Prepared especially for:

Prepared by:
Rick Sherwood SFR CRMLS 180 Via Verde Suite 200 San Dimas, CA 91773 Office: 5619819720 Mobile: 6613328496 Email: Rick.Sherwood@homes.com

We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, Rick Sherwood SFR

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Presented By

Rick Sherwood
SFR

Comparative Market Analysis Explanation

The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Currently for Sale

5101 Xerxes Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 2 Sq. Ft.: 1,231 Year/Age: 1924 Lot Size: 37.00 X 128.50 Map Code: B3120 Census:

1
MLS#: 4084945

List Price: $237,000 Sold Price: $/Sq. Ft.: $193 List Date: 09/09/2011 Sold Date: Expired Date: DOM/MT: 12

Interior Features: Exterior Features:

Garage: 3;
Lot Features: Remarks:

Traditional sale. Move-in condition. Classic home w/cozy front porch, HDWD flrs, current paint colors, updated kit w/SS appliances, crown molding, built-in buffet in DR, 3 good bedrooms, LL has the start to being finished, newer 3/4 bath. Great fenced yd.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Currently for Sale

5415 Washburn Avenue S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 3 Sq. Ft.: 1,648 Year/Age: 1949 Lot Size: 41.00 X 123.00 Map Code: B3120 Census:

2
MLS#: 4081896

List Price: $249,900 Sold Price: $/Sq. Ft.: $152 List Date: 08/29/2011 Sold Date: Expired Date: DOM/MT: 32

Interior Features: Exterior Features:

Garage: 1;
Lot Features: Remarks:

Remarkable 1.5 story cozy family home in SW Mpls. Steps away from Minnehaha Creek. Enjoy views of the creek beneath mature shady trees in the front yard. The home has numerous updates including fresh paint, new carpet, new tile... (cont. in agent remarks)

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Currently for Sale

5129 Drew Avenue S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 1 Sq. Ft.: 1,404 Year/Age: 1926 Lot Size: 44.00 X 127.00 Map Code: A3120 Census:

3
MLS#: 4089470

List Price: $250,000 Sold Price: $/Sq. Ft.: $178 List Date: 09/23/2011 Sold Date: Expired Date: DOM/MT: 3

Interior Features: Exterior Features:

Garage: 1;
Lot Features: Remarks:

High demand Fulton neighborhood home has hardwood floors, fireplace, formal dining, front porch & large rear deck. Huge master has great potential to create luxurious suite. Just a few short blocks to shopping, dining & entertainment.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Expired Properties

5033 Drew Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 2 Sq. Ft.: 1,496 Year/Age: 1924 Lot Size: 40 X 127 Map Code: A3120 Census:

4
MLS#: 4035204

List Price: $289,900 Sold Price: $/Sq. Ft.: $194 List Date: 04/15/2011 Sold Date: Expired Date: DOM/MT: 91

Interior Features: Exterior Features:

Garage: 2;
Lot Features: Remarks:

Craftsman Bungalow in demand location 2 blocks from 50th & France. Offers oak WW, HWF's newer (2001) double garage w/storage loft, main floor BR w/half bath, custom brick fireplace, tastful second floor addition has large BR with big walk-in closet.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Pending Sale

5208 Abbott Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 2 Sq. Ft.: 1,704 Year/Age: 1924 Lot Size: 40.00 X 127.00 Map Code: B3120 Census:

5
MLS#: 4073274

List Price: $224,900 Sold Price: $/Sq. Ft.: $132 List Date: 08/01/2011 Sold Date: Expired Date: DOM/MT: 8

Interior Features: Exterior Features:

Garage: 2;
Lot Features: Remarks:

Charming home with natural WW, brick FP, built-in buffet, AC. 3 BR on main level & walkout lower level. Popular SW Mpls, near 50th & France, Lake Harriet & Minnehaha Creek. Offers outstanding potential for updating in this great neighborhood.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Pending Sale

4929 Vincent Avenue S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 1 Sq. Ft.: 1,218 Year/Age: 1918 Lot Size: 40.00 X 128.00 Map Code: B2120 Census:

6
MLS#: 4079769

List Price: $279,000 Sold Price: $/Sq. Ft.: $229 List Date: 08/22/2011 Sold Date: Expired Date: DOM/MT: 42

Interior Features: Exterior Features:

Garage: 1;
Lot Features: Remarks:

This beautiful craftsman-style bungalow is a must see! You can move in & relax...and still enjoy the front porch, the breakfast nook and the deck. Leave your car in the garage and take the bus to work. A short walk to Lake Harriet. 1 yr AHS warranty incl.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Pending Sale

5244 Beard Ave S

City/Area: Minneapolis, MN 55410 Beds: 2 Baths: 1 Sq. Ft.: 1,189 Year/Age: 1923 Lot Size: 40x126 Map Code: A3120 Census:

7
MLS#: 4069105

List Price: $284,900 Sold Price: $/Sq. Ft.: $240 List Date: 07/18/2011 Sold Date: Expired Date: DOM/MT: 22

Interior Features: Exterior Features:

Garage: 1;
Lot Features: Remarks:

Sun-drenched 2 story with open floor plan and enormous screen porch overlooking terraced garden. Updated bath, furnace and AC. Enjoy all the little details including crown molding, chair rail and french doors. Walk to shops and dining at 50th and France.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

5112 Abbott Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 2 Sq. Ft.: 1,692 Year/Age: 1923 Lot Size: 42x128 Map Code: B3120 Census:

8
MLS#: 4037645

List Price: $199,900 Sold Price: $185,250 $/Sq. Ft.: $109 List Date: 04/21/2011 Sold Date: 07/05/2011 Expired Date: DOM/MT: 60

Interior Features: Exterior Features:

Garage: 2;
Lot Features: Remarks:

Great location, short distance to France Ave shops, Lake Harriet & creek. Features hardwood floors, fireplace, 2 car garage, big kitchen, formal dining room, fenced-in yard. Needs some work, but priced accordingly.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

5315 Beard Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 1 Sq. Ft.: 1,243 Year/Age: 1926 Lot Size: 40x127 Map Code: A3120 Census:

9
MLS#: 4037237

List Price: $239,000 Sold Price: $225,000 $/Sq. Ft.: $181 List Date: 04/20/2011 Sold Date: 06/21/2011 Expired Date: DOM/MT: 48

Interior Features: Exterior Features:

Garage: 2;
Lot Features: Remarks:

Great 3BR home in demand neighborhood. Same family has owned it for 58 years. Well built & maintained with newer windows on main level & a newer roof, hardwood floors & a fireplace. Nice lot with a double garage.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

5220 Abbott Avenue S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 2 Sq. Ft.: 2,017 Year/Age: 1925 Lot Size: 40.00 X 127.00 Map Code: B3120 Census:

10
MLS#: 4063262

List Price: $289,900 Sold Price: $259,900 $/Sq. Ft.: $129 List Date: 06/29/2011 Sold Date: 09/26/2011 Expired Date: DOM/MT: 70

Interior Features: Exterior Features:

Garage: 1;
Lot Features: Remarks:

Charming 3 BR/2BA Tudor near 50th & France.Incredible 2nd flr mstr suite w/vaulted ceiling, skylights & 3/4 BA,Hdwd flrs, formal DR w/built-in hutch, updated kit,Brick FP,LL amusement rm,huge deck & lovely gardens.Sought after Loc in Mpls.Live your dream!

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

5112 France Ave S

City/Area: Minneapolis, MN 55410 Beds: 2 Baths: 1 Sq. Ft.: 1,102 Year/Age: 1948 Lot Size: 135X50 Map Code: A3120 Census:

11
MLS#: 4022115

List Price: $235,000 Sold Price: $/Sq. Ft.: $213 List Date: 03/10/2011 Sold Date: Expired Date: DOM/MT: 112

Interior Features: Exterior Features:

Garage: 2;
Lot Features: Remarks:

Located in prime Edina location, This charming home is just blocks from great dining and shopping. Remodeled home with cherry cabinets, SS Appliances, Travertine tile and much more. Turn key condition!

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

5220 Abbott Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 2 Sq. Ft.: 2,017 Year/Age: 1925 Lot Size: 40x127 Map Code: B3120 Census:

12
MLS#: 4052632

List Price: $329,900 Sold Price: $/Sq. Ft.: $164 List Date: 05/31/2011 Sold Date: Expired Date: DOM/MT: 25

Interior Features: Exterior Features:

Garage: 1;
Lot Features: Remarks:

Spectacular updt tudor style home! Fresh,tasteful decor thru-out! Open 2nd flr mastr w/ vaulted ceilings & priv.spacious bath! Formal livg rm w/ FP & formal din. Updated kit. & finished amuse rm! Landscpd fenced yard! Attached gar & deck! Great Location!

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Properties Recently Sold

5144 Upton Ave S

City/Area: Minneapolis, MN 55410 Beds: 3 Baths: 3 Sq. Ft.: 2,375 Year/Age: 1924 Lot Size: 128x40 Map Code: B3120 Census:

13
MLS#: 4043671

List Price: $435,750 Sold Price: $/Sq. Ft.: $183 List Date: 05/06/2011 Sold Date: Expired Date: DOM/MT: 44

Interior Features: Exterior Features:

Garage: 2;
Lot Features: Remarks:

S.W. MINNAPOLIS GEM! OUTSTANDING TWO-STORY HOME LOC NEAR LK HARRIET FEATURES SPACIOUS MAIN-FLOOR FAM RM PLUS FORMAL LIVING & DINING ROOMS, OVERSIZE 2-CAR GARAGE, GRANITE KITCHEN, 3 QUALITY BATHS, 3-BR?????S ON UPPER LEVEL, 2-FP'S AND TONS OF CHARACTER.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Map of Comparable Properties

Prepared by Rick Sherwood

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Properties Map Listing Index

Order #
1 2 3 4 5 6 7 8 9 10 11 12 13

Address
5101 Xerxes Ave S 5415 Washburn Avenue S 5129 Drew Avenue S 5033 Drew Ave S 5208 Abbott Ave S 4929 Vincent Avenue S 5244 Beard Ave S 5112 Abbott Ave S 5315 Beard Ave S 5220 Abbott Avenue S 5112 France Ave S 5220 Abbott Ave S 5144 Upton Ave S

Date Listed
9/9/2011 8/29/2011 9/23/2011 4/15/2011 8/1/2011 8/22/2011 7/18/2011 4/21/2011 4/20/2011 6/29/2011 3/10/2011 5/31/2011 5/6/2011

Listing Price
$237,000 $249,900 $250,000 $289,900 $224,900 $279,000 $284,900 $199,900 $239,000 $289,900 $235,000 $329,900 $435,750

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics

Active Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 3 $237,000 $245,633 $250,000 $172 16

Expired Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 1 $289,900 $289,900 $289,900 $194 91

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics

Pending Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 3 $224,900 $262,933 $284,900 $192 24

Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM 3 $185,250 $223,383 $259,900 $135 59

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Property Statistics

Withdrawn Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 3 $235,000 $333,550 $435,750 $182 60

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Summary Analysis

Listing Category Lowest Price

Active Expired Pending Sold Withdrawn Total Averages $237,000 $289,900 $224,900 $185,250 $235,000 $234,410

Highest Price Average Price

$250,000 $289,900 $284,900 $259,900 $435,750 $304,090 $245,633 $289,900 $262,933 $223,383 $333,550 $271,080

$/SqFt
$172 $194 $192 $135 $182 $175

DOM
15 91 24 59 60 60

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Sold Property Analysis

Address 5112 Abbott Ave S 5315 Beard Ave S 5220 Abbott Avenue S Sold Averages List Price $199,900 $239,000 $289,900 $242,933 Sold Price $185,250 $225,000 $259,900 $223,383 DOM 60 48 70 59 % Chg -7.33 % -5.86 % -10.35 % -7.85 % $/SqFt $109 $181 $128 $139

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Why do you need a Real Estate Professional

Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:

When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.

A real estate professional is best suited to determine a pricing strategy for your property. You dont want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.

A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.

Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.

Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Price Analysis

Comparable Price Analysis

Low Price Average Price High Price

Sold Price $185,250 $223,383 $259,900

Price per Sq.Ft. $109 $135 $129

Approx. Market Value

Seller

Date

Broker/Sales Associate
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Date

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Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Selling Price vs. Timing

You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.

Maximizing First Impressions

Exterior and Curb Appeal
Experts say most buyers make their decision at first sight.

General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.

Doorway

Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.

Clean, Clear, Light and Bright

Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.

Warm and Homey

Prepared by Rick Sherwood

SFR
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.