Date: 04.07.

2016

MEERUT MAPPING REPORT

By: NARENDRA MOHAN SAXENA (promoter)

 FFG product being used in Meerut is fabric glue (20ml, 30ml, 80ml) mostly FFG20 ml.
 End users and units of zardosi segment exist in Meerut city as well as interior
villages nearby Meerut.
 There are about 650 middle men (units) working in zardosi segment in Meerut.
 Total no. of end users employed in Meerut in zardosi segment are about 20 thousand
people
 Products being made are suit, saari and duppatta.
 About 35% of the market has been acquired by the competitor products of
fabric glue namely:
1) Cidilite fabric glue, sticky fabric glue, fabo fabric glue( 2%)
2) Uttam cone, Shree ji cone, shree ji sunbond cone, vandana cone, balaji
cone ,shref ji, shrep ji(58%)
 Cone is being used on suit, saari, dupatta of all price ranges and most of the units in
Meerut are satisfied with the quality, quantity and price of cone
 Cone is working effi without any sticking problem
 Dealers are also satisfied because cone gives them a profit of Rs 100-130 per carton.
 There are 11 wholesale shops and 15 retail shops of stone, beads, chandla, lace and
fabric glue in Meerut.

Conclusion

Pidilite urgently needs to develop some good strategy and develop cone for Meerut and
nearby clusters in order to remove the competitor products.

DETAILS:

NET GROSS PRICE PER PRICE PER CARTON

WEIGHT WEIGHT PIECE
CONE 30ml 30 grams 9 800-830 for 100 pieces
FFG 30ml 30ml 40 grams 15 1750 for 120 pieces
FFG 20ml 20ml 26 grams 10 1110 for 120 pieces