Digital Strategy Template

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Digital Strategy Template

Transforming How Texas Government Serves Texans | #DIRisIT 1


Digital Strategy Template
How
WHY
Digital Customer service Innovation
Agency mission and vision transformation Customer service promise What are your aspirations for
innovation?
How and what
Insert here your mission statement, strategic will be
intent, service charter etc transformed?

All service
channels are
digitally
enabled and Website
WHAT aligned
Capability and social media Channels to
change mobile/apps
What is the Strategy management Customers
Insert here the What policies,
procedures, staff
• purpose of the Digital Strategy training and change walk-in
• guiding principles Call Centers
management are
• defining characteristics required?

mail
site visits

Governance publications
What management structure
Enabling technologies
What hardware and software
and resourcing is required?
do you need e.g. new CRM,
etc.?

Better… eg More… eg Shorter… eg Reduced… eg


Benefits

customer experience customers self-serving time finding the right answers and red-tape and barriers to customers
education and advice that is easy to time for Agency staff to provide quality responding to customer queries doing business with us
find, understand and act on service due to less time doing admin Face-to-face time with customers cost to serve
understanding of customers and the customers acting as our advocates because they are assisted by digital number of customers visiting us
changing workplace services tailored to customer needs technologies time spent by our staff on
consistency of service delivery collaboration across Agency in devising time to determine a customer’s issue administrative tasks
and delivering services to customers

Transforming How Texas Government Serves Texans | #DIRisIT May 1, 2022 | 2

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