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LINK BUILDING COURSE

Conducting A Campaign Table of Contents

1. Beginner’s Guide to Link
Building
Jump To:
2. Conducting A Campaign
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Comp. Research 3. Strategies
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Prospecting 4. Tools
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Contact Info 5. Advanced Section
Outreach 6. Actual Link Building
Now that you’ve got a feel for which tools to use & a list of strategies under your Opportunities
Acquisition
7. Blueprint For New Sites
belt, lets dive right into what a typical campaign might look like.
8. Automated and Outsourced Link
Building
There are two paths you can take when conducting a campaign. The first is
9. Discount for Subscribers
competitor research, or reverse engineering, and the second is starting from
10. Discount for Subscribers (Test)
scratch by link prospecting.

Competitor Research Latest Updates

View All
One place to start your campaign is from competitor research. Go to Google and
type in your head keywords. The different sites that show up are your
competitors. Throw the URL of one of these sites into Open Site Explorer. Feedback
Enter your email
Next, look at the 4 drop down menus in the middle of your screen. In this
particular campaign, I’m looking for links that pass value, so let’s exclude nofollow
Enter a message
links from our reports by selecting “followed + 301”. Go to the next drop down
menu and click “external link only”. We could choose to see all links to these
domains, but in this case, I’m just looking to obtain links to my homepage. Here’s
what it should end up looking like:

SUBMIT

Now hit filter.

Next, you want to export these results to Excel, so click “download as CSV” on the
right of the screen. Do this for each competitor. Once you’re done, go to the top
of your screen and click on Recent CSV Reports. You can now download all of the
CSVs individually, and once you do so, combine them all into one spreadsheet in
Excel.

You’ve now got a list of all your competitor’s top links.

Prospecting
Competitor research can only take you so far. You’re going to eventually have to
find new opportunities on your own. This is where that list of prospecting tools, as
well as Google, comes in handy.

Prospecting with Google deals with constructing search queries to narrow down a
list of sites to those that you can get links from. You’re going to be using a

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 combination of your keywords and operators (qualifiers). For example, if I wanted
to find guest blogging opportunities in the home improvement vertical, here’s a
query I might use when prospecting:

Home improvement “write for us”

This would find home improvement pages that include the phrase “write for us”.
When I type it in quotations it means that the page needs to include this exact
phrase, and not just those 3 words scattered on the page, otherwise it doesn’t
qualify for my query.

Here are some other helpful operators:

Site:ehow.com – only show results from the eHow website

Site:.edu – only show sites that are on .edu domains
-website.com – don’t show any results from website.com
gold OR silver – include results that are about gold or silver, and not
necessarily both
allintitle:“chicken soup” – The phrase “chicken soup” has to be in the title
filetype:pdf – only show results that are PDF files
ext:html – only show HTML web pages (i.e. abc.com/example.html)
inurl:links – the word “links” has to be somewhere in the URL of the page
link:competitor.com – show pages that link to competitor.com. Note
however Google never shows more than a small percentage of
competitor.com’s links.
~food – searches for the word “food” as well as any synonyms of “food”,
such as “nutrition”.

These are the main operators you’ll be using, although there are a few others.

Before you start prospecting, you have to understand what type of campaign
you’re conducting. Are you looking for directories to submit to? Links pages?
Guest blogging opportunities?

This is because different campaigns require different queries. Here are a list of
queries for different types of campaigns (replace keyword with your
keyword/niche/vertical):

Directories Resource Pages

Keyword “submit” Keyword inurl:links inurl:lib*

Keyword inurl:submit.php Keyword inurl:resources site:.gov
Keyword “add url” Keyword inurl:links library
Keyword “suggest website” site:.edu
Keyword “suggest site” Keyword inurl:resources site:.edu
Keyword “submit website” Keyword inurl:resources inurl:lib*
Keyword “add website” recommended sites Keyword
Keyword “listing” Keyword inurl:links site:.gov
Keyword “add site” Keyword inurl:links site:.edu
Keyword “recommended sites” Keyword favorite links
Keyword “favorite sites” Keyword “related sites”
Keyword “favorite links” favorite sites Keyword
Keyword “recommended links” Keyword inurl:links
Keyword “favorite websites” list * Keyword sites
Keyword directory Keyword related urls
Keyword * directory Keyword links
directory * Keyword Keyword inurl:resources site:.org

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 intitle:directory “Keyword” Keyword related sites
inurl:directory “Keyword” Keyword inurl:links site:.org
Keyword “other links”
Keyword resources
useful Keyword links
recommended links Keyword
Forums
Keyword inurl:links library
Keyword forum site:.org
“Keyword forum” list * Keyword * sites
intitle:Keyword forum Keyword resources
inurl:Keyword forum Keyword “related urls”
top Keyword

Guest blogging Content Submission

Keyword guest blogger wanted Keyword submit content

Keyword guest writer Keyword submit article
Keyword guest blog post writer Keyword submit post
Keyword “write for us” OR “write for me” Keyword submit blog post
Keyword “Submit a blog post” Keyword add article
Keyword “Become a contributor” Keyword add blog post
Keyword “guest blogger” Keyword add content
Keyword “Add blog post”
Keyword “guest post”
Keyword “Write for us”
Keyword submit blog post
Keyword “guest column”
Keyword “contributing author”
Keyword “Submit post”
Keyword “submit one guest post”
Keyword “write for us”
Keyword “Suggest a guest post”
Keyword “Send a guest post”
Keyword “contributing writer”
Keyword “Submit blog post”
Keyword inurl:contributors
Keyword “guest article OR post”
Keyword add blog post
Keyword “submit a guest post”
Keyword “Become an author”
Keyword submit post
Keyword “submit your own guest post”
Keyword “Contribute to our site”
Keyword magazines
Keyword “Submit an article”
Keyword “Add a blog post”
Keyword “Submit a guest post”
Keyword “Guest bloggers wanted”
Keyword “guest column”
Keyword “submit your guest post”
Keyword “guest article”
Keyword inurl:guest*posts
Keyword Become guest writer

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 Keyword inurl:guest*blogger
Keyword “become a contributor” OR “contribute to this site”

There are two tools that can help with this process. Just input your keyword, then
they creates links to each of the different Google results pages for each query. The
first is SoloSEO’s, and the second is Ontolo’s.

Finding contact information

Once you’ve built up a list of prospects, you need to start looking for contact
information. Your goal is to find as many email addresses as possible. If you can’t
find an email address for a prospect, then a contact form is fine. Phone numbers
are also OK if you’re willing to call them.

When looking for email addresses, always avoid catch-alls if possible, and always
try to find the person that can actually put up a link to you. For example, avoid
emails like links@website.com or contact@website.com. Instead, look for the
webmaster or the blogger’s personal email address (webmaster@website.com is
OK).

One last thing to note is that your success rate will be much higher if you do
outreach by phone. I personally haven’t tried it, but the numbers some agencies
have shared with me on this is staggering.

Here are some of the different ways you can find that info:

Look for a Contact Us page – Most reputable sites will have a Contact Us page
somewhere in their navigation. Look at the top, bottom, and each side of the site
for a link to their contact page. If you’ve found one, look for an email.

Look for contact info in the sidebar or footer – Some blogs put their emails in
the sidebar, and websites like universities put the webmaster’s email in the footer.

Look for an About Us page – If you can’t find a Contact Us page, then there’s a
good chance their contact info will be on their About Us page.

Use Google – If you can find the name of the person you’d like to contact, use
name queries life “John Doe”, “John Doe profile”, or “John Doe email”.

Guess – If you know their first name and last name, plug those (and the domain)
into Linksy.me. This tool guesses email addresses, and if it finds a match, it lets
you know. Check it out in the example below:

(Yep, jcooper@pointblankseo.com is my email address!)

You can also plug in the variations it gives you into Rapportive (a Gmail app) to
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 see if any information shows up.

Use a Whois lookup – If all else fails, you can find the registrator of the site by
using a Whois lookup. Even then a lot of sites protect this information.

Besides those, there are a few other tools I use to find contact information. One’s
free, and two are paid.

The first free tool is Jigsaw.com. It’s basically a giant collaborative rolodex; in
order to look up someone’s contact information, you have to upload the complete
contact information of one of your own contacts. Because it’s user generated, a lot
of times you won’t find their contact info, but as time passes, the size of its
database only gets bigger.

The first paid tool is Buzzstream. BZ has a bookmarklet that crawls the target site
and looks for contact info (email, forms, phone #s). Here’s what it looks like when
you hit the bookmarklet:

In this case on my own site, only 2 web forms were found. In reality only one of
those pages had a form, but nonetheless, one of them was my contact page and
got the job done. The bookmarklet also highlights any names on the page.

The second paid tool is Citation Lab’s Contact Finder. It’s meant for bulk
outreach. Just paste in a list of URLs into the tool and it outputs a CSV file with any
emails or contact forms it finds.

Outreach
Now it’s time to actually contact these people.

Names are important

One of the first things you should do is to find any names that are associated with
the email addresses. Starting an email off with their name makes it more personal,
and as result, your response rate is much higher.

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 The subject line

Just like a headline on a newspaper, the subject line is essential to getting your
email opened in an overcrowded inbox.

Because the subject line determines whether or not the email is opened, it has a
direct impact on the success of your campaign. That’s why it’s worth taking at least
a few minutes to come up with the perfect one.

You want to grab their attention, because since you’re emailing them personally
for the first time, they might automatically trash your email. Here are some tips to
do so:

Avoid promotional, cheesy, and sales-like phrases – if it looks like an

email sent out to 10,000 other people, it probably won’t get opened.
Avoid words like “reminder”, “free,” and “help” – they tend to trigger spam
filters, thus losing the battle to get it opened before it even begun.
Consider using their name – In certain cases, starting the subject line off
with their name & a comma can have a huge, positive impact.
What’s in it for them? – try & show how the email will benefit them. For
example, “New tool to help you fight comment spam”.
Urgency plays a role – give them a reason to open your email before the
20 or 30 others. For example, “Here are some broken links you need to fix
ASAP”.
Keep it simple – You don’t have many characters, so keep it simple and get
to the point.

Creating a subject line from scratch can only take you so far. You need to be able
to test them. If you’re doing bulk outreach, I recommend you split test the first
25% of prospects. Send one subject line to half and the other to the other half. Use
the one that got the most responses for the final 75%.

As you do more outreach, you’ll start to figure out what works and what doesn’t.
Always make sure you’re keeping track of response rates. These are essential to
helping you continuously improve.

One last thing to note is that be careful of your word choice. For example, “I found
a few broken links” sounds like you were searching for them; rather, say
something like “I stumbled across a few broken links”.

The content

Before I say anything else, understand that the goal of the content of your
opening email is to get an engaged response, not a link.

Now that’s out of the way, let’s decide what the content of the email is going to be.
You can personalize each one, use a template for all of them, or go somewhere in
between.

For some campaigns I use the same template for each opening email, while for
others I personalize each one. It really comes down to what you’re trying to do.

I’ll give you an example. When I do outreach for a broken link building campaign,
this is the email I send:

George,

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 I was checking out some of the resources you listed on your links page when
I stumbled across a few broken links. Let me know if you want me to point
them out to you so you can remove them from the list.

Cheers,

Jon Cooper

In this case, I was trying to get a link on a links page, and since I was trying to do
the same on 100 different other sites, I used this template to get the ball rolling
with each. After the initial contact, everything was personally written.

One the other hand, if I were doing some blogger outreach for product reviews, I
might start off the email with a few personal sentences so they knew I read their
posts, and then I’d use a template for the actual pitch.

Obviously, the more template-like the email, the less personal each email will be,
but it’ll also take you less time than handwriting each one. It’s a constant battle
between templates and personalization.

Pro tip: One popular way to deal with this dilemma is to split your prospects up
into 3 groups by how important you are. For the least important, use a template.
For the middle group, start it off with a personal note, and then use a template. For
the most important group, handwrite the whole email and make it personal. But
even for the least group, start the email off with their name.

Before I get into any other outreach tips, take a look at some of these example
emails. They’ll help you get the gist of things before I get into the specifics.

Real examples

By: Peter Attia Purpose: Guest Posting

Hey Taylor,

I recently came across BanjosOnTheGreen.com and saw that you play a

Deering Banjo. I broke the neck on my banjo a few days ago so I’ve been
looking for a new one. I’ve never played a Deering before though: what’s
your take on them?

Also, I’ve been writing up music articles and would love the chance to write
on your blog. I’d be happy to send over a new set of banjo strings as a thanks!

Cheers,
-Peter

By: Peter Attia Purpose: Guest Posting

Hey Dave,

My name is Peter. I was wondering: do you accept guest posts on

DavesExampleSite.com? It’s for a food recipe, so it would be a perfect fit for
your blog.

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 I’ll gladly send you over some cooking supplies as a thank you!

All the best,

-Peter

By: Peter Attia Purpose: Broken Link Building

Hey David,

I was looking through your suggested links on SportRacerHeaven.com and

noticed a few broken links. Let me know how to reach the webmaster and I
can send a list their way!

Also, if you’re open to suggestions, I think KingKongBikeParts.com would be a

great fit. They have a large variety of customized parts that I’ve had trouble
finding elsewhere.

All the Best,

-Peter

By: Peter Attia Purpose: Local Business Pitch

Judy,

My name is Peter. I work for StrictlyBusinessRealty.com and we’ve recently

created a tool for real estate businesses to help their visitors find movers in
their area. Since we’re located out of Charlotte, we’re offering this tool to
Charlotte businesses for free for a limited time.

You can customize the tool at StrictlyBusinessRealty.com/moving-tool/

If you have any questions or need any help setting it up, let me know!

Thanks,
-Peter

By: Peter Attia Purpose: Outreach Through Blog Commenting

Hey Todd,

I was wondering if you accepted any guest posting on MyBliggidyBlog.com. I

couldn’t manage to find your email on the site. If you could get a hold of me
at notmyrealemail@gmail.com, I would greatly appreciate it!

Thanks,
-Peter

By: Peter Attia Purpose: Paid Advertising

Hey Jay,

My name is Peter. I’m doing promotions for a dog related site and would like
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 the chance to put up a small advertisement on RufusTheAllMighty.com. I
think it would be a great fit considering the relevancy. If this is something
you’d be interested in, just let me know! Thanks in advance!

All the Best,

-Peter

By: Peter Attia Purpose: EDU pitch (soft)

Hello,

I’m trying to get in contact with the person in charge of the

CollegeUniversity.edu/housing/ page. If you could point me in the right
direction, I would greatly appreciate it. Thanks in advance!

All the Best,

-Peter

By: Ross Hudgens Purpose: Broken Link Building

Hello NAME,

I was browsing through your site/links as a NICHE SPECIFIC DESCRIPTION

myself, and they’re great. ONE/TWO SENTENCES TAILORED TO SAID
WEBSITE.

I’m contacting you specifically because I was looking through your links and I
noticed a few broken ones – specifically to BROKEN LINK1, BROKENLINK2.
Other than that you’ve got a great list!

I have two more suggestions for sites that were extremely helpful to me as a
NICHE SPECIFIC DESCRIPTION might make good additions to your list –
GREATRESOURCE and MYWEBSITE. GREATRESOURCE is a comprehensive
and entertaining resource and MYWEBSITE has some great tips for
NICHESPECIFIC DETAIL. Just a thought.

Anyways, just wanted to let you know and say thanks – have a great new
year!

Regards,

MY NAME

By: Geoff Kenyon Purpose: Guest Posting

Hey NAME,

I saw that you’re the THEIR POSITION over at THEIR COMPANY and I wanted
to get in touch. I’ve seen guest contributions before on the TOPIC blog and
wanted to know if you were open to any more guest contributions. I am
looking to write about something related to NICHE and thought that the
topics I had in mind may go well on the TOPIC blog.

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 I was thinking about the following subjects:

IDEA 1
IDEA 2
IDEA 3

What do you think about these? If you’re interested, I am happy to get

something written up and sent over to you – or if you have another topic
you’d like to see covered, I am more than happy to write on that.

Thanks,

NAME

By: Paul May Purpose: PR Pitch

Hi,

Don’t know if you remember me, but I’ve commented on a number of your
blog posts and we’ve written a couple of posts on the (YOUR COMPANY) blog
that continued discussions you’d started (I think the TOPIC post was the most
recent one). I wanted to reach out to you about YOUR COMPANY, the PR/SEO
startup I co-founded.

We’re now preparing to launch (DATE) and I wanted to see if we could setup a
time to brief you on it. QUICK BACKGROUND ABOUT YOUR COMPANY. WHY
YOUR COMPANY IS GREAT.

Here’s the gist. You can:

SELLING POINT 1
SELLING POINT 2
SELLING POINT 3

Launch is happening DATE. We’d love to find some time to show the thing to
you. Are you comfortable with an embargo until TIME a.m. ET on DAY, DATE
(i.e. late Monday night PT)? If so, here are some suggested times…pick your
poison

TIME OPTION 1
TIME OPTION 2
TIME OPTION 3

Thanks in advance.

Regards, NAME

By: Mike Essex Purpose: Content Pitch

Hi NAME,

ONE OR TWO SENTENCES ABOUT THE PURPOSE OF THE EMAIL AND WHY
YOU CREATED THE CONTENT. ALSO, WHY THEY SHOULD CARE ABOUT THE
CONTENT.

The guide can be found at LINK and I’d love if you could share this with your

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 readers and help make them aware of THE POINT OF THE RESOURCE, and
how they can help. If you need any further information please let me know.

NAME

By: Allie Brown Purpose: Exchange For A Link

Hi NAME,

My name is Allie and I work with [Client] online marketing team.

First, I have to thank you for repeatedly featuring [Client] on [your blog
name]. The [client] team truly loves it when their customers share their
favorite looks with others on their personal blogs.

Secondly, I wanted to see if you would be interested in linking to [Client] the

next time you feature one of their products. I noticed that you often mention
us in your “XYZ” posts and I want to propose an idea that I think we could both
benefit from.

In exchange for linking to [Client], we’d like to post a Tweet about your blog
sometime within the next week. As you may know, we have over x followers,
so the opportunity for exposure is pretty grand. You’d also be helping our
team out by sending your readers directly to our site when they see a product
they like.

Let me know if you’re interested in this idea, and hopefully we can find some
way to work together!

Thanks again for all your support and Happy New Year!

By: Abbott Shea Purpose: Incentivized Reviews for Ecommerce

Hi [Name],

My name is Abbott, and I work with [client] web promotions team. I came
across [blog name] and wanted to see if you were interested in working with
us. Our site, [client] has over 48,000 custom [product] designs across 113
categories. We were inspired by [something about their site], and seeing as
how you love the holidays just as much as we do we’d like to provide you
with 5 free Christmas cards for a product review on [URL].

You can either design these cards yourself with your own photos and text or
select one from our already pre-designed cards – regardless we’ll be crediting
you with free shipping. Please let me know if you are interested in this idea or
if you have any suggestions of how we can collaborate on something else. I
look forward to hearing from you!

Take care,

Abbott

By: Justin Briggs Purpose: Infographic

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 I came across your site recently and wanted to share this new (dare I say
awesome) <removed> infographic I’ve been working on. It’s based on
<removed>. I thought you might really enjoy it.

I’m trying to get the word out about it, because you know, <removed>.

I was wondering if you’d be willing to share the infographic with the readers
on your site? <removed whole sentence>

We put it up on our blog here:

<removed>

If you do want to share it, there is an easy to copy embed code on the post.

Thanks!

Outreach tips

Here are some outreach tips that will get you more genuine responses, and as a
result, a higher success rate:

Show interest – If you’re not genuinely interested in them, they won’t be

interested in you.
Talk about their interests – Everyone has a topic or two that they’re
interested in & like talking about.
Show emotion – We all know what it feels like to read an email that looks
like it was written by a robot.
Talk in terms of what’s in it for them – They only care about what’s in it for
them, so always put it in their terms, not yours.
Be clear & direct – Don’t dilly-dally, get straight to the point.
Use reciprocation to your advantage – I’m not talking about reciprocal
links, I’m talking about geniunely helping someone out and asking for
something (a link) in return. They’ll feel almost obligated to if what you did
was kind enough.
Don’t forget about them – Once you get the link, make sure you thank
them and continue to keep in touch. As you build up that relationship, they’ll
be even more likely to link to you the next time around.

One thing to keep in mind during outreach is that you shouldn’t ask for the link
too soon. In general, the more conversation you’ve had with the prospect before
asking the big question, the better.

When asking for the link, word choice is critical. I’ve found that avoiding words
relating to SEO/link building/marketing greatly increases the success of the pitch.
Take these two polar opposites for example:

I was wondering if you could cite my website on your blog’s resources page; I
think your readers will find it very useful.

And…

I was wondering if you could link to my website from your links page. I’ve
started doing some SEO and your blog was one of the first ones I came

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 across.

Which one would you be more likely to respond positively to?

Personas & Social Outreach

This is a very detailed, somewhat complex topic, so my goal here is to give you a
general, actionable outline of the process.

If you’re doing bulk outreach to a large audience, consider creating personas. A

persona is a type of person in your target market. For example, if I had an
infographic on the iPad, I could split up my target market of bloggers into a few
distinct personas:

The casual user – Not an avid fan, but they’ll watch a movie & read the news
on their iPad here and there.
The curious consumer – Someone who doesn’t own an iPad, but wants to
know more about it.
The computer junkie – Someone who’s in love with the hardware &
software of the iPad and how it actually works.
The super fan – if the word iPad is brought up, they usually squeal in
excitement.

Now that you’ve defined different personas, you can use their interests to your
advantage when conducting outreach (remember the tip “talk about their
interests”?). With the social part aside that I’ll talk about below, this is already a
huge, positive step to better understanding your target audience.

The next step you can take is creating a fake social persona for each of the 4 listed
above.

For example, I could create a Twitter account as if I’m a super fan. I could craft my
bio to talk about my love of the iPad and tweet out anything that talks about the
iPad positively. I’m setting myself up so when I do perform outreach to this
audience, they’ll see me as a fellow enthusiast. People like to talk to others with
similar interests.

Now that you’ve created your persona, you can start your outreach via social
media rather than email. Although this might not sound ideal, the success rate of
reaching out via social media before email is much higher than going straight to
email.

Once you’ve defined the prospective social accounts you’ll be targeting,

interacting with them on these sites can help break the ice. For example, here are
some things I’d do on Twitter to get the ball rolling:

Follow them
Retweet them at least 2-3 times
Try & answer any questions they might ask
Respond to a few of their tweets

Your main goal is to get yourself on their radar. Once you’ve done this, ask if you
could DM or email them. From there, you can go back to the core of your
campaign.

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 Final outreach tips

1. Stay in touch – you’ll be able to use a lot of the same contacts for future
campaigns, so make sure you maintain the rapport and stay in touch.

2. Offer value – Whenever you can, offer value to them in some way. It’s tough to
justify that it’s valuable for someone to add a link to a preexisting page, so in cases
like this, offer value in some other way.

3. Put yourself in their shoes – Try and think like they would. Why would they
link to you, and what would make them want to link to you?

Acquisition
If you’ve just shipped out a product for review, or if you’re waiting for the
webmaster to put the link up, make sure you keep track of this final step. Links can
be lost if you don’t check back in with your prospect in a timely manner.

Once the link is acquired, there are a number of tools that you can use to keep
track of any changes to the link or page.

Organization
Keeping organized during campaigns is vital. Whether you’re using Excel or any of
the outreach tools listed here, make sure you’re keeping track of things at least
somewhere.

I suggest you track at the very least the following things:

Name & contact information of each prospect

Date of 1st contact (so you can follow up if they don’t respond after X days)

Date of 1st response back (same reason as above)

Date of link acquisition (for various reasons; i.e. in case the link is removed)

You should also be keeping track of the templates you use and how they
performed. If you’re an agency, then this is critical for performance growth.

Outsourcing
Since a lot of processes in link building can be tedious, outsourcing is a great
option for some. To find outsourced personnel, you need a platform. Here are the
most popular ones:

oDesk - recommend
Elance – recommend
Freelancer – have heard not so good things, but I’m neutral
People Per Hour – fairly new, so no experience with it
Guru – Haven’t tried myself, but heard good things
Mechanical Turk – recommend

The first four are marketplaces; you post a job, and people apply for it. You can
also find workers without posting a job. Here are some tips for hiring quality
workers:

Use specific job titles

List the skills needed for the job
Make sure they speak excellent English

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 Describe exactly what they’ll be doing
Include incentives (i.e. this could lead to long-term work)
Include something specific they have to do when they reply to you (put it in
the middle/end of the listing; i.e. address me in all caps) so you know they
read all of it

A lot of workers are a complete hit or miss, so understand that going into the
process. Some of the tips above will definitely help, but it takes time to be able to
quickly identify if the person is going to cut it or not.

The last (Mechanical Turk), is a little different. It’s a crowdsourcing platform that
helps you complete simpler tasks like data entry. Requesters post tasks (called
HITs), workers browse all the offerings, then complete the ones they like. You
never actually interact with the worker. Suggested uses include collecting contact
information, writing product descriptions, or data cleanup.

Conclusion
Different types of campaigns follow different sets of rules, but this should act as an
outline for all of them.

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