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    Naraya

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    DeKa Nine
    The document outlines a work program and goals for Naraya Medical Center's Surabaya branch from October 2022 to October 2023. It aims to generate Rp. 400,000,000 in revenue per month through various offline and online marketing strategies. These include partnerships, exhibitions at malls and weddings, car free days, social media advertising, and loyalty programs. Detailed revenue projections are provided for exhibitions planned in different quarters at locations like Papaya Mall, Transmart, and Super Indo. An budget is allocated for offline tools like brochures and banners, as well as online tools including social media ads and influencer marketing.

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    Naraya

    Uploaded by

    DeKa Nine
    7 views22 pages
    The document outlines a work program and goals for Naraya Medical Center's Surabaya branch from October 2022 to October 2023. It aims to generate Rp. 400,000,000 in revenue per month through various offline and online marketing strategies. These include partnerships, exhibitions at malls and weddings, car free days, social media advertising, and loyalty programs. Detailed revenue projections are provided for exhibitions planned in different quarters at locations like Papaya Mall, Transmart, and Super Indo. An budget is allocated for offline tools like brochures and banners, as well as online tools including social media ads and influencer marketing.

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    Naraya

    Original Title

    PPT NARAYA

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    The document outlines a work program and goals for Naraya Medical Center's Surabaya branch from October 2022 to October 2023. It aims to generate Rp. 400,000,000 in revenue per month through various offline and online marketing strategies. These include partnerships, exhibitions at malls and weddings, car free days, social media advertising, and loyalty programs. Detailed revenue projections are provided for exhibitions planned in different quarters at locations like Papaya Mall, Transmart, and Super Indo. An budget is allocated for offline tools like brochures and banners, as well as online tools including social media ads and influencer marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views22 pages

    Naraya

    Uploaded by

    DeKa Nine
    The document outlines a work program and goals for Naraya Medical Center's Surabaya branch from October 2022 to October 2023. It aims to generate Rp. 400,000,000 in revenue per month through various offline and online marketing strategies. These include partnerships, exhibitions at malls and weddings, car free days, social media advertising, and loyalty programs. Detailed revenue projections are provided for exhibitions planned in different quarters at locations like Papaya Mall, Transmart, and Super Indo. An budget is allocated for offline tools like brochures and banners, as well as online tools including social media ads and influencer marketing.

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    of 22

    PROGRAM KERJA

    Periode
    Oktober 2022 - Oktober 2023
    Naraya Medical Center
    Surabaya
    GOAL
    SURABAYA BRANCH

    Rp. 400.000.000/month
    GOAL
    SETTING
    1
    DATA PASIEN
    Data pasien Antigen 2022
    Jul-Sept AVG & 2021 Q4

    2 STRATEGY

    Strategy NMC Surabaya


    mencapai target Omzet

    3 BUDGETING & TOOLS

    Anggaran yang akan di


    keluarkan guna mencapai
    target Omzet
    1
    DATA PASIEN ANTIGEN
    Data pasien Antigen 2022
    Jul-Sept AVG

    DATA PASIEN ANTIGEN

    JULI AGUSTUS SEPTEMBER TOTAL

    2182 2795 1579 6556

    81,846,000 103,360,000 76,691,000 261,897,000

    AVG 20% DARI ANTIGEN


    2
    DATA PASIEN PCR
    Data pasien PCR 2022
    Jul-Sept AVG

    DATA PASIEN PCR

    JULI AGUSTUS SEPTEMBER TOTAL

    522 869 433 1,824

    87,294,000 117,829,000 70,106,000 275,229,000

    AVG 20% DARI PCR


    3
    DATA PASIEN MCU
    Data pasien MCU 2022
    Jul-Sept AVG

    DATA PASIEN MCU

    JULI AGUSTUS SEPTEMBER TOTAL

    5 PT
    (CJ,
    2 PT 2 PT
    ARAH,COLOR, 9 PT
    (PRIXA,SEINO) (CJ, SOLID)
    DSL,ISS,SOLID)

    6,586,000 67,566,000 1,800,000 75,952,000

    AVG 10% DARI MCU


    4
    DATA OMZET
    Data pasien MCU 2022
    Jan-Sept AVG

    1.500.000.000

    1.000.000.000

    500.000.000

    0
    JAN FEB MAR APR MEI JUN JUL AGS SEPT
    4
    DATA OMZET
    Data pasien MCU 2022
    Jan-Sept AVG
    2. STRATEGI
    OFFLINE
    VISIT/CANVASSING

    PARTNERSHIP

    CAR FREE DAY

    PAMERAN

    VOUCHER/LOYALTI
    2. STRATEGI
    OFFLINE ONLINE

    VISIT/CANVASSING FB FANPAGE

    PARTNERSHIP FB ADS

    CAR FREE DAY PAID PROMOTE

    PAMERAN INFLUENCER

    VOUCHER/LOYALTI
    MAKSUD & TUJUAN
    BRAND AWARENESS

    FILTER CUSTOMER

    RE-BRANDING

    MENINGKATKAN OMZET
    •Q1 (Oct-Dec) OFFLINE
    @400jt VISIT / CANVASSING

    •40% product Cov-19 PARTNERSHIP

    30% MCU Corporate Sistem Fee / T&C

    30% Retail WI CAR FREE DAY


    1bulan 1x

    PAMERAN
    a. Pameran Wedding (6jt 3hari)
    b. Papaya Swalayan (2.8 1minggu)
    c. Transmart
    d. SuperIndo

    WEDDING ORGANIZER

    VOUCHER LOYALTY PROGRAM


    (WI & PARTNERSHIP)

    GOAL
    SETTING
    •Q1 (Oct-Dec) OFFLINE ONLINE
    @400jt VISIT / CANVASSING FB FANPAGE

    •40% product Cov-19 PARTNERSHIP FB ADS

    30% MCU Corporate Sistem Fee / T&C 1ads @25rb


    1 week x 2ads

    30% Retail WI CAR FREE DAY


    1bulan 1x
    2 x 50rb
    400rb/month

    PAMERAN PAID PROMOTE @barkassby


    a. Pameran Wedding (6jt 3hari) 1 ads @30rb
    b. Papaya Swalayan (2.8 1minggu) 1 week x 2 ads
    c. Transmart 2 x 60rb
    d. SuperIndo 240rb/moth

    WEDDING ORGANIZER INFLUENCER


    1post (reels & story hilghlight)
    VOUCHER LOYALTY PROGRAM 350rb-1jt
    (WI & PARTNERSHIP)

    GOAL
    SETTING
    •Q1 (Oct-Dec)
    @400jt PAMERAN PAPAYA
    •40% product Cov-19
    30% MCU Corporate
    Estimasi Perolehan Papaya Swalayan
    30% Retail WI
    Paket 84rb x 10pasien = 840rb/hari ( 840rb x 5hari = 4,2jt )
    MCU 140rb x 5pasien = 700rb ( 700rb x 5hari = 3,5jt )
    D-Mer 170rb x 3pasien = 510rb ( 510rb x 5hari = 2,5jt )
    Booster 1.2jt x 1pasien = 1.2jt
    Diabetes 170rb x 4pasien = 680rb ( 680rb x 5hari = 3,4jt )

    Total 14,8jt dalam 1Minggu

    GOAL
    SETTING
    •Q2 (Jan-Mar)
    @400jt
    •40% product Cov-19 PAMERAN WEDDING
    30% MCU Corporate
    30% Retail WI Estimasi Perolehan Omzet
    Pameran wedding 3hari
    1hari 10pasien paket gold @250rb
    250rb x 10pasien = 2,5jt
    3hari x 2,5jt = 7,5jt

    Total 11,250 dari Pameran Wedding 3hari

    GOAL
    SETTING
    •Q3 (Apr-Jun)
    @400jt
    PAMERAN TRANSMART
    •40% product Cov-19
    30% MCU Corporate
    Estimasi Perolehan Transmart Swalayan
    30% Retail WI
    Paket 84rb x 10pasien = 840rb/hari ( 840rb x 5hari = 4,2jt )
    MCU 140rb x 5pasien = 700rb ( 700rb x 5hari = 3,5jt )
    D-Mer 170rb x 3pasien = 510rb ( 510rb x 5hari = 2,5jt )
    Booster 1.2jt x 1pasien = 1.2jt
    Diabetes 170rb x 4pasien = 680rb ( 680rb x 5hari = 3,4jt )

    Total 14,8jt dalam 1Minggu

    GOAL
    SETTING
    •Q4 (Jul-Sept)
    @400jt PAMERAN SUPERINDO
    •40% product Cov-19
    30% MCU Corporate
    Estimasi Perolehan SuperIndo Swalayan
    30% Retail WI
    Paket 84rb x 10pasien = 840rb/hari ( 840rb x 5hari = 4,2jt )
    MCU 140rb x 5pasien = 700rb ( 700rb x 5hari = 3,5jt )
    D-Mer 170rb x 3pasien = 510rb ( 510rb x 5hari = 2,5jt )
    Booster 1.2jt x 1pasien = 1.2jt
    Diabetes 170rb x 4pasien = 680rb ( 680rb x 5hari = 3,4jt )

    Total 14,8jt dalam 1Minggu

    GOAL
    SETTING
    •Q4 (Jul-Sept)
    @400jt
    •40% product Cov-19
    30% MCU Corporate
    30% Retail WI

    GOAL
    SETTING
    TOOLS

    OFFLINE:
    Brosur
    Xbanner GOAL
    2022
    1Bundle penawaran SETTING
    2023
    Canvassing
    Transportasi
    SDM
    TOOLS

    OFFLINE: ONLINE :
    Brosur WA Blast
    Xbanner FB Fanpage GOAL
    2022
    1Bundle penawaran Fb ads SETTING
    2023
    Canvassing Paid Promote IG
    Transportasi Influencer
    SDM (segera cari info)
    "Shoot for the moon,
    even if you miss you'll land among
    the stars"
    Thank You

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