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    18 Motorola Video-Case

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    awojtyniak5
    Motorola was once a leader in mobile technology but lost its dominance. It was overtaken by competitors like Apple and Samsung who developed smartphones while Motorola focused on feature phones. This left Motorola vulnerable when the smartphone revolution occurred. Motorola also made strategic mistakes like splitting into two separate companies and focusing on short-term profits over innovation, wasting opportunities. Now Motorola hopes to regain market share with the retro-styled Razr smartphone, aiming to appeal to consumers with nostalgia for the iconic Razr flip phone. However, it remains to be seen if this strategy will be enough to overcome Motorola's weaknesses against stronger competitors.

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    18 Motorola Video-Case

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    awojtyniak5
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    Motorola was once a leader in mobile technology but lost its dominance. It was overtaken by competitors like Apple and Samsung who developed smartphones while Motorola focused on feature phones. This left Motorola vulnerable when the smartphone revolution occurred. Motorola also made strategic mistakes like splitting into two separate companies and focusing on short-term profits over innovation, wasting opportunities. Now Motorola hopes to regain market share with the retro-styled Razr smartphone, aiming to appeal to consumers with nostalgia for the iconic Razr flip phone. However, it remains to be seen if this strategy will be enough to overcome Motorola's weaknesses against stronger competitors.

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    Motorola was once a leader in mobile technology but lost its dominance. It was overtaken by competitors like Apple and Samsung who developed smartphones while Motorola focused on feature phones. This left Motorola vulnerable when the smartphone revolution occurred. Motorola also made strategic mistakes like splitting into two separate companies and focusing on short-term profits over innovation, wasting opportunities. Now Motorola hopes to regain market share with the retro-styled Razr smartphone, aiming to appeal to consumers with nostalgia for the iconic Razr flip phone. However, it remains to be seen if this strategy will be enough to overcome Motorola's weaknesses against stronger competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    5 views2 pages

    18 Motorola Video-Case

    Uploaded by

    awojtyniak5
    Motorola was once a leader in mobile technology but lost its dominance. It was overtaken by competitors like Apple and Samsung who developed smartphones while Motorola focused on feature phones. This left Motorola vulnerable when the smartphone revolution occurred. Motorola also made strategic mistakes like splitting into two separate companies and focusing on short-term profits over innovation, wasting opportunities. Now Motorola hopes to regain market share with the retro-styled Razr smartphone, aiming to appeal to consumers with nostalgia for the iconic Razr flip phone. However, it remains to be seen if this strategy will be enough to overcome Motorola's weaknesses against stronger competitors.

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    Video-case: MOTOROLA

    What Happened to Motorola?

    Video Link: https://www.youtube.com/watch?


    v=_N6MFQyRq_c&list=PLDt0J62yU45t19qLFOrci9wkCR7sFSwr7&index=6&ab_channel=CNBC

    Instructions: Watch the YouTube video using the link above, then answer the questions that follow by
    filling out this sheet. Each of the boxes below will expand if you require more room.
    We will discuss the case in class, so be prepared to interact on each question.

    1. Conduct a SWOT analysis for Motorola Mobility. What is the most compelling opportunity? What is
    the most daunting threat?

    Opportunity

    Threat

    2. Consider the opportunity you identified in Question 1. Explain how Motorola might leverage one of its
    strengths to seize this opportunity. Next explain how Motorola might use this opportunity to overcome its
    weaknesses.

    How could Motorola leverage one of its strengths?

    How could this opportunity be used to overcome a weakness?

    3. Consider the threat you identified in Question 1. Then combine it with one of Motorola's weaknesses to
    identify an area of concern. How can Motorola defend against this new area of concern you've identified?

    Explain your process below in a brief paragraph or a detailed bulleted list.

    1
    4. Motorola hopes to regain lost market share using the new Razr smartphone. What combination of
    SWOT factors may have led them to pursue this strategy?

    Explain your answer via a brief paragraph below

    5. Based on your analysis, do you agree that the Razr is the best way to improve Motorola's position?
    Explain your answer using the results of your analysis.

    Explain your answer via a brief paragraph below

    6. Based on the company background provided in the video, what weakness (or weaknesses) led to
    Motorola's current position? What opportunity did they miss to overcome this weakness?

    Explain your answer via a brief paragraph or a detailed bulleted list

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