domestika.

org

STORYTELLING
TASK
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Every storytelling formula has:

THE
STORY- • Problem / Situation
TELLING • Solution / Plan
RECIPE • Result
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1. • Be specific
IDENTIFY
YOUR • Make sure it’s a pain point
(relatable-emotional)
CUSTOMER’S
PROBLEM • Keep it short
(SITUATION)
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2. • Make it feel like a new idea

EXPLAIN
YOUR PLAN • Make it understandable
TO HELP THEM • Here’s what we do to solve
(SOLUTION) the problem
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3. • What your business does for

the client
DESCRIBE A
SUCCESSFUL • Make it something they
ENDING TO want
THEIR STORY
(RESULT) • Make it brief
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STORYBRAND ACTIVITY:
WRITE YOUR ELEVATOR PITCH
Create the 3-level one-liner text
• Problem / Situation
• Solution / Plan
• Result
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DOT’S ONE-LINER

Businesses have a hard time humanizing their brand to connect and

grow their audience on social media.

I teach you the dragon’s formula so you know how to stay it, when to
say it and where to say it in order

to build a thriving community that constantly generates new leads and

customers that are obsessed with your brand.