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Management Case Study
Management Case Study
Management Case Study
PRINCIPLES OF MANAGEMENT
ASSIGNMENT 3
DATE: 12-06-23
Q 1: lan, Mary and Rhand were worried before starting the new business and quitting their
previous jobs Identify what needs (according to Maslow's Hierarchy of needs) caused each of
their worries?
According to Maslow's Hierarchy of Needs, the worries of lan, Mary, and Rhand can be linked to
lan:
lan's concerns about his longer-term security and the well-being of his family can be associated
with the "Safety Needs" level. He is worried about the potential financial risks and lack of
guarantees, such as pension and health provisions, that his current job offers. Taking out
substantial insurance is a way to ensure the safety and security of his family.
Mary:
Mary's worry about leaving her close-knit group of friends at her current company relates to
the "Belongingness and Love Needs" level. She values the social connections and camaraderie
she has with her colleagues. Leaving them would mean losing the sense of belonging and the
Rhand:
Rhand's concern about giving up her large salary and struggling to make ends meet due to her
recent mortgage can be linked to the "Physiological Needs" and "Safety Needs" levels. She
needs a stable income to meet her basic needs and ensure financial security, which are
It's important to note that these needs can vary for individuals, and Maslow's Hierarchy of
Needs provides a general framework for understanding human motivations and concerns.
Q2: Which needs did they satisfy by starting their own venture? How were they satisfied?
By starting their own venture, lan, Mary, and Rhand were able to satisfy several needs from
Self-Actualization Needs:
Starting their own consultancy allowed them to pursue work that truly interested them and
develop their own talents. They had the opportunity to be their own bosses and have control
over the type of work they did. This fulfillment of their personal and professional aspirations
Esteem Needs:
The success and reputation of their business, as well as the increasing number of clients,
contributed to fulfilling their esteem needs. They experienced a sense of accomplishment and
recognition for their work. The growth and expansion of their company were evidence of their
Although Mary initially had concerns about leaving her close-knit group of friends at her
previous company, lan assured her that true friends would stay in touch. By establishing their
own business, they created a supportive and collaborative environment within their own team,
Safety Needs:
While lan initially worried about the longer-term security and guarantees provided by his
previous employer, the success and growth of their consultancy business would have likely
addressed those concerns. As the company became more successful and expanded, lan's
financial security would have been strengthened, fulfilling his safety needs.
Self-Esteem Needs:
The success of their venture, the positive reputation they built, and the potential for further
growth and development allowed lan, Mary, and Rhand to fulfill their self-esteem needs. They
gained confidence and a sense of accomplishment through their own business's achievements.
Starting their own venture provided lan, Mary, and Rhand with the opportunity to satisfy
higher-level needs such as self-actualization and esteem, while also addressing their lower-level
Q3: Although their business was a success out what would you do in such a risky situation?
What needs would you compromise and which are the ones you would strive for? Answer by
make informed decisions while considering the practicalities of life. Here's a possible approach:
Assess the Risks: Evaluate the potential risks and challenges associated with starting a business,
Understand the probability of success and failure, and identify potential mitigations for the risks
involved.
temporarily to mitigate risks and ensure a more stable foundation for the business. This could
sustainability.
Safety Needs: Given the financial risks involved, compromising immediate financial security
may be necessary. This could involve cutting personal expenses, setting aside a financial safety
Belongingness and Love Needs: Starting a business can be time-consuming and demanding,
often requiring significant dedication and focus. It may be necessary to compromise on social
and personal relationships temporarily, ensuring that the primary focus is on establishing and
growing the business. However, maintaining open communication and seeking support from
close friends and family can still contribute to meeting these needs to some extent.
Strive for Fulfillment: While compromising certain needs may be necessary in the short term,
it's important to strive for their eventual fulfillment as the business stabilizes and grows. As the
business becomes more successful, efforts can be made to address the compromised needs.
Self-Actualization and Esteem Needs: The ultimate goal should be to create a successful
business that not only provides financial stability but also allows for personal growth and
fulfillment. As the business progresses, the focus can shift towards pursuing one's passions,
leveraging expertise, and gaining recognition for achievements, fulfilling self-actualization and
esteem needs.
Belongingness and Love Needs: As the business stabilizes and more resources become
available, efforts can be made to reestablish and nurture social connections. Building a
supportive network within the business, as well as maintaining relationships with close friends
Striking a balance between compromising certain needs temporarily and striving for their
fulfillment in the long term is crucial in managing risks and ensuring overall well-being while
pursuing entrepreneurial ventures. It's important to adapt and adjust strategies based on the