Pawrent

A place to find all your pet needs

Our team

Lelianto Eko
Pradana
2106678561

Astri Gian Habib

Cahyaningtyas Syah
2106775083 2206119211
PAWRENT
For pet owners who find difficulty to
full-fill their pet needs in one place.

Pawrent is a digital platform to transform

how pet owners care their pets.
Vision

To be the best, easiest, and most trusted

digital intermediary between pet owners
and their pet needs providers in Indonesia.
Mission

1. Creating the best quality platform by utilizing mobile apps and website
technology in order to reach the broad pet owner ecosystem in
Indonesia
2. Providing cutting-edge services by paying attention to good user
experience and user interfaces, and ensuring the security of user data
3. Innovating and bridging sustainably to support community, business,
and technology collaboration in one unified pet owner ecosystem
BUSINESS MODEL
PATTERN
Freemium
Pawrent using this pattern because we want
to acquiring many user as much as possible
and as fast as possible to help the platform
grow.

Then, we persuade the users to pay our

premium features.
Business Model Canvas version 2
Key Partners Key Activities Value Proposition Customer Customer
Relationships Segments
● Develop and maintain Free basic service ● Help Page
● Animal platform
● Communities ● Pet Owner
communities ● Platform management
● …
E-Commerce
Online
Basic
Adoption
Private
Pet Delivery
E-Commerce
Training ● Co-creation ● Veterinarian
● Platform promotion Google Play & App Store
● Community building ● Consultation
Online Forum ●
● Adoption
● Email, Push Notification, ● Pet Shop
Official Whatsapp
● Referral Code ● Pet Shelter
● Pet Trainer
Key Resources Channels
Premium service ● Pet Driver
● Infrastructure ● …
Premium
Charity
Transaction ● Web site
● Brands, Patents and ● Flexible Delivery Mobile app
E-Commerce
Dashboard ●
copyrights, partnerships, ● Online Cunsultaion ● Digital Add
and customer database ● Marketing and
Calendar
● Private Training ● Official Partner
● Employee ● Promotion and
Marketing Support
● Cash, Stock Promotion Support

Cost Structure Revenue Stream

● People ● Acquisition Free Subscription Fee

● Platform ● Marketing Cost
 Freemium - Pet Owner
Free
● E-Commerce - Find further
reputable pet shops for hassle-free
pet needs
● Online Forum - Explore the most
accurate information in the articles Premium
and discussions on pet ownering to
become inspired ● Flexible delivery - Be flexible with
● Adoption - Become adoptee or the delivery timing for the pet needs
adopter with transparent and easy ● Online Consultation - Consult with
way trusted veterinarian about the pet
health
● Private Training - Book in-home
private training to fit pet owners’
needs and lifestyle
 Freemium - Veterinarian
Free
● Online Consultation - Get new
patient with flexible time and place,
and interesting incentive as well.
Premium
● Transaction Dashboard - View all
transaction of Pet Owner’s booking
include the amount of revenue
● Calendar - Connect to Google
Calendar and get customized
reminder
● Marketing and Promotion Support
- Veterinarians profile is displayed in
Pet Shop for more Pet Owner to
know
 Freemium - Pet Shop
Free
● Basic E-Commerce - Pet Shop can
sell their products with some
limitation features

Premium
● Premium E-Commerce - Sell the
products with advanced features so
pet shop can increase the income
● Marketing and Promotion Support -
Get marketing and promotion
workshop from Pawrent. Get online
marketing and promotion to connect
with potential Pet Owners
 Freemium - Pet Shelter

Free
● Adoption - Become adoptee or
adopter with transparent and easy
way

Premium
● Charity - Get funds from Pet Owner
to fulfill pet needs in shelter
 Freemium - Pet Trainer
Free
● Private Training - Get booking
in-home private training to fit pet
owners’ needs and lifestyle
Premium
● Transaction Dashboard - View all
transaction of Pet Owner’s booking
include the amount of revenue
● Calendar - Connect to Google
Calendar and get customized
reminder
● Marketing and Promotion Support
- Pet Trainer profile is displayed in
Pet Shop for more Pet Owner to
know
 Value Proposition Canvas
Gain Creators Customer Gains
Products & Services

Customer Jobs
Pain Relievers Customer Pains
Business Model Canvas version 3
Key Partners Key Activities Value Proposition Customer Customer
Relationships Segments
● Develop and maintain Free basic service ● Help Page
● Animal platform
● Communities ● Pet Owner
communities ● Platform management
● …
E-Commerce
Online
Basic
Adoption
Private
Pet Delivery
E-Commerce
Training ● Co-creation ● Veterinarian
● Pet Insurance ● Platform promotion Google Play & App Store
● Community building ● Consultation
Online Forum ●
Providers ● Adoption
● Email, Push Notification, ● Pet Shop
Official Whatsapp
● Referral Code ● Pet Shelter
● Pet Trainer
Key Resources Channels
Premium service ● Pet Driver
● Infrastructure ● …
Premium
Charity
Transaction ● Web site
● Brands, Patents and ● Flexible Delivery Mobile app
E-Commerce
Dashboard ●
copyrights, partnerships, ● Online Cunsultaion ● Digital Add
and customer database ● Marketing and
Calendar
● Private Training ● Official Partner
● Employee ●
● Promotion
Marketing and
Support
Pet Insurance
● Cash, Stock Promotion Support

Cost Structure Revenue Stream

● People ● Acquisition Free Subscription Fee

● Platform ● Marketing Cost
Customer Segment

Pet owners
Pet lovers (adopters)
Veterinarian
Pet Shops
Pet Trainer
Pet Shelter
Pet Driver
who are familiar with technology such as
Gen Y/Millennial (1981 - 1994), Gen Z (1995 -
2009), and Gen Alpha (2010 - now)
 Value Proposition
Connect
Connecting pet lovers and parents
directly to key people or communities
such as pet shelter and veterinarians.
● Connect and simplify the process of
adopting pets at the pet shelter
● Connects and makes it easy for
veterinarians to get new customers
and comprehensively analyze pets'
track records.
Easy Maker
Make it easier for pet lovers and parents
to care for and meet their pet's needs.
Ecosystem Builder
Building the ecosystem and community of pet lovers
and parents in Indonesia. Making key pet
communities including pet shops, pet trainers,
adopters, pet shelters, and pet couriers link up
together for bring convenience to pet lovers and
parents.
● Connecting the Pet Shop with the wider pet
market ecosystem.
● Connecting pet trainers with pet owners to get
new customers.
● Connecting adopters with pet shelters.
● Connecting pet-friendly online drivers with pet
owners.
● Connecting pet owners with pet insurance
provider.
Channels
Web site Mobile App
We introduce Pawrent We introduce Pawrent
platform in general on platform in general on
web site web site

Digital Ads Official Partner

We hire influencer on We collaborate with
Instagram, Tiktok, and partners such as
Youtube, they are pet Veterinarian, Petshop,
owners and tell how easy Trainer, and Affiliator to
to use Pawrent advertise Pawrent to pet
owners
Customer Relationship

Communities
Pawrent allows users to
exchange knowledge and
solve each other’s problem

Help Page Co-creation

We have provided the Pawrent invites users to
solutions to users’ problems. write reviews and thus
Users can also call and send create value for other pet
an email directly to Pawrent owners
Customer Service agents
from there if users need
further assistance
 Customer Relationship
Email, Push
Google Play & App
Notification,
Store
Pet owner can give
Official Whatsapp
Pawrent can push
feedback or complaint
notification such as
then our agents must
promotion or events by
reply those comments
email, app, and
WhatsApp

Official Offline
Referral Code
Event
Pawrent provides offline Pawrent provide code to
event to gain brand increase the customer
awareness to pet owners satisfaction and
attention or the users of
Pawrent
Revenue Stream

Subscription Fee
Key Resources

Physical 01 02 Intellectual
Brands, Patents and
Infrastructure such as
copyrights,
technology stack,
partnerships, and
server, and devices
customer database

Human 03 04 Financial
Pawrent employee Cash, Stock
Key Activities
Develop and maintain Pawrent
platform including platform
management, platform promotion,
and community building
Key Partnership

Animal Communities
To help us find all the providers (such as Veterinarian, Pet shops, etc.)
and gather the pet owners to use PAWRENT
Cost Structure

Variable Cost Fixed Cost

● Customer Acquisition ● Salary
● Partner Acquisition ● Devices
● Communities Acquisition
● Technology Cost
● Marketing Cost
Thanks!

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Value Proposition - gian

Connect Easy Maker Ecosystem Builder

A platform that connects pet
owners and pet needs providers.
The most comprehensive pet
information center, pet services
and pet products.
Make it easier for pet owners to care Building the ecosystem and
for and meet their pet's needs. community of pet lovers/owners in
Indonesia.

● Make it easier for pet owners to care for and meet their pet's needs.
● Connect and simplify the process of adopting animals at the pet shelter
● Connects and makes it easy for veterinarians to get new customers and comprehensively analyze pets' track records.
● Connecting the Pet Shop with the wider pet market ecosystem.
● Connecting pet trainers with pet owners to get new customers with getting the best possible price.
● Connecting adopters with pet shelters.
● Connecting pet-friendly online drivers with pet owners.
 Business Model Canvas version 3
Key Partners Key Activities
● Animal communities ● Develop and maintain
● Pet Insurance Provider platform
● Platform management
● Platform promotion
● Community building
Key Resources
● Infrastructure
● Brands, Patents and
copyrights, partnerships,
and customer database
● Employee
● Cash, Stock
Cost Structure
● People ● Acquisition
● Platform ● Marketing Cost
Value Proposition Customer Customer
Relationships Segments
Easy maker
● Help Page ● Pet owners
Connecting pet lovers and ● Communities
● Pet lovers (adopters)
parents directly to key ● Co-creation
● Veterinarian
people or communities ● Google Play & App Store
● Pet Shops
such as pet shelter and ● Email, Push Notification,
Official Whatsapp ● Pet Trainer
veterinarians
● Referral Code ● Pet Shelter
● Pet Driver
Building the ecosystem
and community of pet Channels
lovers and parents in
Indonesia ● Web site
● Mobile app
● Digital Add
● Official Partner
Revenue Stream
● Official Membership Account Fee ● Advertisement fee
● Platform Fee in each transactions ● Freemium features
● Percentage fee per transaction
 “An easy, convenient, and high quality
platform to help pet owners to find and
care their pets along with their pet needs”

VP Statement
Connect everything
about pets and pet
owners.
UNIQUE SELLING PROPOSITION STATEMENT
Value Proposition - gian

Connect Easy Maker Ecosystem Builder

Connecting pet lovers/owners Make it easier for pet owners to care Building the ecosystem and community of pet
directly to people/communities for and meet their pet's needs. lovers/owners in Indonesia.

● Connect and simplify the ● Connecting the Pet Shop with the wider
process of adopting pet market ecosystem.
animals at the pet shelter ● Connecting pet trainers with pet owners
● Connects and makes it easy to get new customers with getting the
for veterinarians to get best possible price.
new customers and ● Connecting adopters with pet shelters.
comprehensively analyze ● Connecting pet-friendly online drivers
pets' track records. with pet owners.
Revenue Stream
Brokerage Fee
Usage Fee
● Percentage Fee per veterinarian
● Official Membership Account Fee
transaction
● Platform Fee in each transaction
● Percentage Fee per e-commerce
● Freemium
transaction
● Percentage Feer per trainer transaction
Advertisement Fee
● Percentage Fee per driver transaction
Opportunity & Success Studies
● Revenue Stream
● Competitive Landscape
● Potential Future Development
● Market Size
 Pawrent Revenue Stream
Fitur Kegunaan Revenue Model
Menghubungkan para pecinta hewan. Menjadi sarana Official Membership
Forum
bertukar pikiran dan tanya jawab dengan Official Member Advertisement
Menghubungkan dokter hewan dengan pemilik hewan
Persentase Biaya Per Transaksi
Konsultasi Dokter dengan memberikan sarana online video call dan chat untuk
Platform Fee
konsultasi kesehatan dan pengobatan hewan
Menghubungkan pemilik hewan, pecinta hewan dan pemilik
Official Store Membership (Freemium)
E-commerce produk barang atau jasa untuk sarana jual beli, baik produk
Platform Fee
maupun hewan
Menghubungkan pemilik kendaraan dengan pemilik hewan
Antar Jemput Hewan Persentase Biaya Per Transaksi
untuk mengantarkan dari satu titik ke titik lain
Menghubungkan apotek-apotek atau pemilik produk
- kesehatan resmi dengan pemilik hewan yang ingin membeli Persentase Biaya Per Transaksi
obat
Menghubungkan trainer hewan dengan pemilik hewan yang
Training Hewan Official Trainer Membership
ingin melatih hewannya

Menghubungkan pemilik atau shelter hewan dengan orang Freemium Add Animal Catalog
Adopsi Hewan
yang ingin mengadopsi hewan secara resmi Platform Fee
Competitive Landscape

PETO
Layanan Petloka Petskita AnjingDijual Pawrent
international
Forum - √ √ - √
Konsultasi Dokter - √ - - √
E-commerce - √ √ √ √
Antar Jemput
- - - √ √
Hewan
Training Hewan - - √ - √
Adopsi Hewan - - - √ √
Potential Future Development

Penitipan
dan Asuransi
Pengiriman Hewan
Hewan

Personal
Shopping Pet Hotel
Assistant
Market Size