UNIVERSITY OF BENIN

FACULTY OF ART
DEPARTMENT OF MASS COMMUNICATION

NAME:

AMARACHI BLESSING JOSEPHAT

MAT NO:

ART2100965

COURSE TITLE:

THEATRE MANAGEMENT

COURSE CODE:

THR 211

COURSE LECTURER:

DR BARDI.
 ASSIGNMENT

You have been hired as a publicity director; outline at least Eight (8) publicity methods you will

use in attracting the audience to the theatre.

ANSWER.

WHAT IS PUBLICITY?

To be successful in business or whatever you do, you must make sure people know about

your company. Sales will help you drive your business, and when your company engage in

publicity, your ideal customers are more likely to be aware of what you offer.

Therefore, publicity is putting your business in front of the public and media outlets, so you

can showcase your product, services and company news. The goal is to attract your target

audience members and make them aware of your company so they will want to engage in

business with you. Publicity is important because its help increase awareness and visibility of

your company while establishing it as a worthwhile business to purchase goods and services

from. Some of the Important of publicity are;

 Publicity is less expensive than marketing effort in that publicity is more about awareness

and marketing is usually advertising to your target audience.

 It is a way to gain credibility in that publicity is a more organic way of showcasing your

business to the public.

 Publicity introduces you to opportunities for collaboration. Through your publicity effort

companies may be interested in working and partnering with you on a project.

 The more you expose your brand to people, the stronger and more recognizable it will

get.

TYPES OF PUBLICITY.

 News outlets

 Press release

Expert presenter.

WHO IS A PUBLICITY DIRECTOR?

The publicity director is responsible for acquiring details of a production in order to

create an appealing way of advertising, marketing and drawing in an interested audience.

WHAT IS PUBLICITY IN THEATRE MANAGEMENT?

Theatrical publicity management involves the coordination of all publicity

techniques meant to attract the audience to the theatre. These publicity techniques include

advertising, sales promotions, publicity, public relations, words of mouths, novelty

publicity etc. Some of the publicity methods, I would use as a publicity director in

attracting audience to the theatre includes;

 Social media campaign: Involves creating engaging content and sharing behind the

scenes glimpse and running contests or giveaway to generate excitement. And also using

popular Hash tags and collaborating with influencer to have a wider audience.

 Collaboration with local influencers: By collaborating with local influences they can

help spread the word about upcoming shows, their experiences and attract their followers

to attend.
 Utilizing online reviews platform and testimonials: This method is an effective way to

build trust and attract more audience to the theatre. Positive reviews and testimonials

from satisfied patron can create a positive buzz and encourage others to attend. Platforms

like yelp, Google reviews are great for showcasing feedbacks and generating interest.

 Creating an Engaging website: You can include information about upcoming events,

sales of tickets and even interactive features like quiz or behind the scenes videos. Make

sure it is visually appealing, easy to navigate and mobile friendly.

 Cross promotions with other local businesses: Is a strategy where the theatre partners

with local businesses to mutually promote each others offerings. For example, the theatre

could offer discounts to a nearby restaurant, in return, the restaurant can promote the

theatre to its customers. It’s a “win” “win” collaboration approach for both businesses.

 Hosting special events or workshops: Is a way to engage with your audience and

provide them with unique experience. Consider organizing a question and answer session

with actors, theatre workshops or even themed parties related to your show.

 Street performance or flash mobs: This method is a fantastic way to create buzz and

surprise people with spontaneous entertainment. Imagine dancers, musicians, actors

showcasing their talents in unexpected places. It is a way to capture attention and

generate interest in the theatre.

 Email newsletter to subscribers: This is a great way to keep the audience informed

about upcoming shows, special events, and exclusive offers. Make sure to provide

valuable content such as behind the scenes insight and interview with cast members to

keep them existing and connected to the theatre.

Other Methods include;

 Words of mouths marketing from satisfied audience members

 Eye catching posters and flyers

 Community outreach and sponsorship

 Online ticketing platform

 Radio and television advertising.

 Press release to local media..Etc.

With reference to

Google:LinkedIn.com.