Sports sponsorship is a beneficial marketing strategy that can bring various

advantages. One simple benefit is to enhance the brand image and reputation of
the sponsor. For example, because of being the sponsorship of Vietnam national
football team, Red Bull has developed its image as a brand that is sporty, dynamic
and enthusiastic. Another advantage is that it can generate more sales and
revenue for the benefactor. This means sponsor can advertise their products or
services to potential customers who are interested in or related to the sports. For
instance, Red Bull has cooperated with national team players to create advertising
content. This content helped Red Bull create a positive association with fans and
increase sales. In addition, benefactor can be introduced via social media. To be
specific, Bia Saigon of SABECO, introduced directly in VTV by sea game 31
organizing committee, has improved brand identity in other media. In conclusion,
this marketing strategy is able to bring in a significant profit along with an
increase in brand awareness and image