Professional Documents
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Its S15 2023-24
Its S15 2023-24
Its S15 2023-24
Systems
Session 15
Internet of Things: Smart, Connected Products
Nest Thermostat (Google: $3.2B: Jan 2014)
Source: 11/20/23
Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 13
Capabilities of Smart Connected Products
Source: 11/20/23
Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 15
Amazon Silver Eco
https://youtu.be/YvT_gqs5ETk
11/20/23 ITS S14 | Vimal Kumar M | IIM Calcutta 16
Capabilities of Smart Connected Products
Source: 11/20/23
Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 17
Capabilities of Smart Connected Products
Source: 11/20/23
Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 18
Capabilities of Smart Connected Products
https://youtu.be/tZ0bq-jIg-o
11/20/23 ITS S14 | Vimal Kumar M | IIM Calcutta 19
How smart, connected
products are transforming
competition?
+
Less dependence on
mechanical components,
new suppliers
Rise of new suppliers
Higher utilization and product
Threat of Substitutes sharing, substitute for product
ownership
22
Redefining Industry Boundaries
11/20/23
Source: Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 23
Amazon Go
11/20/23
Source: Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 26
Smart connected Objects: Implications for strategy
6. How does the company manage ownership and access rights to its
product data?
7. Should the company fully or par;ally disintermediate distribu;on
channels or service networks?
8. Should the company change its business model?
9. Should the company enter new business by mone;zing its product
data through selling it to outside par;es?
10. Should the company expand its scope?
11/20/23
Source: Porter and Heppelmann, 2014, HBR. ITS S14 | Vimal Kumar M | IIM Calcutta 27
Mistakes to Avoid
• Adding functionality that customers don’t want to pay for
• Underestimating security and privacy risks
• Failing to anticipate new competitive threats
• Waiting too long to get started
• Overestimating internal capabilities