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MarketingSheet Melhydran
MarketingSheet Melhydran
by Beauty Creations
™
Definition / Composition
Honey is produced by (honey) bees from the nectar of flowers. It is composed of sugars,
mainly fructose and glucose, and contains trace amounts of several vitamins and minerals.
Honey is a natural humectant, which means it attracts and retains moisture. It has been
used in beauty care routines already since ancient times. Cleopatra’s legendary milk and
honey baths are just one of many historical examples of women using honey to pamper
their skin. Queen Anne of England was reputed to use a honey and oil concoction to keep
her long hair lustrous, thick and shiny. Honey is a natural ingredient with a healthy, nutritious
image that fits very well into the market trend of natural products that is now as popular
as ever.
INCI name
Melhydran™ LS 9876: Water (and) Butylene Glycol (and) Honey Extract (and) Glycerin (and)
Urea.
Cosmetics use
• Personal care products with honey claim.
• Cosmeto-food products.
• Moisturizing skin and hair care.
• Baby care and sensitive skin type products.
Dosage / Solubility
1. Dose of use:
Melhydran™ LS 9876: 1 - 5%.
2. Solubility:
Soluble in water, insoluble in oils and fats.
Analytical characteristics
1. Aspect:
Melhydran™ LS 9876: pale yellow liquid with a characteristic odor.
2. Preservative: none.
Efficacy tests
Moisturizing activity on human horny layer
- dielectric conductivity
Moisturizing effect of MELHYDRAN™ at 5% compared to placebo.
Dielectric conductivity (µS)
200 Protocol
Human skin
Stratum corneum
150
44% RH
(**)
Conductivity measurements
100 (**)
Treatment
(**)
(**) Treatment with hydrogel
(**) Control without Treatment with containing 5%
(**) treatment placebo hydrogel MELHYDRAN ™
50
Before
treatment
After treatment
with 5% Melhydran™
Complementary test:
• Moisturization (ex vivo). Significant 24 hr. moisturization with a gel containing 5% Melhydran™.
• Hydro-retention on hair (clinical study). The hair washed with a shampoo containing 2% or
5% Melhydran™ is able to retain moisture under low relative humidity conditions better than
shampoo containing 5% glycerin.
After 4 weeks of treatment with a gel containing 5% Melhydran™, the skin microrelief has
been restored: the skin is well hydrated and the skin surface is much smoother.
Skin is well moisturized due to the water attracting properties of Melhydran™.
EUROPE
BASF Beauty Creations
49, avenue Georges Pompidou
92593 Levallois-Perret Cedex
FRANCE
Tel: +33 (0) 1.49.64.53.97
Fax: +33 (0) 1.49.64.53.85
bcs-europe@basf.com
AMERICAS
Beauty Creations
BASF Corporation
50 Health Sciences Drive
Stony Brook, NY 11790
USA
Tel: +1 (631) 380 2300
Fax: +1 (631) 689 2904
bcs-northamerica@basf.com