Job Brief: Project Director

The Project Director shall be an innovative and creative individual and shall work closely with the corporate
structure at JU for transforming JU as the most preferred women’s university for employability in the region as per
the aspiration of the founders of the Institution.

The ideal candidate should have a conceptual understanding about changing environment in Higher Education and
understanding about transnational university educational sector with capability to manage the activities from an
outcome based (result oriented) culture. He/She should have a clear understanding about the region and the cultural
sensitivities. The candidate should exhibit experience and attitude in running performance-based organization in an
executive role. This is a leading role in the ongoing transformation of the university’s academic enterprise,
positioning the organization for growth, and advancing the University's reputation as a student-centric,
employability focused innovative institution.

Responsibilities:

Revenue Management:

 Identify target markets and segments to focus marketing efforts effectively.

 Collaborate with the admissions and academics team to implement strategies that enhance conversion
rates and maximize revenue from student enrollments.

 Coordinate with the marketing team to develop and execute marketing strategies and campaigns to
attract prospective students and increase enrollment.

Recruitment Events and Outreach:

 Plan and execute recruitment events, open houses, and information sessions to engage with potential
students and their families.

 Collaborate with industry partners, employers, and professional associations to develop initiatives that
bridge the gap between education and the world of work.

 Represent JU at relevant industry events and fairs to promote academic offerings, establish
partnerships, and showcase the institution's relevance to the GCC region.

Budget Management:

 Collaborate with senior leadership to align financial objectives with overall organizational goals.

 Ensure that marketing initiatives are cost-effective and generate a positive return on investment.

Collaboration with Stakeholders:

 Lead and guide the university management in strategical matters.

 Guide the operations to deliver the strategical objectives.

 Review and report critical operational matters to the university management.

 Collaborate with key stakeholders to forecast, track and understand the potential revenue streams for
the different departments. This includes analyzing historical data, market trends, and expected demand
to develop accurate revenue forecasts.
  Develop and implement strategies along with the Corporate team for practical student engagement
with industry through internships, co-ops, and job placement opportunities.

 Lead or participate in discussions and negotiations related to revenue generating contracts,

partnerships, or agreements

 Work closely with corporate and executive team to align marketing and admissions strategies with JUs
overall goals and objectives.

 Foster relationships with relevant government bodies, employers, and industry leaders to ensure JU's
academic offerings align with the needs and goals of the GCC region

 Serve as a communication link between Singularis, its program partners and JU with regards to
program approvals, launch, student enrollments etc.

Qualifications & Other Requirements

1. Education and Experience:

 Master's degree in Marketing, Business Administration, Communications, or a related field.

 At least 7-10 years of progressive administration experience within the higher education industry
or in University administration

 Experience in a leadership role, overseeing marketing and growth functions, preferably within the
GCC region.

2. Leadership and Communication:

 Proven leadership experience in managing teams and driving successful outcomes.

 Excellent written and verbal communication skills to effectively convey JU’s value proposition
and engage with diverse stakeholders.

 Strong interpersonal skills to collaborate with students, faculty, industry partners, and government
entities.

3. Strategic Thinker:

 Strong analytical and strategic planning abilities.

 Ability to think critically, identify trends, and adapt strategies to align with JU's key strategies and
the GCC context.

4. Passion and Cultural Sensitivity:

 A passion for education and the ability to inspire others with JU’s vision and mission.

 Demonstrated cultural sensitivity and understanding of the GCC region.

5. Problem-Solving Skills:

 Ability to identify challenges, propose innovative solutions, and make strategic decisions in a fast-
paced and competitive environment.

 Strong organizational and time management skills to handle multiple priorities effectively.
Salary

The candidate will be offered a monthly salary package of AED 40,000 approximately commensurate to the
experience.