BASIC AMAZON PRODUCT RESEARCH

❑ Categories with Restriction

❑ Must Have Criteria

Course Outline ❑ Steps in Manual Product Research

❑ Tools for Product Research

❑ Sample of Automated Product Research

Pre-requisite:
❑ Download Unicorn Smasher Chrome Extension, it is a free tool for Amazon
Product Research. It will show you sales data and other information needed for
a certain product.
Clients use other tools but because this is free, you can use it for practice.
Restricted Products
Gated Categories/Products
Products that will undergo HAZMAT
Review
Amazon Product Criteria
Must Have Great to Have
Selling Price more than $20 Product with Room for Improvement
Huge Demand Smaller Items (Dimension)
Low Competition Product Idea related to existing products
Lightweight
No Legal Issue
Decent Profit Margin
Selling Price and Net Margin
Ideal Costing per Unit

✓ Selling Price: $20 and higher 5%

✓ Net Margin : 40% and higher 10%

*Net Margin Result based on Amazon FBA Calculator 30%

15%

20% 20%

Product and Shipping Cost Marketing Profit Amazon Referral Fee Amazon FBA Fee Misc
 Demand
✓ Units Sold per Month: 500 units (or more)

✓ There are tools that you can use to validate demand like Helium 10
Xray Chrome Extension or Unicorn Smasher
Reviews
Reviews are good indicator of how competitive products are. This can
tell you the ease of entry and competition.

✓ Target: ALL Sellers should have 500 and below

1 to 100 reviews: Low competition

101 to 500 reviews: Moderate competition
501 to 1,000 reviews: High competition
1,001+: Ultra-high competition
Product Weight and Dimension
✓ Item Weight: 3lbs and below ✓ Maximum Dimension: Longest side = 18 in
Median side = 14 inches
Shortest side = 8 inches
Basic Criteria:
Price Net Margin Est. Sales Reviews Product Weight

$20 or 40% or higher 500 units or more Below 500 3lbs below
higher
2020
Ways to do Product Research
MANUALLY AUTOMATED
✓ Check Best Seller List ✓ Use tools like Helium 10’s Black Box,
Jungle Scout, Sellerapp, etc.
✓ Check Frequently Bought Items (from
Existing Product)
✓ See What The Competitors Are Doing
Steps in Manual Product Research:
1. Go to Amazon Best Seller List. 2. Choose a category.
Steps in Manual Product Research:
3. Choose a product listing. Scroll down and
check “Sponsored products related to this
item” and “What other items do customers
buy after viewing?”
4. Click a listing that meets the
Required Criteria: Selling Price and
Product Weight/Dimension.
(*Required Criteria – Clients have different requirements.)
 Steps in Manual Product Research:
5. Analyze the title and get the possible main 6. Go to Amazon.com and paste the
keyword. Copy the main keyword. main keyword on the search bar.
Reusable Makeup Remover Pads

Possible Main Keyword: Reusable Makeup Remover Pads

Steps in Manual Product Research:
7. Click your Helium 10’s Xray or Unicorn Smasher Chrome Extension.
Steps in Manual Product Research:
8. If you’re using Unicorn Smasher, you will see this. You need to double click “Est.Sales” to
arrange Sales data from highest to lowest.
Steps in Manual Product Research:
8. Copy the result of the Top 5 Sellers based on no.of units sold per month. Complete our
Module 3 Product Research Template (from Product Link to Item Weight).

Module 3 Product Research Template

Manual Product Research:
➢ Repeat Steps 1 to 8 until you have as many new product ideas as possible
listed on your Product Research Template.

➢ If you are a Product Researcher, your task ends here.

➢ In an 8-HR Shift, a Product Researcher should find 10 to 20 Products. Then

someone from the Team or the Client will choose potential product that may
move on to Stage 2.
Tools for Product Research:
Sample of Automated Product Research:
➢ Some Sellers (Client) use tools like Helium 10’s Blackbox. You will just input your desired
criteria.
Sample of Automated Product Research:
➢ The software will give you a list of product that matches your criteria.
➢ Choose a product from the list and perform Manual Product Research Step # 5 to 8.
What Makes a Good Product Researcher?
✓ Resourceful

✓ Always Curious

✓ Critical Thinker

✓ Data Driven
Hands On Application:
SAMPLE CUSTOMER PROFILE:
Category: Home and Kitchen
Criteria: Price: $25 or higher
Net Margin: 40%
Est. Sales: MIN of 500 units
No. of Reviews: MAX of 500 reviews
Product Weight: 3 lbs or lower
ASSIGNMENT:
Find 5 potential winning product
based on our Sample Client Profile
and complete Module 3 Product
Research Template.
 We’ve discussed the following:

✓ Categories with Restriction

✓ Must Have Criteria

Module 3:
✓ Steps in Manual Product Research

✓ Tools for Product Research

✓ Sample of Automated Product Research