IDT PROJECT

Submitted by: Sarthak Sharma &Priyanka

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 Company Introduction
Tata Elxsi Ltd. is a public limited company incorporated on 30 March 1989 with a corporate
identification number (CIN) of L85110KA1989PLC009968.

Tata Elxsi is a global design and technology services provider established in 1989. They help
companies reimagine their products and services through design thinking and the application of cutting-
edge technologies like IoT, cloud, AI, and VR.

Here's a quick snapshot of Tata Elxsi:

 Industry Focus: Automotive, Broadcast, Communications, Healthcare, Transportation

 Services: Design-led digital engineering, technology development, testing, and systems integration
 Global Presence: Over 35 locations in 15 countries
 Market Leadership: Leading positions in Media & Communications, Healthcare & Pharma, and
Transportation
 Financial Performance: Listed on the National Stock Exchange (NSE) and the BSE, with recent
recognition as India's Top Value Creator in Software and BPM
 Key Strengths: Design thinking expertise, deep domain knowledge, focus on innovation, collaborative
approach

 Their business: Tata Elxsi is a leading global design and technology services provider, working across
industries like automotive, broadcast, communications, healthcare, and transportation. They help
companies reimagine their products and services through design thinking and cutting-edge technologies
like IoT, cloud, AI, and VR.
 Their performance: They're a publicly traded company on the Bombay Stock Exchange and have been
performing well, recently winning an award for being India's Top Value Creator in Software and BPM.
 Their career opportunities: If you're interested in working at a dynamic and innovative company, Tata
Elxsi might be a good fit. They offer a wide range of opportunities for talented professionals.
 Their latest news and achievements: They're constantly innovating and pushing boundaries, so there's
always something new to learn about them. Just recently, their collaboration with Tata Motors on a
human-machine interface design won a German Design Award.

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 Innovation

Focus on Design Thinking: They don't just build technology; they understand user needs and design
solutions that truly solve problems and improve experiences.

Embracing Cutting-Edge Technologies: IoT, Cloud, AI, VR, AR – you name it, they're using it to
develop groundbreaking solutions like connected cars, AI-powered medical devices, and immersive
educational experiences.

Dedicated Innovation Hubs: Centers like the Next Generation EV Innovation Center (NEVIC) focus on
accelerating innovation in specific industries like electric vehicles.

Internal R&D and Research Partnerships: They invest heavily in internal research and collaborate with
leading universities and technology companies to stay ahead of the curve.

Examples of Innovation:

 Gen 3 HMI Design for Tata Motors: Awarded the German Design Award for its intuitive and user-
friendly interface.
 Park by Memory and Parking Slot Detection Models: Using machine learning to make parking easier
and more efficient.
 Connected Vehicle Platform: Supporting over 120,000 vehicles across various types, enabling data-
driven insights and improved fleet management.
 Medical Electronics Pioneering Healthcare in 2024: Exploring AI-powered medical devices for early
disease detection and personalized healthcare.

Looking Ahead:

Tata Elxsi is committed to continuous innovation and pushing the boundaries of what's possible.
They're actively exploring new areas like hydrogen fuel cells, metaverse applications, and sustainable
technology solutions.

Tata Elxsi is a powerhouse of innovation, constantly pushing the boundaries of what's possible across
various industries. Here are some key areas where they're leading the charge:

1. Connected Vehicles:

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 connected car with various sensors and communication systems

 Tata Elxsi is at the forefront of developing connected car technologies, making vehicles
safer, smarter, and more efficient. They've built a robust connected vehicle platform that supports over
120,000 vehicles, enabling real-time data collection, remote diagnostics, and predictive maintenance.

2. Artificial Intelligence (AI):

 Image:

robot arm powered by AI

 Tata Elxsi is leveraging AI to revolutionize various sectors. They're developing AI-powered medical
devices for early disease detection, personalized healthcare solutions, and intelligent virtual assistants
for enhanced customer experiences.

3. Internet of Things (IoT):

 Image:

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 network of connected devices

 Tata Elxsi is a leader in IoT solutions, helping businesses connect devices, collect data, and gain
valuable insights. They've developed innovative IoT-based solutions for smart homes, cities, and
industries, optimizing operations and improving resource efficiency.

4. Virtual Reality (VR) and Augmented Reality (AR):

 Image:

person wearing a VR headset

 Tata Elxsi is exploring the potential of VR and AR to create immersive experiences and enhance
training, design, and collaboration. They've developed VR-based training simulations for the
automotive industry and AR-powered maintenance solutions for complex machinery.

5. Design Thinking:

 Image:

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 group of people brainstorming ideas on a whiteboard

 Design thinking is at the core of Tata Elxsi's approach. They believe in understanding user needs and
designing solutions that are not only technologically advanced but also user-friendly and
impactful. This human-centric approach has led to award-winning designs like the Gen 3 HMI for Tata
Motors.

6. Sustainability:

 Image:

solar panel array

 Tata Elxsi is committed to developing sustainable technology solutions. They're exploring areas like
hydrogen fuel cells, electric vehicle technology, and green data centers to minimize environmental
impact and promote a greener future.

These are just a few examples of Tata Elxsi's areas of innovation. They're constantly exploring new
frontiers and pushing the boundaries of technology to create a better future for everyone.

STRATEGIC MOVE OF TATA ELXSI

dentifying the single most strategic move by Tata Elxsi is tricky, as their journey has been marked by
several pivotal decisions that have propelled them to their current position as a global leader in design
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 and technology services. However, here are a few key strategic moves that have significantly shaped
their success:

1. Embracing Design Thinking (Early 2000s):

 Image:

person sketching a product design on a whiteboard

 Moving beyond mere technology development, Tata Elxsi embraced design thinking in the early
2000s. This human-centric approach focuses on understanding user needs and pain points before
crafting solutions that are not only technologically advanced but also user-friendly and impactful. This
shift has been instrumental in their success and has led to award-winning designs like the Gen 3 HMI
for Tata Motors.

2. Investing in Cutting-Edge Technologies (Ongoing)

 Tata Elxsi has consistently invested in and adopted cutting-edge technologies like Artificial Intelligence
(AI), Internet of Things (IoT), Virtual Reality (VR), and Augmented Reality (AR). This foresight has
allowed them to stay ahead of the curve and develop innovative solutions for their clients in various
industries. From AI-powered medical devices to connected car platforms and VR training
simulations, their embrace of new technologies has been a key driver of growth.

3. Global Expansion (Throughout their history)

 Recognizing the importance of a global presence, Tata Elxsi has steadily expanded its operations over
the years. They now have over 35 locations in 15 countries, allowing them to cater to a wider range of
clients and tap into diverse talent pools. This global reach has been crucial in establishing themselves as
a leading player in the design and technology services market.

4. Building Strategic Partnerships (Ongoing):

 Image:

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 two hands shaking

 Tata Elxsi has forged strategic partnerships with leading technology companies, universities, and
industry players. These collaborations have enabled them to access new expertise, resources, and
markets, accelerating their innovation and growth. Some notable partnerships include collaborations
with Texas Instruments, Motorola, and Tata Motors.

5. Focus on Sustainability (Recent years):

 Image:

solar panel array and a wind turbine

 Recognizing the growing importance of sustainability, Tata Elxsi has recently shifted its focus towards
developing eco-friendly technology solutions. They're exploring areas like hydrogen fuel cells, electric
vehicle technology, and green data centers to minimize their environmental impact and promote a
greener future. This commitment to sustainability is not only ethically responsible but also positions
them well for the future as environmentally conscious practices become increasingly important.

While these are just a few examples, it's important to remember that Tata Elxsi's success is the result of
a multifaceted approach that combines strategic decision-making, continuous innovation, and a focus
on user needs and market trends. Their ability to adapt and evolve has been key to their journey, and
they remain well-positioned to continue pushing the boundaries of design and technology in the years to
come.

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Financial metrics

Key ratios of Tata Elxsi are as follows of 2023 –

Profitability Ratios:

 Net Profit Margin: 22.3%

 Return on Equity (ROE): 24.1%

Liquidity Ratios:

 Current Ratio: 1.9x

 Quick Ratio: 1.4x

Growth Ratios:

 Revenue Growth (YoY): 17.14%

 EPS Growth (YoY): 10.16%

Recent innovation of tata elxsi

Tata Elxsi, the global design and technology powerhouse, keeps churning out impressive innovations
across various industries. Here's a glimpse into their recent breakthroughs, showcasing their
commitment to pushing boundaries:

1. Gen 3 HMI Design for Tata Motors: This award-winning human-machine interface (HMI) design
elevates the driving experience through an intuitive layout, voice control, and personalized features.
Imagine a sleek dashboard with minimal buttons, where you can control everything through voice
commands or gestures. Winner of the prestigious German Design Award, this HMI sets a new standard
for car interiors. The Gen 3 HMI boasts a clean and sophisticated layout with minimal physical buttons,
prioritizing touchscreens and voice commands for an uncluttered and focused driving experience.

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Tata Motors Gen 3 HMI design

2. Park by Memory and Parking Slot Detection Models: Tired of parking woes? Tata Elxsi's AI-
powered models come to the rescue! Utilizing machine learning, these models help drivers identify and
park in available slots with ease. Imagine your car automatically detecting vacant spaces and guiding
you into them with precision. Parking just got a whole lot smarter!

car using parking slot detection technology

3. NEURON Autonomous Network Platform: This cutting-edge platform empowers telecom operators
to automate network operations, saving time and resources. Think of it as a self-driving network that
anticipates and resolves issues before they even occur. It paves the way for smoother connectivity and a
more efficient future for telecommunications.

Tata Elxsi NEURON Autonomous Network Platform

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4. Medical Electronics Pioneering Healthcare in 2024: Tata Elxsi is at the forefront of developing AI-
powered medical devices for early disease detection and personalized treatment. Imagine wearable
sensors monitoring your health in real-time, providing doctors with valuable insights for preventive
care and targeted therapy. This marks a significant step towards a healthier future for all.

person wearing a medical device

5. Metaverse Applications: Looking beyond the physical world, Tata Elxsi is actively exploring the
potential of the metaverse. From immersive training simulations to virtual product showcases, they're
creating groundbreaking experiences that blur the lines between reality and the digital realm. Imagine
learning to perform surgery in a virtual environment or test-driving a car before it's even built. The
possibilities are endless!

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