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    Persona

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    Hamada Ahmed
    The document outlines a process for developing marketing personas. It involves exploring what a target customer sees in their environment and market offers, what they think and feel in terms of worries and aspirations, and what they hear from influencers. It also involves understanding what customers like and do, as well as what they say and how they act in terms of attitude, appearance, and behavior. The goal is to exploit this knowledge to effectively engage and export marketing messages to different customer profiles.

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    Persona

    Uploaded by

    Hamada Ahmed
    12 views6 pages
    The document outlines a process for developing marketing personas. It involves exploring what a target customer sees in their environment and market offers, what they think and feel in terms of worries and aspirations, and what they hear from influencers. It also involves understanding what customers like and do, as well as what they say and how they act in terms of attitude, appearance, and behavior. The goal is to exploit this knowledge to effectively engage and export marketing messages to different customer profiles.

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    persona

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    The document outlines a process for developing marketing personas. It involves exploring what a target customer sees in their environment and market offers, what they think and feel in terms of worries and aspirations, and what they hear from influencers. It also involves understanding what customers like and do, as well as what they say and how they act in terms of attitude, appearance, and behavior. The goal is to exploit this knowledge to effectively engage and export marketing messages to different customer profiles.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    12 views6 pages

    Persona

    Uploaded by

    Hamada Ahmed
    The document outlines a process for developing marketing personas. It involves exploring what a target customer sees in their environment and market offers, what they think and feel in terms of worries and aspirations, and what they hear from influencers. It also involves understanding what customers like and do, as well as what they say and how they act in terms of attitude, appearance, and behavior. The goal is to exploit this knowledge to effectively engage and export marketing messages to different customer profiles.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    Empower - Marketing Personas

    Draw Process

    Explore Exploit Export


    Know What do they SEE (Enviroment, Market Offers) Know

    What do they Think & Feel (What Counts, Worries, Aspirations) What do they Hear (Boss, Peers, Influencers)

    Like Like

    Do Do

    What do they Say and Do (Attitude, Appearance, Behavior)


    Created by Business901
    Engage - Marketing Personas
    Draw Process

    Explore Exploit Export


    Know What do they SEE (Enviroment, Market Offers) Know

    What do they Think & Feel (What Counts, Worries, Aspirations) What do they Hear (Boss, Peers, Influencers)

    Like Like

    Do Do

    What do they Say and Do (Attitude, Appearance, Behavior)


    Created by Business901
    Explore - Marketing Personas
    Draw Process

    Explore Exploit Export


    Know What do they SEE (Enviroment, Market Offers) Know

    What do they Think & Feel (What Counts, Worries, Aspirations) What do they Hear (Boss, Peers, Influencers)

    Like Like

    Do Do

    What do they Say and Do (Attitude, Appearance, Behavior)


    Created by Business901

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