Professional Documents
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Business Model Canvas
Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Karma ( Digital Marketing & Advertisment ) Post - Production Activity . Sunflower oil contains high concentrations of Vitamins K and E . Karma ( Digital Marketing & Advertisment ) Domestic .
Agility ( Logistic & Distribution ) Pre - Production Activity . Vitamin E is a powerful antioxidant . Agility ( Logistic & Distribution ) Hypermarket .
XYZ Co. ( Oil Plantation Agency) Selling Activity . Vitamin K helps regulate blood health . Market research Retailers .
Useful for bone metabolism, calcium levels, and skeletal strength . Co-creation Hotels & Resorts .
Restaurants .
Wholesalers .
Problem Solution Unique Value Prop. Unfair Advantage Customer Segments This is a post it! Copy
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Top 3 problems Top 3 features Single, clear and compelling message that Can't be easily copied or bought. Target Customers canvas.
states why you are different and worth buying. Target Users
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
Key activities you measure Path to customers
canvas.
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Designed for: Designed by: Date: Version:
Customer Personas
A1 A1 A1
A2 A2 A2
A3 A3 A3
A4 A4 A4
A5 A5 A5
A6 A6 A6
A7 A7 A7
A8 A8 A8
A9 A9 A9
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CHANNEL KEY ACTIVITIES KEY RESOURCES KEY PARTNERS KEY ACTIVITIES KEY RESOURCES KEY PARTNERS KEY ACTIVITIES KEY RESOURCES KEY PARTNERS
AWARENESS
EVALUATION
PURCHASE
DELIVERY
AFTER SALES
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PRODUCT CUSTOMER
Company Enter value in the -- Designed for: -- box Substitutes
These aren’t the obvious competitors, instead look for the existing coping behaviours. This is on the
canvas because it shocks us into remembering that our customers are real people with daily lives who
have made it this far in life without our product. No matter how much better your product is than the
competition, if it isn’t better than the existing solutions then you don’t have a real world value
proposition.
Value Proposition
Ideal Customer
By Peter J. Thomson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Designed for: Designed by: Date: Version: Documentation:
Benefits Wants
This is a post it! Copy
Experience Fears and paste it to the
canvas.
Features Needs
Product
Ideal Customer
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Designed for: Designed by: Date: Version: Documentation:
The Lean Canvas Lean Canvas Ash Maurya 01 January 2010 1.0
Read Instructions
Watch YouTube video
Problem Solution Unique Value Prop. Unfair Advantage Customer Segments This is a post it! Copy
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Business models needs Lean Canvas Helps startups raise Personal Authority canvas.
Startup Founder (Creators)
to be more portable theirs odds of success
Advisors / Investors (Collaborators)
Measuring progress is Progress Dashboard
"Expert" endorsements
hard work
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters This is a post it! Copy
and paste it to the
Github meets Weight- canvas.
Intuition, business plan, Create Lean Canvas 1. Blog / Book / Workshops Familiarity with Lean Startups,
watchers for business
spreadsheets models.
Track Experiment 2. Startup / Acelerators / Investors Customer Development,
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.