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CEO
Md Arafat Hossain
All Depaerment
Head 1832024

Production Account Sales

Nayon Biswas Tuhin uddin MD Matin Mia
1832008 1832015 1832032

Marketing
HR Credit and Loans
Esha khatun
Mosharof Hossain Rokshana Rashid
1832046
1832039 1832046

Operation R&D Foreign Relation

Mst. Halima Khatun Nishat Tasnim Sima Meftahul jannat Meem
1832060 1832067 1832074

SuperVisor
Md Abul Hasnat Al
Mamun
1732042
 Introduction

Company profile :

Beximco Pharma was founded in 1976 and started operations in 1980,

The licenses of Bayer AG of Germany and Upjohn Inc. of United States.
It supplies more than 10% of country's total medicinal needs.
Manufactures and markets its own branded generics for several diseases
including AIDS, cancer, asthma, hypertension, and diabetes for both
national and international markets.
First drug company from Bangladesh to sell its products in the US.
 Vision statement of Beximco Pharma

We will be one of the most trusted, admired and

successful pharmaceutical companies in the region with
a focus on strengthening research and development
capabilities, creating partnerships and building presence
across the globe.
 Our Mission

We are committed to enhancing human health and well

being by providing contemporary and affordable
medicines, manufactured in full compliance with global
quality standards.
Largest exporter in the country

Strong brand image

Bigger market share

Product diversity
Strength
Foreign market share

Public health checking point

Certified by Global regulatory bodies

Strong Research and development plan

 Weakness

Inconsistent in Dependency on
Strong competitor
supplying product foreign products

Use of cash for Environmental

promotional Loan defaulter
pollution
purposes:
 Building
Stronger
Brand

Faster
Market Opportunities Enormous
Growth Growth

Foreign
Operation
 New Entrants in the
Huge competition
market

Threats

Highly Regulated Threat to

Market environment
 Key Success Factors (KSFs) OF Beximco Farma
Manufacturing Related KSFS
Zero defect manufacturing.
High capacity utilization.
Availability of skilled labor.
Low cost product design and
engineering.
Skills Related KSFS
Expertise in R&D and technology.
 Ability to develop innovative
products.
Quality control know-how.
Marketing Related KSFS
Breadth of product line and
product selection.
In time filling of customer
orders.
Attractive style and packaging
design.
Technology Related KSFS
Technical capability to make
innovative improvements in
production process.
Product innovation capability.
Research expertise
introducing new products.
 Consistently
high quality

Core
Market Lead competencies of Commitment
Position Beximco to quality
pharmaceutical

People focus
Existing and Potential Competitor of Beximco Pharmaceutical Ltd.

Square Pharmaceuticals Ltd.

ACI limited
Incepta Pharmaceuticals Ltd
Renata Limited
ACME Pharmaceuticals Ltd
Opsonin Pharmaceuticals Ltd.
Eskayayef Pharmaceuticals Ltd.
 Competitive Strategy of Beximco pharmaceutical limited

Cost Leadership
Product differentiation
Market Expansion
Marketing and Branding
Diversification of Product
Strategic Alliances and Partnership
Use of Advancement Technology
Research and Development