Graphic Standards Guide

2022

Vertical Horizontal
Orientation: Orientation:
Logo Color Minimum Clear
Specifications Space
The preferred logo color treatment In order to maintain proper distance
utilizes 4 colors with gradations from the logomark a minimum space
and tints. of 1 1/2 times the height of one line of
the logotype should be maintained on
all sides.
The official colors of the Spaceport
America Cup logo are:

Dark Blue Pantone 287 RGB 28,63,124 CMYK 100,85,19,12

Light Blue Panone 3005 RGB 0,144,214 CMYK 100,24,0,0
Red Pantone 186 RGB 211,24,32 CMYK 0,100,100,12

PMS 186
PMS 186 40%

PMS 3005

PMS 287
PMS 3005

Black 50%

287 3005 186 BLACK

Spaceport America Identity Guidelines 2

Type Standards Type Standards
Typography plays an essential role in ABCDEFGHIJKLMNOP Out of house design ABCDEFGHIJKLMNOP
maintaining a consistent presentation QRSTUVWXYZ QRSTUVWXYZ
of Spaceport America’s brand identity. abcdefghijklmnopqrs Always use Gotham when possible. abcdefghijklmnopqrstu
tuvwxyz However, unless you license the use of vwxyz
Gotham is the font used for the 1234567890 the font, you won’t find it on your 1234567890
Spaceport America logotype. The Gotham Book computer. Licensing can get expensive Arial Regular
complete family of Gotham is and isn’t practical for third parties
appropriate to use when working with ABCDEFGHIJKLMNOP creating only a few branded items.
ABCDEFGHIJKLMNOP
the Spaceport America brand. The QRSTUVWXYZ QRSTUVWXYZ
complete family includes light, book, abcdefghijklmnopqr abcdefghijklmnopqrstu
stuvwxyz Arial is the de facto standard for most vwxyz
medium and bold.
1234567890 because it’s one of the most widely 1234567890
Utopia is the serif font to compliment Gotham Medium used and available fonts. Use Arial in Arial Italic
Gotham. It can be used in headlines or place of Gotham when Gotham is not
text for printed material. It is also ABCDEFGHIJKLMNOP available to you. ABCDEFGHIJKLMNOP
available in a complete family QRSTUVWXYZ QRSTUVWXYZ
including regular, semi bold, bold abcdefghijklmnopqr Georgia is also a commonly available
abcdefghijklmnopqrst
and black. stuvwxyz uvwxyz
font that can be used in place of Utopia.
1234567890 1234567890
Utopia is an Adobe Font and should be
Gotham Bold Arial Bold
readilbly accessible to those using the
Adobe Creative Cloud suite.

ABCDEFGHIJKLMNOPQ Never use these alternatives on ABCDEFGHIJKLMNOP

RSTUVWXYZ permanent forward facing material that
QRSTUVWXYZ
abcdefghijklmnopqrstu
comes from Spaceport America, such
abcdefghijklmnopqrst
vwxyz uvwxyz
as signage, pull-up banners, and
1234567890 1234567890
Utopia billboards, etc... If in doubt, contact Georgia Regular
Alice Carruth at
ABCDEFGHIJKLMNOPQ alice.carruth@spaceportamerica.com ABCDEFGHIJKLMNO
RSTUVWXYZ PQRSTUVWXYZ
abcdefghijklmnopqrst abcdefghijklmnopqr
uvwxyz stuvwxyz
1234567890 1234567890
Utopia Bold Georgia Bold

Spaceport America Identity Guidelines 3