JOY STREET, JALANDHAR

Understanding the
JOY Street
Customer
• Transient Audience
• Arrived , Affluent Jalandharite
• Appreciates Family Outings & Loves eating out
• Aspires for global international lifestyle
• Is a premium home owner, Owns premium
segment cars
• Industrialist, SME, C-level Professional , NRI, EXPAT,
Entrepreneur
• Has chauffers and other domestic staff
• Shopping happens both with large cash
components and electronic payment gateways
• Cricket fan, Is Technology Savy
• “APPLE” Crazy !
• Lives with the Joint family
• Weekend entertainment , Eating Out often
happens with the extended family
• Heavy shopper during festivals & occasions
Understanding the
JOY Street Customer
• Owns at least one luxury handbag
• Somewhat looped in with global fashion trends
• Is crazy about Beauty, skincare & cosmetics and mostly buys
these products overseas or while visiting NCR / Chandigarh
• Shops a lot for bags and Footwear
• Supervises her kitchen , not hands on involved, cooks only
on occasions
• Is a home maker and has enough time to spend hours in the
malls on the weekdays
• Shops and Lunches with Women friends
• Wants to tell the world that “she has arrived”, is highly
competitive
Understanding the JOY
Street Customer
• KIDS are the centre of their lives
• Spend a lot on pampering the kids, buys the most expensive clothes and toys available
in the market
• Always hunting for educational , entertainment options for the kids
• Indulges the kids by eating-outside treats
• IPADS, IPODS, Macs, X-Box, Play-station etc are commonly owned by the kids
• Indulges in Designer wear
• Is also value conscious , bargains and is also deal hunter
• Our customer is also time starved who has a substantial disposable income , shops
and indulges the family on weekend trips to the malls
• Needs multiple requirements to be met at one place
• Indian wear has increasingly become limited to “formal” wear during weddings ,
parties etc
• Normal wear Indian wear is usually picked up at Designers or eclectic “statement”
brands like Fabindia or Anokhi
 JOY Street - Market Positioning

Emporio LUXURY LV, CHANEL,

Gucci
BRIDGE -LUXURY Coach, Furla

PREMIUM Mango,ZARA, Forever

21
CITYWALK M& S, UCB, Levis
UPPER MID

Pantaloon, Bata,
Great India MID Woodlands
Place

Big Baazar, Koutons,

MASS John Players
JOY Street – Key Components
• A ROBUST OFFERING OF CHAMPION GLOBAL AND INDIAN NATIONAL RETAIL BRANDS
• A DAILY NEEDS SUPERMARKET
• 2 - 3 HYBRID ANCHORS 4000 to 8000 SQFT – MBOs’ , HOME, VALUE ANCHORS, FEC
KIDS PLAY ZONE ETC.
• A FASHION ANCHOR OF 7000 – 12000 SQFT
• A 15,000 SQFT OUT OF THE BOX ENTERTAINMENT COMPONENT FOCUSSED ON KIDS
AND YOUNG ADULTS
• A 40,000 – 50,000 SQFT UNIQUE FOOD PRECINCT FOR CASUAL ALL DAY DINING IN A
SUPER PREMIUM OUTDOORSY AMBIENCE WITH OUTSTANDING F& B OFFERINGS
SPREAD ACROSS THE MALL - HIGH ENERGY CAFES, UPSCALE CASUAL DINING
RESTAURANTS
 Powered by LED BY
MIX : A DESIGN : An
Focused outstanding
tenant mix for WOW retail
the upscale ambience that
premium leaves the

JOY Street customer

offering a
complete trade
category
customer
spellbound
and asking for
more,
JOY Street
Jalandhar

outstanding A opulent
entertainment experience
and F& B
options, with
absolutely no
rif raff in the
mix
 KEY ZONES
F&B AND RETAIL

F&B

F&B

F&B

F&B F&B

PICKNEY QUICK
F&B INDIAN POWERPLAY PICK F&B
PICK
 CATEGORIES – F&B

• On the Go (Sandwiches, Rolls, Noodle Box, Pizza Slice )

• Ice creams
• Quick bites (Biryani, Tacos, Asia street food, Burgers)
F&B

F&B

F&B
Drive Throughs
F&B • Coffee
F&B • Global QSRs
• Street Food
• Famous Bakers
• The famous locals
• Tea Cafes
• Staple food options
• All day breakfast
• Cult Dhabas
• Indian fine dine

F&B F&B

• American dinners
• Casual Dinners
• Cafes & Lounges
• PBCL
 SUGGESTED BRANDS – F&B GF

Baskin Robins / Keventers / Haggen Das / Fat tiger / Wow

Momo / Khan Chacha / Alaturka / Pita Pit / Donner &
Gyros / Wanchai / California Barito / Sandburg / Sub way
F&B / Twigly / Biryani Blues / Biryani by Kilo / Nizam’s / Hongs
Kitchen / Dominos / Chicago Pizza.
F&B

Haldiram’s / Bikanerwala /
Imly / Om Sweets / Sindhi Tim Hortons / Star
Sweets / Lovely Sweets / F&B
Bucks / Nikbakers /
Sarwana Bhavan / Swagat Ovenfresh / Honey &
/ Sagar Ratna / Zammbar / F&B Dough / Taco Bell /
Vango / Bravah Da Dhaba F&B
Burger King / Pizza
/ Puran Singh Da Dhaba / Hut / KFC / Mc
Kesar Da Dhaba / Baba’s / Donald's / Nando's /
Pind Balluchi / Silbatta / Chaayos / Chai Point /
Daryanganj / Street food Cinnabon / Beer Café
by Punjab Grill / Karims. / IHOP.

F&B F&B

Chilis / Cafe Delhi Heights / UCH Rewind /

Social / Smoke House / Farzi Café / Imperfecto
/ Dhaba / Mamagoto / Kylin / Vietnom /
Drunken Botanist / Molecule / In the Punjab /
Shalom / One8 Commune / Made in Punjab /
The Irish House / Gola Sizzlers.
 SUGGESTED BRANDS – F&B FF

Chilis / Cafe Delhi Heights / UCH Rewind /

Social / Smoke House / Farzi Café / Imperfecto
/ Dhaba / Mamagoto / Kylin / Vietnom /
Drunken Botanist / Molecule / One8
Commune / The Irish House

F&B
Haldiram’s / Bikanerwala
/ Imly / Om Sweets /
Sindhi Sweets / Lovely
F&B
F&B
Sweets / Sarwana Bhavan
/ Swagat / Sagar Ratna /
Bravah Da Dhaba / Puran Tim Hortons / Star
Singh Da Dhaba / Kesar Bucks / Nikbakers /
Da Dhaba / Baba’s / Pind Ovenfresh / Honey &
Balluchi / Daryanganj Dough / Taco Bell /
Burger King / Pizza
Hut / KFC / Mc
Donald's / Nando's /
Chaayos / Chai Point /
F&B
F&B Cinnabon / Beer Café
/ IHOP.
• Beauty CATEGORIES – RETAIL
• Cosmetics
• Eyewear
• Chemist
• Fitness Centers (GF+FF)
(GF+FF)
• Salon (GF+FF)
• Premium Lifestyle Brands
• Daily Needs (GF+FF)
• Athleisure
• Home (GF+FF)
• Cult Store
• Fashion Anchor
• Superbike Showroom (GF)
• Sneakers (GF)

(GF)
(GF + FF) • Luggage
• Kids Apparel • Accessories
PICKNEY QUICK
• Expecting Mothers INDIAN POWERPLAY PICK
• Nick Nacks
• Kids Play Zone PICK • Convenience Store
• Candies • Home Fashion
• Family Entertainment (GF + FF) • Innerwear
• Kids Furniture • Wedding Apparel
• Jewellery
• Ethnic Wear
• Eclectic Brands
• Value Fashion Anchor
• Indian Fashion
Home Centre / At Home /
Urban Ladder / Pepperfry /
Godrej Interio / Geetanjali
/ Looks / Hair Masters /
Tony & Guy / Kaya skin
clinic / Clove Dental /
VLCC / Biotique / Health
kart / Guardian / 98.4 /
Patanjali Store / New U /
Naykaa / Apollo / Body
Shop / Parcos / Kama
ayurveda / Sugar / Color
Bar / Dayal / GKB / Vision
Express / Titan Eye plus /
Lenskart.
Mini club / Atun / Hamleys /
Rowan Toys / USPA Kids /
Allen Solly Kids / UCB Kids
/ Adidas Kids / GAP Kids /
Mothercare / One Friday /
Tommy Kids / Kapkids /
Chicoo / Me & Mom / Iconic
Kids
SUGGESTED BRANDS – RETAIL GF
Under Armour / Nike / Super Kicks /
Levi’s flagship / Tommy Hilfiger /
House of CK / Fred Perry / Jack &
Jones / Vero Moda / Only / M&S /
H&M / Uniqlo / Adidas Originals /
Skechers / UCB / GANT / Nautica /
Arrow / American Eagle / Columbia /
Asics / Onitsuka tiger / Birkenstock /
Fila flagship / Lacoste / USPA /
FCUK / Guess / Hummel / Louis
Philippe Sport / New Balance / Rare
Rabbit / Royal Enfield / The / Souled
store / Woodland
Store 99 / 24 Seven / Zero Hour /
AM PM / Miniso / Archies /
Mumuso / Pure Home / Wildcraft /
PICKNEY QUICK
INDIAN POWERPLAY PICK
Chumbak / Needle Dust / Fizzy
PICK Goblet / Aja / Home 4 U / Jockey /
Samsonite / VIP / American
Mohanlal & Sons / Study by Janak / Manyavar Mohey / Metro Mochi / Bata / Tourister / Victrionox / Delsey /
Tanishq / Taneira / Caratlane / Bluestone / Oud Arabia / Biba / W / Aurelia / Ritu Safari / Baggit / Lavi / Eske
Kumar / Madame / Fab Alley / Indya / Fab India / Mustard / Kazo Lakshita / Soch /
Atun / Nali / Frontier Raas / Kultham / Latin / Quarters / Gypsy / Go Colors /
Meena Bazaar / Ahuja Shawls / CTC / Indian Terrain / Dewan Shabeb / Narayians /
Chabra 555 / Trends / Zudio / Max
Home Center / At Home / SUGGESTED BRANDS – RETAIL FF
Urban Ladder / Pepperfry /
Geetanjali / Hair Master /
Kaya Skin Clinic / VLCC /
Clove Dental
M&S / Uniqlo / H&M / Under
Armour / Nike / Levis / Jack & Jones
/ Vero Moda / Only / Woodland /
House of cK / Muji

Smartian Kids / Time Zone

Shott / Smassh / Iskate /
Snow World / Mothercare /
Cap kids / Iconic kids /
Hamleys / Toys R Us CTC / Chabra 555 / Frontier
Raas / Bombay Selection /
Mohanlal & Sons / Manyavar
PICKNEY Mohey / Dewan Saheb /
PICK INDIAN POWERPLAY Narayians / Tanishq / Bhola
Sons / Fab India / Anokhi /
Jaypore / Max / Zudio / Trends