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COLOUR COSMETICS IN THE UNITED KINGDOM

30 Jun 2011

HEADLINES
Colour cosmetics sales grow by 5% in 2010, a marked improvement on the previous years growth, to reach a value of 1.5 billion Mascara most dynamic in 2010 with growth of 8% in value terms, driven by many new product launches, particularly in the mass segment Unit prices on the whole increase as colour cosmetics continues to innovate and see the launch of products that consumers were happy to pay an elevated price for The biggest brand in colour cosmetics continues to be Boots No7 with a 10% share of retail value sales Colour cosmetics is expected to register a 2% CAGR to 2015, with premium colour cosmetics ranges expected to exhibit the strongest growth as more are launched, although they are still growing from a relatively small base

COMPETITIVE LANDSCAPE
The Boots No7 brand continued to lead colour cosmetics in 2010 with a 10% share. The brand has gone from strength to strength in recent years thanks to many successful product launches and its affordable price positioning. Boots also entered into an interesting partnership with supermarket chain Waitrose in 2010, which saw the two chains shops carrying each others products in selected stores, giving a new outlet for the No7 brand. It is thanks to the strength of this brand that Boots UK Ltd continues to be the biggest company in colour cosmetics with a 13% share of retail sales. LOral and Rimmel both increased their shares in 2010, standing at 11% and 9% respectively. Both companies ran successful campaigns in this year and targeted a broad sector of the market.

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Euromonitor International 2011

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NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO) Amway (UK) Ltd Avon Cosmetics Ltd Benefit Cosmetics Ltd Bobbi Brown Cosmetics Ltd Body Shop Plc, The Boots UK Ltd Bourjois Ltd Chanel Ltd Christian Dior (UK) Ltd, Parfums Clinique Laboratories Ltd Coty UK Ltd DLI Holding Corp Elizabeth Arden UK Ltd Este Lauder Cosmetics Ltd Givenchy Ltd, Parfums L'Oral (UK) Ltd Lancme Ltd MAC Cosmetics Ltd Marks & Spencer Plc Mary Kay Inc Mavala (UK) Ltd Max Factor Ltd Nails Inc OPI Products Inc Oriflame UK Ltd Original Additions (Beauty Products) Ltd Other Private Label Prestige Brands Holdings Inc Revlon Group Ltd Rimmel International Ltd Superdrug Stores Plc Vivalis Ltd YSL Beaut Ltd Yves Rocher (London) Ltd, UK
Source: Passport by Euromonitor International

Brand (GBO) Artistry (Amway Corp) Avon (Avon Products Inc) BeneFit (LVMH Mot Hennessy Louis Vuitton) Bobbi Brown (Este Lauder Cos Inc) The Body Shop (L'Oral Groupe) Boots 17 (Alliance Boots Plc), Boots N7 (Alliance Boots Plc), Boots Nail Polish Remover (Alliance Boots Plc) Bourjois (Chanel SA) Chanel (Chanel SA) Christian Dior (LVMH Mot Hennessy Louis Vuitton) Clinique (Este Lauder Cos Inc) Margaret Astor (Coty Inc) Sally Hansen (Coty Inc) Elizabeth Arden (Elizabeth Arden Inc) Este Lauder (Este Lauder Cos Inc) Givenchy (LVMH Mot Hennessy Louis Vuitton) L'Oral Paris (L'Oral Groupe), Maybelline (L'Oral Groupe) Lancme (L'Oral Groupe) Mac (Este Lauder Cos Inc) Marks & Spencer (Private Label) Mary Kay (Mary Kay Inc) Mavala (Mavala (UK) Ltd) Max Factor (Procter & Gamble Co, The) Nails Inc (Nails Inc) OPI (Coty Inc) Oriflame (Oriflame Cosmetics SA) Elegant Touch (Original Additions (Beauty Products) Ltd) Other Private Label (Private Label) Cutex (Prestige Brands Holdings Inc) Revlon (Revlon Inc) Rimmel (Coty Inc) Superdrug Nail Polish Remover (Private Label) Collection 2000 (Vivalis Ltd) Yves Saint Laurent (L'Oral Groupe) Yves Rocher (Yves Rocher SA)

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FORECAST

DEFINITIONS AND METHODOLOGY

Colour Cosmetics Includes foundation, rouge, face powder, blusher, highlighters, face bronzers and 2-way cake products. Foundation (liquid and solid) - Skin-tinted creams/liquids/sticks/mousses used as a base under makeup, giving varying coverage of skin, applied with fingers or sponge. Commonly claimed to cover skin imperfections or give a luminous finish. Two-way cakes - Skin-tinted pastes, normally sold in a compact with a sponge, combining the heavier coverage benefits of foundation, with the more matte finish of powder. Also referred to as twin cakes. Powders (compressed and loose) - Skin-tinted powders, either compressed in a compact with an applicator sponge pad, or loose in a pot for application with a pad or brush. Gives light or translucent matte coverage and can be used alone or on top of foundation, claiming to tone down shine. Concealers - usually come in stick or cream format, and are used on specific problem areas such as blemishes or shadows they are not designed for general cover like foundation. Blushers/highlighters items used only to tint the cheeks, designed to give a healthy glow, without providing general cover like foundation or powder. Includes multifunctional bronzing products whose recommended application includes the face. Base creams - these absorb the skins natural oils, allowing more effective application of powder, and are used in conjunction with moisturisers. Excluded are tinted products which are primarily facial moisturisers. Methodology This report is derived from Euromonitor Internationals Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis

Euromonitor International 2011

www.euromonitor.com

 Euromonitor International 2011

www.euromonitor.com