Pinduoduo Overview

February 2022
Pinduoduo – more savings, more fun

Pin Duo Duo

TOGETHER MORE savings MORE fun

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A browsing and discovery-oriented experience focusing on SKUs
Each page is dynamically personalized, resembling a virtual bazaar whereby users can scroll and explore different products.
Recommended

Product categories
RMB10 billion
program

Gateway to Purchased
promotion and before Livestreaming in
shopping progress
destinations

Aggregated
sales volume
Number of
Duo Duo Grocery people browsing

RMB10 billion
program Available for
instant refund

Personalized Use first, pay

Chat later
recommendation
platform
feed

Personal
dashboard

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Home page Duo Duo Video Product by category
We re-invented the team purchase model
Step 1: Visit Step 2.1: Initiate a Step 3.1: Invite friends and Step 4: Confirm team
our platform new team purchase family on social networks formation

Step 5: Product shipment

Step 3.2: Wait for team
formation in the next 24 hours

Step 6: Review
Step 2.2: Join an existing team purchase

Individual Team
purchase purchase
¥ 401 ¥ 149
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We bring “fun” to online shopping

Games
Livestreaming
Duo Duo Orchard, Duo Duo Ranch, Duo Duo Crush, etc.

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Duo Duo Grocery: matching local demand to local supply in <24 hours

Local Merchants
Duo Duo Grocery

Local
Inventory refreshes Consumers
Local Supply at 11pm daily
Local Demand

DDG Pick-up Points

Warehouse

✓ Pure marketplace ✓ Partner with ✓ Meaningful last-mile ✓ Infrastructure for

model without warehouse and delivery cost savings next-day self pick-up
inventory taking logistics service for users reflected in
providers where price
possible

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Our key differences versus conventional players
Conventional e-commerce Pinduoduo’s next-generation new e-commerce platform

Intent-driven shopping allows users to buy what they Feed-based shopping allows users to discover what they may not have
know they want known they wanted

Platform provides better dynamic recommendations through

Platform hosts an index of all SKUs and brands
interactive features that learn user preferences

Design -> Manufacturer -> User User -> Design -> Manufacturer

Solitary shopping experience Fun and interactive shopping experience

Furniture
Fresh produce
Apparel
I need a Food & beverage
bag
Purchase Cosmetics
Bags
Shoes & bags

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Self-reinforcing virtuous cycle
TEAM PURCHASE
More
Higher volume
interactions
and sales
among users

Lower production Better

and supply chain More users understanding of
cost users

More
More savings More trust and Better user
value-for-money
to users recognition experience
products

More savings More fun