UNIVERSITI TEKNOLOGI MARA (UITM), CAWANGAN NEGERI SEMBILAN,

KAMPUS REMBAU

FACULTY of COMMUNICATION & MEDIA STUDIES DIPLOMA in

COMMUNICATION AND MEDIA

PUB253 - PUBLISHING

ASSIGNMENT TITLE:
BOOK REVIEW REPORT: PELUKIS JALANAN & LETTERS TO GOD

PREPARED BY:

NAME STUDENT ID

NURUL BATRISYA BINTI ZAILANI 2020871016

SARAH BATRISYIA BINTI ZULKARNAIN 2020613648

TASNEEM MAISARAH BINTI AZRUL HISHAM 2020490554

SORAYA NAQUIAH ABD TALIB 2020890956

MUHAMAD SHARIZAL BIN AHMAD JALIL 2020477824

CLASS:
N5MC1104B

PREPARED FOR:
ROSDI BIN SAFIAN
TABLE OF CONTENT

1.0 ABOUT PUBLISHING COMPANY 3

1.1 HISTORY 3
1.2 PURPOSE, MISSION AND VISION 4
1.2.1 IMAN PURPOSE 4
1.2.2 IMAN VISION 4
1.2.3 IMAN MISSION 4
1.3 ORGANISATION CHART 5

2.0 BOOK REVIEW 7

PELUKIS JALANAN 7
2.1 TITLE 7
2.2 AUTHOR 8
2.3 SYNOPSIS 10
2.4 INTERESTING FACTS ABOUT THE BOOK 11
LETTERS TO GOD 12
2.1 TITLE 12
2.2 AUTHOR 13
2.3 SYNOPSIS 14
2.4 INTERESTING FACTS ABOUT THE BOOK 15

3.0 BOOK DESIGN 17

PELUKIS JALANAN 17
3.1 BOOK MATERIALS (COVER AND CONTENT) 17
3.1.1 COVER 17
3.1.2 CONTENT 18
3.1.3 BINDING 18
3.2 BOOK COVER DESIGN 20
3.3 BOOK DESIGN LAYOUT APPROACH 22
3.4 BOOK DESIGN: PRELIMINARY PAGE 23
3.5 BOOK DESIGN: CONTENT 25
3.6 BOOK DESIGN: END MATTERS 26
LETTERS TO GOD 29
3.1 BOOK MATERIALS (COVER AND CONTENT) 29
3.1.1 COVER 29
3.1.2 CONTENT 30
3.1.3 BINDING 30
3.2 BOOK COVER DESIGN 31
3.3 BOOK DESIGN LAYOUT APPROACH 33
3.4 BOOK DESIGN: PRELIMINARY PAGE 33
3.5 BOOK DESIGN: CONTENT 36
3.6 BOOK DESIGN: END MATTERS 37

1
4.0 BOOK PROMOTION 40

PELUKIS JALANAN 40
4.1 PROMOTION STRATEGY 1: SOCIAL MEDIA PROMOTION 40
4.2 PROMOTION STRATEGY 2: BOOK TEASER 43
4.3 PROMOTION STRATEGY 3: SOCIAL MEDIA REVIEW 44
4.4 PROMOTION STRATEGY 4: E-BOOK VERSION 47
LETTERS TO GOD 48
4.1 PROMOTION STRATEGY 1: SOCIAL MEDIA PROMOTION 48
4.2 PROMOTION STRATEGY 2: SOCIAL MEDIA REVIEW 51
4.3 PROMOTION STRATEGY 3: ONLINE SHOPPING PLATFORM 54
4.4 PROMOTION STRATEGY 4: E-BOOK VERSION 55

REFERENCES 56

APPENDIX 57

2
1.0 ABOUT PUBLISHING COMPANY

1.1 HISTORY

Dr. Aisyah Zainordin is the founder of IMAN, she recognised there were
not many widely accessible decent books for the general population in 2012 when she
returned to Malaysia after studying and working in the United Kingdom. In order to
provide readers like her with a platform to find excellent books, imanshoppe.com
was later established as an Islamic retail and online bookstore called IMANSHOPPE.
The necessity to supply more excellent books for the audience has become more
pressing as the market has grown and demand has risen. At first, only two full time
workers were included but ever since the business developed, their team also
expanded as well.

Due to that factor, IMAN Publication was established as IMAN's publishing

division as a result in 2013. Since then, IMAN publications have expanded to include
both Islamic and non-Islamic genres. Not only that, IMAN has also increased its
market share nationally and received numerous awards from the book and publishing
industry. Their partnership with agents and retail bookstores in Malaysia and
throughout the world is still growing and developing. IMAN started experimenting
with digital platforms and content in 2020 to investigate new markets. In order to
further the information released in books and cater to readers who prefer digital
content, IMAN+ developed an online content platform with the same goal in mind.

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1.2 PURPOSE, MISSION AND VISION

1.2.1 IMAN PURPOSE

IMAN is a publishing company that strives to build a platform

together where they can give all their best to create an impact for the
society. In order to fit with the complex world today, IMAN decided from the
start to make interesting content for their consumers in the form of books and
digital media. They also made sure to partner up with only the best content
providers and platform distributors because that way they will be able to give
their customers contents from the best selections only.

1.2.2 IMAN VISION

Every company needs a vision statement to look forward to in their

business because success always starts from a strategic plan and for IMAN,
they stand with two particular visions. Firstly, IMAN aims to build a
wholesome, purposeful and empowering global community. Secondly, they
also strive to be the company that understands best, produces and delivers
great contents for their customers globally.

1.2.3 IMAN MISSION

On the other hand, mission statements are needed in a business

company to give meanings and benefits for the workers to go for a larger goal.
As for IMAN publishing company, their mission is to enrich the community
by providing great contents and products through curious minds,
innovative technologies and collaborative partnerships.

4
1.3 ORGANISATION CHART

5
6
2.0 BOOK REVIEW

PELUKIS JALANAN

2.1 TITLE

Pelukis Jalanan, by Teme Abdullah, is the title of the book selected. The
"Jalanan" non-fiction book series; as it is based on real life events, which is Teme
Abdullah's first effort in writing, is divided into four (4) sections. It describes his
experiences in London as a young man trying to achieve his goals and
aspirations. The book's experiences of failure, bad choices made as a student, and
other difficulties encountered while pursuing his education in London make up the
bulk of the book's substance. As he went through the process of apparently earning a
scholarship, he had to struggle to pay his tuition expenses despite his mistakes.

For this reason, the stories in the series are filled with real-life events and
messages that encourage readers to follow their dreams despite their own fears
and limitations since Teme is a man of great willpower and believes that one's own
limitations should never be an excuse to give up. In the end, he succeeded as an
architect, painter, and writer, inspiring a large number of people along the way. In
addition, people are more likely to purchase and read a book if the cover image is
visually appealing and piques their attention. In addition, a compelling plot might help
readers appreciate the author's honesty when they read their writings. People of
various backgrounds may learn a lot from this and be inspired to keep striving
for greater heights in life.

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2.2 AUTHOR

Teme Abdullah is recognised for his participation in architecture, literature,

and painting. He originally surfaced on the internet in 2008 as a comic and
doodle-themed blogger while he was a high school student. In addition to being born
and raised in Selangor and graduating from a boarding school there, Teme went on to
get a Bachelor of Architecture degree in the United Kingdom after completing the
Sijil Pelajaran Malaysia (SPM) examinations. As soon as he graduated from college,
he went to work for an architectural business in London.

To this day, Teme uses the nickname given to him by his high school buddies
as the name of the person he is questioning. Abdullah is a pen name for Teme that the
author came up with when he initially penned the novel in 2016. In Kelantan, the term
"friend" is pronounced the same manner as Teme. To refer to oneself as "I," the
first-person pronoun "friend" might be used instead. To put it simply, the combination
of Teme and Abdullah implies "I am nothing but a servant of Allah." Previously,
Teme was renowned as a street painter, who painted buildings in the city where he
trained, the City of London. Teme was inspired to create a book based on his personal
experiences as a student in the United Kingdom, entitled Street Painter. The tale of a
Malaysian student who became a painter in order to pay for his own university tuition
in London. (Teme Abdullah, n.d.)

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 Teme wrote Arkitek Jalanan as a follow-up to his first novel, Pelukis
Jalanan, after receiving an unexpectedly positive reaction to it. The National Novel
Award 2018 and the Malaysia Book Award 2020 have both been given to Teme
Abdullah's second book, which has won the highest accolades so far. Teme Abdullah
has conducted a reader gathering session at the Kuala Lumpur International Book Fair
2018 as a show of gratitude to individuals who have read his work even if they have
never met him.

As a consequence of readers’ support for Teme Abdullah's writings, the author

was summoned to appear before the Head of State of Malaysia, KDYMM SPB Yang
di-Pertuan Agong Al-Sultan Abdullah Ri'ayatuddin Al-Mustafa KDYMM SPB. Billah
Shah Ibni Almarhum Sultan Haji Ahmad Shah Al-Musta'in Billah and his queen
KDYMM SPB Raja Permaisuri Agong Tunku Hajah Azizah Aminah Maimunah
Iskandariah Binti Almarhum Al-Mutawakkil Alallah Sultan Iskandar. In addition,
Teme gave him his whole body of work, including two copies of T Planner. The
author's first book (Pelukis Jalanan, released in 2016) was written while the author
was still a student. After graduation, several novels were written.

Here are some of the list of awards received by Teme Abdullah:

Name of book Achievement

Pelukis Jalanan Anugerah Pilihan Pembaca POPULAR 2017

Arkitek Jalanan Winner MPH Best of 2017

Arkitek Jalanan Anugerah Buku Negara 2018

Pelukis Jalanan Anugerah Emas Kulit Buku Cantik 2018

Impian Jalanan Winner MPH Best of 2018

Signature Jalanan Winner MPH Best of 2019

Arkitek Jalanan Anugerah Buku Popular 2019

Arkitek Jalanan Anugerah Buku Malaysia 2020

Kapal Terakhir Di Dunia Winner MPH Best of 2021

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2.3 SYNOPSIS

When Teme Abdullah finished his A-Level studies, he decided to pursue

his education at a university in London, the United Kingdom. As it turned out,
Teme had been offered a scholarship to study abroad but had to forfeit it
because of his subpar A-Level scores. That did not stop him from continuing his
architectural education in the UK, which he paid for out of pocket. When Teme
moves to London, he faces a variety of problems and hardships. Because in order
to supplement his family's income and supplement his allowance, he had to give
up some of his spare time to work at a fast food restaurant on the weekends.

Due to a shortage of funds, Teme had to bind his stomach at times since he
couldn't afford the RM80,000 tuition price for one semester. That is not the case;
after using all of his financial resources, he has nothing left in his wallet. Teme's
time at university, when he was deceived by his peers, is also discussed in the
book. As a consequence of the misdeed of one of Teme's classmates during a
group task, Teme may have had to enrol in summer school.

Pelukis Jalanan was published in January 2016 to inspire and motivate

readers about the struggles of Teme living and surviving in the city of London. A
good read for leisure as it opens my eyes to look at the world in a different point of
view, also teaches us to appreciate our lives, our hardships, to value it more
because someone might have it harder than us. Teme started as a student and worked
for several part time jobs. Without all of it, we learnt nothing. The cover of the book
portrays how Teme is learning architecture yet doing part time jobs as a street artist to
get money to cover his educational fees and cost of living in London.

10
2.4 INTERESTING FACTS ABOUT THE BOOK

There are several factors that keep the readers interested in this book. First and
foremost, Pelukis Jalanan is one of the books that belongs among the other
“Jalanan” series. As a result, because the majority of the other “Jalanan” book series
collections are best-selling books, this book will capture the interest of fans of those
series. Furthermore, readers will have high trust and expectations, which will lead
to an increase in the number of people who read this series. Besides, the book is
based on the author's own true story from his time as a student. The story is about
a young man who continued his studies in architecture in London and had numerous
problems throughout his time there. A book based on a true story will encourage
many readers to read it.

Although the plot is simple and straightforward, this book is full of

inspiration and lessons for readers all around. Teme's perseverance in continuing
his study without burdening both of his parents is something to be admired and
learned from. His experience of only eating rice with eggs and salt for a month
teaches us the value of patience and gratitude in the face of all challenges. In addition,
pearls of advice that are highly beneficial and can be utilised as a guide in daily life
are included. Among the author's inspired pearls of advice is “Jika diberi peluang
berpatah balik masa, perbetulkan semuanya, mengelak kegagalan berlaku, dan hidup
dengan selesa, aku akan memilih untuk tidak lakukannya kerana pengalaman inilah
anugerah bernilai Allah kepada aku”.

Last but not least, Pelukis Jalanan also has a good plot and storyline that
keeps the reader guessing about what will happen and how the book will end. In
addition to its interesting storyline, it is also relatable to most readers because most
readers have had or are having the experience of continuing their study. Furthermore,
this story can inspire students to be passionate about finishing their education.
Due to all of the factors mentioned, this book is appropriate for those aged 17 to 30.
This is due to the fact that this book educates readers a lot about patience in the face
of challenges and gives readers an idea of what it's like to live as a student in London.
All of the interesting aspects of this book will be the reader's primary focus while
reading it.

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LETTERS TO GOD

2.1 TITLE

Letters to God is an award-winning fiction book written by Norhafsah

Hamid. This book has won awards like Terbaik Novel Inggeris Anugerah Buku
Negara 2019, Winner Best Paperback Fiction and many more. This book was
published in 2018 by Iman Publication Sdn Bhd and it is the last book, also known as
the sequel, in the Letters to God series. Here is the sequence of the books in the
series:

Bil Book Title

1 Divine Blessings

2 Dear God

3 Rough Diamond

4 Letters to God

The reason why this book is called “Letters to God” is because every chapter
is considered as a letter written by the main character, Sarah, to her one and
only Creator, Allah S.W.T. In every chapter, there will be a date stated at the top of
the page and the main character will begin to tell her story with “Dear God…”. It is
really heartwarming to see how Sarah is treating the letters she writes as if she is
going to send it to someone. Although Sarah realised that Allah S.W.T is the one who

12
planned her whole life out, the fact that she is talking to Him through the letters brings
comfort to her. The main character believes that everyone, especially, Muslims are
able to interact with Allah S.W.T anytime, anywhere and not just through prayers. We
personally think that the title is perfect to grab the readers’ attention especially the
ones that are trying to build a closer relationship to Allah S.W.T and seeking for His
guidance. Not only that, this book also helps in terms of strengthening our faith
towards our Lord.

2.2 AUTHOR

Norhafsah Hamid is an author who completed her diploma years in Diploma

in Shariah and Legal Practices (Norhafsah Hamid, n.d.). She then pursued her
studies in the United Kingdom and graduated from Reading University, United
Kingdom with a law degree. She worked in the United Kingdom for about a year
before going back to Malaysia to practise as an Advocate and Solicitor. However, she
is currently taking a break from civil practice and co-founding a Non Governmental
Organisation (NGO) called Nadi Anissa Muslim Women Organisation. She then
continued her career as an author who has written several award-winning and
best-selling books. As an analogy, In Her Footsteps, Rough Diamond, Back to Basic
and also Trying to be Muslim. Most of the books written by Norhafsah are fiction and
can be considered as motivational books and also religious books.

13
 In all of her books, she has been including a lot of things and information that
the readers can surely benefit from. One thing that most readers love about her is that
she always portrays how Islam is such a beautiful religion in all of her writings.
Aside from that, she also succeeded in convincing the readers that it is okay to be
imperfect Muslims as we are all sinners and tend to commit a lot of mistakes.
Nonetheless, we are all advised to keep striving to be a better servant to Allah S.W.T.
We believe that her books bring a lot of positivity especially to the reading
community in Malaysia. Moreover, as we all are aware of, it is rare to find English
books that are written by Malay authors. Hence, we can say that Norhafsah Hamid
might be one of the perfect examples to encourage young potential authors to not
fear to write in English.

Stated below are some of the list of awards received by Norhafsah Hamid:

Name of book Achievement

Letters to God i) Terbaik Novel Inggeris Anugerah Buku Negara 2019

ii) 2nd Place Fiction (Popular-The Star Readers’ Choice Award 2019)
iii) Winner Best Paperback Fiction (Best Of MPH 2018)
iv) Longlisted in the 2020 International Dublin Literary Award

2.3 SYNOPSIS

Letters to God is about an introverted girl named Sarah who got to pursue
her passion in studying law at Reading University in the United Kingdom. This
book portrays how the main character wholeheartedly puts her faith in Allah
S.W.T in terms of asking help in everything she does. For instance, she seeks for
Allah’s guidance whenever she is going through rough times in life. She believes that
one can talk to God at any time, any place, even outside prayer time which is why she
has been writing letters to God frequently. Entering adulthood is not easy as Sarah
faces a lot of challenges and heartaches which leads her to turning back to her Creator
to rant about her problems. As an example, there is this one time where Sarah was
accused of buying and drinking wine which leads other Malaysians there to be cold to
her. Sarah is truly heartbroken because of this particular incident.

14
 However, Sarah believes that Allah S.W.T will never disappoint her and He is
indeed the Best Listener anyone could ever ask for. Allah will never burden His
servant more than what we can bear. She also trusts that Allah will never betray her as
in return, she is granted with lots of wonderful friends like Usman, Gideon,
Gwyneth and many more. Even though a lot of her friends there are from different
religions, they are all very respectful towards each other. Sarah believes that having
amazing friends is one of the blessings and rizq one should be grateful for. In short,
this book is a gentle reminder for all Muslims to depend on Allah S.W.T and never
doubt Him as He is indeed the Best Planner and He will never make mistakes.

2.4 INTERESTING FACTS ABOUT THE BOOK

There are a lot of fascinating things about this book that make the readers want
to read it more. Firstly, the uniqueness of the title itself. In most books, they would
create a story about the main characters writing a letter to their pen pal, partner, best
friends, family and others. But, the different thing about this book is that the main
character writes her own letters about her life to God. Most people would have
thought that this book is unique because of it and it does help in making the book
interesting. Due to that reason, we would say that people aged 13 to 30 years old that
can be categorised as youth are the ones who are suitable to read this book. This is
because this book provides a lot of moral values that can help the readers reclaim
awareness, point them to the proper direction, and ease their loneliness since the main
character in this book expresses her feelings in a way that young adults and
adults would understand.

Other than that, this book based their storyline on Sarah’s letters. This means,
each chapter is a new letter that Sarah writes to God. Those stories in every
chapter are basically what happened in Sarah's life. Usually, in a book, the writer
would write a story based on the third person point of view, however, this book tends
to be different by making the main character herself, Sarah, write the story that is
about her through letters (first person point of view). For most people, they tend to
find this interesting, even though the story is told through letters, they still manage to
understand the storyline. Plus, those letters that Sarah writes to God are sometimes
about her ranting and ‘crying for help’ that makes the story even better because all of

15
her ranting is funny yet understandable and her asking for help out of confusion is fun
yet sometimes it can turn to be sad when one reads it. Overall, this book causes a bit
of roller coaster emotion but it was a great experience reading it.

Last but not least, this book also takes quotes from the Al-Quran and
Hadiths and puts it at the end of every chapter. After readers finish reading a
chapter, they can read the quotes that relate to the story. For example, there is this one
chapter where Sarah tells God how much she envies a young woman whom she met at
her campus. That woman is younger than her but she memorises the whole Al-Quran
and can speak Arabic fluently even though she's not an Arab. So, Sarah was ranting
all of that to God and asked Him to help her to be good at those two too. Then, at the
end of that chapter, the writer put both quotes from Al-Quran and Hadith that sound
“O our lord, in You alone we trust and to You alone we turn for help, and to You is the
final return.”, Al-Quran (60:4) and “Oh Allah! Teach me the book and wisdom and
grant me understanding of the religion.”, Hadith Bukhari. By doing this, it can
indirectly help those people who try to understand Islam better and get closer to
Allah because it shows that Islam really does have everything everyone looks for,
wants and the most important one, needs.

16
3.0 BOOK DESIGN

PELUKIS JALANAN

3.1 BOOK MATERIALS (COVER AND CONTENT)

To create a masterpiece, the publication should take a good look at the book
design and material to attract the readers. It is an important element in publishing a
book to create great quality books.

3.1.1 COVER

The book material could be categorised as a paperback type of book.

As the name indicates, a paperback book has a soft card or thick paper
cover that covers the pages. This covering is less in weight, but it is prone
to folding, bending, and creases with usage and over time. Hardcover
books are distinguished by their thick and solid cover. This book is bound
using glue or a technique known as perfect binding that is often used for
paperback books and involves trimming the backs of the gathered sections and
inserting them into the cover of the book. Additionally, the material used will
create a professional and secure finishing for the readers. The book consists of
215 pages in total so by using paperback it will help in reducing the weight
of the book so the book is more compact and convenient. (How Book Is
Made - Material, Production Process, Making, History, Used, Composition,
Steps, Product, n.d.)

Other than that, the book covers are covered with Matte
Lamination. There are many other types of laminations available, but matte is
one of the most frequent. This is because of the lack of glare, reading items
with matte laminations is easier and more sophisticated. To consider matte and
gloss lamination, both visually appealing and enhances the perceived quality
of the item. However, by using matte lamination will always display colours
accurately, the hues are noticeably subdued. It will not seem as bright as a
picture printed with a glossy finish. Matte lamination usually has the
advantage of clearly displaying texture, which gives the picture depth.

17
 The majority of publishing houses use a matte finish since it displays
a great deal of detail and does not adhere to the gloss after the book is
printed. Therefore, the same goes for Iman Publication; Iman prioritises
excellence. The nicest aspect is that a matte finish can never go wrong because
the printed version of the book's final design often looks well.

3.1.2 CONTENT

Pelukis Jalanan was printed on uncoated cream white book printing

paper. In the Creamy product family, uncoated mechanical book papers with a
cream-white hue that provides reduced glare and reduces eye strain for
the readers. For the internal pages of the book, most printed books utilise
uncoated paper stocks, while the cover is made of a coated stock for
protection. Moreover, by using different paper weights and finishes are
available for uncoated stocks. As uncoated paper is available in either a
smooth or textured surface. Thus, an uncoated matte surface, text and
photographs seem sharper because of the lack of a coating will make the
reader more interested in buying the book besides beneficial for the readers
and also the publishers.

3.1.3 BINDING

In the production of any printed book, binding is an essential step.

Each step for production and function must be considered as well as how it
will be presented to customers and how it will endure for them. However,
there are many other kinds of binding from which publishers may pick, and
each has its own set of distinctive qualities that may make it more appropriate
for readers to enjoy reading.

As for the method to bind the book, Pelukis Jalanan is utilising the
Adhesive Binding method, which is often used for paperback books. The
backs of collected parts are cut, and the pages are then attached to the cover
using glue. Besides Adhesive Binding, it is also known as the Perfect
Binding. The advantages of using Adhesive Binding are that it can be done
on almost any kind of paper, whether it has a hard cover or a soft cover, that

18
it can withstand extreme temperatures, and that it provides greater
flexibility and adhesion than other traditional glues, which offer a product
that is less malleable and has sheets that can be removed more easily.

Lastly, by using the Adhesive Binding method, the publisher was able
to produce a very durable and high-quality product and books bonded with
the glue provide for considerable customising options since various kinds of
papers and materials may be used to make the book seem more appealing
and attractive to the readers.

19
3.2 BOOK COVER DESIGN

The cover of the book is the first thing that will attract the first impression
of the readers. There is a lot more to cover photos than simply adornment. They
pique the interest of readers by revealing the plot of the book before they've even
started reading. This is because it sets a certain horizon of expectation, the cover art of
a book plays a critical role in establishing the initial impression of its content.
Therefore, the book cover should provide a clue to its narrative and genre. As the
publishing industry evolves, customers are becoming more turned off by stereotypical
book covers that include stock photography or cliched depictions of the beauty of the
story. (Lant & Milakovic, n.d.)

Based on Pelukis Jalanan book cover design, the front cover is a drawing of
a boy with the element of architecture to give some hints to the reader that the
content of the book involves a story about architecture life. The cover of Pelukis
Jalanan is really interesting as it plays with different colours. Not only that, the main
colour of the book cover is Red which represents the colour of the city of London
where all of the locations related from stories in the book happened. However, the
slash sign of “Arkitek” will create curiosity whenever people see the book.

20
 This section of the back cover is critical because it provides enough
information about the book to make the readers feel compelled to pick it up and
read it. Moreover, one of the most effective marketing tools for books is their back
cover. The back cover is the publisher trying to sell you some of the content in the
book. Additionally, the fact that this information is included serves as the book's
major advertisement. It should give an intriguing description of the book while
fitting within a couple of hundred words so that it may grab the reader's attention and
keep them engaged.

The back cover of the Pelukis Jalanan consists of the synopsis of the book,
the timeline of the story in the book, some details on Iman Publication such as the
social media, website and also logo. Not only that, to make it more interesting, the
publisher added a “Scan and Win” contest including the QR code. Besides, the
barcode with price for West & East Malaysia to ease the customer to know the
price of the book in case the bookstore has any errors or mark up the price of the
book.

21
3.3 BOOK DESIGN LAYOUT APPROACH

The size of the book Pelukis Jalanan is 20.5cm x 14.5cm x 1.5cm including
11 chapters in total. The amount of pages of the book is 215 pages not including the
cover of the book, preliminary page, copyright page, content page and also the end
matter of the page.

22
3.4 BOOK DESIGN: PRELIMINARY PAGE

The definition of the Preliminary Page is the pages that come before
the main body of a book. The front matter of a book is known as the
"prelims" and it consists of the title page, imprint, preface, acknowledgements,
introduction, and table of contents, among other sections of the book.

i. Title Page

The first page of Pelukis Jalanan consists of the title of the book which
is the “PELUKIS JALANAN”. This is the example of a full title page. Below
the title is the name of the author of the book which is Teme Abdullah.
Followed by the publisher of the book, Iman Publication. In order to get more
feedback on the book, Iman Publication inserted their website and logo of the
company.

23
ii. Copyright Page

Following the Full Title Page is the Copyright Page. This page consists
of the brief information regarding the publishing company which is Iman
Publication. There is information such as phone number, email, website,
Facebook, name of the publisher, editor, writer, and illustration that is
in-charged in the process of the book. Not only that, the listing of the printing
and ISBN information of the book. On the footer of the page, inserted the
copyright credit of the book to avoid any plagiarism and misused information
from the book.

24
3.5 BOOK DESIGN: CONTENT

In the table of contents, there are the names of the chapters and the pages
where they can be found. Some of these chapters will have titles that are creative
and interesting. In other books, some may just say "Chapter One," "Chapter Two,"
and others. The author explains and conveys the story in a very relatable way so that
the readers will acknowledge that the stereotypes of studying overseas are not that
easy like it seems to be despite all the challenges Teme had to go through during his
studies in London.

As a book that consists of 200+ pages, a table of contents helps the reader
find their way around. Therefore, the use of writing that is broken up into sections,
parts, or chapters makes it easier for readers to understand. Not only that, if a reader
opens the book to the table of contents and likes the creative chapter titles, this could
make them want to buy the book. As for the reader of Pelukis Jalanan, the contents
page is a guide that makes it easier to move from one part to another.

Besides the table of content, each chapter has different challenges that Teme
went through in the city of London. The names of each chapter are different and make
the reader more curious on what is the content of the stories. For instance, Hilang,
Ayam Goreng and also Orange. The content of each paragraph also was explained in a
good length of paragraph making it more readable and enjoyable for the readers.

25
3.6 BOOK DESIGN: END MATTERS

The End Matters of the book or also known as back matter can be found
after the primary body of your book is done. Appendices, bibliographies,
glossaries, contributor lists, sources, recommended reading, epilogues, afterwords,
and author's remarks are all examples of back matter in books.

The first end matter in Pelukis Jalanan is gallery. In the content of the gallery,
inserted some pictures of Teme’s drawing of buildings in the city of London. Not
only that, below are some quotes that are found in the book of Pelukis Jalanan. Most
of the quotes highlight the motivational ones that are relatable and useful for the
readers. The author, Teme, is famous for his architectural drawings that could amaze
everyone’s eyes as it is very unique and pleasant. He took the opportunity to insert
some exclusive drawings drawn by him in his first ever book.

26
 Next, the profile of the author of the Pelukis Jalanan, Teme Abdullah. The
profile is to create the opportunity for the public to know more about Teme since this
is his first debut novel. Followed by, is a quote from Teme, “ Jika Terlihat Kecantikan,
Ingatlah Penciptanya” to remind the readers of being grateful for everything and
believe that it is all created by God. Not only that, there is also the signature of the
author, Teme Abdullah.

27
 Moreover, the following end matters is the feedback link to ensure the readers
are satisfied with the book or if any damages such as blank pages, spelling errors or
any comments can be made through the link given on the page. This is a great
alternative to improve on the printing and writing of the book.

Last but not least, the collections of Teme Abdullah’s books and also the
achievements of the book. Not only that, The listing the price of the book to make
the readers more attracted after finishing reading the Pelukis Jalanan and interested in
buying a new book from Teme Abdullah’s writing on the website and address of Iman
Publication on the footer of the page.

28
LETTERS TO GOD

3.1 BOOK MATERIALS (COVER AND CONTENT)

As for Letters to God, it is a paperback book as well, just like Pelukis

Jalanan. As mentioned above, the covers for paperback books are usually made of
thick paper or paperboard. Although it is not as secure as hardcover books, the cost of
producing it is way cheaper which is why most of the bestselling books will be
reprinted as paperback books.

3.1.1 COVER

The Letters to God book's cover has a matte laminate finish too.
Matte lamination creates a softer appearance and a pleasing tactile feel.
That is why the front cover of the Letters to God looks great. Cover art has a
more natural appearance, thanks to the less shiny overlay, which also reduces
contrast on deeper colours. The fact that matte lamination is resistant to
microscopic scratches and scuffs is one of its advantages. Due to that, we
would say IMAN Publication has made the right decision to use the mentioned
lamination since most of the readers come from students that are most likely
to be clumsy. With this surface, fingerprints can be more easily absorbed,
however spills and stains can also be more likely to occur. This cover
treatment creates a pleasant feel in addition to a distinctive appearance.
Whereas glossy publications may be more prevalent, a book with a matte
cover likely stands out significantly from the competition (How to Choose the
Right Book Cover Finish: Matte Vs. Gloss Vs. UV – Buy the Book, 2021).

29
3.1.2 CONTENT

Regarding the content part, the material of the papers used is creamy
paper just like Pelukis Jalanan. The colour of the papers actually help the
readers to feel more relaxed while reading as it is softer to the eyes. (Font,
2020) Not only that, many agree creamy paper is the most suitable material
when it comes to book printing especially if the book contents are mostly
texts and not images. White paper, on the other hand, is recommended to be
used if the book contains lots of coloured images as they would appear better.
Since the papers used for this book are not the ordinary A4 paper, this has
caused the book to be lighter compared to the usual Malay novels that use
white paper.

3.1.3 BINDING

As for the Letters to God book binding, they also use the Adhesive
Binding method that is also known as Soft Cover Binding. Case Binding;
often used for hardcover books, and Perfect Binding are comparable, with
the exception of the inferior cover. The heavy-weight cardstock paper used for
a Perfect Binding cover is sometimes coated or laminated to safeguard the
book. Both front cover and pages are adhered together with an extremely
strong adhesive with this form of binding. Often, the cover is cut to make it
seem ideal because it is lengthier than the pages. However, reading a book
from an Adhesive Binding has a few drawbacks as well. Books, for instance,
do not open flat somewhat on a table because the cover is glued to the book
block's spine. In addition, perfect bound books are less sturdy than
hardcover volumes due to the inferior paper-based cover (Marzullo, n.d.).
Unlike the hardcover books, this book is not bound using staple and stitches
as it is rather suitable to bind it using glue to avoid any damage to the book
covers.

30
3.2 BOOK COVER DESIGN

As we all are aware of, book cover is one of the most crucial elements in
catching readers' attention and persuading them to buy the book. As an analogy, if we
were at a book festival or maybe in a bookstore, we tend to reach for books we think
are interesting based on how the covers look like. Indirectly, the appearance of a
book gives quite a big impact on readers. As an adult or young adult, we usually
avoid books with crowded or too colourful covers. Meanwhile, kids will go for books
that have lots of colours and also look ‘cheerful’. Normally for most of us, when we
have chosen the books that we find unique and different based on the covers, only
then we will read the synopsis. In spite of that, the book cover does give a big
influence on the readers.

For this book, we personally find the cover to be unique as it fits the concept
of the book really suitably; which is handwritten letters. We can clearly see there are
words written on the cover, in mimic handwriting font, which makes it look like it is
a letter. All those words are taken from the main contents as well. Not only that, the
choice of the colour for the front cover is also excellent. The white colour has
successfully made the front cover to look more like a letter. Apart from that, the
placement of the title on the front cover is fitting. Although it is not really
recommended to put the title of a book at the bottom, the selection of the font type
and size as well as the colour has made the title pop up.

31
 As for the back cover, the choice of the colour is contrast from the front cover
which is black. In our opinion, the choice of the font type for the synopsis, which is
Sans Serif, is great as it helps the readers to read it easier and it looks neat as
well. Besides, we can see that the awards this book has won are also included at the
back cover which can be considered as a good idea in terms of persuading the readers
to think the author is great. Aside from that, there are also details of the publisher
like the logo and also their social media information. Last but not least, just like any
other book, the price tag is positioned at the bottom of the cover informing the
buyers the price of the book in both Semenanjung Malaysia and Sabah/Sarawak along
with the ISBN number.

32
3.3 BOOK DESIGN LAYOUT APPROACH

The size of this book is 13cm (L) x 2cm (W) x 19cm (H) which consists of a
total of 241 pages. The number of chapters in this book is 28, including the Prologue
and Epilogue. Even though the pages are quite a lot, still the weight of the book is not
that heavy because of the choice of paper used.

3.4 BOOK DESIGN: PRELIMINARY PAGE

i. Title Page

33
 As for the Letters to God book, the type of the title page used is the
full title page. Full title page is where the typography fills up almost 75% of
the page with details like the title of the book, the author’s name and also
the name of the publisher. As we can see in the picture above, the first detail
to be seen is the book title which is LETTERS TO GOD and the font category
used is the paint font. Aside from that, we can see the author’s name,
Norhafsah Hamid, printed in the middle of the page. Lastly, if we take a look
at the bottom of the page, we will find the details of the book publisher (name,
logo and website) which is IMAN Publication.

ii. Copyright Page

Next, we have the copyright page. This particular page is really vital to
be included in a book as it is to protect the private property of the author
as well as to prevent any unlicensed and uncredited activities from
happening. As shown in the picture, there are several important details and
parties to be put in the copyright page to be given credits. As an analogy, the
publishing company, the editor, the author, the proofreader, the printing
company and many more. Not only that, it is also necessary to include the
book’s printing history. Lastly, at the end of the page we can see the
copyright formality/statement for the book which is All rights reserved,
which means permission is required in order to use this author’s work.

34
iii. Acknowledgement

Usually, the acknowledgement part is placed at the end/back matters

section, however for this book, the acknowledgement part is put in the
preliminary section. The main point of the acknowledgement part is to
recognise and also appreciate other individuals who were involved in the
process of making the book. For instance, in this book, the author thanked
her family and loved ones for supporting her.

iv. Dedication

The dedication part of a book is written, mainly for people who the
author wants to dedicate the book to (Noblit, 2021). It can be their loved
ones or maybe individuals who can relate to the book really closely. As an
analogy, the dedication part of this book is targeted to strong girls and women,
because they are the main target audience of this book.

35
3.5 BOOK DESIGN: CONTENT

A table of content is one of the most important elements in a book. This is due
to the fact that it gives the reader an overview and estimation on how much
content they will receive. As we can see above, from the table of contents, we can
tell that this book consists of 241 pages (if we are counting the end matters as well).
As for this book, we find it sort of unique how the author replaces the word ‘Table of
Contents’ to ‘Letter Contents’ which mainly highlights the concept of the book. In
short, providing a table of contents is a must thing to do in terms of helping the
readers, especially the ones that would love to re-read the book for only certain
parts as they would not have to go through page by page to search for their desired
content or chapter.

As for the primary content, the font category used is Sans Serif, which we
believe is an excellent option as the readers will be able to read the book easily. It
also helps the readers’ eyes to feel less tired to read a long paragraph as it is simpler to
recognise the words written (DeFilippo, 2021). Apart from that, the amount of
content placed in a page is also suitable as it is not too little and not too much as
well which can avoid the readers from feeling bored or distracted. Finally, the
spacing used between each line is also just nice, not too close yet not too far, which
increases the readability of the book.

36
3.6 BOOK DESIGN: END MATTERS

End matter or also known as the back matter is the part that appears after
the main contents of a book are finished. Usually, the end matter consists of
elements like appendix, index, bibliography, glossary and many more. Nonetheless, in
the Letters to God book, for the end matters, there are three (3) particular things that
are shared which are; the first one is the endnotes and the second one is the author
profile and the last one is the advertising card.

i. Endnotes

Endnotes is basically a reference or comments that are placed at the

end of a book. Based on our observation, there are several sentences in the
main contents part that have been numbered with small numbers. Those mini
numbers actually refer to the endnotes. The main purpose of endnotes is to
help the readers to comprehend the contents better. In regards to this, we
have found out that the author has been using Hadith as her prime reference to
write this book. Considering the fact that this book has a lot of contexts about
Islam, we personally think this endnotes may successfully convince the
readers that this book is actually reliable.

37
ii. Author Profile

In this particular part, there is just a brief summary about the author
of Letters to God’s book, Norhafsah Hamid. As we can see in the picture
above, she stated a little bit of information about herself. For instance, her
educational and career background, the books she has written and few fun
facts about her. However, Norhafsah Hamid is quite a private person as she
rarely updates about her personal life on social media. The things she usually
shares with her supporters are mostly positive quotes and also matters
regarding her books.

38
iii. Advertising Card

Advertising card is used to promote the authors’ other works so that

it can indirectly convince the readers of the particular book to take a look
at the other books. Therefore, if we take a look at the picture attached above,
we can see Norhafsah Hamid’s collection such as Heaven Sent, Trying to be
Muslim, Back to Basics and also Calling Me Softly. They also state at the
bottom of the page where the readers can purchase those books which can
be considered as a marketing strategy too.

39
4.0 BOOK PROMOTION

PELUKIS JALANAN

4.1 PROMOTION STRATEGY 1: SOCIAL MEDIA PROMOTION

i. YouTube

YouTube post by IMAN publication

Source : https://youtu.be/LqZKisJEetY

IMAN Publication always has excellent book promotion ideas.

Nowadays, many platforms and methods can be employed to engage readers
in further increasing their market. IMAN uses the YouTube channel as a public
marketing medium for these Pelukis Jalanan. To attract some new fans and
YouTube viewers who are unfamiliar with the book, IMAN Publication
uploaded a short video followed by words from Teme Abdullah. This video
was released in March 2016, two months after "Pelukis Jalanan" was officially
published in January 2016.

40
 ii. Instagram and Twitter

IMAN Publication’s postings on Instagram

Source: https://www.instagram.com/p/BAy960-OJLT/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/p/BAy9rtjuJK9/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/p/BAy9m5SuJK4/?igshid=YmMyMTA2M2Y=

One of the most significant marketing tools is social media. IMAN

Publication is also seen using social media to connect with their audience,
particularly on the Instagram platform. These posts are not just a special
promotion from IMAN Publication in connection with the upcoming release
of the book "Pelukis Jalanan", but also a marketing plan from IMAN
Publication to increase sales of the book. This post also includes a description
quoted from the author's words contained in this book, so the readers are
interested and wondering what the meaning of the statement is.

41
 IMAN Publication’s postings on Twitter

Source: https://twitter.com/imanpublication?lang=en

As we all know, publication companies are aware of book fairs. Here,

we can see how the IMAN Publication used Twitter as a marketing strategy to
promote Pelukis Jalanan by posting their promotion on the book for a book
fair. This attracts customers to grab the opportunity to buy the book physically
at a book fair where they can purchase other books published by IMAN
Publication. Other than that, IMAN Publication also keeps an update about
the awards that the book has won throughout the year. By posting awards
and successful content about the book, it can help make the readers excited
about the book and attract more new customers as well.

42
4.2 PROMOTION STRATEGY 2: BOOK TEASER

IMAN Publication’s postings on Instagram

Source: https://www.instagram.com/p/BAtzoEtOJFc/?igshid=YmMyMTA2M2Y=

This is a teaser poster for the book Pelukis Jalanan, which was uploaded on the
official Instagram account of IMAN Publication. A teaser poster, also known as an
early poster, is a promotional book poster that contains a simple image or design
without disclosing too much information about the plot, theme, or characters. The
purpose is to develop hype and awareness for the book. As an early preview of how
this book will be developed, IMAN Publication includes conversations taken from this
book.

43
4.3 PROMOTION STRATEGY 3: SOCIAL MEDIA REVIEW

i. YouTube

YouTube post by the readers

Source: https://www.youtube.com/watch?v=Xsp1nJA9guQ

https://www.youtube.com/watch?v=GGBMGTvkbh8

YouTube has the power to influence as many interacting customers as

possible. Youtube reviews made by readers helps IMAN Publication to gain
customers and buyers. Youtube has been around for quite some time and
mostly their watches come from all age perspectives. As we all know,
YouTubers exist to create fun content so they can provide entertainment for
the watchers and to influence people especially among teenagers and youths.
The figures above are two YouTubers who happened to be readers of the
books published by IMAN Publication. They made a review of Pelukis
Jalanan and shared it through their own YouTube platform. This has been
proven to function accordingly because of all the good responses to these
YouTube videos. Not to mention, free marketing placements for the company
and author itself.

44
ii. Instagram and Twitter

IMAN Publication’s postings on Instagram

Source: https://www.instagram.com/imanpublication/?hl=en

Since the IMAN Publication already used instagram as a way to do

marketing, they have also come up with another strategy to promote the book
“Pelukis Jalanan” by reposting reviews made by readers on Instagram.
This is a brilliant tactic since it contains real evidence and also interacts with
their readers. Readers would feel appreciated whenever they are noticed by
their favourite authors or publishing company. As you can see from the images
above, IMAN Publication did not miss a single information about the reader
and also credited them. This is another way of free advertising. Readers like
these help in terms of gaining more customers and influence more people
to read their books. Other than that, loyal readers will be encouraged to do
reviews on their book just so they get noticed as well.

45
 Teme Abdullah’s postings on Twitter

Source: https://twitter.com/itsteme/status/758156328305123328?s=
21&t=9fYG6mdzoUS00aohzQqKvw

Twitter is known to be one of the safest social media platforms for

people to interact. This is because even big organisations and companies
interact with the society by using Twitter. In this case, the author itself used
the platform to promote his book. This gave a marvellous impact towards
IMAN Publication due to the overwhelming feedback by readers. The author,
Teme Abdullah, made a brilliant marketing strategy by giving his honest
review about the book and the experience he went through to write it.
This has inspired many people and also given the readers the chance to
interact with the author himself.

46
4.4 PROMOTION STRATEGY 4: E-BOOK VERSION

The e-book version of Pelukis Jalanan in Google Play Books

Source: https://play.google.com/store/books/details/Teme_Abdullah_
Pelukis_Jalanan?id=XNOaDwAAQBAJ

E-books are commonly known as books that are made available in digital
form. It consists of everything that a physical book has but it is readable on the
flat-panel display of computers or other electronic devices. IMAN Publication made a
smart move by selling this book online. This is because it makes reading a lot easier
for digital users. Not only is it innovative, but also keeping on track with modern
technology. Although printed books are preferred for their originality and the
experience of holding a real book, e-books are more useful and convenient. IMAN
Publication’s promoting strategy on offering Pelukis Jalanan in digital version made
reading for readers possible anywhere at any time. This helps in terms of attracting
more youth to encourage reading habits and also an awareness about IMAN
Publication. IMAN also charges a lower price for e-books production as compared
to physical books due to the less cost they spent.

47
LETTERS TO GOD

4.1 PROMOTION STRATEGY 1: SOCIAL MEDIA PROMOTION

i. Instagram and Twitter

IMAN Publication’s postings on Instagram

Source: https://www.instagram.com/p/Bh-v_ZBH-Lm/
?igshid=NWRhNmQxMjQ=

https://www.instagram.com/p/B25NHdfnsMZ/
?igshid=NWRhNmQxMjQ=

Social media, which we use to interact with friends, family, and

customers as well as to obtain information, has undeniably become a need in
our everyday lives. In order to interact with the fans and customers, IMAN
Publication has been posting often on its official social media accounts
about the newest publications, the best-selling novels, quotations, book
festivals update and many more.

48
 IMAN Publication’s postings on Twitter

Source: https://twitter.com/imanpublication/status/997332170921267
200?s=21&t=QzYSSa5Dd8ikx14NSwDqeA

Apart from that, because these interactive and useful media can spread
information to a wide audience and buyers, IMAN Publication have used this
platform to keep viewers and social media users updates on the book's
availability, special promotions and even posted their readers’ feedback.
This can help IMAN Publication and the author, Norhafsah Hamid, to increase
their recognition and develop more loyal fans and customers.

49
ii. YouTube

YouTube post on IMAN TV channel

Source: https://youtu.be/3qZN4tdD8Yw

As often as people use their Instagram and Twitter account, IMAN

Publication has also used a YouTube account to promote their books. They
have a dedicated YouTube channel where they provide news about current
events such as fan events, Iman’s book discussions, sneak peeks, author's ted
talk and many more. Based on the figure above, IMAN Publication has posted
a video of the author, Norhafsah Hamid, telling viewers how she got the idea
to write the Letters to God book. Due to YouTube being utilised by individuals
all over the globe and might spark the readers’ curiosity in knowing more
about the book that they read, this is an excellent chance to increase local
and international viewership for both company and the authors.

50
4.2 PROMOTION STRATEGY 2: SOCIAL MEDIA REVIEW

i. Instagram and Twitter

IMAN Publication’s postings on Instagram and Twitter

Source: https://www.instagram.com/p/BrhivITAQfZ/?igshid=NWRhNmQxMjQ=

https://twitter.com/imanpublication/status/997334518536142848
?s=21&t=QzYSSa5Dd8ikx14NSwDqeA

IMAN Publication does provide information regarding reader response

on its social media sites, as was already indicated. They even tag their
readers, as in someone that is reviewing the Letters to God book on the post
too. One of the best ways to draw in new clients and consumers is by raising
the interest and expectations of potential customers. A customer's review
may surely attract the interest of readers who do not plan to buy something at
first. Additionally, posting the criticism on Instagram and Twitter is a great
technique to gain visibility because the majority of people in today's
culture utilise social media.

51
 IMAN Publication’s caption on Instagram

Source: https://www.instagram.com/p/BrhivITAQfZ/
?igshid=NWRhNmQxMjQ=

In order to attract the interest and curiosity of their target audience,

IMAN Publication additionally incorporated the opinions of readers
about the book in the posts’ captions and descriptions. The more
sentimental impact they have on their audience, the greater the demand for
their products. When posting feedback or reviews, readers are also permitted
to include the phrase "feel free to offer additional perspectives" in the
description. This may encourage other consumers to express their thoughts on
the books they have read, increasing the visibility of IMAN Publication's
social media reviews.

52
ii. YouTube

Source: https://youtu.be/3Fgr54x_SL4 Source: https://youtu.be/CjSwJrynktQ

Another social media review that helps IMAN Publication to gain

customers and buyers is through YouTube. As we all know, we live in an era
where YouTubers do exist and they tend to influence quite a number of people
especially among teenagers and youths. So, IMAN Publication gets their
free advertising with the help of these YouTubers. Figures above are a few
review feedback made from the readers that they share on their own Youtube
platform. This has been proven to function as planned because of all the
fantastic comments and feedback IMAN Publication have received in response
to these YouTube videos. In essence, everyone was really excited for
Norhafsah Hamid's new book after watching the feedback YouTube Videos
from the reader themselves.

53
4.3 PROMOTION STRATEGY 3: ONLINE SHOPPING PLATFORM

IMAN Publication’s website on Shopee platform

Source: https://www.imanshoppe.com/products/letters-to-god-by-
norhafsah-hamid?_pos=7&_sid=d044d082b&_ss=r

Since it is convenient to shop from anywhere without spending time or effort

and wasting one’s energy, Internet shopping has developed into a location where
everyone can get the thing that they want or need. Shopee is one of the reputable
online retailers that the general public prefers since it provides more options and
a range of goods at affordable costs. Nowadays, since a lot of people are likely to be
active on online buying platforms, IMAN Publication has been utilising Shopee to sell
a series of books, one of which is Letters to God by Norhafsah Hamid on the
platform. This makes it simpler to engage numerous prospective and targeted
customers to buy either their physical books or e-books versions.

54
4.4 PROMOTION STRATEGY 4: E-BOOK VERSION

The e-book version of Letters to God in Google Play Books

Source: https://play.google.com/store/books/details?id=kE7YDwAAQBAJ

Because downloading, purchasing, and keeping an e-book just takes a few

seconds, some individuals might prefer to read one over a physical book. This is
especially true for students and youths who often use devices like smartphones and
tablets. Online purchases of actual books are still possible, but they take a lot of time.
Due to the fact that it does not require going through the pre-production procedures of
paper printing, paperback covers, packing, or shipping, Letters to God is now
obtainable as an ebook through IMAN Publication, which is less expensive than a
physical copy. For readers and customers who prefer to read e-book editions, this
book also offers the ability to customise, check up the explanation of unfamiliar
phrases and many more. Due to it being simpler for readers to download and save
for later use, this digital format will quickly draw more readers.

55
REFERENCES

DeFilippo, M. (2021, May 26). The Best Fonts for Books. IngramSpark. Retrieved July 5,
2022, from https://www.ingramspark.com/blog/best-fonts-for-books

Font, V. (2020, January 30). Self-Publishing Tips: White Paper, Or Cream? Glass Spider
Publishing. Retrieved July 4, 2022, from
https://www.glassspiderpublishing.com/single-post/self-publishing-tips-white-paper-or-cream

How book is made - material, production process, making, history, used, composition, steps,
product. (n.d.). How Products Are Made. Retrieved July 5, 2022, from
http://www.madehow.com/Volume-1/Book.html

How to Choose the Right Book Cover Finish: Matte vs. Gloss vs. UV – Buy the Book. (2021,
September 2). Gorham Printing. Retrieved July 4, 2022, from
https://gorhamprinting.com/buy-the-book/2021/09/how-to-choose-the-right-book-cover-finish/

Lant, K., & Milakovic, T. (n.d.). Anatomy of a book cover - 99designs. 99Designs. Retrieved
July 5, 2022, from https://99designs.com/blog/book-design/anatomy-of-a-book-cover/

Marzullo, M. (n.d.). What's in a Bind? 4 Types of Book Binding – Pros and Cons. Ironmark
Blog. Retrieved July 4, 2022, from
https://blog.ironmarkusa.com/4-types-book-binding

Noblit, C. (2021, June 2). How (and Why) to Write a Book Dedication. Written Word Media.
Retrieved July 6, 2022, from
https://www.writtenwordmedia.com/how-to-write-a-book-dedication/

Teme Abdullah. (n.d.). Iman Publication. Retrieved July 5, 2022, from

https://imanpublication.com/authors/teme-abdullah/

Norhafsah Hamid. (n.d.). Iman Publication. Retrieved July 6, 2022, from

https://imanpublication.com/authors/norhafsah-hamid/

56
APPENDIX

Recognition for Pelukis Jalanan and Letters to God for being Best Sellers were posted by their own
publication house, Iman Publication on their official websites.

Reference on Pelukis Jalanan won Most Beautiful Book Cover 2018 Awards during Pesta Buku
Antarabangsa KL 2018.

Reference on Meet and Greet Session with Teme, the author of Pelukis Jalanan during Pesta Buku
Antarabangsa KL 2018.

57
Reference on the recognition that was given by MPH for Letters to God by being the winner of Best
Paperback Fiction in 2018.

Reference on the recognition that was given by Dublin Literary Award for Letters to God by being
nominated for International Dublin Literary Award Longlist in 2020.

Evidence of approval to use both Letters to God and Pelukis Jalanan books
from Sir Rosdi bin Safian through WhatsApp.

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