1. What is the primary purpose of marketing research?

- A) Increase sales
- B) Identify and solve problems
- C) Enhance brand awareness
- D) Conduct product research

2. Which characteristic is associated with marketing research being systematic?

- A) Randomized data collection
- B) Unstructured planning
- C) Systematic planning
- D) Subjective analysis

3. What does marketing research aim to provide according to the definitions provided?
- A) Opinion-based information
- B) Accurate information
- C) Biased information
- D) Generalized information

4. Which type of research helps in identifying problems not apparent on the surface?
- A) Problems solving research
- B) Market share research
- C) Problems identification research
- D) Distribution research

5. Which research falls under the category of problem-solving research?

- A) Market potential research
- B) Forecasting
- C) Product research
- D) Market characteristics research

6. What is the main responsibility of the marketing research function?

- A) Enhance product features
- B) Assist in decision making
- C) Implement advertising campaigns
- D) Improve sales tactics
7. In the organization of marketing research function, what is emphasized as the optimum
method of organization?
- A) Centralized organization
- B) Decentralized organization
- C) Independent research departments
- D) Dependence on advertising agencies

9. In the "make or buy" decision, what does expertise refer to?

- A) Cost-effectiveness
- B) Internal availability of skills
- C) Use of special equipment
- D) Political considerations

10. What is a factor in the "make or buy" decision related to deeply controversial issues
within the organization?
- A) Expertise
- B) Economic factor
- C) Political considerations
- D) Administrative facets

11. When are outside agencies recommended for handling temporary research
overloads?
- A) Economic factor is high
- B) Legal and/or promotion considerations
- C) Administrative facets are low
- D) Current workloads and time pressures are high

12. What does the need for confidentiality in research imply?

- A) Increased reliance on internal expertise
- B) Decreased desirability of using an outside agency
- C) Increased desirability of using an outside agency
- D) No impact on the choice of agency

13. How many stakeholders are often described in marketing research, according to the
information provided?
- A) Two
 - B) Three
- C) Four
- D) Five

14. Who are the stakeholders in marketing research?

- A) The researcher, the client, and the respondent
- B) The researcher, the client, the respondent, and the public
- C) The client, the respondent, and the public
- D) The researcher, the client, and the public

15. Which aspect of marketing research involves conflicts among stakeholders?

- A) Data collection
- B) Dissemination of research findings
- C) Planning the research process
- D) Conducting advertising campaigns

16. What is the responsibility of stakeholders when conflicts arise in marketing research?
- A) Ignore the conflicts
- B) Behave honorably
- C) Avoid the research project
- D) Discontinue the research process

17. According to the information provided, what is the primary responsibility of the
marketing researcher in terms of ethics?
- A) Maximize profits
- B) Ensure client satisfaction
- C) Behave honorably
- D) Prioritize respondent interests

18. Which stakeholder is concerned with the ethical issues related to marketing programs
based on research findings?
- A) The researcher
- B) The client
- C) The respondent
- D) The public
19. What is the main consideration in ethical issues related to data collection?
- A) Accuracy
- B) Speed
- C) Cost-effectiveness
- D) Stakeholder interests

20. When ethical issues arise in marketing research, what is the responsibility of
stakeholders?
- A) Ignore the issues
- B) Address the issues honorably
- C) Discontinue the research project
- D) Blame the conflicting stakeholders

21. What is the primary focus of marketing research according to the provided
information?
- A) Identifying and solving problems
- B) Maximizing profits
- C) Enhancing brand awareness
- D) Improving product features

22. Which type of research involves studying business trends and sales analysis?
- A) Market share research
- B) Forecasting
- C) Business trends research
- D) Market characteristics research

23. In the organization of marketing research function, what depends on the needs and
organization of the company?
- A) Centralization
- B) Decentralization
- C) Use of external agencies
- D) Dependence on advertising agencies

24. What does the economic factor in the "make or buy" decision focus on?
- A) Internal expertise
- B) Cost-effectiveness
 - C) Political considerations
- D) Confidentiality requirements

26. What is the role of problems identification research in marketing research?

- A) Solve specific marketing problems
- B) Study business trends
- C) Identify problems not apparent on the surface
- D) Forecast sales

27. Which factor is considered in the "make or buy" decision regarding political
considerations?
- A) Economic factor
- B) Legal and/or promotion considerations
- C) Expertise
- D) Administrative facets

28. What is the main focus of problems solving research in marketing research?
- A) Identify problems
- B) Solve specific marketing problems
- C) Analyze market potential
- D) Study business trends

30. According to the information provided, what does the function of marketing research
aim to improve?
- A) Brand recognition
17. C
- B) Decision making 1. B 9. B
18. D
- C) Sales tactics 2. C 10. C
19. A
- D) Advertising campaigns 3. B 11. C
20. B
4. D 12. C
21. A
5. C 13. C
22. C
6. B 14. B
23. B
7. C 15. B
24. B
16. B
26. C
27. B
28. B
30. B