10.9. Digital Transformation in Agriculture 24

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 10.10. READING CHAPTER 10 24
DAY 11. E-Commerce Trends and Strategies for business. 25
11.1. The Most Simple Questions for Working with Trends 25
11.2. Why we started E-Commerce in 2003 25
11.3. What should we do now in 2021 to prepare for 2030 E-Commerce 25
11.4. READING CHAPTER 11 AND CHAPTER 12 25
Day 12. FINAL EXAM 26
Part 1. Quiz 26
Part 2. Essay 26
REFERENCE: 27
R1. One link for All Google Drive (ebooks, slides, class notes, guides) 27
R2. Paper Books 27

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DAY 1. OVERVIEW OF THE COURSE
1.1. Welcome to E-commerce, MIS, Emarketing
Update with
- Industry 4.0, Digital Transformation
- AI application in business and management
- Blockchain application in business and management
1.2. Class Communication
- One Zalo Group (Viber)
- To submit daily class notes
- To share Team link for online lecture
- To share links to Google Drive for ebooks, slides, class notes
1.3. Ecommerce or ICT application in business and management.
- Understanding of E-Commerce since 1994 to now
- Understand of three keys for success in ecommerce, business, technology and laws
- Application of e-commerce
- ITC skills
Methods: Think Big – Start Small – Action Fast
Benefits: Work Faster – Work Better – Work Smarter
1.4. One Drive link for All- Course Syllabus
- Slides
- Future ICT Application clips
- In class Practice
- In class Discussion
- Individual and Group Assignments
1.5. Textbooks and Reference (download to PC, Laptop and Smartphone)
- Ecommerce, Laudon, 2015, 2017 (online 2019, 2021)
- MIS, 2015, Laudon
- Information Technology Management
Tip: Kindle to read from your smartphone or tablet.
1.6. E-Learning
- http://35.239.64.188
- User: studentID
- Pass: abc@123456
(From Day 3)

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Use E-learning for video lectures, quiz online.

1.7. READING CHAPTER 1

1.8. Videos for Day 1 – Future ICP applications in business and life (30 minutes)
TASK: Spend time to see the current and near future ICT applications in business, management and
life. Think as Ecommerce Managers, what new products and services which ecommerce can enable,
produce, and provide to customers, serving current demands and create new demands, bring more
value for customers and gain higher sales and profit.

1. Future Life and Work: https://www.youtube.com/watch?v=w-tFdreZB94

2. Future Banking - https://www.youtube.com/watch?v=oYPtBhkn_HU
3. Future Insurance - https://www.youtube.com/watch?v=x_8AKjJOhfY
4. Future Construction -
https://www.youtube.com/watch?
v=uNLBbWeAFak&list=PLpzia8Nari3JBQ0WXv6l3_2wi8mcxAw5M&index=12
5. Industry 4.0 - https://www.youtube.com/watch?v=HPRURtORnis
6. Mobile Payments: https://www.youtube.com/watch?v=_64mAcOn444

CHECK FOR NEW LINKS

Future Retail
Future Manufacturing
Future Education
UPS

Good Health, Luck and Success

Enjoy Your Time!

P/S. Note to upload your A4 class note to Zalo group.

If using Google Form or MS Form, you can also upload pictures of A4 Class notes also.
This is not just an attendance check, this is for class reference and to learn from each other.

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DAY 2. PRACTICE 20 ICT SKILLS & GROUP WORK (CASE STUDY PPT & VIDEO)
Welcome back - Have a nice time!
For each activity in class, you will get 1 star (mean 1 point) for the course.
Target 5-10 stars for a lecture

2.1. In class Practice

- Skype: Use your smartphone, install Skype and call a friend in class, video call - to get 1 STAR
- TeamViewer: Use your PC, set up Team Viewer and access your friend PC in class, share an
excel file, calculate Revenue of Amazon last 5 years – to get 1 STAR
- Google Drive: Use your @ftu.edu.vn - access Google Drive - share a file with your friend (Link)
– to get 1 STAR
- Viber Messages: Use your smartphone - Viber a message to a friend – to get 1 STAR
- Viber Groups: Use your smartphone - create a Viber Group, add 3-5 friends, each send a hello
message and send a nice picture to get 1 star.
Total: 5 stars

2.2. Download slide - 20 ICT Application

- Name the leading and most influenced 10 ICT leaders/ceo/managers in slide 3 – to get 3 STARs
- YouTube Channel: Set up Your YouTube Channel, upload 1-5 good 1 video of your presentation
about E-Commerce or Industry 4.0 – get 1 STAR
Tip: use 1-3 PPT slides, present some thing about Ecommerce, and record screens, upload to your
Youtube channel.
- Online Buying: buy an ebook from Amazon.com, paid online or buy something online recently -
get 1 STAR
- Online Selling: If you have ever sold online (Facebook, website, blogs...) - get 10 STAR (tell
class what) – Again, selling experience - to get 10 stars (it is more complicated than buying online)
- Internet Banking – to get 1 star
- Mobile Banking – to get 1 star
- Checking in your Flight (not in the last 2 years !!!)
- Buying CGV ticket (not in the last 2 years !!!)
- Mobile Payment – Momo – to get 1 star
2.3. Download file for in class ICT application practice
- Complete Exercise 2
Create an excel file to calculate budget for PC room – to get 5 stars
Estimate right Budged – to get 5 more stars
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Upload Excel file to Zalo Group or MS Form
2.4. Group Assignment 1 - Case Study Presentation and Video (10%)
Text books again (download both Ecommerce and MIS 2017)
- E-Commerce, Laudon, 2015, 2017
- MIS, Laudon, 2015
Updated with 2017, 2019, 2021 versions
- Select 1 case study (at the end of each chapter)
- Prepare a PPT Slides (from 15-20 slides) summarize the key content of the case and answer case
study questions.
- Present and record screens, with voice, video, face, images… about 15-20 minutes
- Upload to Youtube channels
- Get at least 50 views, 5 comments
This is Group work - each team can have 2-5 students.
- Due time 2 weeks (from registration confirmation)
- Submit Video link to Zalo Group for class view
This assignment requires 5-20 hours. Therefore, start early. Late uploads and share, get 60% only.
Guides for PPT and Video of Presentation
- Each group select 1 case study from Textbooks
- Prepare a set of powerpoint slides (12-15 slides)
- Summarize the selected case study (5-7 slides)
- What problem or issue the company faced (1-2 slides)
- How can they solve the problem (1-2 slides)
- Answer the case study questions (1-4 slides)
- What lessons you find from the case that can be useful for VN businesses (1-2 slides)
You can do this assignment in groups of 2-5 students (note to add full names and student ID
in first slides)
- Make your slides as nice as you can.
- Presentation and record screens, upload videos to Youtube channels and send links to Class Zalo
group. Get 40+ view and 5+ comments
Note: This assignment accounts for 10% of course

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2.5. Group Assignment 2: Chapter Summary & Presentation video
This is group work for 2 weeks and account for 10% of the course
- Due time 2 weeks (from registration confirmation)
- Set up your group from 2-4 students (5 is OK, 6 then divide into 2 groups of 3)
- Select 01 chapter from textbook, E-Commerce 2015, 2016, 2017, 2019 or 2021
- Prepare 15-20 slides summarize the key contents (keys only, do not cover all)
- Summarize key points form the selected chapter
- Select the most interesting topics from the selected chapter
- Discuss, analyse, give examples illustrating the key findings from the chapter
- Each person presents for 3-5 minutes about the selected points
- Each group presents for about 15-20 minutes.
- Record the video of your team presentation, can use slides, voice and screen recorder
Tips: Use screen recorder Camtasia or use a smartphone to record your presentation. Both ways
have their own good things.
- Upload the video to YouTube channel.
- Share the video links to Class Zalo Group. Get 40+ views and 5+ comments

2.6. Access Elearning

- Web: http://elearning.ftu.vn
- Course 07: http://elearning.ftu.vn/course/view.php?id=94
- User: student ID (no first 0 eg. 1514140002) - Pass: abc@123456
Check online videos lectures
Check online quizzes
Can use Test Portal Quiz as alternative (for study online through Teams)
Note: Will update ID and PASS from Day 3.

2.7. Website and Web shop, Blogs

- Use Blogger to build a blog, and add 1-2-3 posts – to get 3 stars
- Use Wordpress to build a blog, and add 1-2-3 posts – to get 3 stars
- Build a website or web shop to sell online – Write a Plan – 2 A4 pages – to get 3 stars

2.8. READING CHAPTER 2

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2.9. Video for day 2: ICT application for Insurance
Think as Insurance Managers, what new e-insurance services you will provide with the advance of
technology to serve your customers better, create more value and bring higher sales and profit.
TASK - WATCH THE VIDEO AND LIST NEW INSURANCE SERVICES

7. The Future of Insurance (NTC) (4 MIN)

https://www.youtube.com/watch?v=w2fcSKhsEAA
8. The Future of Innovative Insurance (NTC)
https://www.youtube.com/watch?v=x_8AKjJOhfY
9. Digital Insurance 2020 (6min) (NTC)
https://www.youtube.com/watch?v=_YVvxaJnafI
10. Google Digital Insurance (NTC)
https://www.youtube.com/watch?v=0Cc0u2V1DH4
11. The Digital Insurer: Creating a Connected Future (4 min)
https://www.youtube.com/watch?v=DQaPo7-2tVo

Links Check 27 OCT 2021

Get as many STARS as YOU can.

Enjoy Your Time!

P/S. Grading
- Stars = 10% (Class attendance)
- Video 1. Case Study Presentation is 10% of the course (1 video of 15 PPP slides presentation)
- Video 2. Chapter Summary Presentation is 10% (1 video of 15 PPT slides presentation)
- Midterm Exam – Quiz 10%
- Daily Quiz – 10% (Test Portal, Kahoot)
- Practice Assignments: 10%
- Final Exam: 40% (Quiz = 20% and Case Study = 20%)

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DAY 3. CIO and MIS & ECOMMERCE
Leaders and Managers in ICT Applications in Business and Management
Welcome back - Enjoy your day!

3.1. Download slides for today discussion:

1. CIO and Ecommerce, MIS – P1
2. CIO and Ecommerce, MIS - P2
3. CIO and Ecommerce, MIS - P3
4. CIO and Ecommerce Vietnam 2004 - 2017 – P1
5. CIO and Ecommerce Vietnam 2004 - 2017 - P2
3.2. Updates for Ecommerce 2017, 2018, 2021
Master E-Commerce Skills
Build your Blogs and Grow
E-Commerce - Five Roads
3.3. New Text books for Ecommerce
E-Commerce Laudon – 2012, 2015, 2017 and now 2019, 2021
MIS Management Information Systems - 2016, 2019
From 2021, can we change to reading ebooks from Amazon.com for Kindle (apps) – Think about it.
It has been more than 10 years since we used PDF ebooks.
- Download ebooks Ecommerce 2017, laptop to set 1 star, smart phone to get 1 start
3.4. Ecommerce Trends over the years
- Top Ecommerce Trends 2017 – 2021

3.5. READING CHAPTER 3

3.6. Video for Day 3 – Current and Future applications of ICT

12. Future Insurance 2
https://www.youtube.com/watch?v=x_8AKjJOhfY
13. Google Data Center
https://www.youtube.com/watch?v=XZmGGAbHqa0
14. Future Construction
https://www.youtube.com/watch?
v=uNLBbWeAFak&list=PLpzia8Nari3JBQ0WXv6l3_2wi8mcxAw5M&index=12
Future Manufacturing and Industry 4.0
15. CAR MANUFACTURING
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Industrie 4.0 - The Fourth Industrial Revolution
https://www.youtube.com/watch?v=HPRURtORnis

Check 26 OCT 2021 for new links

- Future Car Manufacturing
- Future Health care
Industry 4.0 in the Volkswagen Group (NTC)
Future production with Industry 4.0 (NTC)
Microsoft Future Vision - Future Manufacturing (NTC)

Remind: Compete Chapter Case Study Presentation

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Day 4. E-Commerce: Think Big Day (Learn from Success)
Welcome back to class.
Have a good time. Best becomes better
Start thinking BIG
- How airlines do ecommerce
- How banks start, maintain and develop e-banking
- How insurance provide and grow e-insurance
- Check top e-commerce trends over last five years to see 50 cases of success
- Check ebooks in e-commerce over last 10 years to see 100 cases of success
- How retailers apply e-commerce
- How travel, tourism, hotel apply e-commerce
- How things change from e-commerce to mobile-commerce, social-commerce

4.1. Big Thinking for E-Commerce and MIS managers

Discussion questions
1. What are two key benefits of ICT (Ecommerce, MIS) applications in business and
management?
2. Why are ICT applications now more possible for most organizations and Businesses?
3. What are the 4 levels of ICT applications in business and organizations? For each level,
give 1 company or organization as an example?
4. List 6 top Cs (leaders, managers) in organizations?
5. What are the 3 top and most popular Software Solutions or Applications for businesses
and organizations?
6. What are the top 5 knowledge and skills that CIO should (must) have to successfully
implement ICT applications?
7. What are THREE ways that ICT can help businesses and organizations to provide
services or productions?
8. What are the TWO ways that ICT can help businesses to compete more successfully?
9. What are the 6 most popular forms or models of E-Commerce? Give examples for each
model?
10. What are the top 5 modules of E-Commerce and MIS?

4.2. Group Assignment 2: Chapter Summary & Presentation video

This is group work for 1 week and account for 10% of the course
- Set up your group from 2-4 students (5 is OK, 6 then divide into 2 groups of 3)
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- Select 01 chapter from textbook, E-Commerce 2015, 2016, 2017, 2019 or 2021
- Prepare 15-20 slides summarize the key contents (keys only, do not cover all)
- Summarize key points form the selected chapter
- Select the most interesting topics from the selected chapter
- Discuss, analyse, give examples illustrating the key findings from the chapter
- Each person presents for 3-5 minutes about the selected points
- Each group presents for about 15 minutes.
- Record the video of your team presentation, can use slides, voice and screen recorder
Tips: Use screen recorder Camtasia or use a smartphone to record your presentation. Both ways
have their own good things.
- Upload the video to YouTube channel.
- Share the video links to Class Zalo Group. Get 40+ views and 5+ comments

4.3. READING CHAPTER 4

4.4. Remind of grading

- Stars = 10% (Class attendance)
- Video 1. Case Study Presentation is 10% of the course (1 video of 15 PPP slides
presentation)
- Video 2. Chapter Summary Presentation is 10% (1 video of 15 PPT slides presentation)
- Midterm Exam – Quiz 10%
- Daily Quiz – 10% (Test Portal, Kahoot)
- Practice Assignments: 10%
- Final Exam: 40% (Quiz = 20% and Case Study = 20%)

VIDEOS FOR REFERENCE

10.3. Future Work and Life
Future Construction: (NTC)
https://www.youtube.com/watch?
v=uNLBbWeAFak&index=11&list=PLpzia8Nari3JBQ0WXv6l3_2wi8mcxAw5M

Future Health Care

CHECK AGAIN
Microsoft – Future Productivity 2011
Microsoft – Future Car manufacturing Health Future Vision (NTC)
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IBM Healthcare Industry: 2020 Vision (NTC)
Ecommerce Lectures 2016 - The Future of Health Care Technology (NTC)

Enjoy Your Day!

Home work
1. Chapter summary presentation
2. Case study presentation
3. Practice Assignments – 20 ICT Skills

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Day 5. Start Small Day (Personal ITC Application skills)
Each school day is a happy day
Each lesson is a discovery lesson
- Build your YouTube Channel
- Build your Blog
- Build your Website (if you can, get 10% bonus for group)
- Build your Webshop (if your team can, get 10% bonus for group
Tip: Step by Step Guide – in the one for all folders

5.1. Assignment 1. Build a Blog

Individual Assignment
1. You are assigned to build a blog, using one of the platforms provided by: Blogger, Weebly,
WordPress, Wix…
2. Select 1 topic for the blog, such as fashion, sport, cooking, online selling, handicraft, foods,
travel, or what you find interesting
4. Add 5 articles about the topic of your Blog, make it nice with good presentation and illustration.
5. Get comments, likes from your friends (at least 5 comments)
6. Send a link to Zalo Group and reply to class email to share blogs to class members.
Due time: Week 3-4
Total: 20 stars
Note: Will send Google form link to collect all Blogs at the end of course. So start early.

5.2. Assignment 2. Plan for Web shop to Sell online

Group Assignment (2-4 students, 5 is OK, 6 divide into 2 groups)
For a group of 2-5 students.
Make a plan to build a web shop to start selling online.
PLAN TO START SELLING ONLINE & MANAGING ONLINE SHOP
Cover
Table of Content
Executive Summary
Section 1: Your Business and Value Proposition (products and services)
Section 2: Revenue Models
Section 3: Market Opportunity Analysis
Section 4: Marketing and Sales Strategy
Section 5: Choosing the Right Technology
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Section 6: Competitive Environment and Competitive Advantages
Section 7: Financial Forecast and Management
Section 8: Operational Management
Section 9. Organizational Development and Management Team
Reference:
Sample E-Business, Start-Up Plans and Guides
Due time: Week 3-4
Note: Will send Google form link to collect all Blogs at the end of course. So start early.

5.3. Assignment 3. Build a website or website to start selling online

Your team can build a website, web shop and run online
Your team can build a shop on a market place Lazada, Ebay, Amazon.com, Shopify…
Submit the link to the shop to get a 10% bonus mark to the course.
Tip: Step by Step Guide – in the one for all folders

5.4. READING CHAPTER 5

Good luck and have fun!

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Day 6. Check point for Blog, Website, Online Shop
Welcome back to class.
Due time for 2 key assignments
- Chapter summary presentation
- Case presentation

6.1. Check all 10 In Class Assignments

1. Check the Blog
2. YouTube Channel
3. A shop online
4. List 10 most useful apps in your smartphone that can support your future work
5. Find 10 legal documents regulating ICT applications and E-Commerce in Vietnam
6. List 5 successful startups in E-Commerce in Vietnam
7. List 5 companies/corporations/businesses successful in ICT/MIS/E-Commerce application
in Vietnam
8. Find 2 organizations plays key role in E-Commerce support in Vietnam
9. Select a Successful case study in Ecommerce and Analyze its E-Business models based on 8
keys Elements

6.2. Q&A – Smart or Start up in E-Commerce (1994 to now)

What is their company now (or website) or products?
1. We build a website to sell millions of books online around the world
2. We build a marketplace, where all individuals can build their shop to sell online
3. We build a marketplace, where all individuals can just put their products to sell to get the
highest bidding price
4. We build the website where people and companies can tell or select their preferred
computers, then we build the PC for them
5. We build the marketplace, where all business around the world can set up their site to sell
their products around the world (to business customers)
6. We set up the website and mobile Apps that people send and receive their money instantly
just through their email
7. We set up the app that people can make video call through PC and smartphones
8. People can share their valuable moments of picture through our website and mobile Apps
9. People can share their series of valuable of moments (we call video) through our website
(Just want to put my parties’ videos online to share with friends)
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 10. We help people around the World communicate through email
11. We help people organize their online communication./.

6.3. E-Business Models Analysis and Presentation

- Work in group
- Select an ecommerce company.
- Analyze its E-business Model based on key elements as follows.
1. Value proposition
2. Revenue model
3. Market opportunity
4. Competitive environment
5. Competitive advantage
6. Market strategy
7. Organizational development
8. Management team
Submit report
Present in lecture. Each team 10 minutes
Tip: Review chapter 2 from text books for 8 key elements of ebusiness model

6.4. Individual Quiz

- Google Form/MS Form or Kahoot

6.5. READING CHAPTER 6

6.6. Reading Quiz

Laudon 2016 - Ecommerce - Case - EBAY Quiz
Laudon 2016 - Ecommerce - Case - Weebly Quiz
Laudon 2016 - Ecommerce - Case - WALMART Quiz
Laudon 2016 - Ecommerce - Case - ALIBABA Quiz
Laudon 2016 - Ecommerce - Case - AMAZON Quiz
Laudon 2016 - Ecommerce - Case - FACEBOOK Quiz
Laudon 2016 - Ecommerce - Case – TWITTER

Good luck and Have fun!

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Day 7. MIS & ECOMMERCE Projects Implementation - ERP

7.1. Case Study about ERP implementation

Reading 1. ERP - Big Bang (e-book) - from page 468
Reading 2. Case Study - New Bank and Information System Selection
Reading 3. Case Study Cisco ERP Implementations
Read and answer questions
1. The key benefits of ERP for business
2. How much does it cost to implement ERP
3. How long does it take to implement ERP
4. Why is it difficult to implement ERP successfully?
5. What are the successful factors for ERP implementation?
6. Name 3 key vendors for ERP solutions?
7. Name 3 companies in Vietnam which have implemented ERP successfully?
8. Name 3 companies in Vietnam which provide services for ERP implementation?

7.2. MIS – Project Implementation

Slides Day 1 - CIO and MIS part 1 and 2 (and 3)
1. What are the four levels of ICT applications?
2. What are three key assets of ICT in organizations?
3. List 10 key components of an ERP system?
4. List top 5 ERP Solutions providers with their market shares?
5. How much is an average cost for an ERP solution?
6. What are 3 key phases and 8 stages of the Software (IS) building process?
7. What are 5 key knowledge and skills for ICT managers?
8. What are 4 different methods/strategies for adding and implementing new MIS?
9. Find an Information Vision of a company or an organization?
10. List 6 key requirements for successful Executive IT management Roles?

7.3. ICT application in promotion of Import – Export

1. Case study - Bamboo Export
2. Export 28 cases
3. Case study - Export Bamboo Furniture to Spain
4. Sample Export Contract
5. B2B Marketplace
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7.4. Import – Export promotion
Work in groups
- Find 1 Import Export Company
- Select 1 Export Product
- Select 1 potential country for Import this products
- Find if Vietnam has exported to this country, how much or value, which products (suggest: Use
ITC.org website --> Trade Maps)
- Find B2B marketplaces where VN companies can advertise or post information of products to
advertise (suggest: use the B2B list above)
- Find at least 10 potential importers for the selected products.
- Find 1 -2 videos illustrating the exporting process of your team selected products.

7.5. Video samples - Banana Export

16. Video - Banana Export
https://www.youtube.com/watch?v=HnbjSaom1AY

17. Video - Banana Export

https://www.youtube.com/watch?v=_l7sak6Vlq8

7.6. Video samples - Rice Export

18. All About Australian Rice (Full Video) - NICE
https://www.youtube.com/watch?v=nQHjjmIVjTU

19. Japan-bound California Rice loaded at the Port of West Sacramento

https://www.youtube.com/watch?v=eSrrDqedFjM
20. California rice loaded for Japan
https://www.youtube.com/watch?v=c8royVi0VYk
21. California Rice Harvest
https://www.youtube.com/watch?v=Mf2Hd1i3GnM
22. Vietnam rice exporter
https://www.youtube.com/watch?v=veRxkELj1BU
23. Six-minutes walk-through a rice mill in the Mekong Delta (Vietnam)
https://www.youtube.com/watch?v=jK1F8BDBJrs
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24. The china rice mill factory
https://www.youtube.com/watch?v=hrZa-mG3a0U

25. Rice Harvest

https://www.youtube.com/watch?v=iAFYMGEBbhI
26. Rice Harvest
https://www.youtube.com/watch?v=AlnIW50dGuE

7.8. READING CHAPTER 8

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Day 8. E-BUSINESS MODELS ANALYSIS
8.1. E-business models analysis presentation
Reading: Ecommerce, Chapter: E-Business Models
- PayPal
- VW
- Weebly
- Amazon.com
- eBay
- UPS

Group Presentation
Each group presentation is 10-15 minutes.

8.2. MID TERM EXAM

Duration: 1 hour
We have discussed 3 ways to improve business and management activities, including faster, better
and smarter. Explain and give examples how business and organization can apply and provide new
products and services in theses 3 new ways (max 400 words)

8.3. READING CHAPTER 8

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Day 9. E-BUSINESS MODELS ANALYSIS – PART 2
9.1. E-business models analysis presentation
Consider the successful cases in E-Commerce from Amazon, Alibaba, EBay, Rakuten, to Google,
Facebook, YouTube or Traditional Companies which successfully applied E-commerce such as
Wall-Mart, Toyota, VW, Boeing, or companies of your choice from textbooks.
Analyse its ebusiness models based on 8 key elements.

PPT SLIDES
1. Group name
2. Group members (list all members and student ID)
3. Name of company selected
4. Analyse Ebusiness models (8 key factors)
1. Lesson for e-business companies in Vietnam

9.2. Overview of Industry 4.0 and Digital Transformation

Select one industry and present three new applications of digital technologies
1. New digital services in banking
2. New digital services in insurance
3. New digital services in health care
4. New digital activities in retails
5. Digital application in payments
6. Digital application in manufacturing
7. Digital application in agriculture

9.3. READING CHAPTER 9

Have a good time!

23
DAY 10. Industry 4.0 and Digital Transformation

1. Work in groups
2. Select one industry from the list.
3. Watch the videos
4. Answer the questions: In the context of Industry 4.0, what solutions should the company
apply, new products and services should the company provide.

10.1. Video - Future ICT Applications and Industry 4.0

Videos
27.
Future Life and Work: https://www.youtube.com/watch?v=w-tFdreZB94
Future Retail
28.
Future Banking - https://www.youtube.com/watch?v=oYPtBhkn_HU
Future Manufacturing

29.
Future Insurance - https://www.youtube.com/watch?v=x_8AKjJOhfY
Future Construction
30.
Industry 4.0 - https://www.youtube.com/watch?v=HPRURtORnis
Future Education

UPS
31.
Mobile Payments: https://www.youtube.com/watch?v=_64mAcOn444

10.2. Video - Future Insurance

32.
The Future of Insurance (NTC)
https://www.youtube.com/watch?v=w2fcSKhsEAA
33.
The Future of Innovative Insurance (NTC)
https://www.youtube.com/watch?v=x_8AKjJOhfY
24
34.
Digital Insurance 2020 (6min) (NTC)
https://www.youtube.com/watch?v=_YVvxaJnafI
35.
Google Digital Insurance (NTC)
https://www.youtube.com/watch?v=0Cc0u2V1DH4

The Digital Insurer: Creating a Connected Future (4 min)

https://www.youtube.com/watch?v=DQaPo7-2tVo

10.5. Future Banking

Banking Future Vision (NTC)

36.
The Future of Retail Banking (NTC)
https://www.youtube.com/watch?v=oYPtBhkn_HU

10.6. Future Retail

37
Future of Retail (NTC)
https://www.youtube.com/watch?v=42Wgy4VjmNc
Syntel’s Retail Solution for Personalized Customer Experience (NTC)

Ecommerce Lectures 2016 - Video Case Study - Future Shopping (NTC)

Microsoft Future Vision - Future Shopping (NTC)

10.7. Future Payment, Mobile Payment

38.
Everything You Need To Know About Mobile Payments In 2015 (NTC)
https://www.youtube.com/watch?v=Oc1IYbK2eaM
Mobile Payments lists (NTC)

25
10.9. Digital Transformation in Agriculture

39.
Precision Agriculture (IoT application)
https://www.youtube.com/watch?v=MMBuCXn-Qt0
40
Precision Agriculture (IoT application)
https://www.youtube.com/watch?v=tEj__Vo1WxQ
41.
John Deer
https://www.youtube.com/watch?v=5Lcp1IO2LLo
42.
Monsanto
https://www.youtube.com/watch?v=m-pn9ytxihQ

43.
Farmers become digital
https://www.youtube.com/watch?v=du7wJX6hEP4

44.
Milk Factory become digital
https://www.youtube.com/watch?v=WhAfZhFxHTs

10.10. READING CHAPTER 10

DAY 11. E-Commerce Trends and Strategies for business.

11.1. The Most Simple Questions for Working with Trends
What could come back to meet you 5 years ago, what should you tell?
What would you tell, if you could come back 10 years ago?
Now think about the Future.
If you want some success after 5 years, what should you do now?
If it is 10 year later, what should you start doing now?
Top 10 Ecommerce Trends over years
26
2016 – Ecommerce Trends
2017 - Ecommerce Trends
2018 - Ecommerce Trends
2019 - Ecommerce Trends
2020 - Ecommerce Trends
2021 - Ecommerce Trends
11.2. Why we started E-Commerce in 2003
We notice the trends of E-Commerce in 20 years and more
Search, download and read Ecommerce Reports about E-Commerce from
- UNCITRAL
- UNCTAD
- WTO
- OECD
- ITC (INTRACEN)
For Vietnam Ecommerce Report
- VECOM
- VECITA
11.3. What should we do now in 2021 to prepare for 2030 E-Commerce
1. Get ready for a job in Ecommerce
2. Get ready for a managers in Ecommerce/Leader in Ecommerce
3. Trading online
4. Consultance
5. Start up / Start your own online business
6. Invest in Ecommerce
11.4. READING CHAPTER 11 AND CHAPTER 12

Day 12. FINAL EXAM

For Online classes
Will use Test Portal
Part 1. Quiz
30 questions, 20 minutes
Part 2. Essay
Answer 3-5 questions
Limit: 1.000 words.
27
Duration: 70 minutes

Good Luck and Success!

28
REFERENCE:
R1. One link for All Google Drive (ebooks, slides, class notes, guides)
1. Laudon, Ecommerce, 2014,
2. Laudon, Ecommerce, 2015,
3. Laudon, Ecommerce, 2016,
4. Laudon, Ecommerce, 2017,
5. Laudon, Management Information System, 2012
6. Laudon, Management Information System, 2016
7. Laudon, Management Information System, 2017
8. Brown, Managing Information Technology, 2014,

R2. Paper Books

Vietnamese Text books and Reference books
1. Nguyễn Văn Thoan, 2013, Giáo trình thương mại điện tử, NXB Bách Khoa, Hà Nội
2. Nguyễn Văn Thoan, 2014, Bài tập và hướng dẫn thực hành Thương mại điện tử, NXB Lao
động Xã hội
3. Nguyễn Văn Thoan, 2012, Ứng dụng Marketing điện tử trong Kinh doanh, NXB Khoa học
và Kỹ thuật
4. Nguyễn Văn Thoan, 2019, Cách mạng công nghiệp 4.0,

29