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BeeopeajA gol, @ A AlAs] ARES Ae) Ss) AAS FAIetch. o] Aalst VI Yo] PE, au F9} Bus} Mo} ed She At SSS] Male HAG. “7-ge] APES) alia] BF ol, 1S AE MEY FEMA HFSS] DW, SA EE Aa PEI ASE AS 7EA\S BR ZHASHE BSS] FRAC" ola AA 71S 7] 9} Sul Fel, FS BE aoee7t AES AAD HSE AS 2u) Abo FAM Ro] Ach. ola 71B 714] Sd ESS AMT, aS AMS Sal Ud BRS Asad. lat WIS WE BABS) SYS veh Bole. BSgote, AES alals, MISE SA, He] 1990. , FANS) Ab], WIE HA, LAS, 1991, 4l) M. Gottdiener, op.cit, p37. —20—AHI ASI] FSS FE AtBol 7Ssp 1S by Ae we /qste Qa, "Pas] A+3} 12s, GUS SA, Banat, 1995. SA BY, “VIC BB, AFA BEM SA, MSA, 1997. & ASE, RS ATES HE Ad] AMV} 50, SER WANE SA, AVEMAT, 1996. ABE, “Mezzo ZS} 7],, HI, 1998. Jean Baucillard, Le systéme des objets, Gallimard, 1968. , La société de consommation, Denoal, 1970. , Pour une critique de l'économie politique du signe, Gallimard, 1972. . “Entretien avec Jean Baucrillard”, Psychologie No 1, 1983. 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Skrzypczak, Penseurs pour aujourd'hui, Chronique Sociale, 1985, a (Résumé) La sémiologie de la société de consommation ou la sémiologie des objets Young-Dal BAE (Université de Kyungsung) Le systéme des objets, le premier ouvrage de Baudrillard, tire son inspiration de la problématique de la critique de quotidienneté dévéloppé par Henri Lefebvre et la —21~16 PREGA LTS 99 FM Ste WH ES sémiologie de Roland Barthes. La vie quotidienne de la societé francaise moderne subit de grands changements depuis ‘es années 1960, et Baudrillard insiste que le consommation est le moteur principal de la société et que le consumérisme domine de divers aspects de quotidienneté cn qualifiant la société moderne de ‘la société de consommation’, Selon Baudrillard, la consommation dans Ja société modeme s'explique comme le processus impliquant la consommation du signe: on consomme le signe de la publicité ou de la télévision, ainsi les objets de consommation ont des valeurs comme signe. Il y a la pensée sémiologique qui regoit la fonction des objets comme signe et a consommation comme le language social. Le systéme des objets de Baudrillard peut étre considéré comme I’analyse clairvoyante de ‘la sémiologie de la société de consommation’ ou de ‘la sémiologie des objets.’ Son travail se concentre sur la relation entre la sémiologie de la culture matérielle et la commodification de la vie quotidienne, c’es dire I’analyse de la quotidienneté causée par la sensibilité du changement de la vie quotidienne, et I’étude de Ia relation des objets au signe. Le systime des objets est |'exercice exemplaire dans la sémiologie des objets. Pour Baudrillard, les objets du monde réel constitue le systéme de la signification, A ce systéme et au discours de la vie quotidienne s’ajoute le systéme de la communication relevant du consumérisme et du logotechnique de la publicité. Au cas du systéme des objets familiaux, la valeur de signe est spécifiée au niveau connotatif et s‘articule avec a valeur d’usage et la valeur d’échange qui opére au niveau fonctionnel ou dénotatif. A ce point, le valeur de signe et le consumérisme, ou ce que Baudrillard appelle le systéme ces objets deviennent importants dans Ja société de consommation. Maintenant la valeur de signe domine la culture matérielle, et a travers cette domination la vie quotidienne se commodifie. Cette processus est caractéristique de la modernité. —2-