MODELS OF

COMMUNICATION
BSIT 1A

Presented by: Jonnelle Gorgonio

JV Mart Palasol
Kyla Alyssa Badilla
Kyshia Angel Beltran
Alyssa Rae Calimbo
 ELS OF COMMUNICAT
MOD ION
SHANNON-WEAVER’S
ARISTOTLE’S MODEL
MODEL

OSGOOD-SCHRAMM’S
BERLO’S MODEL
MODEL

BARNLUND’S DANCE’S HELICAL

MODEL MODEL
 ARISTOTLE’S MODEL
OF COMMUNICATION

SPEAKER SPEECH AUDIENCE EFFECT

OCCASION
ARISTOTLE’S MODEL
considered as the first model of communication
was proposed before 300 B.C.
more focused on public speaking than
interpersonal communication
 5 BASIC ELEMENTS OF ARISTOTLE’S MODEL
SPEAKER the originator of the message

SPEECH the content or information

3 SIGNIFICANT C
RITICISMS
OCCASION the situation
NO FEEDB
ACK
NO NOISE
AUDIENCE the receiver of the speech PUBLIC SP
EAKING CE
NTERED

EFFECT the impact or outcome of the

communication process
CRITICAL ELEMENTS OF A
GOOD COMMUNICATOR
Ethos - the characteristic which makes
you credible in front of the audience.
Pathos - if what you say matters to them
and they can connect with it, then they
will be more interested and they will think
you are more credible.
Logos - logic. People believe in you only if
they understand what you are trying to
say. You must present facts to the
audience for them to believe in you.
SHANNON-WEAVER’S
MODEL OF
COMMUNICATION
 SHANNON WEAVER’S
MODEL
CLAUDE SHANNON AND WARREN WEAVER DEVELOPED THE
SHANNON-WEAVER MODEL OF COMMUNICATION, THIS MODEL IS
OFTEN USED IN THE FIELD OF INFORMATION THEORY AND
FOCUSES ON THE PROCESS OF TRANSMITTING INFORMATION
FROM A SENDER TO A RECEIVER.
 ELEMENTS OF SHANNON-WEAVER’S MODEL
Information source - origin of the
message or information. This source can
be a person, a machine, or any entity that
generates data to be communicated.
Transmitter - responsible for encoding the
information into a format suitable for
transmission
Channel - represents the medium or
physical pathway through which the
encoded message is transmitted.
Receiver - responsible for decoding the
transmitted signal back into a format that
can be understood and processed
Destination - it is where the information
is intended to be understood,
interpreted, and potentially acted upon.
Noise -refers to any interference or
disturbance that affects the quality of the
signal during transmission.
BERLO’S MODEL
takes into account the emotional
aspect of the message.
operates on the SMCR model
focuses on the process of
communication and the factors
that influence its effectiveness.
BERLO’S MODEL
Source - the sender or initiator of
the communication. It can be an
individual, a group, or an
organization.

Message - the content or

information that the source wishes
to convey to the receiver.
BERLO’S MODEL
Channel - represents the medium
through which the message is
transmitted from the source to the
receiver.

Receiver - the individual or group

for whom the message is intended.
CRITICISMS
No feedback
Does not mention barriers to
communication
No room for noise
Liner model
Needs people to be in the same
level for communication to occur
OSGOOD-SCHRAMM’S
MODEL OF
COMMUNICATION
The Osgood-Schramm
Model of communication
is a circular, rather than
linear, way of messaging.

M
M
RA
CH
-S
D
O
O
SG
O
Hence, once a person
decodes a message, then
they can encode it and
send a message back to
the sender.

They could continue

encoding and decoding
into a continuous cycle. It
emphasizes the dynamic
and interactive nature of
communication processes
BARNLUND’S
MODEL OF
COMMUNICATION
 BARNLUND’S MODEL
Barnlund’s Transactional Model is a multi-layered feedback system. This
is a continuous process where sender and receiver interchanges their
places and both are equally important. The message passing takes place
with a constant feedback being provided from both parties. A feedback
for one is the message for the other.

Cues refers to the signs for doing something. As per Barnlund there
are: public cues, private cues and behavioral cues. In the model
diagram shown above, spiral lines gives graphic representation to the
assumptions like public cues and private cues.
 COMPONENTS
Public cues ​(Cpu) are physical,
environmental or artificial and
natural or man-made.
Private cues (Cpr) are also
known as private objects of
orientation which include
senses of a person.
Behavioral cues can be verbal
(Cbehv) as well as non-verbal
(Cbehnv).
Speech act refers to particular
instance of communication in
the model.
Filters are the realities of
people engaged in
communication.
Noise is the problem that arises
in communication flow and
disturbs the message flow.
DANCE’S HELICAL MODEL
This model highlights the idea that
communication is a dynamic, evolving,
and nonlinear process. It emphasizes
that communication is not just about
transmitting information but also about
personal and relational growth, as
individuals and groups continually learn
and adapt through their interactions.
THANK YOU FOR
LISTENING!
Don't hesitate to ask any questions!